Communication and Visual Language
- Details
- Category: Discipline
- Arnheim, Rudolf. Arte E Percepção Visual. São Paulo: Pioneira Thomson Learning, 2004. Berger, John. Modos De Ver. Rio de Janeiro: Rocco, 1999. Dondis, D A, Sintaxe Da Linguagem Visual. São Paulo: Martins Fontes, 1997. Doyle, Susan, Jaleen Grove, and Whitney Sherman, History of Illustration. New York: Bloomsbury, 2018. Kandinsky, Wassily, Ponto Linha Plano, Lisboa, Edições 70, 1987. Sabino, Isabel (coord.), Com ou sem Tintas: Composição, Ainda?, Lisboa: CIEBA/FBAUL, 2013.
- Illustration and Drawing
- 6330
- 23156
- Communication and Visual Language
- IPLUSO6330-23156
- 1
- 4
- 0
- 4
- Não
- Português
- The teaching methodology consists of oral and visual presentation (Slideshow, movies and documentaries, artworks, illustrations, artist’s books) followed by debate in class, including the application of theoretical knowledge to practical situations through assignements during class. In addition, visits to artists' ateliers, galleries and museums will be organized, as well as invitations to artists and illustrators to present and discuss their working process in class. Research methodologies for writing essays will also be covered. Moodle will be the privileged platform for communication and interaction with students regarding the provision of teaching materials, multimedia resources, announcements, lesson planning, distribution of statements and scheduling of the various assessment moments.
- Mandatory
- - To frame the field of communication and visual language in history and to acquire knowledge about the role of visual perception in the interpretation and production of graphic projects; - To identify, understand and apply the grammar of visual communication and visual language; - To be able to interpret and analyze the visual communication of images and their messages, implicit and explicit, in physical or digital support and in different social contexts; - To stimulate the capacity of reasoned analysis through critical reflection on the themes addressed;
- 1. Visual Perception and Form Theory: Light, colour and vision; Colour, light and pattern: visuality and contrast; Visual Perception and Form Theory; Gestalt principles; Visual techniques: communication strategies. 2. Composition, Language and Communication: Introduction to visual language; Basic elements of language and visual communication; Application of graphic and compositional principles: form, structure, scale, synthesis, contrast, proportion and hierarchy, colour, interaction, movement, tension; Geometry: surface, space and perspective; Unity, balance, proportion and harmony; Movement: time, rhythm, repetition.
O recurso à Inteligência Artificial não é considerada uma ferramenta de trabalho nesta UC, sob qualquer circunstância, uma vez que esta UC visa exercitar no estudante a capacidade de adquirir e desenvolver a sua cultura visual de modo a poder construir um discurso próprio, coerente e reflexivo sobre objetos visuais e a visualidade contemporânea, aplicando os fundamentos teóricos abordados na aula a exemplos práticos. Neste sentido, assume-se que todas as adversidades que poderão surgir (bloqueios, dificuldade em organizar o pensamento, o discurso, aplicar e articular conceitos e ideas, etc.) fazem parte do processo de aprendizagem e devem resultar do exercício e esforço intelectual, e natural, do estudante, de quem se espera uma gradual aprendizagem e melhoramento destes aspectos ao longo do semestre.
A ponderação da avaliação da UC consiste em:
- 50% Trabalhos práticos em aula (Apresentações, discussões orais, exercícios de aplicação teórico-práticos, etc.)
- 40% Teste escrito sobre os conteúdos programáticos
- 10% Avaliação contínua, intercalar e final com critérios de assiduidade (75% de presenças), participação e pontualidade.
A avaliação em época de recurso implica a realização de uma Prova Oral.
A avaliação em época especial implica a apresentação oral dos trabalhos solicitados ao longo da disciplina, seguida de uma prova oral .Os critérios gerais de avaliação desta UC centram-se:
- na integridade e autenticidade intelectual, académia e artística;
- na capacidade de articulação de conceitos e procedimentos expressos nos conteúdos programáticos, nas aulas ou trabalhos/testes;
- atenção e participação nos debates em aula;
- realização de trabalho autónomo;
- capacidade de formular questões relativas aos conteúdos programáticos e estabelecer relações críticas entre os mesmos;
Os critérios específicos de cada exercício serão explicitados em cada enunciado e de acordo com a tipologia e objetivos de cada exercício que pode alterar de ano para ano.
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The use of Artificial Intelligence is not considered a work tool in this subject, under any circumstances, since this subject aims to exercise the student’s ability to develop their critical thinking and thereby to improve their own artistic identity and authenticity. In this sense, it is assumed that all adversities that may arise (blockages, difficulty in organizing thought, speech, applying and articulating concepts and ideas, etc.) are part of the learning process and must result from the exercise of an intellectual and natural effort developed by the student, from who is expected to gradually learn and improve these aspects throughout the semester.
The evaluation weighting consists of:
- 50% Practical work in class (presentations, oral discussions, theoretical and practical application exercises, etc.)
- 40% written test based on the syllabus contents.
- 10% Continuous, intermediate and final assessment with attendance criteria (75%), participation and punctuality.
Assessment during the appeal period involves carrying out an Oral Test.
Assessment during the special period involves the oral presentation of the work requested throughout the course, followed by an Oral Test.The general evaluation criteria for this Curricular Unity focus on:
- intellectual, academic and artistic integrity and authenticity;
- in the ability to articulate concepts and procedures from the syllabus, in class or assignments;
- attention and participation in class debates;
- carrying out autonomous work;
- ability to formulate questions regarding the syllabus and establish critical relationships between them;
The specific criteria for each exercise will be detailed in each exercise statement according to the type and objectives of the exercise which may change yearly.
- Semestral
- This course aims to provide students with a first approach to the basic principles of visual language and communication, addressing the different media but focusing particularly on drawing and illustration. The guiding principle of this course is to provide students with a theoretical base, while trying to promote creative and critical thinking, through the analysis, interpretation or creation of visual messages from a variety of media and digital platforms
