• Malhotra, N. Pesquisa de Marketing: uma orientação aplicada. 3 ed. Porto Alegre: Bookman, 2001. Roberts, C. M. (2010). The dissertation journey: A practical and comprehensive guide to planning, writing, and defending your dissertation. Corwin Press. Theóphilo, C. R., & Martins, G. D. A. (2009). Metodologia da investigação científica para ciências sociais aplicadas. São Paulo: Atlas, 2(104-119), 25.
  • Business Management
  • 490
  • 17817
  • Completion of course work
  • ISMAT490-17817
  • 3
  • 10
  • 0
  • 12
  • Não
  • Português
  • Pedagogical procedures focused on learning are adopted. To educate, not to inform.
  • Mandatory
  • LG1: Students should identify the different steps of the scientific research process and apply the scientific method to developing research projects. LG2: Specifically, students should identify and recognize bibliographic research methods, formulate study objectives and research hypotheses, describe study samples and evaluation/research methodologies, and, finally, frame the study procedure within the research designs. LG3: Students must recognize the parts that compound scientific works, such as articles and course conclusion monograph. LG4: They must, at the end, write an academic work resulting from their research.
  • S1: Know the role of each section of an academic work. S2: Identify parts of an academic work. S3: Elaborate ourse completion monography.
  •   Semana Data Programa das aulas Entregas
    Fev 1 23 a 27 Apresentação das "regras do jogo"/datas importantes /formatos/entregas  
    Mar 2 2 a 6 Estrutura de artigo académico e TCC antigos  
    3 9 a 13 Discussão para o projeto inicial  
    4 16 a 20 Alunos apresentam o projeto inicial Projeto
    5 23 a 27 Orientações individuais  
    Abr 6 13 a 17 Orientações individuais Método
    7 20 a 24 Orientações individuais  
    8 27 a 1 Orientações individuais  
    Mai 9 4 a 8 Orientações individuais  
    10 11 a 15 Orientações individuais Resultados
    11 18 a 22 Orientações individuais  
    12 25 a 29 Entrega draft  
    Jun 13 1 a 5 Feedback e ajustes  
    14 8 a 12 10/6 - entrega final  
    15 15 a 19 Apresentação ao Juri TCC final
  • Semestral
  • This curricular unit aims to encourage students to develop scientific thinking and skills for the elaboration of an academic work.