Tourism Analytics
- Details
- Category: Discipline
- Benckendorff, P.J., Sheldon, P.J. & Fesenmaier, D.R. (2014). Tourism Information Technology. CABI Tourism Buhalis, D., & Costa, C. (Eds.). (2006). Tourism management dynamics: trends, management and tools. Routledge. Marine-Roig, E. & Clavé, S.A. (2015). Tourism analytics with massive user-generated content: A case study of Barcelona. Journal of Destination Marketing & Management, 4 (3), 162-172.
- Data Science
- 6321
- 23094
- Tourism Analytics
- ISMAT6321-23094
- 3
- 6
- 0
- 12
- Não
- Português
- The Challenge Based Learning methodology will be adopted. It is a multidisciplinary approach based on the educational principles defined in the Apple Classrooms of Tomorrow, which promotes the use of technology and collaboration between colleagues, professors, managers, specialists and the community, in the search for creative solutions to proposed challenges.
- Mandatory
- LO1: Understand the general aspects of tourism and hospitality management; LO2: Know the potential of digital technologies and data science for tourism; LO3: Identify, obtain and analyze indicators of competitiveness and sustainability of tourist destinations; LO4: Know, develop and propose intelligent tourism solutions based on data analysis (tourism analytics).
- S1: Introduction to tourism and hospitality management S2: Digital technologies and information systems in tourism S3: Indicators of competitiveness and sustainability of tourist destinations S4: Smart tourism S5: Tourism Analytics Applications
A avaliação inclui a apresentação de um seminário sobre aplicações de Tourism Analytics (30%) e a resposta ao desafio proposto (trabalho escrito: 40% e apresentação oral do trabalho: 30%).
- Semestral
- The curricular unit Tourism Analytics applies data analytics methods to the tourism sector. It develops skills in analysing, visualising and interpreting data from different sources, supporting evidence-based decision-making in tourism contexts.
