• Brochado, Ana. et. al. (2013). Gestão e Estratégia - Desafios da Globalização. Lisboa: Escolar Editora (ISBN: 978-972-592-382-5). Portugal, M. N. (2017). Empreendedorismo - Gestão Estratégica (2ª Edição). Lisboa: Escolar Editora (ISBN: 978-972-592-520-1) Sarkar, Soumodip. (2014). Empreendedorismo e Inovação. Lisboa: Escolar Editora - 2ª Edição (ISBN: 978-972-592-406-8)
  • Human Resources Management
  • 368
  • 22533
  • Entrepreneurship, Social Responsibility and Sustainability
  • ISMAT368-22533
  • 1
  • 5
  • 0
  • 12
  • Não
  • Português
  • The sessions will be a combination of theoretical and practical classes, with a strong emphasis on active learning. During the semester, there will be a lecture given by a renowned international entrepreneur and a workshop with a guest speaker on how to use AI as a tool to facilitate the innovation process. As part of the PBL methodology, an external entity will be invited to launch a real challenge so that students, working in groups, can apply their knowledge and creativity to solve it, with a presentation and evaluation of the solution at the end of the semester.
  • Mandatory
  • LG1 - The importance of Entrepreneurship in the business context. LG2 - Distinguish the different types of entrepreneurships. LG3 - Know the distinctive characteristics of the entrepreneur and his/her role in the creation of the organizational culture. LG4 - Identify the stages of the creative process in entrepreneurship; idea - opportunity - business. LG5 - Initial steps for the creation of a business/product: Creative process, Conceptualization of the idea and Materialization of the idea.
  • S1 - Historical Evolution of the Concept S2 - Creativity and Innovation S3 - Entrepreneurship Forms: Intrapreneurship, Startup and Social S4 - The Entrepreneur: Characteristics and Motivations S5 - The need for innovation in the global market S6 - From idea to business - The golden circle S7 - From the conceptualization to the materialization of the idea AI as a fundamental tool for innovation S8 - The importance of the brand in entrepreneurial business
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação - 1ª Frequência

    nov-2025

    20%

    Teste de avaliação - 2ª Frequência

    Jan-2026

    50%

    Trabalho de Grupo (Metodologia PBL)

    Assiduidade e Participação (50%-TE ou 70%-Geral)

    Jan-2026

    20%

    10%

     

    No trabalho de grupo será ponderado na avaliação o recurso às tecnologias de apoio em Inteligência Artificial (Prompt + Apresentação)

     

  • Semestral
  • In the context of the degrees covered by this curricular unit, the main aim of this UC is to equip students with the knowledge and importance of entrepreneurship in the social and business context, namely its understanding and that of Business Management in a global way and its importance in organizational contexts, at an economic, social and political level in environments of institutional and organizational change, as well as its role in the areas of Social Responsibility and Sustainability.