Digital Communication and Dissemination
- Details
- Category: Discipline
- Bass, J., e Kirkham, P. (2011). Saul Bass: A Life In Film & Design . Laurence King Publishing. Batra, R., e Keller, K. L. (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas . Journal of Marketing, 80(6), 122-145. Chaffey, D., e Ellis-Chadwick, F. (2012) Digital Marketing: Strategy, Implementation and Practice , Pearsons, 5a Edição. Dodson, I. (2016). The Art Of Digital Marketing The Definitive Guide To Creating Strategic, Targeted, And Measurable Online Campaigns . John Wiley & Sons Inc. Flynn, T. R., Smith, J. M., e Walsh, M. F. (2021). Integrated Marketing Communication: A Consumer-Centric Approach for the Digital . Kendall Hunt Publishing. Hollis, R. (2001). Graphic Design: A Concise History (World of Art) . Thames and Hudson. Loureiro, S. M. C., e Kaufmann, H. R. (2019). Exploring the Power of Electronic Word-of-Mouth in the Services Industry . IGI Global. Tuten, T., e Solomon, M. R. (2015) Social Media Marketing. Sage Publications.
- Experimental Illustration and Graphic Narratives (M) (IPLUSO)
- 7162
- 27547
- Digital Communication and Dissemination
- IPLUSO7162-2-27547
- 1
- 5
- 1349
- 4
- Não
- Português
- The teaching and learning process begins with an interactive oral presentation of the syllabus content, enabling students to gain a deeper understanding of the subjects, processes and strategies required to develop technical and creative skills applicable to their professional practice. The theoretical-practical approach, based on the sharing of case studies and the completion of an exercise, enables students to develop technical, technological and critical analysis skills. The project-based dimension allows tasks to be sequenced coherently and due consideration to be given to the time required for each stage and to the sequential relationships between them. Individualised and personalised supervision also enables each student to develop the most appropriate communication, promotion and fundraising project for the specific profile of their Picturebook or Comics Project.
- Optional
- - Understand the range of practices, skills, and techniques involved in the digital communication and promotion of editorial projects, for print and/or web, in the fields of illustrated albums and comics; - Identify the essential elements (audiovisual, textual, and visual) for creating a crowdfunding campaign; - Recognize different types of editable objects and determine the appropriate target audience for successful promotion; - Gain knowledge of the circuits of fairs, festivals, galleries/exhibition spaces, shops/bookstores, and specialized libraries suitable for their editorial projects; - Apply the concepts learned in the CU to a personal project, exploring appropriate tools to create innovative solutions; - Reflect on ways to reach the appropriate target audience based on the characteristics of their editorial project; - Recognize the modus operandi of various crowdfunding platforms: PPL, Catarse, Indiegogo, Kickstarter, etc.
- Communication: - Selection of multimedia communication strategies; - Target audience selection; - Content creation; - Communication and transmission channels. Digital Promotion: - Development of a crowdfunding campaign; - Promotion on social media, specialized websites, podcasts, etc.
10% Avaliação contínua: pontualidade, participação e assiduidade (75% das sessões) cujo incumprimento obriga a exame.
1a Avaliação intercalar: comunicação 40%
2a Avaliação intercalar: divulgação digital 40%
Avaliação final: 10% Dossier completo da campanha de crowdfunding de projeto editorial com elementos audiovisuais, textuais e visuais.
O exame de recurso é constituído pela entrega do dossier completo (50%) e de um teste ou prova oral (50%).
Em caso de dúvida (por plágio, uso inapropriado da IA, ou por entrega dos mesmos trabalhos em UC diferentes), o professor tem o direito de pedir um esclarecimento aos estudantes através da realização de prova extra, de uma conversa, ou por qualquer outro meio que entenda ser adequado.
- Semestral
- The aim is for the student of this CU to be able to understand the range of practices, skills, and techniques involved in the digital communication and promotion of editorial projects, for print and/or web, in the fields of illustrated albums and comics.
