Details

Category: Discipline

• Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9. Teixeira, Sebastião (2022). Gestão das Organizações. Lisboa: Escolar Editora. ISBN: 978-972-592-600-0. Serra, F., Ferreira, M., Torres, M., & Torres, A. (2012). Gestão Estratégica: Conceitos e Prática, 3ª Ed. Lisboa: Lidel-Edições Técnicas, Lda. ISBN: 978-972-757-606-7.  
• Business Management
• 6166
• 2580
• Strategic Management
• IPLUSO6166-2580
• 3
• 6
• 0
• 4
• Não
• Português
• Use of more active methodologies through the involvement of students in the learning processes, namely: Discussion of case studies Presentation of academic articles Teamworks
• Mandatory
• Understand the conceptual and analytical basis of business strategy related to strategic analysis, formulation, organization, implementation and control of the strategy. Discuss the fundamentals and concepts of strategy in a broad context (market, technology and regulation). Understand the main models and instruments underlying the formulation, organization and implementation of the strategy. Interpret business dynamics with strategic reach in organizations. Apply the knowledge acquired in the explanation of decisions and strategic actions. Facilitate strategy learning through case studies.
• Part I: Strategic Analysis Chapter 1 - What is Strategy? Chapter 2 - Management and Strategic Planning in Organizations Chapter 3 - Analysis of the External Environment Chapter 4 - Analysis of the Internal Environment Part II: Strategy Formulation Chapter 5 - Business and Functional Strategies Chapter 6 - Corporate Strategies Chapter 7 - International Strategy Chapter 8 - Blue Ocean Strategy Part III: Strategy Implementation and Control Chapter 9 - Strategy Implementation Chapter 10 - Organizational Structures Chapter 11 - Organizational Culture Chapter 12 - Strategy Evaluation and Control

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  Descrição	Data	Ponderação
  Teste de avaliação escrito	a agendar	35%
  Trabalhos em aula	a agendar	20%
  Participação/ assiduidade/ atitude	a agendar	10%
  Trabalho de grupo final.	a agendar	35%

   

   

   

• Semestral
• The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.