Bachelor of Marketing

Category: Bachelor
  • Marketing e publicidade
  • {"reasons":[{"reason":"Access a professional status with high market potential, through a recognized profile with strong technological and human skills, ensuring a high degree of employability and the possibility of continuing 2nd cycle studies with excellent prospects for success.","order":1},{"reason":"Enjoy excellent teaching based on a high-quality teaching staff, integrating specialists and PhDs with high pedagogical potential and proven research activity.","order":2},{"reason":"Gain access to an internship\/project in a business context in the last semester of the course, enhancing employability as well as a level of qualification and preparation for the job market.","order":3},{"reason":"Gain access to real professional experiences by providing services to companies within ISLA J\u00fanior Empresa (ISLA Consulting).","order":4},{"reason":"Attend a unique course in the region with employability rates of around 100%.","order":5}],"courseFlatPlan":[{"curricularBranchName":"General path","curricularBranchCode":0,"curricularUnitGroupCode":0,"curricularYear":1,"semester":"1\u00ba Semestre","semesterCode":"S1","curricularIUnitReadableCode":"ISLA Santar\u00e9m7153-23","curricularUnitCode":23,"ects":5,"curricularUnitName":"English","optionCode":"N","option":"Normal","pubMobIncoming":"N","pubMobOutgoing":"S","hrTotalContacto":"0045:00","hrTotalContactoInt":45},{"curricularBranchName":"General path","curricularBranchCode":0,"curricularUnitGroupCode":0,"curricularYear":1,"semester":"1\u00ba Semestre","semesterCode":"S1","curricularIUnitReadableCode":"ISLA Santar\u00e9m7153-7032","curricularUnitCode":7032,"ects":7,"curricularUnitName":"Introduction to Marketing","optionCode":"N","option":"Normal","pubMobIncoming":"N","pubMobOutgoing":"S","hrTotalContacto":"0060:00","hrTotalContactoInt":60},{"curricularBranchName":"General 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Portuguese + 04 Economics \r\nor \r\n8 Portuguese + 09 Geography \r\nor \r\n18 Portuguese + 16 Mathematics\r\nor \r\n18 Portuguese + 11 History \r\nor \r\n18 Portuguese + 06 Philosophy \r\nor \r\n18 Portuguese + 13 English\r\nMinimum admission score must be equal to or higher than the score set by the institution. (CFS: 50%; CEN: 50%). There are no prerequisites. \r\n\r\nCandidates may also enrol through:\r\n- Institution\/course transfer schemes;\r\n- Special competition, in accordance with the legal regulations in force (holders of higher education degrees, holders of CET and TeSP degrees, holders of double certification secondary education degrees and those over 23 years of age);\r\n- Candidates who meet the conditions set out in the International Student Statute.","careerOportunities":"- Diretor de Marketing;\r\n- Diretor de Vendas;\r\n- Diretor de Comunica\u00e7\u00e3o;\r\n- Gestor de Comunica\u00e7\u00e3o de Marketing;\r\n- Gestor de Marca;\r\n- Gestor de Produto;\r\n- Gestor de Cliente;\r\n- Especialista de Marketing Digital;\r\n- Consultor de Marketing.","competences":"Understand the conceptual models that underpin the practices of marketing professionals.\r\nIdentify the most significant trends in marketing.\r\nDevelop and implement marketing plans using e-marketing tools.\r\nDefine the organization's strategic objectives in terms of marketing in a national and international context.\r\nAcquire skills that enable graduates to successfully perform the professional activities corresponding to the curriculum profiles taught, as well as continue their academic career.","conferedDegree":"Bachelor","creditationStatus":"Acredita\u00e7\u00e3o condicional","creditationStatusCode":3,"directionContact":"Rui Manuel Robalo Frade","directionEmail":"rui.frade@islasantarem.pt","courseECTS":180,"courseName":"Marketing","courseSecretariatContact":"JOANA FILIPA NAZAR\u00c9 AZENHEIRA","courseSecretariatEmail":"joana.azenheira@islasantarem.pt","curricularPlanCode":1,"degree":"1\u00ba Ciclo","departement":"ISLA Santar\u00e9m - School of Management","hasBranches":"N","objectives":"The Marketing degree aims to prepare professionals with multidisciplinary training to work in the areas of Marketing, involving:\r\n- Acquisition of knowledge of mathematics, statistics, and law.\r\n- Acquisition of knowledge and skills in the areas of management applied to economics and accounting, people management, financial management, business strategy, logistics, and distribution.\r\n- Acquiring knowledge and skills in key areas of marketing, namely price and product management, market research, consumer behavior, marketing applied to services, international marketing, B2B, digital, e-commerce, and brand management.\r\n- Developing marketing activities in a national and international context.\r\n- Application of AI techniques in solving marketing problems.\r\n- Collection, selection, and interpretation of relevant information, analysis of experimental results, and testing of hypotheses in the areas of marketing.\r\n- Use of technologies, methods, and techniques related to marketing.\r\n- Development of teamwork and resource and time management.","presentation":"The Bachelor's Degree (1st cycle) in Marketing aims to train professionals capable of performing their activities with a high level of technical and scientific competence, focusing on skills that intersect with knowledge in the scientific areas of management and marketing, through the use of up-to-date tools, techniques, and knowledge that enable them to operate in modern marketing environments.\r\nAt the same time, the aim is for the study cycle to contribute to the development of the region where ISLA is located and of the country as a whole, by training specialized marketing technicians who contribute to:\r\n(1) improving the competitiveness of organizations;\r\n(2) developing working relationships and trust based on teamwork; \r\n(3) developing quality scientific research in order to ensure the production of useful knowledge; \r\n(4) professional marketing practice guided by principles and ethics.","publicationDate":"10\/09\/2025","scientificArea":"Marketing e publicidade","scientificAreaCNAEFCode":"342","scientificAreaCode":43,"semesters":6,"areaScientificMkt":"Communication Studies","idAreaScientificMkt":3,"directorLogin":"p5142","secretariatCurseId":"f7187","registration":"Aguarda Registo DGES","modEstudo":"Misto","recipients":"Young people who aspire to develop a successful professional career in areas related to marketing in a highly competitive environment where there is high demand for qualified professionals in this field.\r\nProfessionals who wish to develop their career by investing in highly specialized training.","telephoneNumber":"243305880","recordId":2481,"dispExtraCurricular":"N"},"courseTuitions":[{"designation":"Academic Year Registration","value":270,"code":836},{"designation":"Enrollment","value":170,"code":842},{"designation":"School Insurance","value":47,"code":856},{"designation":"Average monthly value for 30 ECTS semestral curricular units","value":0},{"designation":"Per ECTS","value":0}],"courseApplicationEmoluments":[{"designation":"Access - Holders of non-Portuguese courses legally equivalent to Portuguese secondary education","value":150,"code":1516,"candidateType":"T"},{"designation":"Access (for candidates with secondary education and national exams)","value":100,"code":806,"candidateType":"T"},{"designation":"Change of Institution \/ Programme","value":105,"code":795,"candidateType":"T"},{"designation":"Holders of secondary education dual certification courses and specialized artistic courses\/professional courses","value":100,"code":1267,"candidateType":"T"},{"designation":"International student","value":400,"code":1035,"candidateType":"T"},{"designation":"International Student with ENEM","value":400,"code":1035,"candidateType":"T"},{"designation":"Over the age of 23 (enrolment for internal exame)","value":100,"code":791,"candidateType":"T"},{"designation":"Over the age of 23 (having done external exam)","value":100,"code":805,"candidateType":"T"},{"designation":"Applying for Readmission","value":105,"code":855,"candidateType":"T"},{"designation":"External Students","value":350,"code":1457,"candidateType":"R"},{"designation":"External Students","value":450,"code":1458,"candidateType":"E"},{"designation":"CET Holders","value":100,"code":1473,"candidateType":"T"},{"designation":"CTeSP Holders","value":100,"code":1473,"candidateType":"T"}],"teachers":[],"errorCode":"0","lang":"en-GB","emolumentsfirstyear":{"courseTuitions":[{"designation":"Academic Year Registration","value":270,"code":836},{"designation":"Enrollment","value":170,"code":842},{"designation":"School Insurance","value":47,"code":856},{"designation":"Average monthly value for 30 ECTS semestral curricular units","value":0},{"designation":"Per ECTS","value":0}],"courseApplicationEmoluments":[{"designation":"Access - Holders of non-Portuguese courses legally equivalent to Portuguese secondary education","value":150,"code":1516,"candidateType":"T"},{"designation":"Access (for candidates with secondary education and national exams)","value":100,"code":806,"candidateType":"T"},{"designation":"Change of Institution \/ Programme","value":105,"code":795,"candidateType":"T"},{"designation":"Holders of secondary education dual certification courses and specialized artistic courses\/professional courses","value":100,"code":1267,"candidateType":"T"},{"designation":"International student","value":400,"code":1035,"candidateType":"T"},{"designation":"International Student with ENEM","value":400,"code":1035,"candidateType":"T"},{"designation":"Over the age of 23 (enrolment for internal exame)","value":100,"code":791,"candidateType":"T"},{"designation":"Over the age of 23 (having done external exam)","value":100,"code":805,"candidateType":"T"},{"designation":"Applying for Readmission","value":105,"code":855,"candidateType":"T"},{"designation":"External Students","value":350,"code":1457,"candidateType":"R"},{"designation":"External Students","value":450,"code":1458,"candidateType":"E"},{"designation":"CET Holders","value":100,"code":1473,"candidateType":"T"},{"designation":"CTeSP Holders","value":100,"code":1473,"candidateType":"T"}],"errorCode":"0"},"emolumentssecondyear":{"errorCode":"0"}}
  • EN
  • rui.frade@islasantarem.pt
  • Students who apply through the institutional entrance exam and pass the following entrance exams (as provided for in CNAES Resolution No. 1155/2023) are eligible to apply for this cycle of studies: 18 Portuguese + 04 Economics or 8 Portuguese + 09 Geography or 18 Portuguese + 16 Mathematics or 18 Portuguese + 11 History or 18 Portuguese + 06 Philosophy or 18 Portuguese + 13 English Minimum admission score must be equal to or higher than the score set by the institution. (CFS: 50%; CEN: 50%). There are no prerequisites. Candidates may also enrol through: - Institution/course transfer schemes; - Special competition, in accordance with the legal regulations in force (holders of higher education degrees, holders of CET and TeSP degrees, holders of double certification secondary education degrees and those over 23 years of age); - Candidates who meet the conditions set out in the International Student Statute.
  • - Diretor de Marketing; - Diretor de Vendas; - Diretor de Comunicação; - Gestor de Comunicação de Marketing; - Gestor de Marca; - Gestor de Produto; - Gestor de Cliente; - Especialista de Marketing Digital; - Consultor de Marketing.
  • Bachelor
  • Acreditação condicional
  • 3
  • Rui Manuel Robalo Frade
  • Misto
  • 342
  • 43
  • 10/09/2025
  • Aguarda Registo DGES
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  • {"errorCode":"0"}
    • Access a professional status with high market potential, through a recognized profile with strong technological and human skills, ensuring a high degree of employability and the possibility of continuing 2nd cycle studies with excellent prospects for success.
    • Enjoy excellent teaching based on a high-quality teaching staff, integrating specialists and PhDs with high pedagogical potential and proven research activity.
    • Gain access to an internship/project in a business context in the last semester of the course, enhancing employability as well as a level of qualification and preparation for the job market.
    • Gain access to real professional experiences by providing services to companies within ISLA Júnior Empresa (ISLA Consulting).
    • Attend a unique course in the region with employability rates of around 100%.
  • 6
  • https://secure.ensinolusofona.pt/lsm/LusofonaMobileWebService_2_0/UserThumb?user_login=p5142
  • 7153
  • 1470.00

  • 1º Ano / General path

    1st Semester

    Course NameECTS
    English5 ECTS
    Introduction to Marketing7 ECTS
    IT Applied to Marketing6 ECTS
    Organizational Management6 ECTS
    Quantitative Methods6 ECTS

    2nd Semester

    Course NameECTS
    Economics of the Enterprise5 ECTS
    Market Studies5 ECTS
    Marketing Communication5 ECTS
    People Management in Organizations5 ECTS
    Price and Product Management5 ECTS
    Research Methods5 ECTS

    2º Ano / General path

    1st Semester

    Course NameECTS
    Commercial Management and Negotiation5 ECTS
    Consumer Behaviour4 ECTS
    Financial Accounting6 ECTS
    Marketing Law5 ECTS
    Statistics Applied to Marketing5 ECTS
    Visual Communication and Design5 ECTS

    2nd Semester

    Course NameECTS
    Business Strategy and Planning5 ECTS
    E-commerce5 ECTS
    International Marketing5 ECTS
    Management Accounting5 ECTS
    Promotions and Merchandising5 ECTS
    Relational Marketing5 ECTS

    3º Ano / General path

    1st Semester

    Course NameECTS
    Artificial Intelligence Applied to Marketing5 ECTS
    Digital Marketing5 ECTS
    Finantial Management5 ECTS
    Logistics and Distribution5 ECTS
    Services Marketing5 ECTS
    Strategic Marketing5 ECTS

    2nd Semester

    Course NameECTS
    Applied Project (Applied Project/Internship)12 ECTS
    Traineeship (Applied Project/Internship)12 ECTS
    Brand Management5 ECTS
    Innovation and Entrepreneurship4 ECTS
    Marketing Simulator5 ECTS
    Project Management (Option)4 ECTS
    Quality Management (Option)4 ECTS
    • [[inner]]
  • 25
  • Understand the conceptual models that underpin the practices of marketing professionals. Identify the most significant trends in marketing. Develop and implement marketing plans using e-marketing tools. Define the organization's strategic objectives in terms of marketing in a national and international context. Acquire skills that enable graduates to successfully perform the professional activities corresponding to the curriculum profiles taught, as well as continue their academic career.
  • 180
  • JOANA FILIPA NAZARÉ AZENHEIRA
  • joana.azenheira@islasantarem.pt
  • 1
  • 1º Ciclo
  • ISLA Santarém - School of Management
  • Marketing
  • N
  • The Marketing degree aims to prepare professionals with multidisciplinary training to work in the areas of Marketing, involving: - Acquisition of knowledge of mathematics, statistics, and law. - Acquisition of knowledge and skills in the areas of management applied to economics and accounting, people management, financial management, business strategy, logistics, and distribution. - Acquiring knowledge and skills in key areas of marketing, namely price and product management, market research, consumer behavior, marketing applied to services, international marketing, B2B, digital, e-commerce, and brand management. - Developing marketing activities in a national and international context. - Application of AI techniques in solving marketing problems. - Collection, selection, and interpretation of relevant information, analysis of experimental results, and testing of hypotheses in the areas of marketing. - Use of technologies, methods, and techniques related to marketing. - Development of teamwork and resource and time management.
  • The Bachelor's Degree (1st cycle) in Marketing aims to train professionals capable of performing their activities with a high level of technical and scientific competence, focusing on skills that intersect with knowledge in the scientific areas of management and marketing, through the use of up-to-date tools, techniques, and knowledge that enable them to operate in modern marketing environments. At the same time, the aim is for the study cycle to contribute to the development of the region where ISLA is located and of the country as a whole, by training specialized marketing technicians who contribute to: (1) improving the competitiveness of organizations; (2) developing working relationships and trust based on teamwork; (3) developing quality scientific research in order to ensure the production of useful knowledge; (4) professional marketing practice guided by principles and ethics.
  • Communication Studies
  • 3
  • Young people who aspire to develop a successful professional career in areas related to marketing in a highly competitive environment where there is high demand for qualified professionals in this field. Professionals who wish to develop their career by investing in highly specialized training.
  • 243305880
  • 2481
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