Creativity, Innovation and Entrepreneurship
- Details
- Category: Discipline
- Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles. Harper Business. Perez, C. (2002). Technological revolutions and financial capital: The dynamics of bubbles and golden ages. Edward Elgar Publishing. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press. Senor, D., & Singer, S. (2009). Start-up nation: The story of Israel's economic miracle. Twelve
- Tourism Business Management
- 6331
- 22288
- Creativity, Innovation and Entrepreneurship
- IPLUSO6331-22288
- 2
- 5
- 0
- 4
- Não
- Português
- The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative (ME2) to illustrate its application to practical cases and the active method (ME3) for solving cases in the classroom, with and without using the computer . The assessment of knowledge is carried out by carrying out two tasks. First work - Analysis of an article that involves the subject to be taught combined with the presentation of UC chapters Second Work – Analysis of an existing case or creation of a product/service that supports UC
- Mandatory
- Students will be encouraged to think logically and critically, to investigate, to communicate clearly, orally and in writing, to present information, and to work as a team. The curricular unit is of a theoretical-practical nature.
- Students will be encouraged to think logically and critically, to investigate, to communicate clearly, orally and in writing, to present information, and to work as a team. The curricular unit is of a theoretical-practical nature. The theoretical component focuses on concepts and the practical part consists of research and application of concepts to the basic development of business ideas. Syllabus: 1. Creativity a. Knowledge, learning and design b. Idea generation processes c. Experimentation 2. Five technological revolutions a. Digitization and globalization b. Digital businesses and businesses 3. Entrepreneurship a. Inventors, innovators, investors b. Sources of opportunity c. Entrepreneurial mindset and action d. The entrepreneurial company 4. Innovation a. The innovation-decision process b. Attributes of innovation c. Types of innovation d. Practice innovation e. Innovation clusters f. Four main elements of the diffusion of innovations
É obrigatório a entrega e apresentação dos dois trabalhos. Os mesmos podem ser individuais ou em grupo.
Caso o aluno não entregue um ou os dois trabalhos, este é direcionado para exame.
Nota mínima para cada trabalho - 8 valores
A média é ponderada.
O regime de faltas para esta UC encontra-se em vigor pelo que o número máximo de faltas corresponde a 30% do total de aulas, ou horas, da unidade curricular,
Descrição
Data limite
Ponderação
Trabalhos, caso de estudo, trabalhos intermédios
5 de Maio
25%
Trabalho final
Penultimo dia de aulas
40%
Teste de Avaliação
Ultimo dia de aulas
25%
Comportamento, participação e atitudes 10% - Semestral
- The Curricular Unit Creativity, Innovation and Entrepreneurship has as main objective to provide students with the fundamentals for developing creative projects, either through the creation of new companies, or in the development of new products and / or services in companies to be created or existing ones. Students will acquire skills to promote and organize creative processes, to understand innovation as an entrepreneurial process and the relationship between innovations and the consumer market.
