Business English
- Details
- Category: Discipline
- Bibliografia principal / Main bibliography (APA): Emmerson, P. Business Vocabulary Builder - The words and phrases you need to succeed. Macmillan. ISBN 9780230716841 Ibbotson, M., & Stephens, B. Business Start-up. Student's Book. Cambridge Professional English. ISBN 0521534658 Mascull, B. Business Vocabulary in Use. Cambridge University Press. ISBN 0521606217
- Commercial Management
- 6814
- 22411
- Business English
- IPLUSO6814-22411
- 1
- 4
- 0
- 4
- Não
- Português
- A model of practical in-class activity, with exercises, debates, group work, and projects. Students review grammar and vocabulary content, applying it in real and simulated situations. Individual and group work allows the four skill areas to be practised and everyday commercial situations to be simulated.
- Mandatory
- Students will be able to: ¿ Communicate effectively in English in commercial and business contexts ¿ Update and apply specific vocabulary of business, sales, and marketing ¿ Understand and produce professional texts, emails, reports, and presentations ¿ Discuss current business topics in a well-grounded way ¿ Develop strategies for sales, customer retention, and customer relationships ¿ Analyse real company case studies and business trends ¿ Present ideas and projects orally with fluency and accuracy
- 1. Business communication Organisational structure, positions and responsibilities Written communication: email, letter, memo, report Oral communication: telephone, meetings, conflict management and argumentation 2. Sales and customer relationships Introduction to sales (Sales 101) Customer loyalty and the 3 R's (Retention, Related Sales, Referrals) The modern sales growth framework and customer experience (CX) 3. Marketing and business Sports and marketing: brands, sponsorships and engagement Social media and consumer relationships Innovation as a mission and business trends 4. Commerce and technology E-commerce and omnichannel retailing Branches of technology and their impact on commerce Technology, AI and the future of work 5. Management and financial literacy Budgeting and financial reporting Employee engagement and retention Turnover costs and decision-making
Descrição / Description
Data limite / Deadline
Ponderação / Weight
Reading Comprehension - assessment
[a preencher]
25%
Listening Activity + Writing (Argumentative text)
[a preencher]
25%
Oral participation / continuous assessment
Contínua / Ongoing
25%
Project - Group presentation (Business case / Campaign)
[a preencher]
25%
- Semestral
- The Business English curricular unit aims to develop communicative competence in English applied to commercial and business contexts. Based on the principle that communication is the core of foreign-language learning, the unit integrates the four skills - listening, reading, speaking, and writing - around current topics from the worlds of business, sales, and commercial management. The content prioritises practical application to everyday professional situations, enabling students to communicate clearly and confidently in international business environments.
