Infomation and Communication Technologies

Category: Discipline
  • Não
  • The Information and Communication Technologies (ICT) course aims to equip students in the Higher Professional Technical Course (CTeSP) in Commercial and Sales Management with essential digital skills for effectively performing their roles in today’s rapidly evolving digital landscape. In an increasingly competitive and technology-driven business environment, it is crucial for commercial professionals to master the tools and resources that allow them to plan, communicate, analyze, and sell more strategically and efficiently. This course offers a practical and applied approach to ICT, focused on the real-world demands of the commercial and marketing sectors.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste prático de avaliação 1

     

    25%

    Teste prático de avaliação 2

     

    25%

    Trabalho de Grupo

     

    30%
    Assiduidade   10%
    Quizes   10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Fundamentals of ICT in the business context Productivity and collaboration tools Word processor (Ex: Microsoft Word, Google Docs): Preparation of commercial proposals and reports Spreadsheet (Ex: Excel, Google Sheets): Management of budgets, commissions and sales analysis Formulas, functions, pivot tables, and charts Presentations (Ex: PowerPoint, Google Slides): Creation of commercial and product presentations Collaboration platforms (e.g. Google Workspace, Microsoft Teams): Scheduling, file sharing, and video conferencing ICT applied to marketing and sales Emerging technologies in business
  • Throughout the course, students will: - Understand the role of ICT in organizations and decision-making processes; - Use productivity tools (Word, Excel, PowerPoint) to create documents, reports, and commercial presentations; - Explore collaborative platforms and digital communication tools; - Apply digital tools to marketing, sales, and customer management (CRM, social media, email marketing); - Analyze the impact of emerging technologies such as Artificial Intelligence, Big Data, and the Internet of Things on the commercial sector; - Develop a final integrative project simulating the digital creation and operation of a microenterprise, applying the knowledge gained in a hands-on manner.
  • Mandatory
  • Project-Based Learning (PBL) - Allows students to develop practical projects, applying the course content, stimulating critical thinking and problem-solving skills. Gamification - Use of challenges and rewards to motivate students, making learning more engaging. Online Collaborative Learning - Use of digital tools like Google Drive to promote group work and real-time collaboration.
  • Português
  • - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6148-10843
  • Infomation and Communication Technologies
  • 10843
  • 6148
  • Commercial and Sales Management

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