Professional Higher Technical Course in Digital Marketing and Electronic Commerce

Additionally, candidates must have passed one of the following Relevant Subject Areas:<\/p>\r\n

\r\n
• Economics<\/li>\r\n
• Mathematics<\/li>\r\n
• Portuguese<\/li>\r\n<\/ul>\r\n","careerOportunities":"

  Graduates of the Professional Higher Technical Course (CTeSP) in Digital Marketing and E-Commerce will be prepared for a wide range of careers in the digital field:<\/p>\r\n

  \r\n
  • Digital Marketing Specialist;<\/li>\r\n
  • E-commerce Manager;<\/li>\r\n
  • Marketing Data Analyst;<\/li>\r\n
  • SEO Specialist;<\/li>\r\n
  • Social Media Manager.<\/li>\r\n<\/ul>\r\n","competences":"

    Upon completing the CTeSP in Digital Marketing and E-commerce, graduates will be able to:<\/p>\r\n

    \r\n
    • Develop and implement integrated digital marketing strategies;<\/li>\r\n
    • Manage and optimize online advertising campaigns;<\/li>\r\n
    • Analyze data to improve strategic marketing decisions;<\/li>\r\n
    • Manage e-commerce operations, including inventory management, logistics, and user experience;<\/li>\r\n
    • Create optimized content for different digital platforms.<\/li>\r\n<\/ul>\r\n","directionContact":"Pedro Nuno Duarte Oliveira","directionEmail":"pedro.oliveira@islagaia.pt","courseECTS":120,"courseName":"Digital Marketing and Electronic Commerce ","dsGrauCursoLongo":"Curso T\u00e9cnico Superior Profissional in Digital Marketing and Electronic Commerce","courseSecretariatContact":"Servi\u00e7os Acad\u00e9micos e Administrativos","courseSecretariatEmail":"saa@islagaia.pt","curricularPlanCode":2,"degree":"CTSP","departement":"ISLA GAIA - School of Technology","futureStudies":"

      The curriculum is composed of general education courses and specialized courses that enable graduates to acquire the technical and scientific knowledge necessary to continue their studies at the first cycle level (i.e., Bachelor's degree) in multiple scientific fields.<\/p>\r\n","hasBranches":"N","infrastructure":"

      Main equipment and resources to be used:<\/p>\r\n

      \r\n
      • 3 fully equipped classrooms, each with 40 seats;<\/li>\r\n
      • Computer labs with state-of-the-art computers;<\/li>\r\n
      • Photography laboratory;<\/li>\r\n
      • Audio and video laboratory;<\/li>\r\n
      • Software appropriate to the content of the curricular units;<\/li>\r\n
      • Unlimited internet access across the entire campus;<\/li>\r\n
      • Access to the Moodle learning support platform, mandatory for all curricular units;<\/li>\r\n
      • Access to databases and resources such as EBSCO, Proquest Business Collection, Sabi, Web of Science, among others;<\/li>\r\n
      • Library with bibliographic references included in the curricular units;<\/li>\r\n
      • Rooms equipped with multimedia and projection materials;<\/li>\r\n
      • Study rooms;<\/li>\r\n
      • Reprography services;<\/li>\r\n
      • Leisure areas.<\/li>\r\n<\/ul>\r\n","objectives":"

        The CTeSP in Digital Marketing and E-commerce aims to train qualified professionals to develop and implement effective digital marketing strategies and manage e-commerce operations.<\/p>\r\n\r\n

        Students will learn to analyze market trends, online consumer behavior, and use digital tools to increase online visibility and sales.<\/p>\r\n\r\n

        They will be capable of managing advertising campaigns, optimizing websites for search engines, and analyzing data to inform and support strategic decisions.<\/p>\r\n","presentation":"

        The Higher Professional Technical Course (CTeSP) in Digital Marketing and E-commerce is designed to equip students with advanced knowledge and practical skills in the fields of digital marketing and e-commerce.<\/p>\r\n\r\n

        This course provides a deep understanding of digital marketing strategies, including SEO, online advertising, social media marketing, and data analysis, combined with strong skills in e-commerce operations, online platform management, and user experience.<\/p>\r\n\r\n

        The main goal is to prepare professionals capable of driving business success in the era of the digital economy.<\/p>\r\n","scientificArea":"Marketing e publicidade","scientificAreaCNAEFCode":"342","scientificAreaCode":43,"areaScientificMkt":"Communication Studies","idAreaScientificMkt":3,"directorLogin":"p40300","phoneExtension":"934753649 - 3333","attendanceLocation":"Gabinete 0.03","responMobilityId":"p40150","responMobilityContact":"PAULO JORGE PEREIRA FURTADO","responMobilityEmail":"paulo.furtado@islagaia.pt","registration":"R\/Cr 35\/2017","modEstudo":"Presencial","scheduleAttendee":"14:00H - 18:00H","recipients":"

        \r\n
        • Students with Secondary Education;<\/li>\r\n
        • Students in the access regime for those over 23 years old;<\/li>\r\n
        • Students holding a CET diploma (Technological Specialization Course);<\/li>\r\n
        • Students with Higher Education degrees (professional reconversion).<\/li>\r\n<\/ul>\r\n","telephoneNumber":"223772980","investigation":"

          Almost all lecturers, alongside their teaching activities, conduct research in the core area of the course at research centers accredited by the FCT.<\/p>\r\n

          Students are encouraged to develop applied research projects at the ISLA Research Center, for course completion and\/or projects requested by external entities.<\/p>\r\n","guestTeachers":"

          The guest lecturers for this CTeSP are experienced professionals and recognized specialists in the field of digital marketing and e-commerce, bringing current insights and real-world practices into the classroom.<\/p>\r\n","infoRequest":"saa@islagaia.pt","expectedWorkload":"3000","recordId":2110,"dispExtraCurricular":"N"},"courseTuitions":[{"designation":"Academic year registration","value":100,"code":760},{"designation":"Enrollment","value":145,"code":766},{"designation":"School Insurance","value":47,"code":780}],"courseApplicationEmoluments":[{"designation":"Change of Institution \/ Programme","value":105,"code":719,"candidateType":"T"},{"designation":"for candidates who completed Secondary Education (12th grade or equivalente qualification)","value":130,"code":1039,"candidateType":"R"},{"designation":"for candidates who completed Secondary Education (12th grade or equivalente qualification)","value":450,"code":1498,"candidateType":"E"},{"designation":"Holders of Higher 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FURTADO","email":"paulo.m.furtado@gmail.com","cardCode":570852,"degree":"Master","employeeCode":40150,"regimen":"Part-Time"},{"fullName":"Artur Filipe dos Santos","email":"artursantos.com.pt@gmail.com","cardCode":2023299,"degree":"Doctorate","employeeCode":40507,"regimen":"Part-Time","orcid":"0000-0001-6329-2870"},{"fullName":"CARLA M\u00d3NICA DA SILVA SANTOS","cardCode":2345412,"employeeCode":6626,"regimen":"Part-Time"},{"fullName":"Pedro Nuno Duarte Oliveira","cardCode":2344872,"employeeCode":40300,"regimen":"Part-Time"},{"fullName":"SUSANA MARIA RIOS DE OLIVEIRA LIMA","cardCode":2345110,"employeeCode":40585,"regimen":"Part-Time"},{"fullName":"AC\u00c1CIO EMANUEL LOPES DA SILVA AMORIM","cardCode":2345122,"employeeCode":40001,"regimen":"Part-Time"},{"fullName":"S\u00f3nia Carla Monteiro Pinto de Oliveira","cardCode":2345151,"employeeCode":40349,"regimen":"Part-Time"},{"fullName":"Marta Alves Sobral Dos Santos","cardCode":2346873,"employeeCode":8927,"regimen":"Part-Time"},{"fullName":"FERNANDO MANUEL PEREIRA GOVERNO","email":"p7815@islagaia.pt","cardCode":2346230,"employeeCode":7815,"regimen":"Part-Time","cienciaVitae":"071A-0226-831E","orcid":"0000-0003-4371-6220"},{"fullName":"Arnaldo Paulo Borges Pinheiro","cardCode":2345031,"employeeCode":40322,"regimen":"Part-Time","cienciaVitae":"CC12-4ECF-9826","orcid":"0000-0001-7583-3662"},{"fullName":"Nat\u00e1lia Isabel Moreira da Costa","email":"natalia.costa@islagaia.pt","cardCode":2344870,"degree":"Doctorate","employeeCode":40576,"regimen":"Part-Time","cienciaVitae":"AF15-54CC-D185","orcid":"0000-0002-7569-6482"},{"fullName":"Ricardo Jorge Alves Gomes","email":"ricardo.gomes@islagaia.pt","cardCode":2344909,"employeeCode":40185,"regimen":"Part-Time","cienciaVitae":"9610-0C26-59BD","orcid":"0009-0006-2761-5656"}],"errorCode":"0","lang":"en-GB","emolumentsfirstyear":{"courseTuitions":[{"designation":"Academic year 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        • EN
        • pedro.oliveira@islagaia.pt
        • • Holders of the 12th grade or legally equivalent qualification;
          • Holders of CETs, CTeSP, or higher education degrees;
          • Applicants over 23 years old who have passed exams specifically designed to assess their capacity for higher education enrollment.

          Additionally, candidates must have passed one of the following Relevant Subject Areas:

          • Economics
          • Mathematics
          • Portuguese

        • Graduates of the Professional Higher Technical Course (CTeSP) in Digital Marketing and E-Commerce will be prepared for a wide range of careers in the digital field:

          • Digital Marketing Specialist;
          • E-commerce Manager;
          • Marketing Data Analyst;
          • SEO Specialist;
          • Social Media Manager.
        • Pedro Nuno Duarte Oliveira
        • Presencial
        • Marketing e publicidade
        • 342
        • 43
        • R/Cr 35/2017
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        • {"errorCode":"0"}
        • 4
        • https://secure.ensinolusofona.pt/lsm/LusofonaMobileWebService_2_0/UserThumb?user_login=p40300

        • Main equipment and resources to be used:

          • 3 fully equipped classrooms, each with 40 seats;
          • Computer labs with state-of-the-art computers;
          • Photography laboratory;
          • Audio and video laboratory;
          • Software appropriate to the content of the curricular units;
          • Unlimited internet access across the entire campus;
          • Access to the Moodle learning support platform, mandatory for all curricular units;
          • Access to databases and resources such as EBSCO, Proquest Business Collection, Sabi, Web of Science, among others;
          • Library with bibliographic references included in the curricular units;
          • Rooms equipped with multimedia and projection materials;
          • Study rooms;
          • Reprography services;
          • Leisure areas.
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