Discipline - CIEL Camada de Integração Ensino Lusófona

Details: Category: Discipline

Não
An organization is a social system composed of individuals and groups who, through their relationships, mutually influence each other. It is the communication that occurs within the organization and the communication between it and its external publics that helps define and gain recognition for the organization, and determines the conditions of its existence and resilience. Without good support from Public Relations techniques, the desired public recognition cannot be obtained. The study of Public Relations and Hospitality Communication is extremely important when considering the recognition of hospitality brands and of ts products/services.
Semestral

Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

Exemplo:

*Descrição*	*Data limite*	*Ponderação*
Teste de avaliação	18-11-2025	40%
Trabalho Final	13-01-2026	50%
Participação em sala de aula		10%

Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

1. Fundamentals of Organizational Communication and Evolution of Public Relations 1.1. The Communication Process in Organizations 2. Fields of Institutional Communication and Typology of Organizations 2.1. Institutional Communication 3. Strategic Business Communication — Concepts and Structures 3.1. Areas of Business Communication 4. Communication Strategy and Building Corporate Image 4.1. Communication Diagnosis: application of SWOT and PESTEL Analysis for reputation and positioning 5. Strategic Communication and Public Relations Planning 5.1. Functions, Objectives, and Stages of Strategic Communication Planning 6. Operational Communication Management and PR Tools 6.1. Execution of the Communication Plan: coordination, timing, message consistency 7. Ethics, Deontology, and Social Responsibility in Communication 7.1. Ethics and Professional Conduct in Public Relations and Communication: codes, principles, and dilemmas.
To equip students with the ability to master the mechanisms of public relations and communication through the analysis and understanding of theoretical and practical tools, preparing them for future professional activity in tourism. Upon completion of this course, students should have acquired the following skills: - To know and discuss key concepts in the field of Public Relations. - To recognize the role of public relations in the performance of organizations and their brands/products/services. - To characterize the environment of public relations in public and private business contexts. - To develop a strategic public relations plan in an organizational context.
Mandatory
Initially, the course utilizes expository methodologies and group discussions, with the aim of providing students with a solid foundation and theoretical tools for understanding the workings of public relations and communication, as well as stimulating the exercise of debate and critical problematization of themes related to their interface with hotel management. Cumulatively and sequentially, active methods are prioritized — such as the analysis of practical examples, case studies, problem-solving exercises, the use of audiovisual resources, and interactive online methodologies — in order to consolidate concepts, methodologies, and analytical tools.
Português
Padamo, C., Gonçalves, G., & Oliveira, E. (2015). Relações Públicas e Comunicação Organizacional: Desafios da Globalização. Lisboa, Portugal: Escolar Editora. Mahoney, J. (2021). The Strategic Communication Imperative - For Mid- and Long-Term Issues Management. London, UK: Routledge. https://doi.org/10.4324/9781003177340 Murguan, A. (2024). Tourism and Public Relations. New Delhi, India: Kalpaz Publications. Theaker, A. (2025). The Public Relations Handbook (7th Ed.). London, UK: Routledge. https://doi.org/10.4324/9781003517375 Hinson, R,E. Mensah, I., Amoako, G.K., Mensah, E.A., Coffie, I., & Khosa, E. (2024). Hospitality and Tourism Marketing :Building Customer Driven Hospitality and Tourism Organizations. London, UK: Routledge. https://doi.org/10.4324/9781032688497
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2
IPLUSO3572-18894
Public Relations and Communication
18894
3572
Hotel and Restaurant Management

Details: Category: Discipline

Não
The general objectives will be: cognitive, linguistic and socio-cultural. They will be oriented in the oral practice as in writing to the needs of the future professional activity of the students. Students will be able to: develop reading comprehension, develop listening comprehension, practice written expression, practice oral use. The student is able to understand the main issues when using clear and standardized language and familiar subjects (topics covered at work, at school and in leisure time, etc.). He is able to deal with most situations found in the region where the target language is spoken
Semestral

Exemplo:

*Descrição*	*Data limite*	*Ponderação*
Teste de avaliação	dd-mm-yyyy	30%
Portfolio	dd-mm-yyyy	40%
(...)

Acquisition, development and consolidation of knowledge about the culture and language of the country of the tourists in an intercultural context. Skills to be acquired by the end of the semester in an oral and written context: grammatical skills, communicative skills, specific tourism skills.
The student should be capable to use the Spanish language in several communicative contexts on subjects that are him/her family, of personal interest and/or professional as mediation instrument, information and contact with customers and institutions can describe experiences and events, dreams, hopes and ambitions, as well as to expose reasons and justifications shortly for an opinion or a projecto. The student should use, in an appropriate way, the inherent lexical contents to the thematic areas of the program
Mandatory
Cooperative learning is based on teamwork and the achievement of common goals, which can only be achieved if each member fulfills his or her task. Among the types of teaching methodology, this is the most focused on collaboration. Groups of three to six members are formed, in which each person has a certain role. To achieve the defined goal, everyone must work in a coordinated manner and resolve possible conflicts, leaving aside competitiveness and prioritizing the common good. This teaching methodology offers the opportunity to improve social interaction, teamwork, task involvement, and attention The flipped classroom, also known as flipped classroom, is a pedagogical model in which traditional elements are inverted: students study the subjects at home and work them in the classroom.
Português
Apostila creada por la Professora Alejandra Torres. Turismo 1 . Curso de Español para profesionales. Ed. SGEL. Ana Isabel Blanco.
4
0
4
2
IPLUSO3572-9888
Spanish Language III
9888
3572
Hotel and Restaurant Management

Details: Category: Discipline

Não
This curricular unit aims to present the importance of Data Management within a company, to guarantee both the daily operation of the business, as well as the support to the strategic decision. This unit will reinforce the framework for structuring and methodologies for creating databases.
Semestral
O apuramento de resultado final terá 2 componentes:

- Teórica, valendo 40%, composta por:
- 2 Testes - 30%
- Participação, assiduidade e pontualidade: 10%
- Prática, valendo 60%, composta por:
- Trabalhos a realizar em aula ou em casa : 10%
- Trabalhos intercalares, 2 entregas: 20%
- Trabalho final: 30%
A época de recurso terá 1 exame teórico (40%) e 1 trabalho único (60%) com conteúdos equivalentes à junção dos trabalhos intercalares e trabalho final de avaliação continua

As notas positivas de avaliação continua são retidas para recurso, só sendo requerido ao aluno repetir componentes para as quais não tenha obtido avaliação mínima.

Todas as provas, independentemente de tipo ou época têm nota miníma de 9,50 valores, arredondado à centéssima
The syllabus of the curricular unit is: A) Theorical concepts Introduction Entity-Relationship Model The Relational Model Schema refinement: Normalisation and Transactions concept Architecture of DBMS and some Advanced SQL B) Lab component Introduction to SQL language; Instructions: DDL, DML (DQL) and DCL Operations: WHERE, ORDER BY, GROUP BY; Advanced concept in SQL: Error control Relational Operators: Union, Intersection, and Subtraction Cartesian Product (external) Complex queries (filter with aggregated values) and sub-queries Set DDL; CREATE statement; Data types; Nullity; ALTER and DROP statements INDICES and VIEWS Exception handling Procedures (SP) and Triggers Tables: Cursors
The objectives are to provide students with the theoretical and practical knowledge required to design, construct and analyze relational databases: namely, to obtain the following skills and competences: 1. Understand the reasons for implementing relational databases in the business world 2. Transpose from a requirements analysis to an entity-association model to design databases; 3. Apply the concepts of the relational database model, transforming the entity-association model into a physical data model; 4. Apply the techniques of normalization of tables; 5. Understand architecture and main components of Database Management Systems; 6. Use the base and advanced SQL language for creating, querying, and modification of databases;
Mandatory
Real world scenario simulation, using, whenever possible and applicable, integration with backend development with common used languages (e.g. PHP or Python) Use of modular case studies, allowing students to develop different yet complementary components, producing more comprehensive solutions
Português
Livros Damas, Luís (2017). SQL (14ª edição). FCA Date, C. J. (2003). An Introduction to Database Systems (8 edition). Boston: Pearson. Sites Recursos educativos do SQL - SQL Server | Microsoft Learn. (n.d.). Retrieved September 26, 2025, from https://learn.microsoft.com/pt-pt/sql/sql-server/educational-sql-resources?view=sql-server-ver17
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0
5
1
IPLUSO6030-1792
Databases
1792
6030
Information Systems Management

Details: Category: Discipline

Não
The teaching methdology is the communicative approach since learning a language always encompasses its effective use. The objective is, therefore, to integrate the specific skills of written and oral comprehension, speaking and writing in order to provide students with the possibility of developing and consolidating their English in the several topocs proposed. The students will also have the opportunity to consolidate their grammar knowledge.
Semestral

Exemplo:

*Descrição*	*Data limite*	*Ponderação*
Teste de avaliação escrita		30%
Apresentação oral		40%
Avaliação continua		30%

Objectives of this course unit: * Develop oral and written skills in the area of Technology; * Review and systematize previously acquired linguistic content; * Share information about everyday life; * Produce written communications in the field of commercial and technical relations in the area of the course; * Expand and apply vocabulary related to information technologies; * Develop ability to read and interpret technical manuals in the course area.
The main skills to be acquired are: The ability to communicate in writing and orally fluently, clearly and appropriately in English in a professional context. The ability to participate in meetings, make presentations and speak on the phone, in a clear and well-structured manner, using vocabulary and linguistic strategies appropriate to the situations and problems faced. The ability to prepare, analyse and discuss written documents.
Mandatory
Classes will be theoretical-practical, with the development and application of the 4 areas of linguistic competence: oral and written comprehension, oral and written production. Theoretical classes focusing on grammatical content. Practical classes that include grammar exercises, vocabulary acquisition exercises, reading and interpreting texts, role play exercises, individual and group work. Digital tools like Quizlet and others will be used.
Português
Brooks, Charles J. et al. Cybersecurity Essentials , Wiley, 2013 Esteras, Santiago Remacha, Fabré, Elena Marco, Professional English in Use : For Computers and the Internet , Cambridge Univeristy Press, 2017 Glendinning, Eric H., Oxford English for Careers: Technology , Oxford University Press, 2007
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0
5
1
IPLUSO6030-23
English
23
6030
Information Systems Management

Details: Category: Discipline

Não
Information is a strategic resource for organizations operating in global and volatile environments. The Organizational Information Management course aims to prepare students to design and manage IS that help organizations compete in their environments, operate better, and be more competitive and efficient.
Semestral

Avaliação contínua

Entrega e apresentação dos dois trabalhos
O Aluno que não realizar, não entregar e não apresentar a totalidade dos 2 trabalhos, realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e disponível no Moodle.
O Aluno que realizar, entregar e apresentar os 2 trabalhos, realiza a UC desde que a média final seja igual ou superior a 10 valores e que cada trabalho tenha nota superior a 8 valores.
Os trabalhos serão avaliados segundo os seguintes critérios:
- (A) Conteúdos e fundamentação dos case studies: 70%
- (B) Apresentação e defesa dos trabalhos: 30%
A nota final é a média ponderada dos dois elementos de avaliação (Conteúdos e fundamentação dos trabalhoses e Apresentação e defesa dos trabalhos ).
Cada elemento de avaliação (Conteúdos e fundamentação dos trabalhos e Apresentação e defesa dos case trabalhos ) tem a média baseada nos 2 trabalhos apresentados.
A nota mínima de cada trabalho tem de ser superior a 8 valores
Os trabalhos podem ser realizados individualmente ou em grupo (até 4 alunos)
A nota final para aprovação tem de ser igual ou superior a 10 valores

Época de exame, recurso ou especial

O Aluno que não realizou, não entregou e não apresentou a totalidade dos trabalhos realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e que se encontra disponível no Moodle
A nota final para aprovação tem de ser igual ou superior a 10 valores

*Descrição*	*Data limite*	*Ponderação*
Apresentação de trabalho intermédio (análise de paper ou caso de estudo) + trabalhos intermédios	7 Novembro	25%
Apresentação de trabalho final	Penultimo dia de aulas	40%
Teste de avaliação	Ultimo dia de aulas	25
Assiduidade, participação, comportamento e atitudes		10%

Em todas as aulas são registadas as faltas e, de acordo com o Regulamento de Avaliação, no seu artigo 11, "o número máximo de faltas corresponde a 30% do total de aulas, ou horas, da unidade curricular". Caso ultrapassem o aluno fará a UC por exame.

PROGRAM CONTENTS PC1. Network organizations and management 1.1. Information systems and globalization 1.2. Globalization and collaborative work 1.3. Information systems, organizations and strategy 1.4. Ethical and social issues in Information Systems PC2 Information Technology Support Infrastructures 2.1. Information Technology Infrastructures 2.2. Databases and information management 2.3. Telecommunications, internet and wireless technologies 2.4. Security in information systems PC3. Key applications in the digital age 3.1. The role of business applications in operational excellence and proximity to the citizen 3.2. E-commerce 3.3. Knowledge Management 3.4. Decision making
LO1. Know the role of information in organizations LO2. Understand the role of technologies in information management LO3. Understand the challenges that information management poses to organizations LO4. Know the main information management methodologies and infrastructures
Mandatory
The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative (ME2) to illustrate its application to practical cases and the active method (ME3) for solving cases in the classroom, with and without using the computer . The assessment of knowledge is carried out by carrying out two tasks. First work - Analysis of an article that involves the subject to be taught combined with the presentation of UC chapters Second Work – Analysis of an existing case or creation of a product/service that supports UC
Português
Bibliografia principal Laudon, K., e Laudon, J. (2018). Management Information Systems ¿ Managing the Digital Firm, 15th Edition, Prentice Hall Alturas, B. (2013). Introdução aos Sistemas de Informação Organizacionais. Edições Sílabo Outros: Outro material de apoio: Estão disponíveis no MOODLE materiais de apoio à UC.
4
0
4
1
IPLUSO6030-21651
Information Management in Organizations
21651
6030
Information Systems Management

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