- Details
- Category: Discipline
- . Abdulla, R., & Hübner, R. (2006). Pictograms, Icons & Signs: A Guide to Information Graphics. Thames & Hudson. . Hodges, E. R. S. (2003). The Guild Handbook of Scientific Illustration. John Wiley & Sons. . Köppen, E. (2007). Illustration in scientific articles: reflections on the growing importance of the visual in scientific communication. Investigación bibliotecológica, 21(42), 33-64. . Mateu-Mestre, M. (2010). Framed Ink: Drawing and Composition for Visual Storytellers. Design Studio Press. . Panizza, J. F. (2004). Metodologia e processo criativo em projetos de comunicação visual. São Paulo, 254. . Reinartz, W., & Saffert, P. (2013). Creativity in advertising: When it works and when it doesn’t. Harvard Business Review, 91(6), 106-111. . Rendgen, S., & Wiedemann, J. (2019). History of Information Graphics. Taschen. . Rodrigues, S. L. (2012). Desenho, tipografia e publicidade: o caso do modernismo português. (PHD thesis). FBAUL.
- Visual Artes and Digital Media
- 7066
- 26023
- Illustration for Visual Communication
- IPLUSO7066-26023
- 1
- 5
- 1261
- 4
- Não
- Português
- The teaching-learning process in this course unit adopts a theoretical-practical approach. Practical examples will be utilized to demonstrate concepts and techniques in each of the covered areas: advertising, signage, and scientific drawing. Moreover, there will be a focus on hands-on exposure and training with specific software for bitmap and vector drawing. The practical component will be further amplified through the development of individual or group projects. These projects will enable students to apply the knowledge and skills acquired in practical contexts, encompassing different facets of visual communication. To complement this approach, individual research and the development of creative processes will be encouraged, allowing students to apply methodologies of artistic research and develop a strong dimension of authorship in their works. At the end of each class, a collective critical analysis of the developed works will be conducted.
- Optional
- . Acquire technical and artistic skills in illustration for various visual communication contexts, including advertising, signage, and scientific drawing. . Develop the ability to create graphic elements and illustrations for different mediums and formats, utilizing both analog and digital techniques and tools. . Familiarize oneself with specific software for bitmap and vector drawing. . Understand and apply criteria for communicative effectiveness in the creation of illustrations and visual elements for advertising, signage, and scientific communication. . Mobilize knowledge and technical skills in the production of visual content applicable to various contexts, including the scientific field.
- 1. Illustration for Advertising . Techniques of illustration applied to the creation of visual elements for various advertising media, both print and digital; . Communication and dissemination strategies across different platforms (posters, social media, billboards, web banners); 2. Alternative Signage Project . Development of illustrations for information, orientation, and signage in both public and private spaces, including interiors and exteriors; . Techniques and methods for the creation of pictograms, icons, and typography as applied to signage; . Utilization of maps and building floor plans for orientation and information; 3. Scientific Drawing for Visual Communication . Fundamentals and techniques of scientific drawing and their application in various contexts of visual communication; . Techniques for the accurate representation of scientific information, including diagrams and illustrations; . Use of scientific drawing across different communication media.
Exercícios práticos:
. Ilustração para Publicidade: 30%
. Projeto de Sinalética Alternativo: 30%
. Desenho Científico para Comunicação Visual: 30%
Avaliação contínua: pontualidade, participação e assiduidade: 10%
De acordo com o Regulamento de Avaliação da IES, é mandatório que os estudantes cumpram com um requisito de presença mínima nas aulas para aprovação na unidade curricular. A falta de cumprimento desta exigência resultará na necessidade de prestação de exame.
Exame de Recurso:
O exame de recurso é dividido em duas partes: um exame prático que conta 50% e a apresentação de todos os trabalhos realizados ao longo do semestre, que também tem um peso de 50%.
- Semestral
- Discipline focused on illustration applied to different contexts of visual communication, combining analog and digital techniques.
- Details
- Category: Discipline
- Neves, J. (2016). Introdução à Economia , 11ª edição. Lisboa: Verbo. Ferraz, R. (2024). Slides de apoio às aulas de Economia . Universidade Lusófona de Humanidades e Tecnologias.
- Commercial and Sales Management
- 6148
- 180
- Economics
- IPLUSO6148-180
- 1
- 5
- 0
- 4
- Não
- Português
- Teaching methodology: Theoretical classes, practical classes to solve practical exercises (with guidance) and group work Innovative methodologies: The practical work to be carried out by the students is aimed at analyzing the economies of real countries (with a view to emphasizing a greater connection between the concepts obtained in class and the practical application to the global economy). Contents within the scope of sustainability and the circular economy (increasingly relevant topics) are also addressed, albeit briefly.
- Mandatory
- Students will learn to: - Know the Economic Science and its postulates; - Understand the rational decisions of consumers and producers; - Know and differentiate the various types of market; - Interpret the State activities; - Know the reality of the Portuguese economy and the evolution of the world economy; - To analyze a set of key economic indicators (examples: GDP, inflation, unemployment, budget deficit, public debt, international trade statistics); - Be critical of the surrounding economic environment based on basic and fundamental knowledges of economics; - Interprete simple economics texts (including daily press releases), understanding economic language and being able to participate in debates.
- - Introduction to economic science; - The economic problem and its solutions; - The Marshallian cross (demand and supply); - Consumer and producer theories; - Theory of international trade; - The main forms of market; - Economic activity; - The evolution of the State's economic role; - Brief notions of economic policy; - Appearance, functions and characteristics of the currency; - Portuguese economy in a historical perspective; - Portuguese business fabric and internationalization.
Regime de Avaliação Contínua:
- Consiste na realização de um trabalho, na participação e assiduidade e na realização de uma prova escrita.
O que significa: Nota Final = Nota dos Trabalhos (25%) + Assiduidade e participação (15%) + Nota da Prova Escrita (60%).
- Exige-se uma nota mínima de 8,0 valores na prova escrita (em 20 valores). Caso a nota mínima não seja atingida, então a nota final do aluno corresponderá exclusivamente à nota obtida na prova escrita.
- Os trabalhos de grupo serão apresentados e defendidos nas próprias aulas. A nota do trabalho será igual a 0,0 valores para os alunos que faltem à apresentação e defesa do seu trabalho.
Nota: Os alunos inscritos na unidade curricular que não realizarem ou não obtiverem aprovação no regime de avaliação contínua poderão inscrever-se no exame da época de recurso. Nesse caso, se um aluno desejar inscrever-se no exame da época de recurso, ou, se tal lhe for permitido, no exame da época especial, então terá obrigatoriamente de realizar essa inscrição com a devida antecedência não podendo inscrever-se no próprio dia do exame.
- Semestral
- This course unit (UC) presents a set of introductory themes about Economics. By targeting this course unit to future sales technicians. The main goal is that students acquire basic, practical and fundamental skills in economic science, which should allow them to: - Develop general knowledge in the field of economic science by understanding its fundamental principles; - Analyze and reflect on macroeconomic information and its impacts on businesses and households; - Apply the theoretical concepts of Economics to the real world creating the ability to reflect on real problems; - Have the ability to solve specific problems, not only as consumers, but also from the perspective of the producer / seller; - Participate in debates around economic science and be able to sustain and argue their own positions; - Know the reality of the Portuguese and world economies through the analysis of a set of indicators.
- Details
- Category: Discipline
- TEIXEIRA, S. Gestão das Organizações, 3ª ed., Lisboa: Verlag Dashofer Portugal, 2013.
- Hotel and Restaurant Management
- 3572
- 3191
- Introduction to Management
- IPLUSO3572-3191
- 1
- 4
- 0
- 4
- Não
- Português
- Estudos de caso. Problem solving. Aplicação da teoria a casos reais. Debates para aplicação da teoria à prática.
- Mandatory
- 1 - To portray the historical origin of Management and to frame it in the organizational scope. 2 - Identify, contextualize and analyze the basic functions of Management in Human Resources.
- 1- Organization and Management 2 - The evolution of Management 3- Management functions Planning Organization Direction Control
Participação (10%)
Case-study (20% = 30% oral + 70% escrita)
Trabalho (20% = 30% oral + 70% escrita)
Frequência (50%)
- Semestral
- CU in the area of Management, which aims to address general and introductory issues in this area. It is essential for anyone who will work in the area of Management, in whatever sector. The approach is practical, which is favorable to the work context.
- Details
- Category: Discipline
- Accounting and Finance
- 7157
- 2228
- Mathematics
- IPLUSO7157-2228
- 1
- 6
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Business Management
- 6166
- 22414
- Asset Management
- IPLUSO6166-22414
- 3
- 6
- 0
- 4
- Não
- Português
- Semestral
