- Details
- Category: Discipline
- Malhotra, Naresh & Birks, David, (2012): Marketing Research: an applied approach. Ny: Prentice-Hall (6th edition). Zikmund, William ( 2006) :Princípios de Pesquisa de Marketing, São Paulo: Thomson. Recursos didáticos: quadro, projetor, computadores.
- Commercial and Sales Management
- 6148
- 5029
- Market Studies
- IPLUSO6148-5029
- 1
- 5
- 0
- 4
- Não
- Português
- Use of digital methodologies.
- Mandatory
- The curricular unit is theoretical-practical in nature, developing into theoretical and practical classes that are articulated and aim to promote the student's knowledge and immediate application of theoretical concepts and skills in real practical contexts. 2nd The contents and evaluation are articulated, presenting an equivalent weight in the final evaluation. 3rd The contents cover the different stages of developing a market study, focusing on the appropriate design of the data collection methodology, as well as its implementation, with a view to responding to the objectives defined for the study.
- 1.Organization of a market study. Problem definition, research design. 2. Exploratory and conclusive research. Connection to the objectives of the study. 3. Primary and secondary data sources. 4. Definition of the study target population. 5. Survey basis and sample recruitment. 6. Qualitative methodologies: focus groups, in-depth individual interviews, projection techniques. 7. Design of the data collection support script. 8. Quantitative methodologies. 9. Types of interview. 10. Experimental designs. 11. Questionnaire design. 12. Measurement scales. 13. Non-sampling errors. 14. Quality control. 15. Sampling techniques: probabilistic and non-probabilistic. 16. Sample Sizing 17. Presentation of results, to support decision making
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
A combinar data
30%
Trabalho /Projeto de Pesquisa
Assiduidade/Participação
A realizar durante o Semestre
60%
10%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The scope of the Market Studies UC focuses on the acquisition of knowledge and skills transversal to the main areas of the aforementioned course, which is essential for students to be able to research essential markets for business sustainability. The main areas of intervention focus on the collection, processing and conclusions of market/product/service investigations
- Details
- Category: Discipline
- BEKIN, S.F. Endomarketing: como praticá-lo com sucesso. São Paulo: Editora Prentiel. Hall, 2004. BLACKWELL, R.D.; MINIARD, P.W., ENGEL, J.F. Comportamento do consumidor. São Paulo: Cengage Learning, 2013. BRUM, A.M. Endomarketing como estratégia de gestão: encante seu cliente interno. Porto Alegre: Editora L&PM, 1998. KOTLER, P.; KELLER, K.L. Administração de marketing . 12.ed. SÃO PAULO: Pearson Prentice Hall, 2013. MALHOTRA, N. Pesquisa de Marketing : uma orientação aplicada. 3 ed. Porto Alegre: Bookman, 2001. 720 p
- Hotel and Restaurant Management
- 3572
- 2581
- Marketing
- IPLUSO3572-2581
- 1
- 4
- 0
- 4
- Não
- Português
- The discipline of Marketing will use innovative teaching methodologies, namely: TM1. Theoretical exposition of the main programmatic contents; TM2. Analysis and discussion of cases in the classroom; TM3. Work presentation seminars; TM4. Learning is based on developing endomarketing strategic planning projects in which students can apply concepts and theories learned in the classroom to solve real problems organisations face. TM5. Use of artificial intelligence to streamline and enrich the teaching-learning process in marketinG.
- Mandatory
- LG1 - Contextualize trends in the business and marketing environment LG2 - Master the fundamentals, essential concepts and elements that compose marketing. LG3 - Understand consumer behaviour and their purchasing decision process. LG4 - Know information systems and marketing research tools. LG5 - Understand what endomarketing is and its relationship with human resources management. LG6 - Recognise the importance and advantages of endomarketing for the organisation and its stakeholders. LG7 - Develop a strategic internal marketing planning. LG8 - Understand the state of the art of marketing science and practice.
- S1. Business and marketing environment S2. Fundamentals, essential concepts and elements that compose marketing S3. Consumer behaviour and the buying decision process S4. Marketing information systems and marketing research S5. Endomarketing (internal marketing) S6. Contemporary marketing: the state of the art
Descrição Data limite Ponderação Trabalho de grupo A definir 30% Participação e trabalho contínou A definir 30% Teste Final A definir 40% - Semestral
- The discipline of Marketing aims to introduce students to one of the main pillars of organisational management, providing a comprehensive view of the concepts that guide marketing and endomarketing. It demonstrates how these areas holistically integrate into the different functional areas of the company, including human resources management. Furthermore, it provides a theoretical and practical basis for students to understand and debate current marketing and endomarketing topics, highlighting the importance of people management in internal marketing. The subject also stimulates students' critical sense concerning marketing interfaces with the economy, strategy, technology, culture, ethics and socio-environmental responsibility when developing strategic marketing planning.
- Details
- Category: Discipline
- Accounting and Finance
- 7157
- 194
- Statistics
- IPLUSO7157-194
- 1
- 5
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Business Management
- 6166
- 27638
- Currency and Financing of the Economy
- IPLUSO6166-27638
- 3
- 6
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- • Beyzadeoglu, M.; Ozyigit, G.; Ebruli, C. (2010) Basic Radiation Oncology. Springer-Verlag Berlin Heidelberg. • Peres, C., A. ; Brady, L., W. ; Halperin, E., C. (2008) Principles and Practice of Radiation Oncology. C. 5a edição. Editora Lippincott Williams & Wilkins. • Sharp, P.; Gemmel, H.; Murray, A. (2005) Practical Nuclear Medicine. Springer-Verlag London Limited. • Elgazzar, A. (2006) The Pathophysiologic Basis of Nuclear Medicine. 2nd edition. Springer-Verlag Heidelberg. • Bushong, Stewart Carlyle. (2008). Radiologic Science for Technologists: Physics, Biology, and Protection. Mosby Elsevier. 9nd edition. • DE LIMA, Pedroso JJ - Biofísica médica. 2.ª edição. Coimbra. Imprensa Universidade de Coimbra. . Pisco J.M. - (2003). Imagiologia Básica. Lidel. . Pope J. - (1998). Medical physics: Imaging. Heinemann. . Bonnin A. et all. - (2004). Échographie. Masson. Paris. . Ventura S. et all. - (2013). Técnicas e Procedimentos em Radiologia Convencional. Lidel. Lisboa .
- Medical Imaging and Radiotherapy
- 4097
- 19627
- Integration with Medical Imaging and Radiotherapy I
- IPLUSO4097-19627
- 1
- 4
- 0
- 4
- Não
- Português
- In this course, the Team-based Learning (TBL) methodology is used, with tasks being carried out in small groups, allowing the development of analytical skills and the application of theoretical concepts. Study visits to clinical services in the area of ¿¿the respective module should be promoted. The course is divided into 3 independent modules (Radiology, Radiotherapy, and Nuclear Medicine). In each module, the student is subject to an assessment instrument (written test or assignment/report, with oral presentation), with a minimum grade of 9.5 points. The final grade for the course corresponds to the weighted average of the grades of the 3 modules. Passing the course can also be obtained through a final written exam.
- Mandatory
- • To know the history and development of Healthcare technology careers • To identify the Medical Imaging and Radiotherapy (MIR) areas of intervention • To understand the role of MIR technicians (current profile, workplace reality and code of ethics) • To identify the main applications, limitations and results of the different imaging modalities • To enumerate the major technological developments that have allowed for an improvement in the quality of the diagnostic, planning, simulation and treatment phases of a Radiotherapy intervention • To understand the fundamental principles of radiation-based therapy and diagnosis
- Radiotherapy Radiotherapy – a brief historical review The structure and organization of a Radiotherapy department Radiotherapy physics and biological fundamentals Radiotherapy effects on healthy tissues and organs Radiotherapy treatment modalities and equipment Patient care in Radiotherapy Nuclear Medicine Nuclear Medicine (NM) – a brief historical review The structure and organization of a NM department NM fundamentals Safe handling of unsealed radiation sources 5 Molecular imaging: techniques and equipments Radionuclide therapy Radiopharmaceuticals Radiology 1 The discovery of x-rays – a brief historical review Radiology fundamentals X-ray imaging techniques and methodologies The physics of radiographic imaging Introduction to advanced imaging methods The structure, organization and management of medical imaging departments Work ethics and bioethics in MIR
Descrição
Data limite
Ponderação
Módulo de Radiologia: 1 instrumento de avaliação (teste/ trabalho/relatório/apresentação oral)
Final do módulo
1/3 da classificação final
Módulo de Radioterapia: 1 instrumento de avaliação (teste/ trabalho/relatório + apresentação oral)
Final do módulo
1/3 da classificação final
Módulo de Medicina Nuclear: 1 instrumento de avaliação (teste/ trabalho/relatório + apresentação oral)
Final do módulo
1/3 da classificação final
Os temas dos trabalhos/relatórios são apresentados aos alunos pelo respetivo docente. Se se justificar, pode ser considerada a realização de mais do que 1 instrumento de avaliação em cada módulo, sendo que nesse caso a nota mínima por momento de avaliação é de 8,0 valores e a nota mínima final de cada módulo de 9,5 valores.
- Semestral
- The Curricular Unit (C.U.) Integração à Imagem Médica e Radioterapia I represent the students first contact with the core areas of this study cycle - Radiology, Radiotherapy and Nuclear Medicine – and with the respective professional activities. This C.U. intends to present the basics of these heath technology areas, which will be future linked with the syllabus of all the specific C.U. from Medical Imaging and Radiotherapy Sciences of this degree. On this C.U., teachers will provide the history of those professions, the role of Radiographers, Radiotherapists and Nuclear Medicine Technologists, as well as the fundamental concepts that will allow students to understand the applications of ionizing radiation to the clinical practice, both for diagnosis and treatment of several type of pathologies.
