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Search Engine Optimization

Details
Category: Discipline
  • [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)  
  • Digital Marketing
  • 6066
  • 21876
  • Search Engine Optimization
  • IPLUSO6066-21876
  • 1
  • 6
  • 0
  • 4
  • Não
  • Português
  • The curricular unit draws on active, professionally-oriented methodologies. Sessions combine theoretical exposition with real case analysis, live demonstrations of professional tools (Google Search Console, Semrush, Rank Math) and practical individual and group activities. A session with a guest professional from the field (a specialist in AI applied to SEO) is a highlight, bringing students closer to market reality. The use of generative AI tools is integrated as part of the learning process, preparing students for current industry workflows. The final group project simulates a real SEO consultancy context, promoting critical thinking, autonomy and collaborative work.
  • Mandatory
  • By the end of the curricular unit, students should be able to: Understand how search engines work and the main ranking factors; Define strategic SEO objectives and conduct keyword research and analysis; Apply On-Page SEO techniques, including optimisation of meta tags, URL, headings and content; Identify and implement technical SEO best practices (robots.txt, sitemaps, redirects); Develop Off-Page SEO strategies, namely link building and digital reputation management; Use professional SEO tools such as Google Search Console, Semrush and Google Keyword Planner; Analyse performance metrics and produce SEO reports oriented towards continuous improvement; Integrate Artificial Intelligence tools into the content optimisation and SEO strategy process.
  • SEO Fundamentals - How search engines work; terminology and SERP analysis; SEO premises and myths Strategy and Planning - Objective setting; information architecture; keyword research and analysis; competitor analysis; tools: Google Keyword Planner, Semrush, Ubersuggest On-Page SEO - Meta tags and content structure; content quality and E-E-A-T methodology; URL structure and headings Technical SEO - Robots.txt; sitemaps; redirects; schemas and performance Off-Page SEO - Link building and online authority; directories, social media and other off-page strategies Metrics and Analysis - Google Search Console; SEO reports; data-driven continuous optimisation AI applied to SEO - Generative AI tools (ChatGPT, Gemini and others); optimised content generation; impact of Search Generative Experience
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Projeto final de SEO - Entrega do relatório escrito

    25-05-2026

    30%

     

    Projeto final de SEO - Apresentações orais 

    27-05-2026

    e

    03-06-2026

    Teste escrito (individual)

    17-06-2026

    20%

    Trabalho em aula / participação contínua - atividades práticas, exercícios e mini-entregas (individual e duplas) Contínua ao longo do semestre 30%
    Participação e envolvimento - assiduidade, pontualidade e contributo em debates e dinâmicas (individual) Contínua ao longo do semestre 20%

     

     

     

  • Semestral
  • The SEO - Search Engine Optimization curricular unit is part of the CTeSP in Digital Marketing and aims to equip students with practical and strategic competencies in search engine optimisation. In a context of growing organisational digitalisation, mastering SEO is a key skill for any marketing professional, enabling brands and businesses to increase organic visibility, attract qualified traffic and improve digital performance in a sustainable way. This unit articulates with other modules in the study cycle related to digital marketing, communication and content management, serving as an essential technical and strategic complement to the course's exit profile.

Traineeship

Details
Category: Discipline
  • A designar, mediante a natureza dos trabalhos a desenvolver.    
  • Public Administration and Management Consultancy
  • 3571
  • 18260
  • Traineeship
  • IPLUSO3571-18260
  • 2
  • 30
  • 0
  • 4
  • Sim
  • Português
  • n/a.
  • Mandatory
  • Develop technical-professional skills related to the course's CUs and acquire knowledge and skills in the face of the professional reality contact resulting from the internship. The Internship Report (ER), should describe the tasks developed during the internship period. The specific objectives are: - Application of theoretical and practical knowledge acquired during the academic training; - To facilitate the professional insertion of the future graduate in the labor market; - To rehearse practices adjusted to the needs of the labor market; - To evaluate the interest and profile of the trainee for the exercise of a profession and his/her availability for the execution of differentiated tasks, according to the areas concerned; - Strengthening the IES with the partners of the labor market.  
  • The program contents are described in the Regulation.
  •  

    Descrição

    Data limite

    Ponderação

    Relatório Final de Estágio

    A agendar

    75%

    Apresentação Pública do Relatório e Defesa

    A agendar

    25%

    (...)

     

     

     

     

     

  • Semestral
  • The Internship Report represents the final balance of a professional experience that allowed the trainee to acquire and/or strengthen skills. It is, therefore, a document organized in such a way as to make clear, for the Teacher who will evaluate the document. The Project aims to enable the student to test his/her abilities to carry out, on his/her own, research work.

Clinical Biochemistry I

Details
Category: Discipline
  • Burtis, C., Ashwood, E.,Tietz. - Fundamentals of Clinical Chemistry, 6ª ed, Philadelphia,  W.B.Saunders Company, 2008 ISBN: 9781437719406 Kaplan, L.A. et al.- Clinical Chemistry: theory, analysis, correlation, 5th edition, St. Louis, C.V. Mosby Company, 2010 ISBN-13: 978-0323036580 McPherson, R and  Pincus, M.- Henry`s Clinical and Diagnosis Management by Laboratory Methods 22 th edition, W.S. Saunders Company 2011ISBN: 9780323247801 Anderson, S.; Cockane, S. - Clinical Chemistry Concepts and Applications, McGram- Hill, 2003 ISBN 13:  978-1-57766-514-4
  • Biomedical Laboratory Sciences
  • 4084
  • 18942
  • Clinical Biochemistry I
  • IPLUSO4084-18942
  • 2
  • 5
  • 0
  • 4
  • Não
  • Português
  • In practical classes, the student has prior access to the experimental protocols to be carried out in each class session, which allows for prior reading and preparation. These protocols are accompanied by a set of questions, to ensure individual preparation and, subsequently, the discussion of procedures and results.
  • Mandatory
  •  - Global understanding and understanding of the fundamental biochemical mechanisms and their dysfunctions - Identify the type and how to obtain the biological product needed to determine each biochemical parameter.  -Know the analytical methods that can be applied in the quantitative and / or qualitative determination of a metabolite. -Learn current analytical techniques and platforms that are routinely used in clinical biochemistry and research - Know and apply the biochemical mechanisms necessary for the interpretation of clinical results. - Understand the implications of analytical and non-analytical errors. - Understand the principles of quality control
  • 1 Introduction to Clinical Biochemistry 2 Sampling and Quality 3 Methods Used in Clinical Biochemistry 3.1 Laboratory Protein Evaluation: Protein Metabolism. Biosynthesis of non-essential amino acids. Diagnostic application of some proteins. Clinical Enzymology. Protein study methods .3.2 Laboratory evaluation of carbohydrates: Diabetes biochemistry. Methods of determination of carbohydrates .Functional tests; Glycated proteins. Pathogenesis of late diabetes complications. 3.3 Laboratory evaluation of lipids: Lipid metabolism; Biosynthesis of triglycerides; Biosynthesis of phospholipids. Lipoproteins: Methods of determination of lipids and lipoproteins; cholesterol, triglycerides, lipoproteins and ketone bodies 4 Chemical and cytological analysis of urine 5 Determination of proteins in urine 6 Determination of serum albumin. 7 Determination of glycated hemoglobin. 8 Serum determination of total cholesterol and triglycerides. 9 Determination of HDL cholesterol.
  •  

    Descrição

    Data limite

    Ponderação

    1ºTeste de avaliação Teórico

    XX-XX-XXXX

     

    25%

    1ºTeste de avaliação Prático XX-XX-XXXX 25%

    2ºTeste de avaliação Teórico

    XX-XX-XXXX

    25%

    2ºTeste de avaliação Prático

    XX-XX-XXXX

    25%

     

    A classificação final (CF) da unidade curricular por avaliação contínua é obtida a partir das classificações
    obtidas na componente escrita (T) e na componente prática (PL). A componente Teórica consta de duas
    frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de
    8 valores. A componente prática consta de 2 momentos de avaliação práticos realizados durante as
    aulas laboratoriais, A classificação mínima de cada momento é de 8 valores. A classificação final é
    calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 PL. A classificação de todos os instrumentos
    de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações
    obtidas tem de ser igual ou superior a 9,5

     

  • Semestral
  • Clinical Biochemistry will focus on the relationship between biochemical processes at the cellular level and the physiological processes that occur in the human body, focusing on examples of altered biochemical processes in human disease. In this sense, the student will have an integrated view of the various metabolic pathways and their regulation, with greater emphasis on clinical correlations, which describe biochemical states in disease states (with detail at the biochemical and genetic level), learning that biochemical parameters should be analyzed and monitored. This unit will have an important practical component where the student will use methodologies and analyze parameters used in a clinical laboratory in order to develop the critical spirit and the coherent form of presentation of results, which is fundamental in any professional area.

Representational Drawing I

Details
Category: Discipline
  • .BAMMES, Gottfried (1991), L'etude du corps humain. Paris : Dessain et Tolra.  .EDWARDS, Betty (1984). Aprender a dibujar. Madrid: Hermann Blume.  .EDWARDS, Betty (2000), Nuevo Aprender a Dibujar con el lado derecho del cerebro. Madrid: Urano.  .GOLDSTEIN, Natham (1992), The Art of Responsive Drawing. N. Jersey: Prentice Hall.  .GÓMEZ Molina, Juan José (coord.) (1995), Las lecciones del dibujo. Madrid: Édiciones Cátedra  .MOREAUX, Arnold (1988), Anatomia artística. Madrid: Ediciones Norma.  .NICOLAIDES, Kimon (1969), The Natural Way to Draw. Boston: Houghton Mifflin.  .SMAGULA, Howard J. (1992), Creative Drawing (Second edition), MC. Graw - Hill Higher Education.  .WONG, Wucius (1998), Princípios de forma e desenho. São Paulo: Martins Fontes   
  • Illustration and Drawing
  • 6330
  • 23159
  • Representational Drawing I
  • IPLUSO6330-23159
  • 1
  • 6
  • 0
  • 4
  • Não
  • Português
  • Presentation of exercises with demonstration of examples and methodologies; critical analysis at the end of classes on all the work carried out. Mostly, the exercises are based on observational drawing of three-dimensional models (natural elements, still life, objects, spaces and body). All techniques presented precede the exercise with a theoretical presentation and visual references, where the objectives to be achieved are explained. In a specific exercise, photography and memory will be used. Overall, the proposed contents and works promote experimentation and reflection on drawing and graphic expression. Guidance is continuous and individualized. The tutorial relationship is privileged. At the end of the class, students are always invited to observe their classmates' work. Assessment moments are carried out through an exhibition of the work carried out.
  • Mandatory
  • This UC aims to:  - The identification, recognition and application of basic drawing terminologies, tools and methods, in a relevant and appropriate way; - The development of drawing as an instrument of thought and the improvement of perceptual and visual acuity; - The understanding of drawing as a mechanical relationship between perception (look) and representation (hand); - The identification of the concept of spatial perception and its representation. Notions of size (scale and proportion), distance (breadth and depth), mapping and measurement, full and empty, line and spot; - The identification and distinction between drawing strategies: sketch, sketch, study, project, finished and ilustrative; - To explore graphic instruments and materials and their behavior on different supports;  - To develop autonomous work skills.
  • Introduction to drawing as an autonomous art practice throughout observation registers; exploration of tools, media and supports, learning process and methods proper to a authors’ drawing project; using manual techniques:  - Exercises to release of constraints  (gesture and graphic fluency); - Direct observation design; - Mastery of grafic instruments and drawing techniques (dry, wet and errors); - To explore materials,  instruments and less harmful supports; - Diagrammatic Exercises;  - Exercises to explore graphic languages with different materials;  - Exercises to explore volumetric representation on a bi-dimensional level;  - Linear perspective and shadows (proper and projected);  - Noc¿a¿o e aplicac¿a¿o adequada de escala, enquadramento e composic¿a¿o; - Personal Project: graphic diary (2 drawings per week). 
  • A avaliação dos conhecimentos e competências traduz uma ponderação que tem em conta a participação e acompanhamento efetivo do aluno em aula, o volume de trabalho desenvolvido e empenho, a resposta adequada aos exercícios propostos e a qualidade do desempenho, aferidos em três níveis:

    - 10%. Avaliação contínua: pontualidade, participação e assiduidade (75%) cujo incumprimento obriga ao exame. contínua, assente no acompanhamento do trabalho nas aulas;
    - 80% Avaliação periódica (2 momentos: 30% 1ª avaliação periódica; 50% 2ª avaliação periódica);

    10% Diário gráfico: exploração autoral do desenho (mínimo 20 desenhos).

    Critérios avaliação periódica:
    . 10% Exercícios de libertação de constrangimentos (libertação do gesto e fluência gráfica);  15% Exercícios de exploração da linguagem gráfica (exploração de materiais riscadores e suportes de inscrição);
    . 15% Qualidades da forma (estrutura, escala e volume);
    . 15% Aspetos construtivos do desenho (proporção estrutura e direção);
    . 15% Volumetria (claro/escuro, modelação e caracterização volumétrica);
    . 10% Perspetiva linear, sombras próprias e sombras projetadas;
    . 10% Escala, Enquadramento e Composição;
    . 10% Enunciados extra-aula (2 exerci¿cios)¿.

    O exame de recurso é constituído pela entrega de todos os exercícios do semestre (50%) e da apresentação do exercício de exame (50%).

  • Semestral
  • Introductory class to observational drawing practices and exploration of languages and representation techniques.

Traineeship

Details
Category: Discipline
  •  A bibliografia será aquela considerada adequada pelo orientador e respectivo orientando ao longo do desenvolvimento do estágio.  
  • Multimedia Art
  • 7147
  • 814
  • Traineeship
  • IPLUSO7147-814
  • 3
  • 10
  • 1322
  • 4
  • Sim
  • Português
  • Given the characteristics of the CU, the teaching and learning methodologies are highly active, since students will have to apply the knowledge they have acquired to solving the challenges they will face in the internship institutions.  The course has 15 in-person hours (distributed every two weeks throughout the semester) dedicated to the mentoring of interns by the teacher; and a minimum duration of 200 internship hours supervised by the host organization's supervisor.  
  • Optional
  • To apply knowledge acquired during the degree in real professional contexts. To develop autonomy and the ability to adapt to different environments in multimedia art. To deepen technical and creative skills, using tools appropriate to the internship. To understand the dynamics of production and management in the artistic and cultural sector. To collaborate in multidisciplinary teams, exercising effective communication and critical thinking. To reflect critically on professional experience, articulating it with theoretical frameworks in the area. To act in a self-directed and mature manner, applying interpersonal skills during the internship; To respect the standards of conduct and ethics of the profession; To develop strategies for self-assessment and continuous improvement, promoting a professional attitude. To produce a final report that documents and analyzes the internship experience, integrating theoretical and practical perspectives.  
  • The nature of the course does not allow for a specific syllabus. The course is based on individual work presented during the planned orientation sessions, ending with the final internship report and its presentation. Some of the subjects covered by the course are: 1- Choosing (or searching for) the internship organization; 2- Definition and implementation of the internship plan 3- Application of knowledge in a professional context. 4- Relationships with colleagues and superiors in the workplace. 5- Theoretical framework and critical analysis regarding the activities undertaken. 6- Presentation and public defense of the report
  •  

    A avaliação final do estágio é composta por:

    • Relatório de estágio: 40%
    • Avaliação do estágio pelo supervisor da entidade de acolhimento: 40%
    • Defesa pública do relatório: 20%
    • A avaliação contínua, correspondente a 10% da nota final, será ponderada dentro de cada componente principal, refletindo o cumprimento do plano de trabalho e a evolução do estudante ao longo do processo.

    O estágio curricular é realizado numa instituição ou estrutura profissional relevante para os interesses profissionais do estudante, permitindo-lhe a aplicação e aprofundamento de competências adquiridas no curso. O supervisor apresenta um relatório/questionário de avaliação do estagiário aferindo o cumprimento das tarefas, a sua pro-actividade, capacidade de resolução de problemas, competéncias técnicas e interpessoais. O relatório de estágio deve descrever as funções exercidas e as tarefas efetuadas, contextualizando a experiência de estágio à luz de um enquadramento teórico e metodológico devidamente caracterizado. Deve ainda explicitar a articulação entre o processo de formação curricular e aplicação dos conhecimentos adquiridos. 
    Por último, o estudante deverá apresentar publicamente o seu relatório.

    Apresentação e regras para a entrega do relatório de estágio: entre 15.000 e 25.000 palavras (aproximadamente 45 a 70 páginas), acrescidas de anexos, bibliografia, etc. 
                     
     

  • Semestral
  • ,.
  1. Pharmacotherapy II
  2. Research Methods and Techniques, Statistical Treatment, Research and Scientific Communication
  3. Sociology of Childhood
  4. Robotics Fundamentals

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