- Details
- Category: Discipline
- AMORIM, Ana Clara Azevedo de, Manual de Direito da Publicidade, Petrony Editora, 2.ª Edição, 2023; SOUSA, Miguel Teixeira de, Introdução ao Direito, Coimbra: Almedina, Reimpressão 2025. Legislação: Constituição da República Portuguesa; Código Civil; Código da Publicidade; Código do Direito de Autor e dos Direitos Conexos; Regulamento Geral sobre a Proteção de Dados (RGPD) da União Europeia (UE); Decreto-Lei das Práticas Comerciais Desleais.
- Digital Marketing
- 6066
- 7037
- Communication and Information Law
- IPLUSO6066-7037
- 1
- 4
- 0
- 4
- Não
- Português
- For this course unit, expository, interrogative, and active methodologies are adopted, encouraging the participation of all students in the classroom.
- Mandatory
- Students are expected to acquire general knowledge of Law in areas related to the specific legal and legislative frameworks of Advertising and Communication, Consumer Law, and Data Protection.
- 1. INTRODUCTION TO LAW AND SOURCES OF COMMUNICATION LAW 2. ADVERTISING LAW 3. COPYRIGHT AND RELATED RIGHTS 4. GUIDELINES OF COMMUNITY POLICY RELATED TO ADVERTISING, DATA PROTECTION, AND PRIVACY
A avaliação distribuída ao longo do semestre integra as seguintes componentes obrigatórias: a) realização de um teste escrito, cuja data e duração serão oportunamente definidas, com a ponderação de 50% na classificação final; b) realização de um trabalho escrito, com a ponderação de 30% na classificação final; c) participação em aula, através da intervenção do aluno na discussão das temáticas lecionadas, com a ponderação de 20% na classificação final.
Este método depende da presença obrigatória do aluno em, no mínimo, 70% das aulas lecionadas, conforme previsto no Regulamento de Avaliação.
- Semestral
- The course unit in Communication and Information Law aims to provide students with a comprehensive overview of Law as applied to Marketing and Advertising. Knowledge of the legislation applicable to advertising and communication is essential in preparing students for their professional integration.
- Details
- Category: Discipline
- Chias, J. (1995), Marketing Público, McGraw-Hill. Kotler,Philip e Armstrong, Gary (2007), Principles of Marketing, Prentice- Hall. Kotler, P. et al (2008), Marketing no Setor Público, S. Paulo: Bookman
- Public Administration and Management Consultancy
- 3571
- 18879
- Public Marketing
- IPLUSO3571-18879
- 1
- 6
- 0
- 4
- Não
- Português
- Serão utilizadas outras metodologias com recurso a ferramentas digitais
- Mandatory
- Know, discuss and apply key concepts, in the scope of public and private marketing. Recognize the role of marketing in the performance of public bodies / institutions. Characterize the marketing environment in a public and private business context. Identify methodologies for analyzing and developing marketing campaigns / projects. Evaluate strategic marketing decisions in an organizational context.
- 1. Marketing Concepts 1.1 Evolution of the marketing concept 1.2 The relevance of public marketing 1.3 The emergence of social marketing 1.4 The challenges of marketing in the public sector 2.Consumer Behavior 2.1 Determinants: cultural, personal, social and psychological 2.2 The purchase decision 3. Public Marketing 3.1 Basis of segmentation in the Public Sector 3.2 The positioning of Organizations 3.3 Direct Marketing in the Public Sector 3.4 Phases / Structure of a Marketing Plan 4. The Public Marketing Mix 4.1 Services / Products 4.2 Prices 4.3 Promotion 4.4 Distribution 4.5 Communication
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
a designar
50%
Trabalhos
Durante as aulas Práticas
40%
Participação
Durante o Semestre
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The UC of Public Marketing has in its programmatic substance, the fundamentals, theoretical and practical, of Marketing in professional contexts, based on the fulfillment of the syllabus contents. private. The main objective is to prepare and equip future Technicians of Advisory in Administration and Public Management, with the basic knowledge and skills of analysis and operationality of the tools acquired during the sessions.
- Details
- Category: Discipline
- Junqueira & Carneiro (2008). Histologia Básica (11th ed.). Guanabara Koogan. Young, B. Lowe, J.S., Stevens, A., & Heath, J.W. (2006). Wheater's Functional Histology - A Text and Colour Atlas (5th ed.). Churchill Livingstone. Michael H. R., & Wojciech Pawlina (2012). Histologia - Texto e Atlas - Em Correlação com Biologia Celular e Molecular (6th ed.). Guanabara Koogan. Schoenwolf, G.C. & Bleyl, S.B. (2008). Larsen's Human Embryology (4th ed.). Churchill & Livingston.
- Biomedical Laboratory Sciences
- 4084
- 19270
- Histology and Embryology
- IPLUSO4084-19270
- 1
- 3
- 0
- 4
- Não
- Português
- In practical classes, the student has prior access to the protocols to be carried out in each class session, which allows for prior reading and preparation. These protocols are accompanied by a set of questions, to ensure individual preparation and, subsequently, the discussion of procedures and results.
- Mandatory
- Provide knowledge about the structure of tissues, organs and systems / systems at the level of microscopy, particularly optics but also electronics, as well as embryonic and postnatal development of the major organ systems. Provide teaching histophysiology to a better understanding of Physiology, Biochemistry, Pathology and other related matters. Provide a Human Embryology Descriptive, integrating the concepts of anatomy and preparing for teaching of other curricular units. Diagnose different paths through the tissues and organs of the human body and all of its structural components, and describe and conceptualize all the underlying histophysiology. Anticipating what structures and processes underlying histophysiological that are most commonly subject to disease. Know and describe the normal human embryological development, as well as know and realize that the most frequent anomalies and their consequences.
- Introduction to Embryology Embryology General. Gametogenesis, ovulation, fertilization, cleavage, morula stage, blastula stage, deployment. Bi-laminate and trilaminate germinal disc. The pre-embryonic, embryonic and fetal. Embryonic attachments. Teratology and description of the most common malformations. Special Embryology Muscoskeletal, cardiovascular, respiratory, digestive and urogenital system. Serous cavities, head and neck (including formation of glands), ear, eye, skin and appendages central nervous system (formation of the pineal gland), the peripheral nervous system (formation of the adrenal gland). General Histology Epithelial, connective, muscle and nervous tissue. Special Histology Cardiovascular system, bone marrow, immune system, and lymphatic organs. Skin and appendages, digestive tract and accessory glands, respiratory, urinary system, male and female reproductive system endocrine glands, mammary gland, eye, and ear.
Descrição
Data limite
Ponderação
1ª Frequência Teórica
XX-XX-XXXX
25%
1ª Frequência Prática
XX-XX-XXXX
50%
2ª Frequência Teórica
XX-XX-XXXX
25%
A componente escrita consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de 8 valores. A componente prática consta de uma frequência realizada durante as aulas. A classificação mínima na frequência prática é de 10 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 PL. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas em cada componente tem de ser igual ou superior a 9,5 valores, para efeitos de cálculo da classificação final.
- Semestral
- Histology and embryology are two important areas in science and health science teaching. They are two related sciences. Histology is the study of the microstructures of the human body and their functions; It is divided into general histology, which studies the cellular and extracellular matrix of the four basic types of tissue, and special histology that studies the microscopic anatomy of various organs. Embryology will explain prenatal organism development and is divided into general embryology that studies germ cell development, fertilization and early development of the human embryo, and special embryology that studies organ formation and malformation. In addition to lectures, the curricular unit includes laboratory practices, where morphology is studied in histological slides under optical microscope.
- Details
- Category: Discipline
- Power, Heavin (2017) Decision Support, Analytics, and Business Intelligence, Business Expert Press Silva, Ribeiro (2020). Aprendizagem Computacional em Engenharia. Imprensa da Universidade de Coimbra Hillier, Liberman, (2010). Introduction to Operations Research. McGraw Hill; Antunes (2000) Casos de aplicação da investigação operacional.McGraw Hill. Dias (2022) Avaliação Multicritério em Processos de Decisão, Imprensa da Universidade de Coimbra Takahashi, Cunha e Antunes (2012) Manual de Computação Evolutiva e Metaheurística, Imprensa da Universidade de Coimbra Textos de apoio e referências próprias fornecidos pelo docente
- Computer Engineering and Applications
- 6615
- 7303
- Decision Support Systems
- IPLUSO6615-7303
- 3
- 6
- 0
- 4
- Não
- Português
- 1.Theoretical test 2. Practical assignment 1 (TP1): Design and development of a Decision Support System (SAD) 3. Practical assignment 2 (TP2): Analysis of an academic article based on a Decision Support System (SAD) 4. Exercises taught during class 5. Discussion of case studies
- Mandatory
- OA1. Understand the complexity and qualitative aspects of decision-making processes, and use problem structuring techniques and multi-criteria approaches; OA2. Define the structure and components of a Decision Support System (DSS), as well as methodologies and techniques for designing and implementing SADs; OA3. Develop models and tools for decision support; OA4. Use the fundamental concepts of Decision Theory and Multicriteria Analysis; OA5. Develop models, supported by optimization algorithms, heuristics and simulation approaches, to solve problems of practical interest in organizations;
- CP1. Introduction to Decision Support Systems (DSS) CP2. Main areas of DSS CP3. Decision theory, Bayesian systems and multi-criteria analysis CP4. Preprocessing, projections, and metrics for data. Error estimation. CP5. Self-Organizing Maps (SOM) CP6. Introduction to data science: Learning and classification systems CP7. Fuzzy Systems (Fuzzy Logic) CP8. Genetic Algorithms CP9. Expert Systems CP10. Neural Networks and other supervised and unsupervised learning methods CP11. Case studies
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
19-06-2026
40%
Trabalho Pratico 1(TP1)
22-06-2026
35%
Trabalho Pratico 2(TP2)
15-06-2026
25%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Decision Support Systems (DSS) course aims to present an overview of DSS, as a value-generating element in a business organization, through the development and analysis of systems that support management in decision-making in a business context.
- Details
- Category: Discipline
- Arte Multimédia (L) (IPLUSO)
- 7147
- 27409
- Laboratório de Sonoplastia I
- IPLUSO7147-27409
- 2
- 5
- 1321
- 4
- Não
- Português
- Opcional
- Semestral
