- Details
- Category: Discipline
- Chitonga, M. (2018). Direito Internacional Privado. Escolar Editora Costa, Mariana Fontes da (2011). Ruptura de negociações pré-contratuais e cartas de intenção, Coimbra Editora Fontaine, Marcel; Ly, Filip De (2009). Drafting International Contracts: an Analysis of Contract Clauses. Brill Academic Publishers Pinheiro, Luís de Lima (2005). Direito Comercial Internacional. Almedina
- International Business Management
- 6554
- 24129
- International and Business Law
- ISLA Santarém6554-24129
- 1
- 5
- 0
- 25
- Não
- Português
- .
- Mandatory
- To provide a study of the legal mechanisms on which, and through which, international trade is based. To provide students with sufficient skills to identify legal problems in the field of international economic relations. To provide knowledge of the main practical and operational problems in the regulation of international and transnational economic relations. To familiarize students with reading and interpreting contractual documents.
- 1. International, transnational and European law 2. international taxation 3. introduction and general theory of international contracts 3.1 Concept of international contract and its specific features 3.2 General principles of international contracts 3.3 Determination of the law applicable to international contracts 3.4 Negotiation and formation of contracts in international trade 3.5 Typical clauses in international commercial contracts 3. 6 Performance and non-performance of international contracts
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
30.04.2026
60%
Teste de avaliação
11.06.2026
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
- Details
- Category: Discipline
- Data and Technology Management in Health
- 7055
- 26696
- Digital Health and Connectivity
- ISLA Santarém7055-26696
- 3
- 4
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Marketing
- 7153
- 15876
- Promotions and Merchandising
- ISLA Santarém7153-15876
- 2
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Badger, I. & Menzies, P. (2005). Business Life. London. Marshall Cavendish Education. Brooks, Bessie (2013). A Guide To English Grammar: Conjugation Of Verbs Volume 1, 2 and 3, Xisbris Corporation. Denham, K. & Lobek, Anne (2013). Navigating English Grammar - A Guide To Analyzing Real Language, John Wiley and Sons Ltd. Evans, V., Dooley, J. & Wright, S. (2012). Career Paths: Information Technology, UK. Express Publishing. Swan, Michael & Walter C. (2007). How English Works: A Grammar Practice Book (With Answers), Oxford University Press.
- Administrative Management of Human Resources
- 2185
- 12561
- English
- ISLA Santarém2185-12561
- 1
- 5
- 0
- 25
- Não
- Português
- 1. Theoretical/practical classes: presentation of concepts; discussion of program contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversation situations; simulation of real situations, discussion of topics; brainstorming; researching information and presentating/discussing it, using digital tools (IA); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Flipped classroom dynamics with information research for application in the classroom context. 4. Consolidation of the content taught in class by researching of additional information and solving exercises on different themes and contents.
- Mandatory
- O1. Promote the development of oral and written skills. O2. Mobilize previously acquired linguistic knowledge and apply it in new learning situations. O3. Provide the improvement of the English language, adapting it to the socio-professional context. O4. Use the English language as a work and communication tool. O5. Improve the interpretation of scientific and technological matters. Skills and competencies: C1. Develop autonomy in communication, promoting oral and written expression, as well as mastery of grammatical rules and vocabulary. C2. Be able to apply previous linguistic knowledge to new contexts, adapting what has been learned to varied communication situations. C3. Know and practice vocabulary and technical terms related to your area of ¿¿work. C4. Actively apply the English language in work tasks and situations, as a means of communication.
- 1. Global communication. 2. The English language in socio-professional daily life. 3. The English language and new technologies. 4. Oral communication and written communication in English. 4.1 The formal (phonological, syntactic and semantic) aspects of the English language system. 4.2 Grammar: verb tenses; if-clauses. 4.3 Interpretation and text production. 4.4 Planning and development of individual projects in English; written and oral presentation of these projects.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
50%
Portfolio
Ao longo do semestre
15%
Apresentação Oral
35%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- NA
- Details
- Category: Discipline
- Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2021). Global Marketing - Strategy, Practice, and Cases (3ª ed.). Routledge. Cateora, P. R., Gilly, M. C., & Graham, J. L. (2013). International Marketing (15th ed.). New York: McGraw-Hill/Irwin. Kotabe, M., & Helsen, K. (2016). Global Marketing Management (7th ed.). New Jersey: Wiley. Silva, S., Meneses, R. & Pinho, J. (2019). Marketing Internacional-Negócios à Escala Global. Coimbra
- International Business Management
- 6554
- 24130
- Marketing for International Business
- ISLA Santarém6554-24130
- 1
- 5
- 0
- 25
- Não
- Português
- Teaching and learning are grounded in active methodologies that connect theory to decision-making in international markets. Project-Based Learning structures the semester around an authentic deliverable, e.g., an international marketing plan for a Portuguese SME entering Spain, requiring market selection, entry-mode choice, and coherent adaptation of the marketing mix (Product, Price, Place, Promotion). Problem-Based Learning starts from concrete barriers-exchange-rate exposure, regulatory constraints, cultural distance-and compels evidence-based research, option appraisal, and justified recommendations. The Flipped Classroom shifts exposition to guided pre-class study and reserves contact time for simulations, peer critique, and decision control. Case-based work consolidates environmental analysis and develops rigorous argumentation supported by data.
- Mandatory
- Analyse the drivers that lead organisations to initiate international activity and the potential barriers to the internationalisation process. Identify and apply methods for analysing the international environment. Recognise and justify procedures for international market selection, as well as alternative forms of presence in foreign markets. Design and develop internationalisation strategies and appropriate market presence options for concrete business situations. Develop marketing strategies and policies for international markets by operationalising the key variables of the international marketing mix in an international context.
- Internationalisation and Globalisation Internationalisation Strategies and International Marketing Foreign Market Selection Choice of Market Entry Modes Control of International Marketing Decisions International Marketing Plan 6.1 International Marketing Mix
Descrição
Data limite
Ponderação
Actividades em Sala de Aula
Ao longo do semestre em datas a definir
20%
Frequência
05/05/2026
30%
Trabalho de Grupo - Apresentação e Submissão
09/06/2026
50%
- Semestral
- Marketing for International Business is positioned at the intersection of international marketing and the management of internationalisation processes. It examines why organisations expand abroad, the barriers they face, and the analytical approaches used to assess the international environment, thereby supporting evidence-based foreign market selection. Students develop the capability to evaluate entry modes and forms of presence, design control mechanisms for international marketing decisions, and prepare an international marketing plan. Particular emphasis is placed on operationalising the international marketing mix-Product, Price, Distribution, and Communication-in line with competitive conditions and cultural, legal, and logistical constraints. Within the programme, the course is essential for enabling students to plan, justify, and implement internationalisation strategies in concrete business situations.
