- Details
- Category: Discipline
- Araújo, F. (2022). Introdução à Economia - Volume II - Microeconomia Aplicada e Macroeconomia(4ª ed.).AAFDL Editora / Imprensa FDUL. Araújo, F. (2023). Introdução à Economia Volume I - Introdução e Microeconomia (4ª ed.).AAFDL Editora / Imprensa FDUL. Fernandes, A. et. al,. (2023). Introdução à Economia, Edições Sílabo. Morgado, A.J. & Ferreira, P. (2021).Princípios de Microeconomia. Rei dos Livros
- Business Processes and Operations Management
- 1860
- 13048
- Fundamentals of Economics
- ISLA Santarém1860-13048
- 1
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. To learn the fundamental concepts of economy; O2. Explain how these concepts can be applied to a set of economic problems, particularly regarding individual economic decision making and the functioning of some markets; O3. Develop the perception of the usefulness of economic models in the understanding the economy. At the end of the unit students are faced with situations and problems of economic nature and they should be able to: C1. Develop a structured thought appropriate to the presented situation.
- 1. Introduction and general concepts 1.1 What is economics? 1.2 The economics as a social science. 1.3 The importance of economics in the economy’s society. 2. The theory of utility 2.1. The needs, goods and utility. 2.2. Marginal utility and total utility. 2.3. The consumer’s excess. 3. Supply and demand 3.1. The development of the demand curve. 3.2. The development of the supply curve. 4. Elasticities 5. Costs and income 5.1 Fixed costs, variable costs and total costs. 5.2 Total average cost and marginal cost. 5.3 average fixed cost and average variable cost. 6. Theory of partial equilibrium in perfect competition 7. Theory of partial equilibrium in imperfect competition 8. Supply and aggregate demand
A avaliação curricular será concretizada através de um teste escrito (40%) e um trabalho de grupo prático com apresentaçãoem aula (60%).
A avaliação final será realizada com recurso a um exame individual escrito (100%).
- Semestral
- The course presents the fundamental concepts of economics, explains their application to economic problems (such as individual decisions and market functioning), and develops an understanding of the usefulness of economic models in understanding reality, enabling students to adopt structured thinking when faced with economic situations and problems.
- Details
- Category: Discipline
- Data and Technology Management in Health
- 7055
- 26603
- Health Project Management
- ISLA Santarém7055-26603
- 3
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Marketing
- 7153
- 27437
- Artificial Intelligence Applied to Marketing
- ISLA Santarém7153-27437
- 3
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
- Administrative Management of Human Resources
- 2185
- 16019
- Information and Communication Technologies
- ISLA Santarém2185-16019
- 1
- 5
- 0
- 25
- Não
- Português
- The teaching methodologies are based on expository, interrogative and active methods in order to generate discussion and resolution of theoretical and practical exercises in the classroom. Project and problem-based learning, case studies and seminars and discussions will also be used.
- Mandatory
- The objectives of the course are as follows: - To enable students to acquire computer knowledge (hardware and software) from a managerial and user perspective. - To provide students with the fundamental knowledge and skills necessary for the correct use of computer technologies in the context of their personal and professional activities. - Provide students with the possibility of using virtual learning environments. - Introduce the fundamentals of cloud computing. - Introduce the main tools available on cloud computing platforms. At the end of the course unit students should be able to: - Apply the techniques and select the most appropriate computer applications for each situation; - Use synchronous and asynchronous communication tools; - Use a cloud computing platform. - Develop and insert content into collaborative computing and learning platforms.
- Operating Systems (Windows and Linux) Productivity and Storage Platform (Google Drive) Word Processor (Word) Headers and Footers Styles and Indexes Bibliography Management Spreadsheet (Excel) Formulas Functions Charts Fundamentals of Cloud Computing (AWS) Introduction to Cloud Computing Services Computing Services Analytics Services Database Services Development Tools Management Tools Storage Services Networking and Content Delivery Services Optional Modules (students choose one of the two) a. Internet of Things (IoT) b. Fundamentals of Cybersecurity
Turma Diurna
Descrição
Data limite
Ponderação
Portfolio de trabalhos
Teste Word e Excel
Teste de avaliação Cisco Cybersecutity
Turma Pós-Laboral
Descrição
Data limite
Ponderação
Portfolio de trabalhos
Consultar ficheiro no Moodle
26%
Teste Word e Excel
15/12/2025
60%
Teste de avaliação Cisco Cybersecutity
19/01/2026
14%
.
- Semestral
- The objectives of the course are as follows: - To enable students to acquire computer knowledge (hardware and software) from a managerial and user perspective. - To provide students with the fundamental knowledge and skills necessary for the correct use of computer technologies in the context of their personal and professional activities. - Provide students with the possibility of using virtual learning environments. - Introduce the fundamentals of cloud computing. - Introduce the main tools available on cloud computing platforms. At the end of the course unit students should be able to: - Apply the techniques and select the most appropriate computer applications for each situation; - Use synchronous and asynchronous communication tools; - Use a cloud computing platform. - Develop and insert content into collaborative computing and learning platforms.
- Details
- Category: Discipline
- Rodrigues, J. (2020). Introdução à Gestão de Vendas. Associação de Professores do Concelho de Almada. Schwab, L. R.(2021). Gestão de vendas - Adaptar para vencer numa era relacional e digital. Actual Editora. Grünig, R. & Morschett, D. (2017). Developing International Strategies. Berlin: Springer-Verlag. Hill, C. (2013). International Business: Competing in the Global Market Place. Chicago: Irwin McGraw-Hill.
- International Business Management
- 6554
- 24131
- Business and Sales Techniques in an International Context
- ISLA Santarém6554-24131
- 2
- 5
- 0
- 25
- Não
- Português
- Innovative methodologies will be adopted in the teaching-learning process, aimed at promoting active, collaborative learning geared towards solving real problems. Among the methodologies to be used, the following stand out: Problem-Based Learning; Gamification; Flipped Classroom; Design Thinking; Case Studies. Real-life case studies will also be used, allowing students to explore authentic business scenarios and develop problem-solving skills. Students will also be encouraged to write a final paper, which will challenge them to explore a relevant topic in depth, applying theoretical knowledge in practice and developing research and critical analysis skills.
- Mandatory
- Diagnose national and international markets. Plan and organise a commercial structure to respond to the internationalisation needs of organisations. Define an appropriate approach to international markets. Develop, budget, implement, monitor and control a sales plan in an international context. Develop sales systems for various types of products and international markets. Develop methods for evaluating commercial performance.
- 1. Changes in markets 1.1. The effects of globalisation and internationalisation of markets on commercial activity 1.2. Company strategy and commercial alignment 1.3. From Marketing Plan to Sales Plan 2. Sales tools 3. Market and competition analysis 4. Commercial planning in the context of internationalisation 5. Organisation of the sales system 6. The sales process in an international context 6.1. The commercial pipeline 6.2. Choosing foreign markets 6.3. Methods of market access 6.4. Setting prices for foreign markets and payment methods 6.5. Commercial proposals: price, payment and delivery terms - Incoterms 6.6. National and international distribution logistics 7. Commercial performance evaluation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência 1
11-11-2025
40%
Frequência 2
13-01-2026
45%
Exercícios práticos (6 no total, contam os 4 melhores) 15% Exame Final
a definir
100%
- Semestral
- The UC Business and Sales Techniques in an International Context develops skills in market analysis, sales planning and implementation in a global environment. It addresses internationalisation strategies, competition analysis and sales processes adapted to different cultures, combining theory and practice to prepare students for the challenges of globalisation and careers in international companies.
