Promotions and Merchandising

Category: Discipline
  • Borje, R. P. (2021). Merchandising. ESIC Editorial. Gitomer, J. (2023). A Bíblia das Vendas, O método clássico de vendas que funciona no mundo. Alma dos Livros. Herrera, J. E. P. (2022). Merchandising, La Seducción En El Punto De Venta. ECOE EDICIONES Matuzawa, C. L. (2024). Estratégias Projetuais Em Retail Design Store & Visual Merchandising, Conceitos E Técnicas. Editora Blucher. Morgan, T. (2022). Visual Merchandising Fourth Edition, Window Displays, In-Store Experience. QUERCUS.
  • Marketing
  • 7153
  • 15876
  • Promotions and Merchandising
  • ISLA Santarém7153-15876
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • The teaching methodology combines synchronous online activities, in-person sessions, and independent study. The online sessions use expository, interrogative, and demonstrative methods to present the content and solve application exercises, promoting an understanding of the concepts. In-person classes are based on Project-Based Learning (PBL), challenging students to develop solutions to real-world problems or those proposed by the instructor, using the RD Station platform. Independent study includes guided research, content reinforcement, and completion of supplementary assignments available on Moodle. The instructor monitors student progress through tutorial guidance and in-person or asynchronous feedback on the Moodle platform. Students can also use the Philix.ai virtual tutor as a supplementary resource to support their learning process.
  • Mandatory
  • O1. Present the concepts and theories related to promotions and merchandising. O2. Identify promotional tools in the context of the consumer and retail market. O3. Identify the components of a promotional and merchandising plan. O4. Distinguish promotion and merchandising activities from other aspects of market communication. O5. Discuss the most appropriate strategies in the context of promotions and merchandising. O6. Apply theory related to merchandising and promotions in retail stores. O7. Use promotional tools when analyzing the consumer and retail market. O8. Produce a promotional and merchandising plan coordinated with other marketing activities
  • 1. General concepts: Promotion; Merchandising. Advertising. Point of sale. 2. Fundamentals of Sales Promotion: Visual communication. PV and consumer behavior. 3. Sales Promotion Channels and Techniques: Producer promotions. Distributor promotions. Consumer-oriented sales promotion. Types of promotions and profitability. 4. Merchandising techniques: Objectives. Types of merchandising. Space layout and animation. 5. Point of sale materials and store operation. 6. Planning sales promotions and merchandising.

  • Avaliação Curricular (contínua):
    A1. Trabalho prático (grupo). Consiste num relatório escrito complementado com apresentação e discussão.
    A2. Teste teórico/prático (individual). Teste teórico no final do semestre.
    A classificação final é calculada através da fórmula Classificação Final = A1*0,6+A2*0,4.
    O estudante é aprovado se obtiver classificação igual ou superior a 9,5 valores.
    A classificação mínima na avaliação curricular (continua) é a seguinte:- Trabalho prático (grupo): 10 valores- Teste teórico/prático - no final do semestre (individual): 8 valores.
    A avaliação dos trabalhos práticos em grupo, inclui a avaliação individual dos estudantes que terá uma ponderação de 40% na
    classificação do estudante nessa componente.
    Avaliação Final ou em Época de Recurso ou Época Especial (A):
    Hipótese 1:
    A2. Trabalho prático (grupo). O estudante participou no trabalho de grupo e obteve classificação positiva na componente individual:
    mantém a nota que será considerada nestas épocas de avaliação.
    A1. Teste teórico/prático (individual). O estudante realiza este Teste escrito em qualquer das épocas em que se submeta a avaliação.
    A classificação final é calculada através da seguinte formula: A1*0,6+A2*0,4.
    Hipótese 2:
    O estudante não participou no trabalho de grupo ou participando obteve classificação negativa na componente de avaliação individual.
    Avaliação Final, Avaliação em Época de Recurso/Especial (A): O estudante realiza o exame teórico-prático escrito (A=100%) e é aprovado
    se obtiver uma classificação igual ou superior a 9,5 valores em 20.

     
  • Semestral
  •   

Accounting Fundamentals

Category: Discipline
  • Costa, Carlos B. & Alves, Gabriel C, (2021). Contabilidade Financeira, 10ª edição, Rei dos Livros. Lourenço, Isabel Costa; Morais, Ana Isabel; & Lopes, Ana Isabel (2020). Fundamentos de Contabilidade Financeira Teoria e Casos. Edições Silabo. Menezes, Carlos A. (2023). SNC - Sistema de Normalização Contabilística.Editora Almedina. Rodrigues, João (2024). Sistema de Normalização Contabilística Explicado, 9ª edição, Porto Editora, Legislação nacional sobre Normas Contabilísticas e de Relato Financeiro. Legislação comunitária e internacional sobre Normas Internacionais de Contabilidade.  
  • Business Processes and Operations Management
  • 1860
  • 14745
  • Accounting Fundamentals
  • ISLA Santarém1860-14745
  • 1
  • 6
  • 0
  • 25
  • Não
  • Português
  • In-person: 1. Theoretical-practical classes focused on problem/case solving in small groups, with plenary discussion and summary by the teacher (active methodologies). 2. Regular use of short written formative tests (on paper or online) with immediate feedback. Independent: 3. Consolidation of the content taught in class through additional research on the different topics and content covered and the development of complementary work.
  • Mandatory
  • O1. Frame accounting as a source of information for business management and for the economic agents with whom they interact in their activity, taking into account the evolution of the conceptual structure. O2. Introduce the main concepts, facts, and accounting charts.  O3. Enable students to record transactions with a view to producing and analyzing financial statements in accordance with applicable regulations. At the end of the course, students should be able to: C1. Frame accounting thinking: theoretical framework and evolution to the current conceptual structure; C2. Distinguish the main accounting concepts, facts, and charts; C3. Correctly record transactions related to the company's activity(ies), taking into account compliance with tax and administrative obligations; C4. Interpret the main financial statements.
  • 1.    Introduction 2.    Other concepts 3.    Planning and accounting organization (documentary circuit); 4.    The Accounting Standards System           4.1. Evolution accounting;           4.2. Covered Entities;           4.3. Financial information and respective statements;           4.4. Bases for presentation of financial statements;           4.5. Models of financial statements;           4.6. Conceptual structure. 5.    Account movements:           5.1. Recognition;           5.2. Movement rules;           5.3. Account codes           5.4. Taxation in accounting;           5.5. The balance sheet. 6.    Works year-end:                  6.1. Tabulation of results                  6.2. Taxes on income;           6.3. Elaboration of financial statements

  • A avaliação curricular será concretizada através 2 testes escritos, com componentes teórica e prática, valendo 40% da nota final (1 momento de avaliação) e outro teste 60% (2º momento de Avaliação). 

    A avaliação final compreende a realização de um exame escrito (100%).
  • Semestral
  • The course frames accounting as a source of information for management and economic agents, presents the main concepts, facts, and accounting charts, and trains students to record transactions and produce and interpret financial statements in accordance with applicable regulations.

Health Data Analysis II

Category: Discipline
  • Davis, N. A., & Shiland, B. J. (2015). Statistics & Data Analytics for Health Data Management. Elsevier Health Sciences. Huynh, K. (2023). Power Query for Power BI and Excel: Transform and Shape Data. Martinez, E. Z. (2021). Bioestatística para os cursos de graduação da área da saúde. Editora Blucher. Tanwar, P., Jain, V., Liu, C.-M., & Goyal, V. (2020). Big Data Analytics and Intelligence: A Perspective for Health Care. Emerald Group Publishing.
  • Data and Technology Management in Health
  • 7055
  • 26694
  • Health Data Analysis II
  • ISLA Santarém7055-26694
  • 3
  • 6
  • 0
  • 25
  • Não
  • Português
  • The classes will be mixed (theoretical-practical and practical) using the following methodologies: Synchronous sessions: MET 1. Expository, interrogative, and interactive methods: Presentation/explanation of concepts using the expository, interrogative, and interactive methods. All pedagogical support materials are made available through the Moodle platform. In-person sessions: MET 2. Active methodologies: Practical application through exercises and assignments in a classroom setting. Autonomous work: MET 3. Reading of the recommended bibliography. Completion of practical exercises not covered during practical classes and others proposed by the instructor. These materials and exercises are made available on the Moodle platform. MET 4. The instructor provides feedback (Tutorial Guidance - OT) on the results obtained by the student in solving these proposed problems via the Moodle platform.  
  • Mandatory
  • O1. Deepen understanding of Electronic Health Records (EHR), exploring their integration and interoperability across healthcare systems.  O2. Study in detail the transition from the Fee-for-Service (FFS) reimbursement model to a value-based model, emphasizing patient- centered care and the importance of patient well-being indicators (PROMs and PREMs). O3. Develop advanced skills in using health questionnaires and critically analyze their effectiveness in measuring patient outcomes and experiences. O4. Expand proficiency in analyzing health research data sets, employing advanced techniques such as clustering and factorial analysis to identify meaningful patterns and insights in the healthcare field.
  • 1. Integration and interoperability of Electronic Health Records (EHR) among healthcare systems. 2. Transition from the Fee-for-Service (FFS) reimbursement model to a value-based model: patient-centered care and the role of PROMs and PREMs. 3. Advanced utilization of health questionnaires: critical analysis of effectiveness in measuring patient outcomes and experiences. 4. Advanced analysis of health research data sets: clustering techniques and factorial analysis for pattern identification and insights.

  • Avaliação Curricular (contínua (presencial):
    Esta modalidade de avaliação é constituída por:
    AVAL 1. Portfólio de trabalhos/exercícios de aula AVAL 2. Trabalho prático (relatório e projeto).
    AVAL 3. Teste final teórico/prático.
    A classificação final é calculada através da fórmula Classificação Final = 0,2*AVAL 1+0,4*AVAL 2 + 0,4 *AVAL 3. O estudante é aprovado se obtiver classificação igual ou superior a 9,5 valores em 20.
    Avaliação Final (presencial): O estudante realiza o exame teórico-prático (A = 100%) e é aprovado se obtiver uma classificação igual ou superior a 9,5 valores em 20.
    Época de Recurso e Época Especial (presencial): O estudante realiza o exame teórico-prático (A = 100%) e fica aprovado se obtiver uma classificação igual ou superior a 9,5 valores em 20.

     
  • Semestral
  •   

Relational Marketing

Category: Discipline
  • Chakravorti, S. (2023). Customer Relationship Management. SAE. Mackie, K. (2025). B2B Marketing Fundamentals, Drive Impact Across Brand, Reputation, Relationships and Revenue. KoganPage Prior, D., Buttle, F. & Maklan S. (2024). Customer Relationship Management: Concepts and Technologies, Routledge Seebacher, UG (2021). B2B Marketing, A Guidebook for the Classroom to the Boardroom. Springer
  • Marketing
  • 7153
  • 15860
  • Relational Marketing
  • ISLA Santarém7153-15860
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • The teaching methodology combines synchronous online activities, in-person sessions, and independent study. The online sessions use lecture-based and interactive methods to present and explore the content, supplemented by participation in discussion forums and wikis on the Moodle platform. In-person classes emphasize practical application through exercises and Problem-Based Learning (PBL), involving the creation and implementation of relationship marketing strategies using the PHC ERP system (including the CRM modules) and the RD Station platform. Independent study includes guided research to reinforce the content and support practical activities. The instructor monitors student progress through tutorial guidance and feedback, either in person or via the Moodle platform. Students may also use the Philix.ai virtual tutor for additional support.
  • Mandatory
  • O1. To provide the knowledge and analysis methodologies necessary for customer management and loyalty. O2. View relationship marketing strategically, tactically and operationally. O3. Distinguish the various types of implications of relationship marketing in organizations. O4. Analyze the current context of customer relationships and their impact on companies. O5. Relate different types of relationship marketing to different contexts of application. O6. Implement relational strategies using information systems and technologies. O7. Optimize marketing strategies through Customer Relationship Management (CRM). O8. Use the most appropriate methodologies for implementing and controlling relationship marketing practices.
  • 1. From transactional marketing to relationship marketing: Conceptual and empirical foundations of relationship marketing; Strategic, tactical and operational implications. 2. The different schools of relationship marketing. 3. Context in which relationship marketing is applied. 4. Relationship marketing metrics. 5. Customer Relationship Management (CRM): One-to-one marketing and the IDIC methodology. Building a relationship with customers. Customer classification and evaluation - main models. Legal aspects of building customer databases. The different CRM modules. CRM information systems. 6. Industrial marketing - B2B marketing: Industrial purchasing process. Buying behavior in B2B markets. Factors influencing organizational buying behaviour. The role of technology in B2B.

  • Avaliação Curricular (contínua):
    A1. Teste teórico/prático intermédio (individual). Consiste num exercício escrito.
    A2. Trabalho prático (grupo). Realizado ao longo do semestre e inclui uma componente prática e outra de relatório escrito.
    A3. Teste teórico/prático (individual). Consiste num teste escrito a realizar no final do semestre.
    A classificação final é calculada através da fórmula Classificação Final = A1*0,3+A2*0,4+A3*0,3.
    O estudante é aprovado se obtiver classificação igual ou superior a 9,5 valores.
    A classificação mínima na avaliação curricular (continua) é a seguinte:- Teste teórico/prático intermédio (individual): 8 valores- Trabalho prático (grupo): 10 valores- Teste teórico/prático - no final do semestre (individual): 8 valores.
    A avaliação dos trabalhos práticos em grupo, inclui a avaliação individual dos estudantes que terá uma ponderação de 40% na
    classificação do estudante nessa componente.
    Avaliação Final ou em Época de Recurso ou Época Especial (A):
    Hipótese 1:
    A2. Trabalho prático (grupo). O estudante participou no trabalho de grupo e obteve classificação positiva na componente individual:
    mantém a nota que será considerada nestas épocas de avaliação.
    A1. Teste teórico/prático (individual). O estudante realiza este Teste escrito em qualquer das épocas em que se submeta a avaliação.
    A classificação final é calculada através da seguinte formula: A1*0,6+A2*0,4.
    Hipótese 2:
    O estudante não participou no trabalho de grupo ou participando obteve classificação negativa na componente de avaliação individual.
    Avaliação Final, Avaliação em Época de Recurso/Especial (A): O estudante realiza o exame teórico-prático escrito (A=100%) e é aprovado
    se obtiver uma classificação igual ou superior a 9,5 valores em 20.

     
  • Semestral
  •    

Fundamentals of Economics

Category: Discipline
  • Araújo, F. (2022). Introdução à Economia - Volume II - Microeconomia Aplicada e Macroeconomia(4ª ed.).AAFDL Editora / Imprensa FDUL. Araújo, F. (2023). Introdução à Economia Volume I - Introdução e Microeconomia (4ª ed.).AAFDL Editora / Imprensa FDUL. Fernandes, A. et. al,. (2023). Introdução à Economia, Edições Sílabo. Morgado, A.J. & Ferreira, P. (2021).Princípios de Microeconomia. Rei dos Livros
  • Business Processes and Operations Management
  • 1860
  • 13048
  • Fundamentals of Economics
  • ISLA Santarém1860-13048
  • 1
  • 6
  • 0
  • 25
  • Não
  • Português
  • In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and the development of complementary work.  
  • Mandatory
  • The objectives of the curricular unit are: O1. To learn the fundamental concepts of economy; O2. Explain how these concepts can be applied to a set of economic problems, particularly regarding individual economic decision making and the functioning of some markets; O3. Develop the perception of the usefulness of economic models in the understanding the economy. At the end of the unit students are faced with situations and problems of economic nature and they should be able to: C1. Develop a structured thought appropriate to the presented situation.
  • 1. Introduction and general concepts 1.1 What is economics? 1.2 The economics as a social science. 1.3 The importance of economics in the economy’s society. 2. The theory of utility 2.1. The needs, goods and utility. 2.2. Marginal utility and total utility. 2.3. The consumer’s excess. 3. Supply and demand 3.1. The development of the demand curve. 3.2. The development of the supply curve. 4. Elasticities 5. Costs and income 5.1 Fixed costs, variable costs and total costs. 5.2 Total average cost and marginal cost. 5.3 average fixed cost and average variable cost. 6. Theory of partial equilibrium in perfect competition 7. Theory of partial equilibrium in imperfect competition 8. Supply and aggregate demand

  • A avaliação curricular será concretizada através de um teste escrito (40%) e um trabalho de grupo prático com apresentaçãoem aula (60%).
    A avaliação final será realizada com recurso a um exame individual escrito (100%).
     
  • Semestral
  • The course presents the fundamental concepts of economics, explains their application to economic problems (such as individual decisions and market functioning), and develops an understanding of the usefulness of economic models in understanding reality, enabling students to adopt structured thinking when faced with economic situations and problems.
  1. Health Project Management
  2. Artificial Intelligence Applied to Marketing
  3. Introduction to Marketing
  4. Quality and Continuous Improvement in Health

Page 360 of 632

English Menu

Pesquisa

Login Form