- Details
- Category: Discipline
- Batista, D. (2021). Marketing digital: Conteúdos vencedores. Lisboa: Lidel - Edições Técnicas. Cortez, R. (2022). Aprender a vender com marketing digital. Lisboa: ECO. Faustino, P. (2019). Marketing digital na prática: Como criar do zero uma estratégia de marketing digital. Lisboa: Marcador. Miller, D. (2017). Building a StoryBrand: Clarify your message so customers will listen. HarperCollins Leadership. Opresnik, M. O., Kotler, P., & Hollensen, S. (2023). Social media marketing: Expanda o seu negócio. Lidel. Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
- Digital Marketing
- 6066
- 21875
- Social Media Marketing
- IPLUSO6066-21875
- 1
- 5
- 0
- 4
- Não
- Português
- The curricular unit follows a theoretical-practical approach, combining conceptual exposition, critical analysis and practical application of content. Initially, emphasis is placed on the theoretical framework of Social Media Marketing concepts, supported by examples and case studies. As the semester progresses, classes become increasingly practice-oriented, focusing on problem-solving, development of applied projects and the use of digital tools. Active student participation is encouraged through debates, practical exercises and presentations, fostering critical thinking and knowledge consolidation. Assessment integrates both individual and group components, prioritising the strategic application of content and the ability to analyse and make decisions in real or simulated contexts.
- Mandatory
- By the end of the curricular unit, students are expected to be able to: Understand the theoretical foundations and strategic frameworks of Social Media Marketing; Critically analyse a brand's digital presence, identifying strategic problems and improvement opportunities; Define target audiences and personas, aligning them with the brand's communication objectives; Structure a content strategy based on the marketing funnel and clearly defined editorial pillars; Design and plan paid advertising campaigns on social media, aligning objectives, targeting criteria, and performance metrics; Monitor and evaluate the performance of implemented strategies through the analysis of key performance indicators (KPIs). By the end of the curricular unit, students should demonstrate the ability to plan, implement, and evaluate integrated Social Media Marketing strategies, articulating both organic and paid approaches in a strategic and results-oriented manner.
- Course Contents [Introduction to Social Media] [The social media ecosystem] [Information sources, studies and trend analysis tools] [Social Media in Data: market analysis and national and international trends] [Strategy and Planning] [Brand Context and SWOT Analysis] [Brand Positioning and Personality] [Definition of Strategic Objectives (SMART) for Social Media] [Definition and segmentation of target audience and personas] [Competitor Analysis] [Content Strategy: pillars and conversion-oriented content] [Content Calendar] [Copywriting and Call to Action (CTA)] [Automation and Artificial Intelligence applied to social media] [Digital Platforms] [Content Creation] [Use of tools for digital image and video creation and editing] [Organic and Paid Traffic]] [Paid Campaign Structuring] [Segmentation and key pillars of paid traffic] [Metrics, Reporting and Performance Optimisation]
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Participação, Trabalhos em Aula e Competências Transversais20%
Trabalho Individual (Trabalho Escrito + Apresentação Oral)09-06-2026
16-06-2026
40%
Trabalho Grupo (Trabalho Escrito + Apresentação Oral)
O trabalho de grupo será divido em duas apresentações.
Parte 1 tem a ponderação de 15%.
Parte 2 tem a ponderação de 25%Parte 1
24-03-2026Parte 2
26-05-2026
40%
- Semestral
- Nowadays, Social Media Marketing Management and Strategy plays a central role within organizations, being essential to strengthen brand awareness, enhance audience relationships, and generate sustainable results. Digital transformation and the rapid growth of social platforms have consolidated social media as strategic channels for communication, engagement, and conversion, requiring structured, goal-oriented, and data-driven approaches. This curricular unit is positioned within the field of Digital Marketing and Strategic Communication, providing students with theoretical knowledge and practical skills in managing brands' digital presence. Key topics include strategic frameworks, platform specificities, content formats, goal setting, copywriting techniques, paid media implementation, and performance analysis, contributing to the development of analytical, strategic, and operational competencies required in contemporary digital environments.
- Details
- Category: Discipline
- Adel S. Sedra, Kenneth C. Smith;Microelectronic Circuits (The Oxford Series in Electrical and Computer Engineering), 1997 Trabalhos guiados de simulação com recurso ao MultiSim Online Fichas de exercícios de auto aprendizagem moodle Moreira Marques Manual da UC -Electotecnia
- Telecommunications, Electronics and Communications Systems
- 6377
- 13401
- Circuit Analysis
- IPLUSO6377-13401
- 1
- 5
- 0
- 4
- Não
- Português
- In the laboratories, students are invited to analyze and solve practical examples .
- Mandatory
- 1. Recognize the main electrical and eletronic components; 2. Efficiently use measurement instrumentation, 3. Be able to analyze circuits in direct current and alternating current; 4. Read and interpret electronic circuits and data-sheets
- Fundamental concepts: A.Electric current, electric potential and voltage; B.Resistance and Ohm's Law; C. Energy and power; D. Knot, branch and mesh; E. Resistance associations: Series, parallel, mixed, star-triangle transformation; F. voltage divider G. current divider 2. Energy Sources A. ideal voltage source B. ideal current source C. Internal resistance of voltage and current source D. Ideal fonts in series and parallel E. font transformation 3. Methods of Analysis of DC Circuits A. Kirchoff's Laws; B. Method of Nodes; C. Mesh method; D. Font superposition theorem; E. Thevenin's Theorem; F. Norton's Theorem; 4. Other frequency-dependent elements that manipulate energy: A. Components: coil and capacitor B. Efficiency and single-phase transformers 4. Circuit Analysis in AC A. RC, RL and RLC series circuits B. Active, reactive and apparent power
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
1 Teste de avaliação
dd-mm-yyyy
40%
2 Teste de avaliação
dd-mm-yyyy
40%
Paticipação (Exercicios ) e assiduidade
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- In a post-secondary cycle of studies The Eletrotecnia I unit aims to introduce essential knowledge in the context of the assembly and testing of the circuits
- Details
- Category: Discipline
- Sousa, J.C.F., Ferreira, W.C. & Lima, N. (2010). Microbiologia. Edições Lidel. Barroso, H., Meliço-Silveira, A., Taveira, N. (2014). Microbiologia Médica. (Volume 1).Edições Lidel Willey, J., Sherwood, L. & Woolverton, C.J. (2013). Prescott's Microbiology. (9th ed.). Boston: MacGraw Hill Pádua, M. (2009). Patologia Clínica para Técnicos (Tomo I) Bacteriologia. Lusodidacta. Dacie, J.V. & Lewis, S. M. (2016). Practical Haematology. (12th ed.). Oxford: Churchill Livingstone.
- Biomedical Laboratory Sciences
- 4084
- 19559
- Clinical-Laboratory Hematology I
- IPLUSO4084-19559
- 2
- 5
- 0
- 4
- Não
- Português
- In practical classes, the student has prior access to the experimental protocols to be carried out in each class session, which allows for prior reading and preparation. These protocols are accompanied by a set of questions, to ensure individual preparation and, subsequently, the discussion of procedures and results.
- Mandatory
- This curricular unit integrates knowledge covered in Anatomy of disciplines, Histology, Physiology, Biochemistry and Immunology and aims to provide in-depth knowledge of blood tissue, including blood-forming organs and hematopoiesis process as well as morphological, structural and functional aspects of different types of cells blood and its hematopoietic precursors. They will also be developed theoretical concepts and methodologies from the scope of hemostasis. Students must develop skills to obtain blood samples with quality, know the different techniques used in routine hematology laboratory and interpretation with critical spirit cytograms and histograms.
- General notions Hematology Blood (functions, composition) Hematopoiesis Notions of proliferation and apoptosis Hematopoietic organs Hematological parameters used in a laboratory routine Essential factors for erythropoiesis Iron Vitamin B12 Folic acid Haemoglobin Structure of the molecule Heme biosynthesis Physiological erythrocyte hemolysis Morphological changes in the red blood cell Size Shape Content Granulocytopoiesis Kinetics of myeloid cells Functions of granulocytes Cytochemical and immunological markers Mononuclear phagocyte system Monocytopoiesis Lymphocytopoiesis B lymphocytes and humoral response T Lymphocyte and cell response Automatic study of erythrocytes and leukocytes Physiology of Hemostasis Primary Secondary Exploration of the fibrinolytic system Inhibitors and activators
Descrição
Data limite
Ponderação
Frequência Teórica I
XX-XX-XXXX
25%
Frequência Teórica II
XX-XX-XXXX
25%
Frequência Practica I
XX-XX-XXXX
25%
Frequência Prática II
XX-XX-XXXX
25%
A classificação final (CF) da unidade curricular por avaliação contínua é obtida a partir das classificações obtidas na componente escrita (T) e na componente prática (PL). A componente escrita consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima é de 9,5 valores. A componente prática consta de 2 momentos de avaliação práticos realizados durante as aulas. A classificação mínima em cada frequência prática é de 9,5 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 PL. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas em cada componente, tem de ser igual ou superior a 9,5 valores.
- Semestral
- The curricular unit of Clinical Laboratory Hematology is based on an integrated and functional view of the sciences and technologies applied to diagnosis. It aims to endow the students with skills that enable them, within a multidisciplinary team, to contribute to the best quality of care delivery. Its main objectives are to promote the acquisition of new knowledge and laboratory methodologies applied to Hematology and to address the integrated laboratory areas, in a multidisciplinary, cross-sectional and integrative perspective, as a contribution to the correct prognostic and predictive assessment of the disease, as well as the response to therapy.
- Details
- Category: Discipline
- 3DTOTAL, Publishing (2020). Artists? Master Series: Color and Light. Reino Unido: 3dtotal Publishing. 3DTOTAL, P. (2020), Beginner's Guide to Digital Painting in Photoshop. Reino Unido: 3dtotal Publishing. 3DTOTAL, Publishing (2009). Digital Painting Techniques: Practical Techniques of Digital Art Masters. Reino Unido: 3dtotal Publishing. DESKTOP, Noble (2018). Adobe Illustrator CC 2018 Step by Step Training. Noble Desktop. GIMENEZ, Marc (2013). Vector Illustration. Instituto Monsa de Ediciones, S.A. GLITSCHKA, Von (2015). Vector Basic Training: A Systematic Creative Process for Building Precision Vector Artwork. 2nd Edition: New Riders Pub. WOOD, Brian (2021). Adobe Illustrator CC Classroom in a Book: The Official Training Workbook from Adobe. 1st Edition: Pearson. STEUER, Sharon (2019). Adobe Illustrator WOW! Book for CS6 and CC. 2st Edition: Peachpit Press. ZEEGEN, Lawrence (2020). The Fundamentals of Illustration. Inglaterra: Bloomsbury Visual Arts.
- Illustration and Drawing
- 6330
- 23164
- Digital Drawing II
- IPLUSO6330-23164
- 1
- 6
- 0
- 4
- Não
- Português
- Through the exploration of the Adobe Photoshop tool, students acquire theoretical and practical skills to rigorously develop bitmap drawing directed to illustration and graphic art. The exercises and contents are drawinged in a gradual complexity approach that aims at a heuristic knowledge on the part of the students regarding the use of the various tools and creative possibilities of the software. Deliveries are made via moodle and must meet deadlines. 50% punctual, exploratory exercises. 40% project exercise: procedural, creative and qualitative development. 10%. Continuous assessment: attendance (75%), punctuality and participation. The appeal exam consists of the delivery of all exercises in the semester (50%) and the presentation or realization in loco of the exam exercise (50%).
- Mandatory
- This UC aims to stimulate the production of digital illustrative content exploring the artistic capacity of bitmap production. The objective is to provide students with skills for creating illustrations, using Adobe Photoshop and Procreate software as a production tool, as well as other bitmap creation applications. This UC explores the functionalities of this software gradually: first in the necessary adaptation to the tool, then in the exploration of its properties and, finally, in its useful use with the creation of distinctive and copyrighted illustrations.
- 1. Identify and substantiate the particularities of the bitmap illustration 2. Understand the tools, icon and function. 3. Identify the bars and panels used in the software and know what their functions are. 4. Creating bitmap illustrations 5. Use of blend modes and visualization masks
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
30%
Portfolio
dd-mm-yyyy
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Develop skills in the field of digital drawing.
- Details
- Category: Discipline
- Multimedia Art
- 7147
- 5625
- Option 3
- IPLUSO7147-5625
- 3
- 5
- 1323
- 4
- Não
- Português
- Semestral
