- Details
- Category: Discipline
- Google. (n.d.). Think With Google. Google Academy - Think With Google. Retirado em setembro 20, 2021, de https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/digital-transformation/google-digital-academy/ Odabasi, K. (2020b). Google Ads: A Complete Guide (October 2020 New Release ed.). Independently published. Google. (n.d.-a). Google Ads Ajuda. Suporte Google. Retrieved September 20, 2021, from https://support.google.com/google-ads/?hl=pt
- Digital Marketing
- 6066
- 21877
- Online Advertising
- IPLUSO6066-21877
- 2
- 6
- 0
- 4
- Não
- Português
- Sharing synergies with chairs that provide skills in the field of online publishing, website construction and design. Such chairs provide the necessary basis for implementing scripts and monitoring paid traffic activity.
- Mandatory
- The discipline addresses the essentials behind effective campaigns on paid channels, namely search actions and banners on google network websites and partners. At the end of the course, students will know how to use the Google Ads platform at a basic level and will be able to create and configure search and display campaigns appropriate to a marketing strategy.
- Advertise with Google Ads Analyze campaign success Create and define campaigns Choose keywords depending on the stage of the marketing funnel Write ads Working with ad extensions Integrate Google Analytics with other platforms Create Display Campaigns Segment audiences Establish budgets Decide placements Establish conversions Identify importance metrics Analyze landing pages
Descrição
Data limite
Ponderação
Testes de avaliação individual
-
20%
Análise crítica
até 13 de novembro
20%
Projeto
23 de janeiro
50%
Participação e Assiduidade
-
10%
- As presenças deverão corresponder a 75% das aulas lecionadas. Um número de faltas superior a 25%, do total das aulas letivas, implica a reprovação na unidade curricular.
- Exame de 2ª época e Época especial: Entrega de projeto com as mesmas características e condições do ano lectivo (60%), mais teste (40%). Exige inscrição prévia ao exame. O projeto é individual. Para mais informações consultar o regulamento do IPLUSO.
- A entrega final dos projetos, é obrigatória na data estipulada;
- A falta injustificada implica a reprovação na disciplina;
- A falta em mais que uma avaliação intercalar implica a exclusão da avaliação contínua;
- O projeto deve ser elaborado em grupo de 2 alunos ou individual. A nota individual terá em linha de conta a participação em sala, bem como o relatório de autoavaliação. As percentagens definidas no relato¿rio serão vertidas na nota individual conforme a seguinte fórmula: (nota do projeto)x(percentagem de participação)x(nº de alunos por grupo)/100, sendo que a nota individual no máximo superior a 1V da nota de projeto de grupo.
- Semestral
- The Online Advertising discipline explores digital marketing strategies in paid channels. These channels make it possible to advertise on search engines, websites, maps and email clients. The discipline deepens the use of the Google Ads platform and puts into practice various types of campaigns and actions.
- Details
- Category: Discipline
- Barroso, M. e Ramos, M.- Métodos Quantitativos para as Ciências Sociais. 1ª Edição. Lisboa. Edições Sílabo. 2001. ISBN 972 618 242 Simões, Vasco - Álgebra Linear. 1ª Edição. Lisboa: Edições Orion. 2013. ISBN: 978 972 862 0240 Cabral, I., Perdigão, C., Saiago C. - Álgebra, Teoria e Exercícios. 1ª Edição. Lisboa: Escolar Editora. 2009. ISBN: 978 972 592 239 2 Monteiro, A., Marques, C., Pinto, G., - Álgebra Linear e Geometria Analítica. 1ª edição. S. Paulo:Mc Graw Hill, 2000. ISBN: 978 972 829 8
- Telecommunications, Electronics and Communications Systems
- 6377
- 1
- Mathematics I
- IPLUSO6377-1
- 1
- 7
- 0
- 4
- Não
- Português
- Possibility of using appropriate software to carry out certain tasks.
- Mandatory
- - Operate with matrices. Know the properties of operations with matrices. Distinguish different types of matrices and identify their properties. Condense arrays. - Perform calculations with determinants. - Analyze the nature of systems of linear equations and solve them whenever possible. - Determine eigenvalues and eigenvectors and diagonalize a diagonalizable matrix. - Know the external, internal and mixed product. - Provide post-secondary mathematics "tools" that allow the trainee to apply it in other curricular units of the study cycle and also support for further studies. - Develop reflection and criticism skills.
- 1. Arrays. Notion, types of matrices, operations, characteristic and invertible matrices. 2. Determinants, notion, properties and Laplace's theorem 3. Systems of linear equations; Solving systems of linear equations Gaussian elimination method and Cramer's rule. 4. Vectors and eigenvalues. Diagonalization of matrices 5. Inner product, outer product and mixed product
Descrição Data Limite Ponderação 1º Teste de avaliação avaliação contínua semana 9 40% 2º Teste de avaliação avaliação contínua semana 14 45% Trabalho escrito semana 10 10 % Componente de participação (contexto e pertinência das questões colocadas, empenho, tarefas desenvolvidas na aula e assiduidade) Ao longo do semestre 5 % - Semestral
- In a post-secondary cycle of studies in the area of technologies and engineering, curricular units in the scientific area of Mathematics play an important role. They are essential for students to acquire the basic knowledge needed in other curricular units of the study cycle that require mathematical knowledge or other skills and competences acquired by working in the units in this area. The Mathematics I unit assumes a fundamental and relevant role in the beginning of students' mathematical training. Mathematical content is essential in the training of qualified staff, both in the understanding and consolidation of different concepts, and in the specific knowledge of their applicability. Concepts of logic, matrices, operations with matrices, calculus of determinants, resolution and discussion of systems of equations and vectors and eigenvalues with application in other areas of the study cycle are explored.
- Details
- Category: Discipline
- Finkbeiner W.E., Conolly A. J., Ursell P.C., and Davis R.L. (2016). Autopsy Pathology: A Manual and a Atlas. 3rd edition, USA: Saunders Elsevier. Sheaff M.T.,and Hopster D.J.(2005). Post Mortem Technique Handbook. 2nd edition, USA: Springer. Fyfe-Kirschner, B., & Miller, D. V. (2015). Diagnostic pathology: Hospital autopsy. Philadelphia, PA: Elsevier - Health Sciences Division. ISBN: 978-0-323-37676-1 Saukko, P. J., & Knight, B. (2015). Knight’s forensic pathology. 4th edition. CRC Press. ISBN: 978-1-4441-6508-1 Martinovic, J. (2020). Practical Manual of Fetal Pathology. Cham, Switzerland: Springer Nature.
- Biomedical Laboratory Sciences
- 4084
- 19557
- Thanatology and Fetopathology
- IPLUSO4084-19557
- 2
- 5
- 0
- 4
- Não
- Português
- Expository methodology, using audiovisual and multimedia media, and Team-based learning (TBL) methodology, with tasks carried out in small groups in order to allow the development of the ability to analyze and apply theoretical concepts.
- Mandatory
- Know and apply technical language in written and oral communication within the scope of thanatological techniques. Apply the rules of good practice of conduct, hygiene and safety in the autopsy room. Know the legal conditions surrounding the performance of different types of autopsies. Identify the various types of thanatological techniques and explain their procedures. Plan and select the autopsy technique depending on the goal. Carry out procedures related to the collection, storage and transport of biological samples for complementary exams. Recognize the importance of Fetopathology in the quality control of prenatal diagnosis and family planning.
- Thanatology Past, present and future Verification and certification of death Types of autopsy: legislation, objectives, role of professionals Autopsy room: legislation, personal protective material and equipment, hygiene and safety Autopsy techniques External and internal examination in forensic and clinical autopsies Collection, storage and transport of biological samples for complementary exams Fetopathology
Descrição
Data limite
Ponderação
1ª Frequência
20-10-2025
35%
2ª Frequência
24-11-2025
35%
Trabalho de grupo
15-12-2025
30%
A avaliação consta de duas frequências escritas e um trabalho, relativa às componentes teórica e teórico-prática. A classificação mínima em cada frequência e no trabalho é de 9,5 valores.
A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas em cada componente tem de ser igual ou superior a 9,5 valores, para efeitos de cálculo da classificação final.
- Semestral
- The Curricular Unit addresses essential themes related to death and the study of fetal and neonatal pathologies. The field of action includes post mortem analysis, understanding pathophysiological processes, and investigating causes of death. The areas of intervention range from research in Pathological Anatomy to working in health services, contributing to improving the quality of diagnoses. The relevance of this unit in the study program is evidenced by its capacity to prepare professionals capable of dealing with complex situations related to death and fetal development, which are essential in the context of Biomedical Sciences.
- Details
- Category: Discipline
- Hess, R. (2010). Blender Foundations - The Essential Guide to Learning Blender 2.6. UK, Focal Press. Mullen, T. (2013). Mastering Blender. Indianapolis: John Wiley Sons, Inc. Simonds, B. (2013). Blender Master Class. No Starch Press: San Francisco. Blain, Jonh M. (2014). The Complete Guide to Blender Graphics, Second Edition: Computer Modeling and Animation. A K Peters/CRC Press. The Blender Foundation - Blender 3.2 Reference Manual (2022). https://docs.blender.org/manual/pt/dev/ The Blender Foundation - Tutorials (2022). https://www.blender.org/support/tutorials/
- Illustration and Drawing
- 6330
- 23165
- 3D Design and Modeling I
- IPLUSO6330-23165
- 1
- 6
- 0
- 4
- Não
- Português
- The course unit employs a face-to-face teaching model and a continuous assessment regime, utilizing both expository and active pedagogical approaches to acquaint students with a variety of tools and working methods. The presentation of the syllabus will be carried out through the use of audiovisual and PowerPoint presentations. Students develop projects and practical exercises during classes, under the continuous guidance of the instructor. For support with projects and exercises, additional information will be made available to students on the Moodle platform.
- Mandatory
- This course aims to familiarize students with the technical use of Blender 3D software, providing them with the fundamental knowledge and skills to initiate, refine, and explore the creation of three-dimensional projects. Students will learn to develop creative projects through 3D representation, model objects, apply technical terminology, use modeling tools, and adopt appropriate methodologies for various three-dimensional contexts. Additionally, the course seeks to encourage skill development and experimentation in areas such as modeling, material manipulation, lighting, texturing, and rendering in virtual environments.
- - Blender 3D: 3D software interface, usage preferences, workspace, and navigation in the 3D environment. - Mesh and Curves in 3D (concept and function). - Modeling: 3D objects in Blender, controller menu, modifiers, creating and editing Mesh, Object mode, Edit mode, and Object data properties. - Materials and Textures: Material editor, Asset browser, UV mapping, compositing, and texture painting. - Lighting: Types of light, lighting with planes, world properties. - Cameras: Camera to view, align camera, camera properties. - Rendering: Eevee, Cycles, output properties.
Esta UC segue um método de avaliação contínuo e presencial.
- Trabalhos práticos (60%).
- Projeto final (30%).
- Assiduidade, participação e pontualidade (10%).
O exame de recurso é constituído pela entrega de todos os exercícios do semestre (50%) e da apresentação do exercício de exame (50%).
Em caso de dúvida (por confirmação de plágio, por uso inapropriado da IA, ou por entrega dos mesmos trabalhos em UCs diferentes) o professor tem o direito de pedir um esclarecimento aos estudantes, seja através da realização de prova extra para aferição de conhecimentos sobre o trabalho realizado, de uma conversa, ou por qualquer outro meio que entenda ser adequado no âmbito da UC.
- Semestral
- The 3D Drawing and Modeling Curricular Unit aims to equip students with technical proficiency in Blender 3D software, providing essential knowledge for the creation, modeling, and representation of three-dimensional projects. Its relevance lies in preparing students for creative and technical challenges in virtual environments, fostering experimentation and the development of skills applicable to various fields of design and multimedia.
- Details
- Category: Discipline
- Arte Multimédia (L) (IPLUSO)
- 7147
- 27413
- Processos Alternativos de Fotografia
- IPLUSO7147-27413
- 3
- 5
- 1324
- 4
- Não
- Português
- Opcional
- Semestral
