Risk Assessment and Control

Category: Discipline
  • Engineering Work Safety
  • 1210
  • 4219
  • Risk Assessment and Control
  • ISLA Santarém1210-4219
  • 2
  • 6
  • 0
  • 25
  • Não
  • Português
  • Semestral

Tourism Marketing I

Category: Discipline
  • - Buhalis, D., & Crotts, J. (2018). Global Tourism and Hospitality Marketing. Routledge. - Kotler, P., Bowen, J.T., & Makens, J.C. (2020). Marketing for Hospitality and Tourism (7th ed.). Pearson. - Morrison, A.M. (2019). Marketing and Managing Tourism Destinations. Routledge. - Sigala, M., & Gretzel, U. (Eds.). (2017). Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases. Routledge. - Tsiotsou, R. & Goldsmith, R. (Eds.). (2018). Strategic Marketing in Tourism Services. Emerald Group Publishing. - Xiang, Z. (Ed.). (2019). Handbook of e-Tourism. Springer.
  • Tourism Management (ISLA Santarém)
  • 2340
  • 2564
  • Tourism Marketing I
  • ISLA Santarém2340-2564
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • Presencial: M1. Theoretical-practical teaching: Presentation of concepts and discussion of programme contents. M2. Laboratory practice: Field research focusing on Project and Problem-Based Learning (PBL), where real cases will be analysed and marketing campaigns will be created, emphasising the practical application of traditional strategies and the resolution of common problems in industry. M3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to travel organisation, applying the fundamental concepts exposed and developing practical skills. Autonomous: M4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
  • Mandatory
  • Objectives: O1. Prepare students to use instruments and tools to support marketing decisions in the area of ¿¿tourism. O2. Explain the market definition, types and importance of its analysis as scenarios for decision-making processes. O3. Learn to segment markets according to the different variables that affect the nature of the tourism business. O4. Analyze all the variables of the marketing mix, when creating a plan according to the objectives to be met and the strategies to be followed. Skills and competencies: C1. Identify characteristics and potential of tourism marketing, recognizing the diversity and dynamics of tourism markets. C2. Understand, in general, the behavior of consumers of tourism products, considering cultural, social and economic factors. C3. Carry out a tourism marketing plan, applying the concepts learned to develop effective and comprehensive strategies
  • 1. The Role of Marketing 2. Techniques and Types of Marketing in the Tourism Industry 2.1 Relationship Marketing: information systems in the tourism sector, customer loyalty 2.2 Direct Marketing: importance of personalized communication, strategies, and examples 2.3 Other Forms of Marketing: traditional, experiential, guerrilla, etc. 3. Marketing Strategy and Segmentation in the Tourism Industry 3.1 Market Segmentation: considering cultural and economic factors 3.2 International Development of Tourism: impact of globalization   4. Communication Strategies in the Tourism Industry 4.1 Communication campaigns and their adaptation to different markets 5. Planning and Control of Marketing 5.1 Designing a tourism marketing plan according to different strategies and tactics 5.2 Elements of a marketing plan, with an emphasis on traditional approaches

  •   

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

     

    40%

    Trabalho Prático

     

    60%

     

     

     
  • Semestral
  • The curricular unit Tourism Marketing I is part of the second year of the Bachelor’s Degree in Tourism Management, serving as a key link between management sciences and the specific dynamics of the tourism sector. Its scope lies in understanding and applying marketing strategies to tourism contexts, addressing market definition, segmentation, communication, product development and performance control. The unit’s domains of intervention include consumer behaviour, the expanded marketing-mix, strategic analysis (SWOT, PESTEL, Porter) and the design of marketing plans adapted to concrete contexts. The relevance of this unit within the study cycle stems from the need to provide students with both critical and operational competences, enabling them to act strategically in tourism organisations. It strengthens their capacity for analysis, solution design and the implementation of value-creating projects for destinations and companies.

General Psychology

Category: Discipline
  • Machado, T. S. (2019). Psicologia Geral: Panorama Histórico e Perspectivas de Estudos. Coimbra: Imprensa da Universidade de Coimbra. Maisto, A. A., & Morris, C. G. (2017). Introdução à Psicologia. São Paulo: Pearson. Braghirolli, E. M. (2018). Psicologia Geral. São Paulo: Vozes. Lopes, M. P., Jardim da Palma, P., Bártolo-Ribeiro, R., & Pina e Cunha, M. (coords.) (2011). Psicologia Aplicada. Lisboa: RH Editora.
  • Commercial Management
  • 1937
  • 182
  • General Psychology
  • ISLA Santarém1937-182
  • 1
  • 6
  • 0
  • 25
  • Não
  • Português
  • In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
  • Mandatory
  • O1. Understand the concept of psychology and the main theoretical approaches that constitute it, distinguishing between them. O2. Identify and characterize the most commonly used methods in research, recognizing their potential and limitations. O3. Explain the main theories of motivation and apply them to the analysis of practical cases in real contexts. O4.Describe different emotions and identify the main theories explaining human emotions O5.Understand measures of intelligence and critically reflect on the underlying theories O6.Analyze the historical evolution and central theoretical assumptions of personality models O7.Identify the factors that influence perception and the perceptual organization of stimuli O8. Distinguish the main types of memory and the processes involved O9. Describe and exemplify the elementary psychological processes covered in the course unit O10. Demonstrate knowledge of the most commonly used methodologies, relating them to problems and contexts
  • 1. Introduction to the study of psychology 2. Biological bases of behavior 3. Intelligence 4. Memory 5. Learning 6. Perception 7. Motivation and frustration 8. Emotions 9. Personality

  • Avaliação curricular é composta por um estudo de caso e um teste escrito, com ponderação de 50% em cada um. A classificação final corresponde à média aritmética dos dois momentos de avaliação e para aprovação à Unidade Curricular, a mesma terá que ser igual ou superior a 9,5 valores.
    Os estudantes que não tenham aprovação na avaliação curricular tem possibilidade de realizar exame final (100%).
  • Semestral
  • The course aims to understand the concept of psychology and the main theoretical approaches, identify and characterize research methods, explain theories of motivation and emotions, learn about measures of intelligence and personality models, analyze processes such as perception, memory, and thinking, and apply this knowledge to practical cases and real contexts, demonstrating mastery of the most commonly used methodologies in psychological research.

Statistics II

Category: Discipline
  • Engineering Work Safety
  • 1210
  • 986
  • Statistics II
  • ISLA Santarém1210-986
  • 2
  • 6
  • 0
  • 25
  • Não
  • Português
  • Semestral

Tourism Markets and Products

Category: Discipline
  • - Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Produtos e Competitividade do turismo na lusofonia - Vol II, Lisboa: Escolar Editora. - Silva, J. (2017). O Planeamento de Produtos turísticos. In Silva & Umbelino (Eds), Planeamento e Desenvolvimento turístico, pp.197-218. Lidel, Lisboa. - Turismo de Portugal, IP. (2017). Estratégia Turismo 2027. Lisboa: Turismo de Portugal. - World Tourism Organization [UNWTO] (2011). Handbook on tourism product development. Madrid: UNWTO. - World Tourism Organization [UNWTO] (2018). A Practical Guide to Tourism Destination Management. Madrid: UNWTO.
  • Tourism Management (ISLA Santarém)
  • 2340
  • 16449
  • Tourism Markets and Products
  • ISLA Santarém2340-16449
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • 1) Theoretical-practical teaching: Presentation of concepts and discussion of the syllabus. 2. Laboratory practice: Technical visits that provide a direct and immersive experience, allowing students to observe, interact and learn from professionals and environments in the tourism sector; Research into tourism markets and products; Critical analysis of case studies related to tourism markets and products and debate; Development of innovative tourism products that solve problems and gaps in the tourism market. 3. Simulated practice: Activities that allow students to explore real-world situations related to the identification and development of tourism products, applying theoretical concepts and developing skills. 
  • Mandatory
  • Objectives: O1. To understand the concept and types of tourist destination and their importance in the tourism industry; O2. Define and explain the concept of a tourism product, including its key components and characteristics; O3. Identify the strategic tourism products in Portugal and discuss their contribution to tourism in the country; O4. Define the concept of the tourist market and its essential elements and assess current trends and challenges in tourist markets; O5. Develop strategies to create authentic and memorable experiences. Skills and Competencies: C1. Evaluate the importance of tourist destinations in the tourism industry, emphasising their role in attracting visitors; C2. Define and explain the concept of a tourism product and analyse how tourism resources are transformed into marketable tourism products; C3. Demonstrate the ability to evaluate the impact of strategic products on Portugal's tourist attractiveness.
  • 1. introduction 1.1 Concept of tourist destination 1.2 Types of tourist destinations 1.3 Competitiveness of tourist destinations   2.           The tourist product 2.1 Concept, components and characteristics 2.2 From tourist resource to tourist product 2.3 The life cycle of the tourism product 2.4 Strategic tourism products in Portugal 2.5.         The new profile of the tourist consumer and the emergence of new tourism products   3.           The tourist market 3.1 Concept and elements of the tourist market 3.2 Criteria for segmenting the tourist market: socio-demographic, geographical and product type 3.3 Types of tourist market 3.4 Trends and challenges in tourism markets   4. Tourism product development strategy 4.1. Analysing trends and opportunities in tourism 4.2. Assessing the competitive environment 4.3 Identifying market niches and segmentation 4.4 Creating authentic and memorable experiences 4.5 Testing and evaluating pilot products 4.6 Marketing and commercialisation strategies

  • Descrição

    Data limite

    Ponderação
    Teste escrito   30%
    Trabalho 1   20%
    Trablho 2 (relatório + defesa)   35% (20%+15%)
    Trabalho em aula   15%

     

      

     
  • Semestral
  •    
  1. Introduction to Law
  2. Training Design and Management
  3. Analytical and Management Accounting
  4. Introduction to Marketing

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