- Details
- Category: Discipline
- Beverland, M. & Cankurtaran, P. (2024). Brand Management, Co-creating Meaningful Brands. SAGE Publications Ltd. Burmann et al., (2023). Identity-Based Brand Management, Fundamentals—Strategy—Implementation—Controlling. Spring Nature Link. Singh, J. & Shukla, P. (2024). Brand Management, Principles and Applications for Effective Branding. KoganPage. Wheeler, A. & Maeyerson, R. (2024). Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Wiley.
- Business Processes and Operations Management
- 1860
- 11321
- Brand Management
- ISLA Santarém1860-11321
- 3
- 4
- 653
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. PBL-based learning - Problem/Project-based learning Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Optional
- O1. Present the nature and function of the brand. O2. Identify the factors that make up the brand. O3. Present and discuss metrics for brand performance analysis. O4. Discuss the types and identity of brands. O5. Integrate the brand into the product and service portfolio. O6. Present concepts related to brand image and positioning. O7. Characterize brand policies. O8. Convey ethical values and respect for intellectual property. O9. Analyze the image and positioning of a brand. O10. Define a brand communication policy, integrating it into the company's communication strategy.
- 1. The nature and functions of the brand. 2. The factors that shape the brand. 3. Analysis and performance metrics. 4. Brand esteem and familiarity. 5. Brand types and identity. 6. The product and service offering portfolio and brand management. 7. Image, awareness, and positioning. 8. Brand policies. 9. The brand communication mix. 10. New brand trends.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
A avaliação final é orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
Fórmula de cálculo:
- TP (Trabalho de Pesquisa) - 50%
- T (Teste) – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- The course presents the nature and function of the brand, identifies its constituent factors and types of identity, addresses performance metrics, image, positioning, and brand policies, integrating the brand into the company's portfolio and communication strategy, with an ethical focus and respect for intellectual property.
- Details
- Category: Discipline
- Spector, P. E. (2021). Industrial and organizational psychology: Research and practice (8th ed.). Hoboken, NJ: Wiley. Arnold, J., Randall, R., & Patterson, F. (2016). Work psychology: Understanding human behaviour in the workplace (6th ed.). Harlow, United Kingdom: Pearson. Nielsen, K., & Noblet, A. (Eds.). (2018). Organizational interventions for health and well-being: A handbook for evidence-based practice. London, United Kingdom: Routledge. Pina e Cunha, M., Rego, A., Campos e Cunha, R., Cabral Cardoso, C., & Neves, P. (2015). Manual de Comportamento Organizacional e Gestão. Lisboa: RH Editora.
- Engineering Work Safety
- 1210
- 3429
- Psychosociology of Work
- ISLA Santarém1210-3429
- 2
- 3
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- O1.Understand the fundamental concepts of psychosocial variables in organizational interactions; O2.Know how the characteristics of participants (individual and / or group) influence and are influenced by the organization, O3.Know and create strategies for prevention of psychosocial risks; O4.Learn the methods and techniques for evaluating the importance of psychosocial factors and psychosocial intervention. At the end of curricular unit students should be able to: C1.Define the fundamental concepts of psychosocial variables in organizational interactions; C2.Using methods and techniques for evaluating factors relevant to enable them to determine the best strategies for psychosocial intervention.
- 1. Motivation 2. Communication 3. Leadership 4. The teams in organizations 5. The process of negotiation 6. The Management of Conflict 7. The Time Management 8. Psychosocial Risks 8.1. Stress 8.2. Mobbing 8.3. Moral and sexual harassment 8.4. Burnout 8.5. Excessive consumption of psychoactive substances.
Avaliação curricular é composta por um estudo de caso e um teste escrito, com ponderação de 50% em cada um. A classificação final corresponde à média aritmética dos dois momentos de avaliação e para aprovação à Unidade Curricular, a mesma terá que ser igual ou superior a 9,5 valores.
Os estudantes que não tenham aprovação na avaliação curricular tem possibilidade de realizar exame final (100%).- Semestral
- The course explores psychosocial variables in organizational interactions, analyzing how individuals and groups influence and are influenced by the organization, and developing skills to assess psychosocial factors and define appropriate psychosocial prevention and intervention strategies.
- Details
- Category: Discipline
- Alonso R. et al. (2015). Gramática básica del estudiante de español. Niveles A1-B1. Madrid: Difusión. Blanco, A. et al (2021). Turismo 1: Curso de español para profesionales. SGEL. Dicionário on line da Real Academia Española de la Lengua www.rae.es Ministerio de Educación y Formación Profesional, https://www.educacionyfp.gob.es/portugal/publicaciones-materiales.html Palomino, Maria Ángeles (2015). Correo Comercial. Técnicas y usos. Madrid: Edelsa Nuevo Prisma – Fusión A1/A2 (2014). Equipo Nuevo Prisma, Ed. Edinumen. Prada, Marisa, Mercé, Pilar (2018). Entorno laboral. Madrid: Edelsa. Prada, Marisa, Mercé, Pilar (2016). Entorno turístico. Madrid: Edelsa.
- Tourism Management (ISLA Santarém)
- 2340
- 11432
- Spanish
- ISLA Santarém2340-11432
- 2
- 4
- 0
- 25
- Não
- Português
- The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning. Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Reading and writing activities, accompanied by the development and improvement of phonetics and knowledge of grammatical structures, using gamification and project/problem-based learning. Critical analysis of case studies related to the Hispanic language and culture. 3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to hospitality and catering. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving specific problems and group dynamics.
- Mandatory
- The objectives of the curricular unit are: O1. To promote the knowledge of the Spanish language, as regards the concept, expressions and specific terminology related to the tourism area. O2. To develop the Spanish language hillsides, oral and written, O3. Establish the connection between the skills developed and the seizure and transfer of knowledge, focusing specifically on pathways themed travel. At the end of the course, students should be able to: C1. Assimilate, understand and apply concepts, expressions and specific terminology related to the area of tourism and leisure in Spanish, ensuring effective communication; C2. Master the Spanish language both orally and in writing, enabling students to communicate efficiently in both forms.
- 1. Phonetic and graphemic content 1.1 Vowel and consonant system 1.2 Sentence intonation 1.3 Elementary spelling rules 2. Grammatical content 2.1 Noun and adjective morphology, determiners and the pronominal system 2.2 Conjugation of essential verbs 3. Thematic content 3.1. Personal and professional presentation Vocabulary for interactions, bookings and general information on tourist activities (telephone, email, in accommodation, restaurants, travel agencies, airport and means of transport). 3.2 Terminology related to travel documents and administrative procedures 3.3 Useful expressions for dealing with common situations in tourism and leisure 4. Cultural content 4.1 Autonomous Communities and Spanish-speaking countries 4.2 Linguistic diversity (official languages) 4.3 Geographical and cultural heritage: traditions, uses and customs 4.4 Typical Spanish cuisine
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
19-12-2025
50%
Portfolio
dd-mm-yyyy
10%
Apresentação oral
09-01-2026
40%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- #
- Details
- Category: Discipline
- Sebastião, T. (2013). Gestão das organizações (3ª ed.). Escolar Editora. Pinto, C., Rodrigues, J., Rodrigues, R., Moreira, M., & Melo, L. (2006). Fundamentos de gestão. Editorial Presença. Sousa, A. (1999). Introdução à gestão: Uma abordagem sistémica. Verbo Editora.
- Commercial and Sales Management
- 1991
- 15190
- Organization and Management
- ISLA Santarém1991-15190
- 1
- 5
- 0
- 25
- Não
- Português
- Innovative methodologies will be used, such as the application of real case studies, allowing students to explore authentic business scenarios and develop problem-solving skills. Additionally, students will be encouraged to produce a final paper that challenges them to delve into a relevant topic, applying theoretical knowledge in practice and developing research and critical analysis skills. These methodologies aim to promote active and collaborative learning, preparing students for the challenges of the job market.
- Mandatory
- The learning objectives of this course include providing a clear understanding of the fundamental concepts of a company and management, distinguishing the elements that compose it and identifying its internal functions. Additionally, it aims to equip students to differentiate between various types of organizational structures and their specific characteristics. Another objective is to analyze and understand organizational management theories, their operationalization, and control mechanisms, developing the ability to apply these concepts in practice. It also aims to develop skills in organizational communication, understanding its principles, rules, and effects in a business context. Finally, it seeks to promote the practical application of acquired knowledge through the resolution of case studies and the development of a final research paper.
- Organization: Concept and types; Size; Ownership; Industries. Company: Concept; Objectives and role in society; Constituent elements. Functions: Production, Commercial, Personnel, Financial; Strategic planning. Organizational Structure: Concept and types; Graphical representation; Analysis. Management Concepts and Their Evolution: Theories of organizational management; Organizational culture; Employee participation and the responsibility of top management. Organizational Communication: Concept, types, and actors; Rules and effects.
Casos práticos: 60%
Aula invertida: 20%
Produção de artigo científico: 20%
Nota: Os 3 elementos de avaliação são obrigatórios- Semestral
- The course "Organization and Management" aims to provide students with a comprehensive understanding of the fundamentals of business management, including cost accounting, organizational structures, and internal company functions. Focusing on the practical application of management concepts, this course integrates the analysis of industrial costs, strategic planning, and organizational communication, preparing students for real challenges in the context of small and medium-sized business management.
- Details
- Category: Discipline
- Carapeto, Cristina (1999). Poluição das águas, causas e efeitos. Edição Universidade Aberta. Matos, A. Teixeira (2010). Poluição Ambiental – Impactos no meio físico. Editora UFV. Mouvier, G. (1996). A Poluição Atmosférica. Instituto Piaget. RMV & Associados - Sociedade de Advogados / Membro da CRA – Global (2008). Legislação Fundamental do Ambiente. Porto Editora. Toutain, Caroline (2011). O ar e a sua poluição. Editora 7 Dias 6 Noites.
- Quality, Environment and Safety Management
- 1993
- 15508
- Environmental Control and Prevention
- ISLA Santarém1993-15508
- 2
- 6
- 0
- 25
- Não
- Português
- AI technologies will be addressed as a tool for searching for relevant information and legislation Online platforms for compiling information related to the topics covered will be demonstrated and used
- Mandatory
- Identify the origin, factors, and effects of air and noise pollution Recognize sources of air pollution, the pollutants involved, their characteristics, behaviour, and dispersion Apply preventive measures, techniques, and technologies for the management and control of air and noise pollution Identify the origin, types, and effects of water pollution Recognize the main sources of water pollution, the pollutants involved, their characteristics, and behaviour Identify and select water pollution indicators Apply preventive measures, techniques, and technologies for the management and control of water and soil pollution Identify the origin, types, and effects of soil pollution Recognize soil pollutants, their effects, dispersion, and persistence Evaluate the behaviour and effects of heavy metals and xenobiotic compounds Develop checklists and analyse monitoring records Analyse national and EU legislation and regulations on pollution and implement the corresponding legal procedures
- O syllabus da UC inclui tipos de poluição, fontes de emissão, poluentes críticos, e técnicas de controlo
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
16-12-2025
40%
Trabalho
20-01-2025
60%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The UC covers the main concepts, sources, impacts, and control strategies related to pollution. It contributes to the technical foundation in environmental sciences and is relevant for contexts of environmental management and pollution control, providing essential skills for professional practice.
