Introduction to Marketing

Category: Discipline
  • Clow and Baack (2021). Integrated Advertising, Promotion, and Marketing Communications. Pearson Education Limited. Kotler, P. e Kartajaya, H. e Setiawan, I. (2021). Marketing 5.0 - Tecnologia para a humanidade. Lisboa: Actual Kotler, Philip, Gary Armstrong, and Sridhar Balasubramanian (2023). Principles of Marketing. 19th Ed. Pearson. Pride, W. M., & Ferrell, O. C. (2024). Marketing (21st ed.). Cengage Learning.  
  • Commercial Management
  • 1937
  • 7032
  • Introduction to Marketing
  • ISLA Santarém1937-7032
  • 1
  • 7
  • 0
  • 25
  • Não
  • Português
  • In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class by researching additional information on the different themes and contents covered and developing complementary work.
  • Mandatory
  • O1. Present the basic concepts of marketing. O2. Characterize the role of marketing in organizations. O3. Identify marketing attitudes, techniques, and models. O4. Present the fundamental concepts of operational marketing—the product and service mix. O5. Present new trends and applications in marketing. O6. Analyze and assess the company's position in terms of marketing. 07. Distinguish and combine the variables of the marketing mix. 08. Discuss new trends in marketing.  
  • 1. Basic concepts about marketing 2. Marketing as a business function and the various approaches 2.1. The attitude, techniques and marketing models 2.2. Forms of organization of the marketing function 3. The strategic marketing - The plan and the external and internal analytical models 4. The operational marketing - The product mix and service mix 5. The marketing B2B and B2C 6. New trends and applications of marketing

  • Avaliação curricular (contínua):
    A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
    A avaliação final é orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
    Fórmula de cálculo:
    - TP (Trabalho) - 40%
    - T (Teste) – 60%
    Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
    Avaliação final:
    Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
  • Semestral
  • The course presents the basic and operational concepts of marketing, characterizes its role in organizations, identifies attitudes, techniques, and models, analyzes the marketing mix (product, price, distribution, communication), and discusses new trends, allowing students to gain perspective on the company's position in the market.

Fire Prevention and Protection

Category: Discipline
  • Asfahl, C. R. (2010). Industrial Safety and Health Management. (P. H. international Series, Ed.) (4a). Autoridade Nacional de Emergência e Proteção Civil. (2022). Manual de procedimentos de segurança contra incêndio em edifícios. Lisboa, Portugal: ANEPC. Friedman, R. (2008). Principles of Fire Protection Chemistry and Physics. (N. F. P. Association, Ed.) (3a). Massachusetts. Rocha, J. A. (2024). Segurança contra incêndio em edifícios. Vol. 1 (3.ª ed.). Lisboa, Portugal: Exactubooks.
  • Engineering Work Safety
  • 1210
  • 11430
  • Fire Prevention and Protection
  • ISLA Santarém1210-11430
  • 3
  • 7
  • 0
  • 25
  • Não
  • Português
  • Face-to-face: 1. Teaching methodologies are based on interrogative and active methods in order to generate discussion and resolution of theoretical and practical exercises in the classroom context. 2. Learning based on case studies and exercises. Independent: 3. Consolidation of the content taught in class through additional research on the different topics and content covered and the development of complementary work.  
  • Mandatory
  • O1, Students during the module will stay with the core knowledge sufficient to read and interpret a small draft fire safety.  O2. Students should be driven by the themes of approach to fire safety and will necessarily have contact with the different methods of analysis of fire safety in buildings  O3. At the end of the unit, students should be ready to develop a small project for fire safety in buildings, without necessarily being required to build a network of fire, although there may interpret the areas on the project of hydraulic networks.  
  • 1.Fundamentals of physics and chemistry of fire safety  2.Essence of fire and fires  3.Constructive protection measures  4.Protective systems and installations a.Fire detection and alarm systems b.Manual extinguishing equipment c.Fixed extinguishing systems 5.Fire risk inspection and assessment 6.Deflagration explosions  7.Fire safety in buildings 8.Fire safety in industrial establishments a.Specific characteristics of industrial establishments b.General installations and services in industrial buildings c.Industrial storage  9. Portuguese legislation on fire safety in buildings and self-protection measures  a. Risk assessment  b. Means of protection c. Safety plans  d. Implementation and safety structure

  • A avaliação curricular e/ou a avaliação final consiste na elaboração de um trabalho prático (40%) e uma frequência (60%). Todos os momentos de avaliação são de carácter teórico e prático.
  • Semestral
  • The course introduces the fundamentals of fire safety in buildings, enabling students to read and interpret SCIE projects, learn about analysis methods, and ultimately design small fire safety projects independently, including coordination with hydraulic networks.

Market Studies

Category: Discipline
  • Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: quantitative and qualitative approaches. Cambridge University Press. Ha, M. T. (2022). Data collection using online questionnaires in marketing (Vol. 2022). SAGE Publications, Limited. Homburg, C., Klarmann, M., Vomberg, A. (2022). Handbook of Market Research. Springer. Marshall, A. (2024). Marketing Research A Managerial Approach. SAGE Publications Ltd. Nunkoo, R., Teeroovengadum, V., & Ringle, C. M. (Eds.). (2021). Handbook of research methods for marketing management. Edward Elgar Publishing.
  • Tourism Management (ISLA Santarém)
  • 2340
  • 5029
  • Market Studies
  • ISLA Santarém2340-5029
  • 2
  • 7
  • 0
  • 25
  • Não
  • Português
  • In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning 3. Flipped classroom Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
  • Mandatory
  • The objectives of the curricular unit are: O1. Present the concepts related to market studies; O2. Characterize the design of a market study; O3. Present the techniques inherent in market research as a tool for collecting, processing and presentation of information; O4. Using specific software to support the realization of market research O5. Identify the key aspects of a final market study. At the end of the curricular unit students should be able to: C1. Prepare reports on market studies integrating key concepts; C2. Use market research as a tool to support the process of decision making in organizations.
  • 1. The information and the decision 2. The sources of data - YES 3. Market Studies - types and processes 4. The design of the market study 5. The implementation of market research 6. Sampling 7. The sample size 8. Definition of methods: questionnaires and interviews 9. The data collection 10. Software support 11. Analysis and interpretation of data 12. Preparation and reporting 13. Applications market research.

  • Avaliação curricular (contínua):
    A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
    Fórmula de cálculo:
    - Trabalho - 50%
    - Teste – 50%
    Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
    Avaliação final:
    Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
  • Semestral
  • The unit presents the concepts and design of market research, as well as techniques for collecting, processing, and presenting information, including the use of supporting software, enabling students to prepare market research reports and use them to support organizational decision-making.

Consumer Behaviour

Category: Discipline
  • Cardoso, A. (2009). O Comportamento do Consumidor, porque é que os consumidores compram. Manual Prático Lidel. Graham, Judy (2009). Critical Thinking In Consumer Behavior, Pearson Education. Rajagopal  (2010). Consumer Behavior Global Shifts & Local, Nova Science Publishers Inc. Solomon, Michael (2012). O comportamento do consumidor, Comprando, consumindo e sendo. Bookman.
  • Commercial and Sales Management
  • 1991
  • 8300
  • Consumer Behaviour
  • ISLA Santarém1991-8300
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • The innovative methodologies used to support the teaching-learning process are as follows: -Problem-Based Learning; -Gamification; -Inverted Classroom; -Design thinking; -Case studies
  • Mandatory
  • The objectives of the course are - To present the foundations and tools for a greater understanding of the principles of consumer behavior. - Basic psychological concepts that influence individual behavior and that influence individual behavior in relation to consumption. - Identify the social and cultural dimensions of consumer behavior. - Highlight the importance of personal influence, opinion leadership and the diffusion of innovations and the consumer decision-making process.
  • 1. Consumer behavior: its origins and strategic applications 2. Consumer research 3. Consumer motivation 4. Consumer personality and behavior 5. Consumer perception 6. Consumer learning 7. Consumer attitude formation and change 8. Communication and consumer behavior 9. Reference groups and family influences 10. Social class and consumer behavior 11. Influence of culture on consumer behavior 12. Opinion leadership 13. Consumer decision-making process

  •  

    Descrição

    Data 

    Ponderação

    Frequência Intermédia

     

    45%
    Trabalho de Grupo
    (Entrega trabalho escrito)
    (Apresentação Oral)


    27/05/2026
    02/06/2026

    55%
    (40%)
    (60%)

    Exame 

    A definir

    100%

     

     
  • Semestral
  • The syllabus of the Consumer Behavior course is perfectly aligned with the defined learning objectives. Each topic, from the introduction to consumer behavior to the decision-making process and social and cultural influence, contributes directly to developing students' skills. This coherence ensures a solid and comprehensive education, enabling students to understand the factors that influence consumer behavior, analyze real situations and apply theories and techniques in practical marketing and sales contexts. Thus, students will be better prepared to face the challenges of the market and to propose specific strategies based on an in-depth analysis of consumer behavior.  

Occupational Safety and Emergency Organisation

Category: Discipline
  • Alexander, David (2002). Principles of Emergency Planning and Management, Oxford University Press. Cardella, Benedito (2008). Segurança no Trabalho e Prevenção de Acidentes – uma abordagem holística, Atlas, São Paulo. Freitas, Luís (2016). Manual de Segurança e Saúde do Trabalho, Edições Silabo, Portugal. Hollnagel, E (2004). Barriers and Accident Prevention, Ashgate Publishing Ltd, Aldershot. Moreira, Arlindo (2010). Segurança e Saúde no Trabalho em Ambiente de Escritório, Lídel, Lisboa.
  • Quality, Environment and Safety Management
  • 1993
  • 15511
  • Occupational Safety and Emergency Organisation
  • ISLA Santarém1993-15511
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • The teaching methodologies are based on interrogative and active methods aimed at the discussion and resolution of theoretical and practical exercises in the classroom context, completed with the presentation of theoretical content. The teacher provides case studies and practical application exercises that require the resolution of problems commonly faced by qualified professionals in the field of study, as well as other materials through the content management platform (Moodle).
  • Mandatory
  • - Recognize and apply occupational safety terminology. - Recognize and apply safety requirements for machinery, hazardous substances, and the performance of risky activities. - Identify and apply emergency management methodologies (technological, natural, and antisocial risks). - Identify and apply risk prevention and protection measures. - Implement self-protection measures appropriate to risk categories.
  • 1. Occupational Safety - Main concepts of occupational safety - Safety in machine design and equipment use • Legal and regulatory requirements, hazards, and risks • Prevention and protection systems - Safety in performing activities with specific risks • Load handling, electricity, welding, confined spaces - Safety in the use of hazardous materials and substances • Classification, labeling, storage, and use • Safety data sheets 2. Emergency Management - Fire safety in buildings - General concepts of emergencies, technological, natural, and antisocial risks - Prevention and protection measures against technological, natural, and antisocial risks; - Self-protection measures • Safety records • Prevention procedures and plans • Emergency procedures and plans • Awareness-raising and training activities in SCIE • Simulation exercises

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    		                18-12-2025

    60%

    Ficha de trabalho

    08-01-2026

    40%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • This curricular unit aims to provide its participants with knowledge and tools that enable them to identify preventive techniques and their importance in preventing accidents and emergencies.
  1. Organizational Management
  2. Hygiene at Work I
  3. Organisation and Management of Events and Entertainment
  4. Cost Analysis and Control

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