- Details
- Category: Discipline
- Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Harlow: Pearson. Marôco, J. (2018). Análise Estatística com o SPSS Statistics (7.ª ed.). Pêro Pinheiro: ReportNumber. Pereira, A. (2015). SPSS – Guia Prático de Utilização (edição atualizada). Lisboa: Edições Sílabo. Pestana, M. H., & Gageiro, J. N. (2017). Análise de Dados para Ciências Sociais – A Complementaridade do SPSS (6.ª ed.). Lisboa: Edições Sílabo
- Commercial Management
- 1937
- 13030
- Data Analysis and Processing
- ISLA Santarém1937-13030
- 1
- 5
- 0
- 25
- Não
- Português
- Face-to-face: 1. Expository method: the defined program content is explored. In addition, the demonstrative method is used to present concrete examples of how the content can be applied. 2. Laboratory practice: based on the Problem-Based Learning (PBL) methodology, aiming to find solutions to problems identified by students or proposed by the teacher. Independent: 3. Guided research proposed by the teacher, aiming to consolidate the topics under study and providing input for the practical work developed by students.
- Mandatory
- O1. Understand and apply fundamental statistical techniques that support decision-making in contexts of variability and uncertainty, using real data. O2. Develop skills in data collection, organization, analysis, and processing, using statistical software to produce and interpret numerical and graphical outputs.
- 1 Introduction to SPSS software 1.1 Work environment 1.2 Designing a data file 1.3 Defining variable properties 2 Univariate Descriptive Statistics with SPSS 2.1 General information 2.1.1 Population, Sample, and Statistical Unit 2.2 Creating frequency tables, graphs, and calculating descriptive measures with SPSS 2.3 Measures of location and dispersion 2.4 Measures of asymmetry and skewness 3 Bivariate Descriptive Statistics with SPSS 3.1 Scatter plot 3.2 Measures of association 3.3 Simple linear regression 3.4 Cross-tabulation of variables 4 Statistical Inference with SPSS 4.1 Estimation theory 4.2 Point and interval estimation 4.3 Decision theory 4.4 Confidence intervals versus hypothesis testing 4.5 Parametric and nonparametric tests
O método de avaliação consiste desenvolvimento de um trabalho de grupo aplicado a um caso real com recurso a SPSS (50%) e uma prova escrita no final do semestre (50%).
A avaliação final será concretizada através de exame (100%).
- Semestral
- The course develops skills in data collection, organization, analysis, and processing, using statistical software to produce and interpret numerical and graphical results in order to support decision-making in contexts of variability and uncertainty based on real data.
- Details
- Category: Discipline
- NP ISO 45001:2019 Requistos para Implementação de Sistemas de Gestão de SSTBS 8800, 2004. ILO-OSH, 2001. Pinto, A. (2019). ISO 45001:2018 Gestão da Segurança e Saúde no Trabalho. Lidel. Ordem dos Psicólogos Portugueses. (2024). Livro Verde do futuro da segurança e saúde no trabalho. Lisboa, Portugal: OPP/DGERT.
- Engineering Work Safety
- 1210
- 3431
- Prevention Management
- ISLA Santarém1210-3431
- 3
- 7
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 2. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- O1. A framework for the management of safety and occupational health management organizations, O2. Describe the main models and management systems of prevention; O3. Monitoring and evaluating the implementation of preventive plan and carry out corrective actions. O4. Define the elements of quality assurance services prevention. At the end of curricular unit students should be able to: C1. Manage the services of security services, hygiene and health at work in context; C2. Draw up a manual system of managing health and safety at work.
- 1.Prevention and organizational activity 1.1 The orienting principles of preventive action, integration of prevention 2. Organization of prevention 3. Agents of prevention, qualification, areas of intervention, principles of professional ethics 3.1 Skills and capacities of organizations and network 4. Planning of prevention 5. Prevention management system 6. Economics of Prevention of Accidents 6.1 Costs for organizations and methodologies for cost-benefit analysis 7. Techniques and indicators for monitoring the effectiveness, efficiency and effectiveness of the prevention system 7.1 Scope, methodology and auditing techniques.
A avaliação curricular será concretizada através da realização de um teste escrito (50%) e de trabalho prático (50%), de acordo com o planeamento horário e os conteúdos programáticos da UC.
Caso o aluno não atinja a nota mínima na avaliação curricular (10 valores), a sua avaliação será concretizada através da realização de exame (100%).- Semestral
- The course integrates occupational health and safety management into the overall management of the organization, addressing models and systems for prevention, monitoring, and correction of preventive plans, and developing skills to manage OHS services and prepare a management system manual.
- Details
- Category: Discipline
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson. Hays, S., Page, S.J., & Buhalis, D. (Eds.). (2020). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Routledge. Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page. Morrison, A.M. (2020). Marketing and Managing Tourism Destinations (2nd ed.). Routledge. Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (5th ed.). Kogan Page. Shaw, G., & Williams, A.M. (2018). Tourism and Innovation. Routledge.
- Tourism Management (ISLA Santarém)
- 2340
- 2571
- Tourism Marketing II
- ISLA Santarém2340-2571
- 2
- 5
- 0
- 25
- Não
- Português
- The pedagogical approach adopted is based on the active method, promoting cooperative (peer) and creative learning. Face-to-face: M1. Theoretical-practical teaching: Presentation of concepts and discussion of program content. M2. Laboratory practice: Field research; Real analysis of the tourism sector to develop marketing campaigns, emphasizing the practical application of traditional strategies and the resolution of common problems in the industry. M3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to travel organization, applying the fundamental concepts presented and developing practical skills. Independent study: M4. Consolidation of the content taught in class through additional research on the different topics covered and the development of supplementary work related to solving specific problems and group dynamics.
- Mandatory
- O1.Present the theory and practice of Digital Marketing, emphasizing its strategic implications at the organizational level and in consumer behavior, including data analysis and emerging trends O2.Develop skills to create an innovative marketing plan associated with a tourism company, using digital tools and data analysis techniques O3.Explore and apply strategies to optimize presence in the digital space, aimed at business development and improving customer service, with a special focus on personalization and user experience C1.Understand and apply the importance of marketing actions using digital tools, including SEO, content marketing and social networks, to achieve marketing objectives. C2.Capability to carry out an innovative and effective tourism marketing plan, supported by digital tools and data analysis, preparing students for the challenges and opportunities of digital marketing in tourism
- 1. Digital Marketing in Tourism 2. Consumer Behavior and Digital Social Interaction 3. Social Media in Tourism 4. Essential Skills for Digital Marketers in Tourism 5. Planning and Metrics in Digital Marketing 6. Content Marketing in Tourism 7. SEO and Search Marketing in Tourism 8. Developing Digital Strategies for Tourism 9. Advanced Web Marketing Tools in Tourism
Teste de Avaliação - 50%
Portefólio - 50%
- Semestral
- The Tourism Marketing II course is part of the Management and Administration area, covering digital marketing strategies and tools applied to tourism. Its scope includes trend analysis, consumer behavior, and optimizing the digital presence of tourism companies. The CU is essential in the study cycle, enabling students to develop innovative marketing plans using SEO, social media, and data analysis, preparing them for the challenges of the sector.
- Details
- Category: Discipline
- Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: quantitative and qualitative approaches. Cambridge University Press. Ha, M. T. (2022). Data collection using online questionnaires in marketing (Vol. 2022). SAGE Publications, Limited. Homburg, C., Klarmann, M., Vomberg, A. (2022). Handbook of Market Research. Springer. Marshall, A. (2024). Marketing Research A Managerial Approach. SAGE Publications Ltd. Nunkoo, R., Teeroovengadum, V., & Ringle, C. M. (Eds.). (2021). Handbook of research methods for marketing management. Edward Elgar Publishing.
- Commercial and Sales Management
- 1991
- 5029
- Market Studies
- ISLA Santarém1991-5029
- 1
- 5
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning 3. Flipped classroom Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Present the concepts related to market studies; O2. Characterize the design of a market study; O3. Present the techniques inherent in market research as a tool for collecting, processing and presentation of information; O4. Using specific software to support the realization of market research O5. Identify the key aspects of a final market study. At the end of the curricular unit students should be able to: C1. Prepare reports on market studies integrating key concepts; C2. Use market research as a tool to support the process of decision making in organizations.
- 1. The information and the decision 2. The sources of data - YES 3. Market Studies - types and processes 4. The design of the market study 5. The implementation of market research 6. Sampling 7. The sample size 8. Definition of methods: questionnaires and interviews 9. The data collection 10. Software support 11. Analysis and interpretation of data 12. Preparation and reporting 13. Applications market research.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- Trabalho - 50%
- Teste - 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- The unit presents the concepts and design of market research, as well as techniques for collecting, processing, and presenting information, including the use of supporting software, enabling students to prepare market research reports and use them to support organizational decision-making.
- Details
- Category: Discipline
- Badger, I. & Menzies, P. (2005). Business Life. London. Marshall Cavendish Education. Brooks, Bessie (2013). A Guide To English Grammar: Conjugation Of Verbs Volume 1, 2 and 3, Xisbris Corporation. Denham, K. & Lobek, Anne (2013). Navigating English Grammar - A Guide To Analyzing Real Language, John Wiley and Sons Ltd. Evans, V., Dooley, J. & Wright, S. (2012).Career Paths: Information Technology, UK. Express Publishing. Swan, Michael & Walter C. (2007). How English Works: A Grammar Practice Book (With Answers), Oxford Univeresity Press
- SME Management
- 6011
- 12561
- English
- ISLA Santarém6011-12561
- 1
- 5
- 0
- 25
- Não
- Português
- In presence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- O1. Promote the development of oral and written skills. O2. Mobilize previously acquired linguistic knowledge and apply it in new learning situations. O3. Provide the improvement of the English language, adapting it to the socio-professional context. O4. Use the English language as a work and communication tool. O5. Improve the interpretation of scientific and technological matters. Skills and competencies: C1. Develop autonomy in communication, promoting oral and written expression, as well as mastery of grammatical rules and vocabulary. C2. Be able to apply previous linguistic knowledge to new contexts, adapting what has been learned to varied communication situations. C3. Know and practice vocabulary and technical terms related to your area of work. C4. Actively apply the English language in work tasks and situations, as a means of communication.
- Content 1. Global communication. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 2 The English language in socio-professional daily life. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 3 The English language and new technologies. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 4. Oral and written communication in English. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 4.1 The formal aspects (phonological, syntactic and lexical-semantic) of the English language system. [O1, O2 and O3; C1, C2 and C3]. Content 4.2 Grammar: verb tenses; If-clauses. [O1, O2 and C1, C2]. Content 4.3 Interpretation and text production. [O1, O2, and O5; C1, C2]. Content 4.4 Planning and development of individual projects in English; written and oral presentation of these projects. [O1, O2, O3, O4 and O5; C1, C2, C3, C4].
No âmbito da avaliação, os alunos serão avaliados na componente oral (35%). Será selecionado um tema e apresentado individualmente, acompanhado por um suporte digital. A componente escrita será avaliada pelo teste escrito (50%) e por um conjunto de fichas realizadas em aula, abordando os conteúdosn lecionados. Estas fichas serão compiladas num portfolio (15%).
Descrição
Data limite
Ponderação
Teste de avaliação
08/01/2026
50%
Portfolio
Ao longo do semestre
15%
Apresentação oral
04/12/2025
35%
Ao longo do semestre, serão colocadas no Moodle fichas informativas e fichas de gtrabalho de auxílio ao trabalho autónomo dos alunos.
- Semestral
- The English Language Curricular Unit aims to develop essential linguistic and cultural skills for communication in English, both personally and professionally. Its field of action covers grammar, vocabulary, oral comprehension, reading and written production. The area of expertise includes the practice of conversation, text analysis and listening comprehension, preparing students for real communication situations in international contexts. The relevance of this course in the study cycle lies in its importance for the development of global skills and for success in various labor markets.
