- Details
- Category: Discipline
- Gorchels, Linda. (2011). The Product Manager’s Handbook – The Complete Product Management Resource, Chicago: NTC Di Benedetto, C., Crawford C. (2021) New Products Management, McGraw-Hill Education – Europe. Holden, Reed & Burton, Mark. (2023). Pricing with confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation. John Wiley & Sons LeMay, M. (2021). Product Management in Practice - A Real-World Guide to the Key Connective Role of the 21st Century. O' Reilly Media, Inc.
- Commercial Management
- 1937
- 15434
- Price and Product Management
- ISLA Santarém1937-15434
- 1
- 6
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposure of concepts, discussion and application of syllabus in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the content taught in class through research for additional information on the different themes and content covered and development of complementary work.
- Mandatory
- O1Importance of product and price management in the context of marketing mix O2Identify roles, typical tasks and difficulties of product and price manager activity O3Present strategies and tactics related to price management O4Present product management strategies O5Present concepts of elasticity, break-even point and break-even sales change with changes in fixed and/or variable costs as well as other indicators financial analysis O6Identify competitiveness analysis tools for goods and services C1Perform typical product management tasks and essential mastery of price management techniques (strategic and tactical) C2Use competitive analysis tools for goods and services and calculate the advantage for the customer C3Define product positioning with support from analytical tools C4Define and differentiate pricing strategies and tactics and distinguish the most appropriate depending on the phase of the product's life cycle and distribution channels
- 1. Product management 1.1. Levels of product 1.2. Classification of products 1.3. Characterization of products 1.4. Dimensions of products 1.5. Hierarchies of the products 1.6. Product and price variables in the context of the marketing mix 1.7. The Product manager 1.8 Competitive strategies and portfolio management 1.9. Analysis of market and competition 1.10. Analysis tools competitiveness 1.11. Positioning and associated concepts 1.12. The product life cycle (C.V.P.) 1.13. Product planning 1.14. Range policy 2. The price management 2.1. Objectives of price management 2.2. Price determination 2.3. Classical theories of pricing 2.4. Strategy vs tactics price 2.5. The setting of prices strategic 2.6. The role of costs in pricing 2.7. Financial analysis 2.8. Responding to competition
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de trabalhos de aula e um trabalho (projeto) de grupo, apresentado em duas fases (1ª e a Final - que é acompanhada do trabalho escrito), em que são aplicados os principais conteúdos programáticos.
A avaliação final é orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
Fórmula de cálculo:
- Trabalhos em aula - 20%
- TP (Trabalho de Pesquisa) - Apresentação 1º parte - 30%
- TP (Trabalho final) - Apresentação Final e trabalho escrito 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- The course aims to identify the importance of product and price management in the marketing mix, present product and price management strategies and tactics, as well as concepts of elasticity, break-even point, and financial indicators, enabling students to perform product management tasks, use competitiveness analysis tools, define product positioning, and choose pricing strategies and tactics appropriate to different stages of the life cycle and distribution channels.
- Details
- Category: Discipline
- Brandão, M. L. (2009). Manual para publicação científica: Elaborando manuscritos, teses e dissertações. Rio de Janeiro, Brasil: Elsevier. Coutinho, C. (2011). Metodologia de Investigação em Ciências Sociais e Humanas. Coimbra: Almedina. Artigos, livros, revistas e jornais científicos que estejam relacionados com a área/tema do trabalho de projeto.
- Engineering Work Safety
- 1210
- 1919
- Project
- ISLA Santarém1210-1919
- 3
- 11
- 0
- 25
- Não
- Português
- 1.The methodology for monitoring the project work will be the responsibility of the supervisor, but, as a general rule, it will consist of meetings at intervals appropriate to the work/student in question. 2.In addition, the supervisor may require the student to submit a series of interim reports as a further means of monitoring compliance with all the stages and tasks planned. 3. At the end, the student must write a report on the work carried out. It is encouraged that the project work be carried out in an applied context, as recommended in the ISLA Santarém pedagogical model, which provides for “internships in a project work context” aimed at formalizing contact with real-world problems/challenges for which students propose to present a solution in the context of project work during the course of the curricular units and, especially, in the applied project curricular unit in the 3rd year.
- Mandatory
- O1. This curricular unit aims to develop the skills and abilities to develop a work of nature applied to an organizational context to ensure students a component of the application of knowledge and understanding to apply them in the context of specific activities of the respective professional profile. At the end of the course students should be able to: C1. Plan the project using the techniques of project work, C2. Develop a project applying the techniques and methods appropriate to the respective context; C3. Apply the knowledge and skills acquired throughout the course to achieve the objectives set in the planning of the project applied.
- 1. Development methodologies applied project 1.1 Stages of applied research 1.2 The construction of a work project 1.3 Problems and fields of action 1.4 Construction of the project applied to an organizational context 1.5 The theoretical 1.6 The task plan 2. Operationalization of the project applied 3. The report writing project applied 4. Presentation and discussion of the project report applied
Os estudantes podem entregar o relatório final de projeto em qualquer das épocas previstas:
a. Época de avaliação final
b. Época de recurso
c. Época especial
A avaliação é efetuada conforme previsto no regulamento geral de avaliação dos cursos de 1.º ciclo. Assim, o relatório final do projeto será apresentado perante um júri de que fará parte o/a Diretor/a de Curso, o/a docente orientador/a e um/a docente da área científica, nomeado para o efeito, que exercerá a função de arguente. Nos casos de impedimento do/a Diretor/a de Curso ou quando este/a seja o/a orientador/a do projeto, será nomeado outro/a docente do ciclo de estudos para integrar o júri.
O júri da defesa do trabalho final de ciclo de estudos delibera sobre a classificação final a atribuir, na escala numérica de 0 a 20 valores, sendo necessária uma nota mínima de 9.5 valores para aprovação à unidade curricular.- Semestral
- The course unit allows students to develop an applied project in an organizational context, planning and executing activities aligned with the professional profile and mobilizing, in an integrated manner, the knowledge and skills acquired throughout the course to achieve concrete intervention objectives.
- Details
- Category: Discipline
- Abranja, N., Alcântara, A., Braga, C., Marques, A., & Nunes, R. (2018). Gestão de Agências de Viagens e Turismo. Lisboa: Lidel. Carvalho, P. (2021). Walking & Cycling. Uma Nova Geografia do Turismo. Imprensa da Universidade de Coimbra. Ferreira, L., Pinto, J. (2009). Itinerários Turísticos e Imaginário Turístico nos Países de Língua Portuguesa. Centro de Investigação Interdisciplinar e de Intervenção Comunitária ISCET. Gomez, J., Quijano, C. (1991). Rutas e Itinerarios Tuisticos en España. Madrid: Editorial Sintesis. Reis, P. & Lavaredas, A. (2024). Gestão de Itinerários Turísticos. Lisboa: Lidel. Salvado, J., Marques, J., & Remelgado, P. (2017). Dinâmicas Culturais nas Rotas dos Vinhos como forma de criação de valor na experiência turística. Revista Turismo & Desenvolvimento| n. o, 27(28), 1043-1060.
- Tourism Management (ISLA Santarém)
- 2340
- 5844
- Tourist Itineraries
- ISLA Santarém2340-5844
- 3
- 6
- 0
- 25
- Não
- Português
- Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Preparation of tourist itineraries in partnership with tourist companies, solving specific problems in the market; Technical visits for students to directly observe the tourist itinerary sector; Field research in tourist information sources; Critical analysis of case studies related to the various types of tourist itineraries; Classroom debates..3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to itineraries, applying the fundamental concepts exposed and developing practical skills. Autonomous: 4. Consolidation of the content taught by researching information on the different topics covered and developing additional work related to solving specific problems and group dynamics.
- Mandatory
- Objectives: O1. Understand the concept of a tourist itinerary, identifying the essential elements that make it up; O2. Identify the resources needed to design tourist itineraries; O3. Master the methodology for preparing tourist itineraries; O4. Define the concept of tour guide and contextualize the profession within the tourism sector; O5. Understand the concept of tourist walks. O6. Analyze how technology can be strategically applied in the management of tourist itineraries. Skills and competencies: C1. Analyze and interpret the fundamental elements that make up tourist itineraries; C2. Effectively manage the resources necessary for the development of tourist itineraries; C3. Understand the profile required to work as a tour guide; C4. Understand the importance of tourist itineraries; C5. Understand the use of various technological tools and solutions for managing tourist itineraries.
- 1. Tourist itineraries 1.1 Concepts and components 1.2 Types of tourist routes 1.3 Classification of tourist routes 1.4 Contribution of tourist routes to the enhancement of territories 2. The resources involved in designing tourist routes 2.1 Tourist resources, services and equipment 2.2 Financial resources 2.3 Technical and material resources 2.4 Human resources 3. Drawing up tourist itineraries 3.1 Methodology of 5 phases and 10 stages 3.2 Preparation phase 3.3 Construction phase 3.4 Marketing phase 3.5 Implementation phase 3.6 Evaluation phase 4. The tourist guide 4.1 Concept and contextualisation of the profession 4.2 Professional profile 4.3. The role of the tourist guide in enhancing tourist itineraries 5. Walking tourism 5.1 Concept of walking tourism 5.2 Walking routes and the development of the walking itineraires 6. Technology applied to the management of tourist itineraries
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste escrito 07/01/2026 35% Trabalho (relatório + visita guiada) 3 e 10 dezembro 50% (30%+20%) Trabalho em aula 15% Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
- Details
- Category: Discipline
- Legislação Comercial e das Sociedades Comerciais (2015), Almedina, Coimbra Correia, Miguel Pupo (2011), Direito Comercial- Direito da Empresa, Ediforum. Coutinho de Abreu, Jorge Manuel (2014), Curso de Direito Comercial, Vol.I, Almedina, Coimbra. Coutinho de Abreu, Jorge Manuel (2015), Curso de Direito Comercial, Vol.II, Almedina, Coimbra. Menezes Cordeiro, António (2012), Manual de Direito Comercial, Almedina, Coimbra Olavo Cunha, Paulo, (2014, reimp.), Direito Empresarial para Economistas e Gestores, Almedina, Coimbra Pais de Vasconcelos, Pedro (2014), Direito Comercial, Almedina, Coimbra
- Commercial and Sales Management
- 1991
- 15492
- Market Law
- ISLA Santarém1991-15492
- 2
- 4
- 0
- 25
- Não
- Português
- .
- Mandatory
- Course Objectives: Introduce the fundamental concepts of commercial law.Analyse the legal frameworks governing different types of commercial companies.Foster students’ interest in commercial law and its practical relevance.Develop skills in legal analysis and interpretation. Learning Outcomes By the end of the course, students will be able to:Identify the key elements involved in establishing a commercial relationship.Discuss the legal framework of commercial companies within the applicable regimes.
- The course begins with an introduction to Commercial Law, presenting its general concepts and characterisation. It then explores the notions of business and commercial establishments, as well as the obligations of traders. A central focus is placed on commercial companies, including the different types of companies and the specific characteristics of each. The syllabus also addresses credit instruments, the legal framework of e-commerce, and the regulation of competition, with particular attention to unfair trade practices. Finally, the course examines the main aspects of commercial contracting.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
04-11-2025
50%
Teste de avaliação
13-01-2026
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
- Details
- Category: Discipline
- Araújo, F. (2012). Introdução à Economia, Almedina Neves, J. (2011). Introdução à Economia. Verbo Editora. Cipolla, Carlo M. (1995) Introdução ao Estudo da História Económica, Lisboa Ed. 70. Torres, J. V. (2003), Introdução à História Económica e Social da Europa, Lisboa, Almedina. Recursos Didáticos:
- SME Management
- 6011
- 21565
- Principles of Economics
- ISLA Santarém6011-21565
- 1
- 5
- 0
- 25
- Não
- Português
- Theoretical-practical teaching methodology in continuous assessment through practical cases solved in groups. The active teaching methodology of the inverted classroom will be used.
- Mandatory
- The objectives of the course are O1.To understand the importance of Economics in the context of world historical evolution. O2. to know the main vectors of the problems related to research into economic and social history. O3 Know the fundamental concepts of economics; Explain how these concepts can be applied to a range of economic problems.
- 1. The Contemporary Economy: from the First World War to the Present Day - The World Economy between the Two Wars - The Countries with Directed Economic Planning - The Countries with a So-called Developed Economy - The Precursor Countries to European Economic Unification 2. Introduction and general concepts of economics - What is economics? - Economics as a social science. - The importance of economics and the economy in society. 3. Utility theory - Needs, goods and utility. - Marginal utility and total utility. - Consumer surplus. 4. Supply and demand - The development of the demand curve. -. The development of the supply curve. 5. elasticities 6. costs and income
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
50%
Trabalho
30%
Aula invertida
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The main aim of this course is to provide an overview of how the economy works, both nationally and internationally, and in the interests of a business organisation. By the end of the course, students should have acquired the appropriate knowledge and language to enable them to understand and discuss the main problems of the economy and economic policy.
