- Details
- Category: Discipline
- Coutinho de Abreu, J. M. (2021). Curso de Direito Comercial – Vol. I. Coimbra: Almedina. Coutinho de Abreu, J. M. (2023). Curso de Direito Comercial – Vol. II – Das Sociedades. Coimbra: Almedina. Legislação Comercial e das Sociedades Comerciais 2024). Coimbra: Almedina. Menezes Cordeiro, A. (2022). Direito Comercial. Coimbra: Almedina. Olavo Cunha, P. (2018). Direito Empresarial para Economistas e Gestores. Coimbra: Almedina. ¿
- Commercial Management
- 1937
- 6556
- Contract Law
- ISLA Santarém1937-6556
- 3
- 5
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. Case study-based learning. Autonomous: 2. Consolidation of the contents taught in class by researching additional information on the different themes and contents covered and developing complementary work
- Mandatory
- O1. Understand the fundamental concepts of commercial law and its role in economic activity. O2. Characterize the main legal regimes applicable to different commercial companies. O3. Recognize the practical relevance of commercial law and take an interest in its application in future professional contexts. O4. Develop skills in analyzing and interpreting relevant commercial legislation. C1. Identify and explain the fundamental aspects to be considered in establishing and conducting a commercial relationship. C2. Discuss and legally frame a commercial company, identifying the applicable legal regime(s) according to its characteristics.
- 1. Introduction to commercial law: general notions 2. Commercial law characterization 3. Understanding of company and commercial establishment 4. Bond traders 5. Commercial companies 5.1 Types of societies 5.2 Features and specifications of each type 6. Securities; 7. Legal framework of e-commerce 8. Competition - statutory and unfair trade practices 9. Commercial contracting 12.Leadership of opinion 13. Process of decision making of the consumer
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- Teste – 50%
- Trabalho – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- The course provides an understanding of the fundamental concepts of commercial law and its role in economic activity, characterizes the main legal regimes applicable to commercial companies, develops skills in analyzing and interpreting commercial legislation, and enables students to identify and apply the relevant legal aspects in establishing and conducting commercial relationships and companies.
- Details
- Category: Discipline
- Costa, Carlos B. & Alves, Gabriel C, (2021). Contabilidade Financeira, 10ª edição, Rei dos Livros. Lourenço, Isabel Costa; Morais, Ana Isabel; & Lopes, Ana Isabel (2020). Fundamentos de Contabilidade Financeira Teoria e Casos. Edições Silabo. Menezes, Carlos A. (2023). SNC - Sistema de Normalização Contabilística.Editora Almedina. Rodrigues, João (2024). Sistema de Normalização Contabilística Explicado, 9ª edição, Porto Editora, Legislação nacional sobre Normas Contabilísticas e de Relato Financeiro. Legislação comunitária e internacional sobre Normas Internacionais de Contabilidade.
- Human Resources Management
- 1211
- 14745
- Accounting Fundamentals
- ISLA Santarém1211-14745
- 2
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical-practical classes focused on problem/case solving in small groups, with plenary discussion and summary by the teacher (active methodologies). 2. Regular use of short written formative tests (on paper or online) with immediate feedback. Independent: 3. Consolidation of the content taught in class through additional research on the different topics and content covered and the development of complementary work.
- Mandatory
- O1. Frame accounting as a source of information for business management and for the economic agents with whom they interact in their activity, taking into account the evolution of the conceptual structure. O2. Introduce the main concepts, facts, and accounting charts. O3. Enable students to record transactions with a view to producing and analyzing financial statements in accordance with applicable regulations. At the end of the course, students should be able to: C1. Frame accounting thinking: theoretical framework and evolution to the current conceptual structure; C2. Distinguish the main accounting concepts, facts, and charts; C3. Correctly record transactions related to the company's activity(ies), taking into account compliance with tax and administrative obligations; C4. Interpret the main financial statements.
- 1. Introduction 2. Other concepts 3. Planning and accounting organization (documentary circuit); 4. The Accounting Standards System 4.1. Evolution accounting; 4.2. Covered Entities; 4.3. Financial information and respective statements; 4.4. Bases for presentation of financial statements; 4.5. Models of financial statements; 4.6. Conceptual structure. 5. Account movements: 5.1. Recognition; 5.2. Movement rules; 5.3. Account codes 5.4. Taxation in accounting; 5.5. The balance sheet. 6. Works year-end: 6.1. Tabulation of results 6.2. Taxes on income; 6.3. Elaboration of financial statements
A avaliação curricular será concretizada através 2 testes escritos, com componentes teórica e prática, valendo 40% da nota final (1 momento de avaliação) e outro teste 60% (2º momento de Avaliação).
A avaliação final compreende a realização de um exame escrito (100%).
- Semestral
- The course frames accounting as a source of information for management and economic agents, presents the main concepts, facts, and accounting charts, and trains students to record transactions and produce and interpret financial statements in accordance with applicable regulations.
- Details
- Category: Discipline
- Business Management
- 2772
- 10863
- Research Methodologies in Management
- ISLA Santarém2772-10863
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing (8th ed.). Pearson. Gouveia, M. (2022). Marketing Digital - O guia completo. Ideias de Ler. Kingsnorth, Simon (2022). Digital Marketing Strategy - An Integrated Approach to Online Marketing. KOGAN PAGE LTD Wu, Michael (2024). Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth (Social Media, SEO, Facebook Ads, CRO, Email Marketing, and more). Lighthouse Media & Publications Inc
- Commercial Management
- 1937
- 15868
- E-Marketing and Electronic Commerce
- ISLA Santarém1937-15868
- 3
- 7
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Presenting the historical evolution of e-commerce; O2. Know the current context of e-commerce and e-marketing; O3. Presenting models e-commerce; O4. Discuss the consequences for companies that want to participate in this new channel for customer relationships and in particular with regard to the mobile business; O5. Provide students with the knowledge to develop a business plan to implement the e-commerce; At the end of the course students should be able to: C1. Demonstrate skills for the development of an e-marketing strategy; C2. Develop a business plan for the implementation of e-commerce.
- 1. E-commerce – characterization, historical evolution, and current situation 2. E-business – organizational impact, the network economy 3. E-business models in the context of Web 2.0 4. E-business reengineering of business processes – back-office automation 5. The e-business business plan 6. Mobile business – characterization, main applications, mobility 7. E-marketing – the new paradigm 8. E-marketing strategies – tools and applications 9. Email marketing – main characteristics, strategies, and implementation 10. Social media marketing – current importance and main tools 11. Automated campaigns, chatbots, recommendation engines, content optimization with AI.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de dois trabalhos de grupo, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- T (Trabalho 1) – 40%
- T (Trabalho 2) – 60%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- The course covers the historical evolution and current context of e-commerce and e-marketing, presents e-commerce models, and discusses their implications for companies, enabling students to develop e-marketing strategies and draw up a business plan for the implementation of e-commerce.
- Details
- Category: Discipline
- Gomes, J., Cunha, M.P., Rego, A., Cunha, R.C., Cardoso, C.C., Marques, C.A. (2010). “Manual de Gestão de Pessoas e do Capital Humano”. Lisboa Edições Sílabo. Caetano, A (2008). Avaliação de desempenho: O essencial que avaliadores e avaliados precisam de saber. Lisboa: Livros Horizonte. Câmara, P. ; Guerra, P. & Rodrigues, J. (2010). Novo Humanator. Lisboa D. Quixote. Ferreira, A., Martinez, L., Nunes, F.,Duarte, H. (2015) Gestão de Recursos Humanos para Gestores, Editora RH
- Human Resources Management
- 1211
- 13034
- Assessment Methods for Human Resources
- ISLA Santarém1211-13034
- 2
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Project-Based Learning (PBL + Gamification Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Equip students with knowledge about the various methods and techniques used in the areas of human resources; O2. Provide knowledge theoretical / conceptual on the themes of work and functions analysis; O3. Provide students with the knowledge needed to analyze the human resources indicators, in order to make an effective assessment of the social balance, as well as enhance the familiarity of organizational practices in functions analysis. At the end of the semester students should be able to: C1. Identify, in each situation, the evaluation criteria, i.e., the dimensions and indicators used to measure the attributes, skills, behaviors and outcomes, whether individual, group and / or organization; C2. Apply some technical functions analysis and operationalize a skills map; C3. Enclose some indicators that promote a good functions analysis.
- 1. Identification of different techniques 2. Job Description and analysis 2.1. Job description 2.2. Function specifications 2.3. Functions categories 2.4. Functions analysis 2.5. Evaluation and classification functions 2.6. Competency mapping 2.7. Implementation and operationalization 3. Development of various methods 3.1. Evaluation of individuals to organizational contexts 4. Analysis of social balance 4.1 Source indicators of human resources
A avaliação contínua será realizada através de realização de projeto (100%);
Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).
- Semestral
- This course covers human resources methods and techniques, focusing on job design, job analysis, and HR indicators, preparing students to assess social balance and implement competency maps appropriate to organizational practices.
