Distribution and Development of Sales Locations

Category: Discipline
  • Não
  • The curricular unit “Distribution and Development of Points of Sale” introduces the foundations and practices of the distribution function, linking channel choice, producer–distributor relations, transport logistics, and location decisions with the design of the point of sale. Its scope covers the wholesale and retail commercial system, both physical and online, including distributor selection criteria, route scheduling, layout, visual merchandising, and planograms. The area of practice focuses on optimising the flow of goods/services and creating effective shopping experiences. Intervention domains include channel analysis, negotiation, operational metrics, and site selection and implementation. This unit is pertinent within the programme as it underpins core competencies in Commercial Management and Sales, integrating strategy, operations, and economic performance.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

     

    40%

    Projecto/Trabalho

     

    60%

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • 1. What is distribution – historical evolution 2. The concept of distribution 3. The commercial system Concept, functions, and agents Distribution circuits and channels Types and forms of distribution Typology of distributors Criteria for selecting a distributor 4. The wholesale sector Characterisation and evolution of the wholesale sector 5. The retail sector Sector characterisation Independent retail segment Associated retail segment Integrated retail segment: concept and typology 6. Relationships between producers and distributors Power and conflict relations within the distribution channel 7. Transport Transport typologies Own fleet versus outsourced distribution Route scheduling 8. Location and siting of the point of sale Facility location decision methods Types of facilities, layout, design, and product display 9. Challenges in distribution National and international perspectives Globalisation in distribution
  • Attain an overview of the distribution function, grounded in its historical evolution and characterisation. Understand the economic and managerial role of commercial distribution within an organisation. Analyse and appropriately select distribution channels. Recognise the importance of distributor choice and apply suitable criteria for their selection. Examine power relations and conflict within a distribution channel. Identify the most suitable modes of transport and routing options. Understand the impact of retail location on business performance and be able to apply appropriate methods to determine the optimal site.
  • Mandatory
  • It integrates active, student-centred, competency-oriented approaches. We will adopt: Problem-Based Learning (PBL), to diagnose needs and solve real-world challenges; Project-Based Learning, with staged deliverables and formative feedback; Case Studies, for critical analysis and decision-making; the Flipped Classroom, shifting theory to independent study and reserving class time for application; Gamification, using game mechanics to strengthen motivation and persistence; Simulations and role-play, testing scenarios in negotiation, layout and logistics; Collaborative Learning, supported by on-line tools; micro-learning, in short capsules; and peer- and self-assessment, to foster metacognition and accountability. These methods are aligned with clear rubrics, iterative checkpoints, and prudent use of generative AI (explicitly declared and referenced).
  • Português
  • Lindon, D., et. al. (2010). Mercator XXI – Teoria e Prática do Marketing. 13ª Edição, Publicações Dom Quixote. Lush, Robert F. et. al, (2011). Introduction to Retailing, South-Western, Ohio. Novaes, A.(2009). Logística e Gerenciamento da Cadeia de Distribuição. Editora Campus. Rousseau, J. (2008). Manual de Distribuição. 2ª Edição. Principia Editora
  • 25
  • 0
  • 5
  • 2
  • ISLA Santarém1991-15490
  • Distribution and Development of Sales Locations
  • 15490
  • 1991
  • Commercial and Sales Management

Hotels and Restaurants

Category: Discipline
  • Não
  • #
  • Semestral

  • 1 Trabalho individual, com apresentação e discussão (50%)

    1 Trabalho de grupo, com apresentação e discussão (50%)

     
  • 1 Introduction to tourist accomodation and food and bevereage 1.1 Contextualising the sector 1.2 Historical approach 1.3 Importance in the development of tourism 1.4. Tourist accommodation in Portugal   2.Tourist accommodation establishments 2.1. Concept and modalities 2.2 Classification systems: category, location and market segment 2.3 Organisational structure: departments and functions 2.4 Main hotel chains   3. Local accommodation establishments 3.1. Concept and modalities 3.2. Impacts on diversifying the tourist offer and challenges   4. Food and bevereage establishments 4.1 Concept and characterisation 4.2 Classification and types of establishments 4.3 Contribution of Food and bevereage establishments to the hotel industry   5. Current trends and challenges in the sector
  • Objectives: O1. Contextualise the touristic accomodation and restaurant sector, its evolution over time and identify its importance in the development of tourism; O2. To characterise tourist accommodation in Portugal; O3. Classify tourist accomodation establishments  and characterise their organisational structure; O4. Identify the types of Local Accommodation and the impact of this type of accommodation on the diversification of the tourist offer; O5. Understand and characterise food and bevereage establishments; O6. Identify current trends and challenges in the accommodation and food and bevereage sector. Skills and Competencies: C1. Take a correct and informed stance on products related to tourist accommodation and food and bevereage establishments; C2. Evaluate and articulate the importance of the accommodation and food and bevereage sectors in the development of tourism, considering their impacts, trends and challenges.
  • Mandatory
  • The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning.   Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Technical visits to accommodation units to observe and understand the dynamics of the sector in situ; Field research; Critical analysis of case studies related to tourist accommodation and catering, through classroom debates.3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to the hotel and catering industry, applying the fundamental concepts exposed and developing practical skills. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving specific problems and group dynamics.
  • Português
  • Abranja, N.; Almeida, A.; Almeida, M. (2020). Gestão Hoteleira - O Produto, o Serviço e as Técnicas. Lisboa: Editora Lidel. Abranja, N.; Almeida, M.; Almeida, A.; (2019). Gestão do Alojamento, Receção e Housekeeping. Lisboa: Editora Lidel. Costa, R. (2012). Introdução à Gestão Hoteleira (4ªEd). Lisboa: Editora Lidel. Gomes, V. (2020). Introdução à Gestão da Restauração. Lisboa: Editora Lidel. Ribeiro, V. (2023). O Anfitrião Modelo - A arte de bem receber, atender e servir no setor do turismo. Lisboa: Contraponto Editores.  
  • 25
  • 0
  • 6
  • 3
  • ISLA Santarém2340-13110
  • Hotels and Restaurants
  • 13110
  • 2340
  • Tourism Management (ISLA Santarém)

Quantitative Methods

Category: Discipline
  • Não
  • The Applied Quantitative Methods Curricular Unit aims to provide students with knowledge and tools that help in the area of study.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação
    Teste 1 5/11/2025 50%
    Teste 2 21/01/2026 50%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • 1. Elementary applied mathematics 1.1 Reviews on arithmetic operations 1.2 Reviews on relative integers, decimals and fractions 1.3 Reviews on ratio, proportion and percentage 1.4 Equations 2. Mathematics applied to management, administration and finance 2.1. Polynomial functions 2.2. Exponential function 2.3. Logarithmic function 2.4. Instantaneous rate of change and average rate of change of a function 2.5. Financial models 3. Statistics 3.1 Frequency tables and graphical representation of data 3.2 Location and dispersion measures 3.3 Simple linear regression and correlation 3.4 Odds
  • O1. Deepen the ability to carry out intellectual activities that involve mathematical reasoning; O2. Understand the structure of a problem, develop resolution processes, analyze results and rehearse alternative strategies, individually and in groups, communicating mathematical and statistical results through the use of written and oral language appropriate to the situation; O3. Learn to use mathematics and statistics to understand real situations; O4. Develop a critical sense regarding mathematical and statistical procedures and results. O5. Understand the importance of mathematics and statistics in today's society; O6. Know and use mathematics and statistics as auxiliary tools in tourism area; O7. Deepen the ability to solve problems.
  • Mandatory
  • The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning. Face-to-face: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Completion of worksheets to analyse and interpret the results obtained; Critical analysis of case studies related to the subject area of the course. 3. Simulated practice: Scenarios and situations that allow students to explore real-world situations related to the subject area of the course, applying the fundamental maths concepts exposed and developing critical thinking. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
  • Português
  • Barbosa, D. & Milone, G. (2004). Estatística Aplicada ao Turismo e Hotelaria. São Paulo: Pioneira Thomson Learning. Francisco, S. (2003). Estatística Aplicada ao Turismo. ALEPH. Maroco, J. & Bispo, R. (2003). Estatística aplicada às ciências sociais e humanas. Lisboa: Climepsi Editores Ramos, M. & Barroso, M. (2001). Métodos quantitativos para as ciências sociais. Edições Sílabo, Lisboa. Reynolds, J. J. & Harshbarger (2013). Mathematical Applications for the Management, Life and Social Sciences (10 th edition). Brooks/Cole CENGAGE Learninig. Reynolds, J. J. & Harshbarger, R. J. (2006). Matemática Aplicada Administração, Economia e Ciências Sociais e Biológicas. McGraw Hill. Brasil. Strianese, A. & Strianese P. (2007). Math principles for food service occupations (5th edition). Thomson Learning Inc., Estados Unidos da América. Tan, S. T. (2010). Applied mathematics: for the managerial, life, and social sciences (5th edition). Brooks/Cole Cengage Learning, Belmont.
  • 25
  • 0
  • 6
  • 1
  • ISLA Santarém2198-4944
  • Quantitative Methods
  • 4944
  • 2198
  • Tourism Management

Design Thinking

Category: Discipline
  • Não
  • The Design Thinking course aims to equip students with a creative approach to solving problems and turning challenges into opportunities. Its scope involves developing innovative and sustainable solutions, applicable to the business sector and product and service development. The course focuses on design methodologies to identify user needs, using techniques such as Empathy Mapping and Customer Journey. Key areas include prototyping and validating ideas with real users. This course is essential in the study program as it prepares students for the job market, providing them with practical skills to solve complex problems and create innovative solutions.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Frequência

    27.11.2025

    40%

    Projecto Design Thinking

    19.01.2026

    60%

     

     

     

     
  • Introduction to Design Thinking. Integration with various academic disciplines. Key fundamentals. Double Diamond. Design Challenge. Presentation of the challenge. Creation and identification of work groups. Research and Exploration. Planning the exploratory phase. Fieldwork for research and building empathy. Gaining insights and defining the Point of View. Mappings. Persona Map. Customer Journey Mapping. Stakeholder Map. Visualization of Ideas. Application of brainstorming tools. Validation of key ideas for problem-solving. Service Scenario Mapping. Rapid Prototyping. Selection of prototypes to be tested (products and/or services). Creation of prototypes using manual techniques and limited materials. Presentation and Pitch of prototypes from the various work groups.
  • The objectives of the course unit are: To equip students with a new way of thinking and approaching problems/challenges creatively and innovatively, turning them into genuine opportunities. To provide exposure to tools that explore the creative process and create value throughout the entire chain of delivering a specific service or product, or even in the creation of a business model.
  • Mandatory
  • In the Design Thinking course unit, innovative methodologies are used to support the teaching-learning process, such as Case Studies, Collaborative Work, and Problem-Based Learning (PBL). These approaches promote active student participation, encouraging them to apply theoretical knowledge to practical scenarios. Case Studies present students with real or simulated situations, challenging them to develop creative solutions. Collaborative Work strengthens team spirit, essential for success in business projects, while PBL stimulates critical thinking and independent problem-solving. Additionally, the use of digital tools like Figma allows students to quickly test and improve prototypes, ensuring iterative and practical learning.
  • Português
  • Brown, Tim (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Atlas Books. Melo, A. Abelheira, R. (2015). Design Thinking & Thinking Design: Metodologia, ferramentas e uma reflexão . Novatec Editora.
  • 25
  • 0
  • 5
  • 2
  • ISLA Santarém6013-17471
  • Design Thinking
  • 17471
  • 6013
  • Digital Marketing and Electronic Commerce

Occupational Safety and Emergency Organisation

Category: Discipline
  • Não
  • This curricular unit aims to provide its participants with knowledge and tools that enable them to identify preventive techniques and their importance in preventing accidents and emergencies.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    		                18-12-2025

    60%

    Ficha de trabalho

    08-01-2026

    40%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • 1. Occupational Safety - Main concepts of occupational safety - Safety in machine design and equipment use • Legal and regulatory requirements, hazards, and risks • Prevention and protection systems - Safety in performing activities with specific risks • Load handling, electricity, welding, confined spaces - Safety in the use of hazardous materials and substances • Classification, labeling, storage, and use • Safety data sheets 2. Emergency Management - Fire safety in buildings - General concepts of emergencies, technological, natural, and antisocial risks - Prevention and protection measures against technological, natural, and antisocial risks; - Self-protection measures • Safety records • Prevention procedures and plans • Emergency procedures and plans • Awareness-raising and training activities in SCIE • Simulation exercises
  • - Recognize and apply occupational safety terminology. - Recognize and apply safety requirements for machinery, hazardous substances, and the performance of risky activities. - Identify and apply emergency management methodologies (technological, natural, and antisocial risks). - Identify and apply risk prevention and protection measures. - Implement self-protection measures appropriate to risk categories.
  • Mandatory
  • The teaching methodologies are based on interrogative and active methods aimed at the discussion and resolution of theoretical and practical exercises in the classroom context, completed with the presentation of theoretical content. The teacher provides case studies and practical application exercises that require the resolution of problems commonly faced by qualified professionals in the field of study, as well as other materials through the content management platform (Moodle).
  • Português
  • Alexander, David (2002). Principles of Emergency Planning and Management, Oxford University Press. Cardella, Benedito (2008). Segurança no Trabalho e Prevenção de Acidentes – uma abordagem holística, Atlas, São Paulo. Freitas, Luís (2016). Manual de Segurança e Saúde do Trabalho, Edições Silabo, Portugal. Hollnagel, E (2004). Barriers and Accident Prevention, Ashgate Publishing Ltd, Aldershot. Moreira, Arlindo (2010). Segurança e Saúde no Trabalho em Ambiente de Escritório, Lídel, Lisboa.
  • 25
  • 0
  • 5
  • 2
  • ISLA Santarém1993-15511
  • Occupational Safety and Emergency Organisation
  • 15511
  • 1993
  • Quality, Environment and Safety Management
  1. Management Systems of Quality and Environment
  2. English
  3. Computer Systems Security
  4. Introduction to Operating Systems

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