- Details
- Category: Discipline
- Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: quantitative and qualitative approaches. Cambridge University Press. Ha, M. T. (2022). Data collection using online questionnaires in marketing (Vol. 2022). SAGE Publications, Limited. Homburg, C., Klarmann, M., Vomberg, A. (2022). Handbook of Market Research. Springer. Marshall, A. (2024). Marketing Research A Managerial Approach. SAGE Publications Ltd. Nunkoo, R., Teeroovengadum, V., & Ringle, C. M. (Eds.). (2021). Handbook of research methods for marketing management. Edward Elgar Publishing.
- Commercial Management
- 1937
- 5029
- Market Studies
- ISLA Santarém1937-5029
- 2
- 7
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning 3. Flipped classroom Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Present the concepts related to market studies; O2. Characterize the design of a market study; O3. Present the techniques inherent in market research as a tool for collecting, processing and presentation of information; O4. Using specific software to support the realization of market research O5. Identify the key aspects of a final market study. At the end of the curricular unit students should be able to: C1. Prepare reports on market studies integrating key concepts; C2. Use market research as a tool to support the process of decision making in organizations.
- 1. The information and the decision 2. The sources of data - YES 3. Market Studies - types and processes 4. The design of the market study 5. The implementation of market research 6. Sampling 7. The sample size 8. Definition of methods: questionnaires and interviews 9. The data collection 10. Software support 11. Analysis and interpretation of data 12. Preparation and reporting 13. Applications market research.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- Trabalho - 50%
- Teste – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- The unit presents the concepts and design of market research, as well as techniques for collecting, processing, and presenting information, including the use of supporting software, enabling students to prepare market research reports and use them to support organizational decision-making.
- Details
- Category: Discipline
- King, D., & Lawley, S. (2022). Organizational Behaviour (4th ed.). Oxford University Press. Locke, E. A., & Pearce, C. L. (Eds.). (2023). Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management (3rd ed.). Wiley. Pina e Cunha, M., Rego, A., Campos e Cunha, R., Cabral Cardoso, C., & Neves, P. (2015). Manual de Comportamento Organizacional e Gestão. Lisboa: RH Editora. Robbins, S. P., & Judge, T. A. (2022). Organizational Behavior (19th ed.). Pearson.
- Human Resources Management
- 1211
- 6587
- Organisational Behaviour
- ISLA Santarém1211-6587
- 1
- 7
- 0
- 25
- Não
- Português
- Face-to-face: 1. Interrogative methodology for critical reflection and consolidation of knowledge in interaction with the teacher. 2. Active methodologies in the classroom, through group work, case studies, and design thinking moments geared toward the practical application of content. 3. Use of gamification. Independent work: 4. Individual consolidation through guided reading, problem solving, and in-depth study of the content covered in the in-person sessions.
- Mandatory
- O1. Understand human behavior in work and organizational contexts, recognizing its impact on the functioning and development of organizations. O2. Apply the knowledge acquired to promote a better fit between the individual, their work, and the organizational context, contributing to effectiveness and well-being at work.
- 1. Introduction to organizational behavior 1.1. The conception of human nature and organizational behavior. 1.2. Characterization and usefulness. 2. Levels of analysis and intervention in organizational behavior 2.1. Individual level: the individual's work / organization 2.1.1 Individual Differences 2.1.2 Motivation 2.1.3 Satisfaction 2.1.4 Stress 2.2. Group level: the individual interacting with other individuals 2.2.1 Group behavior and team management 2.2.2 Communication, leadership and conflict management 2.3. Organizational level 2.3.1 Organizational culture 2.3.2 Structure and design work 2.3.3 Organizational change
A avaliação curricular será realizada através de: teste individual, cuja ponderação será 60% na nota final do semestre; trabalho cuja avaliação terá uma ponderação de 40% na nota final do semestre.
Em época de exame final/recurso/especial, será realizado um exame, o qual valerá 100% da nota final.- Semestral
- This course focuses on human behavior in the workplace, analyzing how attitudes, perceptions, and interpersonal relationships influence organizational functioning, and promoting the alignment of individuals, work, and organizations to enhance effectiveness and well-being at work.
- Details
- Category: Discipline
- Business Management
- 2772
- 13069
- Human Resources Development Policies
- ISLA Santarém2772-13069
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Dicionário Editora da Língua Portuguesa (2014). Porto Editora Amorim, C., Sousa, C. (2013). Gramática da Língua Portuguesa. Areal Editores Lopes, Maria do Céu (2011). Gramática da Língua Portuguesa. Plátano Editora Azeredo, Maria Olga (2016). Gramática Prática de Português. Raiz Editora
- Computer Networks and Systems
- 1992
- 4399
- Portuguese Language
- ISLA Santarém1992-4399
- 1
- 4
- 0
- 25
- Não
- Português
- In Attendence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- The objectives of the curricular unit are: -Promote the development of oral and written skills, in terms of comprehension, expression and production in Portuguese (LP). -Apply previously acquired linguistic knowledge. Continuing the study of PL with a view to improvement, adapting it to the modern, professional and personal needs of the trainees. Critically analyze different types of statements -Acquire planning and preparation techniques for different textual typologies. Produce oral and written statements, adapting them to different communicative situations. -Acquire methods and techniques for searching, recording and processing information.
- 1. Language and communication - Language and language - Use of language as a social activity - Verbal activity as a form of action - Communicative competence - Principles that guide verbal communication: the principle of cooperation and conversational maxims - The said and the implicit - Use of language and situational context 2. Oral communication - Particularities of orality - Oral communication processes - Exposure - Interview - Meeting 3. Written communication - Treatment of problems with punctuation, accentuation, spelling and the rules of text processing - Production writing - The structure of the sentence - Period - Paragraph 4. Written communication processes - Academic text vs. non-academic text - Utilitarian text of an administrative nature: notice, letter, report, minutes, curriculum vitae.
No âmbito da avaliação, os alunos serão avaliados na componente oral (40%). Será selecionado um tema e apresentarão o trabalho individualmente à turma, acompanhado de um suporte digital apenas com imagens ou com recurso a palavras, pontualmente.
O outro elemento de avaliação é uma Frequência (60%) que aborda toda a matéria lecionada em aula.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho: Apresentação Oral
40%
Frequência
60%
(...)
Ao longo do 1º semestre, serão colocadas no Moodle Fichas Informativas e Fichas de Trabalho de auxílio ao trabalho autónomo dos alunos.
Através desta plataforma, os alunos poderão colocar e esclarecer dúvidas com a docente.
- Semestral
- Nothing on this particular item.
- Details
- Category: Discipline
- Alves, Jorge et. al (2011) Inovação, Manual de Boas Práticas, InovaDomus.. Dantas, J. e Moreira, A. C. (2011). O Processo de Inovação; Lidel – Edições Técnicas. Freire, A., (1999). A Internacionalização das Empresas Portuguesas, Edições Verbo. Sarkar, S. (2009). Empreendedorismo e Inovação (2ª edição); Lisboa: Escolar Editora.
- SME Management
- 6011
- 21577
- Innovation and Internationalization
- ISLA Santarém6011-21577
- 2
- 4
- 0
- 25
- Não
- Português
- Case Study Analysis Gamification
- Mandatory
- The objectives of the curricular unit are: Raise students' awareness of innovation topics. Characterize the most relevant aspects of innovation management. Evaluate and interpret innovation processes. Develop and formulate strategies to enhance the innovative performance of organizations. Participate in the preparation of applications for the protection of industrial and intellectual property of innovations developed in the organization. Provide knowledge about the functioning of international markets. Identify the different forms of entry into foreign markets. Identify, analyze, and understand cultural behavior models that influence each market in an international context. Discuss the policies for implementing internationalization.
- .
Descrição
Data limite
Ponderação
Teste de avaliação
-
40%
Exercícios em aula (estudos de caso ou outros)
-
60%
- - - Semestral
- The UC of Innovation and Internationalization of PMEs is of great importance for the development of strategic and operational skills in today's globalized world. It aims to provide an approach to the innovation and internationalization (I&I) processes necessary for the competitiveness and sustainable growth of PMEs. Scope: Field of Action: To equip students with theoretical knowledge and practical cases on (I&I). Area of Operation: Study of international markets and business innovation, including the development of new products and services, with a focus on strategies for entering foreign markets. Intervention Domains: Business Strategy International Marketing Management Legal and Institutional Issues In an increasingly globalized world, the ability to innovate and internationalize is necessary for the growth and survival of PMEs. At UC, we seek to provide the necessary skills to implement and position SMEs in the external market.
