- Details
- Category: Discipline
- Chakravorti, S. (2023). Customer Relationship Management. SAE. Mackie, K. (2025). B2B Marketing Fundamentals, Drive Impact Across Brand, Reputation, Relationships and Revenue. KoganPage Prior, D., Buttle, F. & Maklan S. (2024). Customer Relationship Management: Concepts and Technologies, Routledge Seebacher, UG (2021). B2B Marketing, A Guidebook for the Classroom to the Boardroom. Springer.
- Commercial Management
- 1937
- 15860
- Relational Marketing
- ISLA Santarém1937-15860
- 2
- 6
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- O1. To provide the knowledge and analysis methodologies necessary for customer management and loyalty. O2. View relationship marketing strategically, tactically and operationally. O3. Distinguish the various types of implications of relationship marketing in organizations. O4. Analyze the current context of customer relationships and their impact on companies. O5. Relate different types of relationship marketing to different contexts of application. O6. Implement relational strategies using information systems and technologies. O7. Optimize marketing strategies through Customer Relationship Management (CRM). O8. Use the most appropriate methodologies for implementing and controlling relationship marketing practices.
- 1. From transactional marketing to relationship marketing: Conceptual and empirical foundations of relationship marketing; Strategic, tactical and operational implications. 2. The different schools of relationship marketing. 3. Context in which relationship marketing is applied. 4. Relationship marketing metrics. 5. Customer Relationship Management (CRM): One-to-one marketing and the IDIC methodology. Building a relationship with customers. Customer classification and evaluation - main models. Legal aspects of building customer databases. The different CRM modules. CRM information systems. 6. Industrial marketing - B2B marketing: Industrial purchasing process. Buying behavior in B2B markets. Factors influencing organizational buying behaviour. The role of technology in B2B.6.4 Legal Aspects of building databases for clients 6.5 The different modules CRM
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- Trabalho de Pesquisa - 50%
- Teste – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- A unidade curricular fornece conhecimentos e metodologias para a gestão e fidelização de clientes, perspetivando o marketing relacional de forma estratégica, tática e operacional, analisando o seu contexto e impacto nas organizações, e capacitando para implementar e otimizar estratégias relacionais com recurso a CRM e a sistemas e tecnologias de informação.
- Details
- Category: Discipline
- American Psychological Association (2019). Manual de Publicação da APA (7.ª Edição). Artmed Clark, T., Foster, L., Sloan, L., & Bryman, A. (2021). Bryman’s social research methods. Oxford University Press. Creswell, John (2021). Projeto de pesquisa. Método qualitativo Quantitativo e Misto, Bookman. Foroudi, P. & Dennis, C. (2024). Researching and Analysing Business, Research Methods in Practice. Routledge. Gonçalves, S., Marques, C. G., Gonçalves, P. (2021). Manual de Investigação Qualitativa, Conceção, análise e aplicações. Pactor. Schindler, P. (2021). Business Research Methods. McGraw Hill.
- Human Resources Management
- 1211
- 9485
- Research Methods in Social Sciences
- ISLA Santarém1211-9485
- 1
- 5
- 0
- 25
- Não
- Português
- Face-to-face: 1. Brief introduction to concepts followed by guiding questions to check immediate understanding. 2. Laboratory/classroom sessions with step-by-step tasks: formulating problems and hypotheses, constructing interview guides and questionnaires, defining sampling strategies, etc. 3. Project-based experiential learning. Work in small groups to design a mini project. 4. Seminars in which students, in groups, present the methodological section of a scientific article. Independent: 5. Guided readings on research paradigms and strategies, viewing tutorials, and completing small applied exercises.
- Mandatory
- Objectives: O1. Characterize a research O2. Describe different types of research O3. Identify the different techniques of gathering information O4. Analyze the variables to be considered in research as well as its rolls. O5. Make a collection of data to guarantee the validity of empirical results O6. Evaluate the steps and procedures of a research O7. Design an investigation project by defining and clarifying the problem to be investigate Skills and Competencies: C1. Evaluate different methods and techniques of research in social sciences. C2. Articulate the theories and techniques in data collection and data processing, expressing a critical sense in the selection of appropriate contributions. C3. Develop and implement research tools in the social issues C4. Being able to undertake a serious and rigorous scientific research
- 1.1 Scientific knowledge and other forms of knowledge 1.2 Scientific research 1.3 Means of scientific research 1.4 Research process 1.5 The process of scientific knowledge production 1.6 The practice of science 2. Research in social sciences 2.1 Types 2.2 Models 2.3 Perspectives 2.4 Types of research in social sciences 3. Research methodology in social sciences 3.1 Methodology in the study of behavior 3.2 Stages of the research process 4. Ethical considerations in research 5 Qualitative and quantitative research practices 5.1 Observation techniques 5.2 Interview surveys 5.3 Questionnaire surveys 5.4 Sampling techniques 6. Use of AI: support for problem formulation, literature review, ethics, and academic integrity. 7. Research methodology, research report, writing, and presentation of scientific papers.
A avaliação contínua será concretizada através dos seguintes elementos:
- Trabalho teórico-prático de Investigação 1 (20%)
- Trabalho teórico-prático de Investigação 2 (40%)
- Trabalho teórico-prático de Investigação 3 (40%)
Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).
- Semestral
- The course characterizes and describes types of research, identifies information gathering techniques, analyzes variables and stages of the research process, and structures a research project, enabling students to evaluate methods and techniques in social sciences, articulate theory and practice in data collection and processing, and develop research tools appropriate to social issues.
- Details
- Category: Discipline
- Business Management
- 2772
- 27876
- Knowledge and Innovation Management
- ISLA Santarém2772-27876
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Hoffer, Jeffrey A. et. al (2013). Modern Systems Analysis & Design, 2nd Edition, Addison-Wesley Longman. Lopes, Filomena, Morais, Paula e Carvalho, Armando (2009). Desenvolvimento de Sistemas de Informação, FCA – Editora de Informática. Pereira, J.L. (2001). Tecnologia de Bases de Dados, FCA - Editora de Informática. Carriço, José António e Carriço, António João (2004). Desenho de Bases de Dados e Linguagem SQL, Edições Chambel, Lda,
- Computer Networks and Systems
- 1992
- 15497
- Database I
- ISLA Santarém1992-15497
- 1
- 5
- 0
- 25
- Não
- Português
- Classes are taught using (1) active methodologies, mainly project-based learning for project development and (2) problem-based learning to enable students to autonomously seek solutions to problems they encounter.
- Mandatory
- The objectives of the course are: Recognize the need for/functionality of databases. Acquire vocabulary related to databases. To know concepts relating to database structures. Know database management systems. Identify the models used in database management (relational, hierarchical, network). Know data modeling techniques and their basic concepts. Apply data modeling techniques to solve specific problems at DB level.
- 1. The need for databases 2. Databases - Data model concepts - Database architecture - Files and databases 3. Database management systems 4. Models used in database management (relational, hierarchical, network) 5. Relational model of databases - Relational model structure - Database integrity and consistency 6. The ER (entity-relationship) model for graphical representation of databases - Entities - Attributes - Relationships - Candidate keys. Primary keys. External keys 7. Normalization - Representation in non-normalized form - Type of notation - Codd normalization phases: 1st, 2nd and 3rd form of normalization - "Denormalize" to achieve better performance - Information integrity 8. Relational databases - Table concept (rows representing records and columns representing fields) - Index concept. Simple and compound indexing keys.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência*
dd-mm-yyyy
49%
Trabalho*
dd-mm-yyyy
26%
Portfólio*
dd-mm-yyyy
25%
Exame*
100%
Nota: * individual. As datas para a avaliação do projeto e frequências são disponibilizados no moodle
- Semestral
- .
- Details
- Category: Discipline
- Alturas, Braulio (2013). Introdução aos Sistemas de Informação Organizacionais. Edições Sílabo. Silva, F. & Alves R. (coordenação) (2001). ERP e CRM. Edições Atlântico. Júnior, C (2012). Sistemas Integrados de Gestão. ERP. Uma Abordagem Gerencial. Intersaberes.
- SME Management
- 6011
- 16634
- Management IT Applications
- ISLA Santarém6011-16634
- 2
- 6
- 0
- 25
- Não
- Português
- In person: The learning methodology will be based on problems/projects (Project Based Learning) integrating theoretical and practical concepts in a classroom context using an ERP (PHC) in a laboratory environment with configuration tasks and use of the different software modules. Autonomous: Students will have permanent access to content available on the institution's collaborative and learning platforms (Moodle, ISLA X Academy) and materials to support the proposed methodologies.
- Mandatory
- The objectives of the discipline are: - Present the importance of IT management applications in the context of business management. - Characterize the various components of computer management applications (ERP). - Manage and parameterize IT management applications, adapting them to the needs of companies/organizations. - Use business management applications from a perspective of supporting management processes.
- 1. Need for management IT applications. 2. Characterization of management IT applications. 3. Management IT application components (ERP). 4. Parameterization of management IT applications (ERP). 5. Use of management IT applications (ERP). - Financial management - Commercial management - Purchasing management - Warehouse management - Human resources management - Project and production management - Logistics management CR
avaliação em regime curricular é composta pela realização de uma prova escrita direcionada para a componente teórica da unidade curricular e um projeto em grupo englobando a componente teórica e prática com incidência no software de gestão PHC. Cada um dos elementos de avaliação tem a seguinte ponderação: prova escrita 30% e o trabalho prático (projeto) em grupo no final da unidade curricular 70%.
A avaliação em regime final é orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e prática da unidade curricular.
Descrição
Data limite
Ponderação
Avaliação teórica (prova escrita)
-----------
30%
Projeto final (em grupo)
----------
70%
Avaliação Final
100%
As datas serão discutidas/definidas em sala de aula.
- Semestral
- Provide knowledge related to Information Systems applied in different contexts of business management. Develop configuration and use practices (data recording and analysis) of management software in a laboratory environment.
