- Details
- Category: Discipline
- Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing (8th ed.). Pearson. Gouveia, M. (2022). Marketing Digital - O guia completo. Ideias de Ler. Kingsnorth, Simon (2022). Digital Marketing Strategy - An Integrated Approach to Online Marketing. KOGAN PAGE LTD Wu, Michael (2024). Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth (Social Media, SEO, Facebook Ads, CRO, Email Marketing, and more). Lighthouse Media & Publications Inc
- Commercial Management
- 1937
- 15868
- E-Marketing and Electronic Commerce
- ISLA Santarém1937-15868
- 3
- 7
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Presenting the historical evolution of e-commerce; O2. Know the current context of e-commerce and e-marketing; O3. Presenting models e-commerce; O4. Discuss the consequences for companies that want to participate in this new channel for customer relationships and in particular with regard to the mobile business; O5. Provide students with the knowledge to develop a business plan to implement the e-commerce; At the end of the course students should be able to: C1. Demonstrate skills for the development of an e-marketing strategy; C2. Develop a business plan for the implementation of e-commerce.
- 1. E-commerce – characterization, historical evolution, and current situation 2. E-business – organizational impact, the network economy 3. E-business models in the context of Web 2.0 4. E-business reengineering of business processes – back-office automation 5. The e-business business plan 6. Mobile business – characterization, main applications, mobility 7. E-marketing – the new paradigm 8. E-marketing strategies – tools and applications 9. Email marketing – main characteristics, strategies, and implementation 10. Social media marketing – current importance and main tools 11. Automated campaigns, chatbots, recommendation engines, content optimization with AI.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de dois trabalhos de grupo, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- T (Trabalho 1) – 40%
- T (Trabalho 2) – 60%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- The course covers the historical evolution and current context of e-commerce and e-marketing, presents e-commerce models, and discusses their implications for companies, enabling students to develop e-marketing strategies and draw up a business plan for the implementation of e-commerce.
- Details
- Category: Discipline
- Gomes, J., Cunha, M.P., Rego, A., Cunha, R.C., Cardoso, C.C., Marques, C.A. (2010). “Manual de Gestão de Pessoas e do Capital Humano”. Lisboa Edições Sílabo. Caetano, A (2008). Avaliação de desempenho: O essencial que avaliadores e avaliados precisam de saber. Lisboa: Livros Horizonte. Câmara, P. ; Guerra, P. & Rodrigues, J. (2010). Novo Humanator. Lisboa D. Quixote. Ferreira, A., Martinez, L., Nunes, F.,Duarte, H. (2015) Gestão de Recursos Humanos para Gestores, Editora RH
- Human Resources Management
- 1211
- 13034
- Assessment Methods for Human Resources
- ISLA Santarém1211-13034
- 2
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Project-Based Learning (PBL + Gamification Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Equip students with knowledge about the various methods and techniques used in the areas of human resources; O2. Provide knowledge theoretical / conceptual on the themes of work and functions analysis; O3. Provide students with the knowledge needed to analyze the human resources indicators, in order to make an effective assessment of the social balance, as well as enhance the familiarity of organizational practices in functions analysis. At the end of the semester students should be able to: C1. Identify, in each situation, the evaluation criteria, i.e., the dimensions and indicators used to measure the attributes, skills, behaviors and outcomes, whether individual, group and / or organization; C2. Apply some technical functions analysis and operationalize a skills map; C3. Enclose some indicators that promote a good functions analysis.
- 1. Identification of different techniques 2. Job Description and analysis 2.1. Job description 2.2. Function specifications 2.3. Functions categories 2.4. Functions analysis 2.5. Evaluation and classification functions 2.6. Competency mapping 2.7. Implementation and operationalization 3. Development of various methods 3.1. Evaluation of individuals to organizational contexts 4. Analysis of social balance 4.1 Source indicators of human resources
A avaliação contínua será realizada através de realização de projeto (100%);
Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).
- Semestral
- This course covers human resources methods and techniques, focusing on job design, job analysis, and HR indicators, preparing students to assess social balance and implement competency maps appropriate to organizational practices.
- Details
- Category: Discipline
- Business Management
- 2772
- 17675
- Accounting and Auditing
- ISLA Santarém2772-17675
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Guerreiro, Pedro (2002) Pascal – Técnicas de Programação. FCA, Editora de Informática. Garrot, J. & Lopes, I (2009). Algoritmos e Estruturas de Dados. Edições Universitárias Lusófonas. Feofiloff, Paulo (2008). Algoritmos em C. Editora Campus. Guerreiro, Pedro (2006). Elementos de Programação com C. Coleção Informática, Europa América.
- Computer Networks and Systems
- 1992
- 13147
- Programming I
- ISLA Santarém1992-13147
- 1
- 5
- 0
- 25
- Não
- Português
- Teaching methodologies are based on expository, demonstrative, interrogative, and active methods, in order to promote guided discussion, experimentation, and the resolution of theoretical and practical exercises in the classroom context. Sessions take place in computer labs equipped with all the necessary resources for students to attend classes. Throughout the course, active methodologies such as Problem-Based Learning, Project-Based Learning, and Flipped Classroom will be integrated when appropriate to the progress of the class and the context of the students, with an emphasis on guided problem solving, applied practical work, and the use of face-to-face time for clarification, validation of solutions, and formative feedback.
- Mandatory
Em época normal, a avaliação curricular é composta pela realização de um portfólio de trabalhos realizados em aula, com o peso de 30%, complementa-se a avaliação com uma prova escrita sobre os conhecimentos adquiridos, com um peso de 40% e junta-se um trabalho de grupo com o peso de 30%.
Na época normal, a frequência e o trabalho de grupo são elementos de avaliação obrigatórios. O portfólio e a frequência são realizados presencialmente, a apresentação e defesa do trabalho de grupo decorrem igualmente em sessão presencial. Em caso de não comparência, os alunos terão 0 valores nas respetivas avaliações. O trabalho de grupo é desenvolvido fora da sala de aula, podendo ser dedicado tempo de aula, de forma pontual, à orientação e esclarecimento de dúvidas.
Na época final, de recurso e especial, a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%), integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- Details
- Category: Discipline
- Diez, Faustino Menendez, et al (2008). Formación Superior en Prevención de Riesgos Laborales, Lex Nova, Valladolid. Freitas, Luís (2011). Manual de Segurança e Saúde do Trabalho, Edições Silabo, Lisboa Ruiz, Agustín G. et al (2010). Manual para el Técnico en Prevencion de Riesgos Laborales I e II, FC Editorial, Madrid. Veiga, Rui et. al (2012). Manual de Segurança e Higiene no Trabalho. Edição ISLA
- SME Management
- 6011
- 4605
- Safety and Hygiene in the Workplace
- ISLA Santarém6011-4605
- 2
- 5
- 0
- 25
- Não
- Português
- The teaching methodologies are based on interrogative and active methods aimed at the discussion and resolution of theoretical and practical exercises in the classroom context, completed with the presentation of theoretical content. The teacher provides case studies and practical application exercises that require the resolution of problems commonly faced by qualified professionals in the field of study, as well as other materials through the content management platform (Moodle).
- Mandatory
- The objectives of the course are: - To understand the historical, political, and social context of work within which the occupational health and safety function emerged. - To identify the key moments in the history of occupational health and safety within the European Union and in Portugal; - To identify preventive techniques. - To recognize the importance of occupational medicine. - To raise awareness among trainees of the importance of preventing and controlling occupational risks that may exist in the workplace, as well as of the environmental and organizational factors that affect the development of their work. - To characterize the current legal framework for occupational health and safety and the organization of prevention and protection services in organizations.
- 1. Introduction to Occupational Safety, Hygiene, and Health 2 .Occupational Biomechanics 2.1Postures adopted during work; Static and dynamic work 2.2 Application of forces and transmission of movements 2.3 Repetitive tasks 2.4 Lifting and manual handling of loads 3. Effects on the Human Body 3.1 Musculoskeletal injuries 4. Workplace Approach 4.1 Main concerns 4.2 Adapting working conditions to the worker 5. Work with Display Screens 5.1 Causes of discomfort 5.2 Prevention and protection measures 5.3 Best practices to adopt 5.4 Applicable legislation 5.5 Environmental Discomfort Factors 6.1 Thermal environment 6.2 Noise 6.3 Lighting 6.4 Air quality 7. Organizational Factors Associated with Work 7.1 Work adaptation 7.2 Occupational stress 7.3 Fatigue 7.4 Monotony 7.5 Night work 8. Legislation and obligations regarding occupational health, hygiene, and safety
A aquisição de conhecimentos é aferida por frequência. O desenvolvimento de competências é aferido através da resolução, em grupo, de um trabalho prático.
Avaliação: Frequência: 60%; Trabalho de grupo: 40%.
Notas: São aprovados os alunos com nota final igual ou superior a 10 valores. Os que não tiveram sucesso na avaliação, submetem-se a exame.
As datas e momentos de avaliação são disponibilizadas na Plataforma Moodle.
- Semestral
- This curricular unit aims to provide its participants with knowledge and tools that enable them to identify preventive techniques and their importance for the prevention of accidents and occupational diseases, as well as modern and effective management.
