- Details
- Category: Discipline
- Beverland, M. & Cankurtaran, P. (2024). Brand Management, Co-creating Meaningful Brands. SAGE Publications Ltd. Burmann et al., (2023). Identity-Based Brand Management, Fundamentals—Strategy—Implementation—Controlling. Spring Nature Link. Singh, J. & Shukla, P. (2024). Brand Management, Principles and Applications for Effective Branding. KoganPage. Wheeler, A. & Maeyerson, R. (2024). Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Wiley.
- Commercial Management
- 1937
- 11321
- Brand Management
- ISLA Santarém1937-11321
- 3
- 4
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- O1. Present the nature and function of the brand. O2. Identify the factors that make up the brand. O3. Present and discuss metrics for brand performance analysis. O4. Discuss the types and identity of brands. O5. Integrate the brand into the product and service portfolio. O6. Present concepts related to brand image and positioning. O7. Characterize brand policies. O8. Convey ethical values and respect for intellectual property. O9. Analyze the image and positioning of a brand. O10. Define a brand communication policy, integrating it into the company's communication strategy.
- 1. The nature and functions of the brand. 2. The factors that make the brand 3. Analysis and performance Metrics 4. Esteem and brand familiarity 5. Types and brand identity 6. The portfolio of products and services and brand management 7. The image, reputation and positioning 8. Policies brand 9. The mix of brand communication 10. Case analysis
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- TP (Trabalho de Pesquisa) - 50%
- T (Teste) – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- The course presents the nature and function of the brand, identifies its constituent factors and types of identity, addresses performance metrics, image, positioning, and brand policies, integrating the brand into the company's portfolio and communication strategy, with an ethical focus and respect for intellectual property.
- Details
- Category: Discipline
- Edições Almedina (2023). Código do Trabalho - Código de Processo do Trabalho. Fernandes, A. (2012). Direito do Trabalho II – Relações Coletivas de Trabalho, 4.ª Edição, Coimbra, Almedina. Lei 4/2007- Lei de Bases da Segurança Social Leitão, L. (2023). Direito do Trabalho. Coimbra, Almedina. Martinez, P. (2025). Código do Trabalho Anotado. Coimbra, Almedina.
- Human Resources Management
- 1211
- 511
- Labour Law II
- ISLA Santarém1211-511
- 2
- 5
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 2. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- Objectives: O1. To provide students with knowledge of labor and social security law, focusing on the collective labor relationship and the rights of beneficiaries of the social security system. O2. To provide knowledge of the structure and legal system of social security, contributory schemes, incentives for hiring, their obligations and future, taking into account the existing modalities and the challenges currently being faced. Skills and Competences: C1. Understand and analyze the need for labour law in its collective dimension and social security law in society; C2. Present the essential notions in labor matters and understand the legal framework of collective labor relations; C3. Knowing the basic diplomas for labor and social security law and how to use them to resolve specific issues; C4. Know the applications of using certain legal figures.
- 1. Introduction 2. Sources of collective labor law 2.1. Negotiation instruments of collective labor regulation 2.2. Non-negotiation Instruments of collective labor regulation 3. Subjects of collective relations 3.1. Structures of collective representation of workers 3.2. Company and employee representation 3.3. Trade unions 3.4. Associations of employers 4. Labor disputes 4.1. General aspects 4.2. Strike 4.3. Collective dispute resolution 5. Social security law 5.1 Contributory schemes 5.2 Hiring incentives 5.3 Maternity protection, sickness and unemployment 5.4 The retirement
A avaliação curricular será concretizada através de um trabalho prático (50%) e de um teste escrito (50%).
A avaliação consiste na realização de um exame final (100%)- Semestral
- The course covers collective labor law and social security law, analyzing the legal framework governing collective labor relations, the structure of social protection systems, contribution schemes and hiring incentives, as well as the rights of beneficiaries.
- Details
- Category: Discipline
- Business Management
- 2772
- 5961
- Change Management
- ISLA Santarém2772-5961
- 1
- 5
- 1391
- 25
- Não
- Português
- Optional
- Semestral
- Details
- Category: Discipline
- Damas, Luís (2005). SQL - Structured Query Language. FCA, Editora de Informática. Jobstraibizer, F. (2009). SQL para Profissionais. Universo dos Livros. Magalhães, a. (2012). SQL Server 2012 – Curso Completo. FCA, Editora de Informática. Vieira, Robert (2012). Beginning Microsoft SQL Server 2011 Programming, John Wiley and Sons Ltd.
- Computer Networks and Systems
- 1992
- 15498
- Database II
- ISLA Santarém1992-15498
- 2
- 6
- 0
- 25
- Não
- Português
- Classes will use the expository method for theoretical concepts and the demonstrative method for practical content. The interrogative method will also be used during the assessment of learning through conceptual and practical exercises to be delivered at the end of each class (in person). Furthermore, Active Methodologies (Flipped Classroom and Problem/Project Based Learning) will be applied in the Scientific Research Project with the presentation of an Evaluative Seminar. Furthermore, the UC has 4 distinct assessment elements, namely: (a) Intermediate Work (class by class); (b) Practical Project; (c) Group Seminar; and (d) Theoretical/Practical Assessment requiring the student's mandatory participation in all of them. Therefore, students must, without fail, participate in the 4 assessments to calculate their Final Grade. Summary: (1) Expository and Interrogative Methodology; (2) Active Methodologies: Flipped Classroom and Problem/Project Based Learning.
- Mandatory
- .::. The objectives of the curricular unit are: O1. Install, configure and manage a database server; O2. Define and apply security policies; O3. Monitor occurrences on the data server; O4. Define and apply coherent data backup strategies; O5. Create Databases on the SQL server; O6. Define database objects; O7. Create, alter and delete tables and indexes in SQL; O8. Apply the concept of transaction; O9. Apply privileges and control access. .::. At the end of the curricular unit students should be able to: C1. Master the mechanisms of the Database Management System (SGBD); C2. Manage techniques for creating scripts in relational databases. C3. practice techniques associated with transaction management, creation and processing of queries.
- 1. Install and configure Database servers. 2. Define security policies. 3. Manage Databases 4. Relational algebra 5. SQL – Structured Query Language 5.1 Data Manipulation Language (DML) 5.2 Data Definition Language (DDL) 5.3 Create and Manipulate Views 5.4 Create and Manipulate Indexes 6. Database objects 6.1 Tables 6.2 Views 6.3 Triggers 6.4 Stored Procedures 7. SQL Programming
Época Normal - Avaliação com Trabalhos Intermediários (aula a aula) (*): O estudante realiza individualmente atividades de avaliação ativa (TI - Trabalhos Intermediários - aula a aula) ao longo do semestre. Realiza também dois testes de avaliação individual, sendo eles: Avaliação com Prova Teórico/Prática (FRE - Frequência) e Avaliação com Projeto Prático (PP - contendo todos os conteúdos vistos em aula). Além disso, apresenta um Trabalho Científico: Seminário (TCS). O estudante aprova se a classificação final for superior ou igual a 9.5 valores em 20 valores.
(*) A realizar no decorrer do semestre.
A classificação final é calculada pela fórmula:
Classificação Final = 0.2*(TI) + 0.3*(FRE) + 0.3*(PP) + 0.2*(TCS), conforme descrição na Tabela abaixo.
Época Normal - Avaliação final: O estudante realiza o exame completo e aprova se obtiver classificaçãos superior ou igual a 9.5 valores em 20 valores.
Épocas de Recurso e Especial: O estudante realiza o exame completo e aprova se obtiver classificação superior ou igual a 9.5 valores em 20 valores.
Descrição
Data limite
Ponderação
TI - Trabalhos Intermediários (aula a aula)
Consultar Moodle, consoante a turma.
20%
FRE - Prova Teórico/Prática (Frequência)
Consultar Moodle, consoante a turma.
30%
PP - Projeto Prático Consultar Moodle, consoante a turma. 30% TCS - Trabalho Científico: Seminário Consultar Moodle, consoante a turma. 20% (...)
- Semestral
- UC Database II is a fundamental component for Information Technology courses including Computer Networks and Systems, Systems Programming, among others. Its main objective is to provide the student with a solid foundation that involves installing, configuring and administering a database server. It also aims to enable the student to understand how a Database Management System (DBMS) works internally, including techniques used to manage transactions, create and process queries. Furthermore, it considers that students are capable of evaluating the management mechanisms of a DBMS. It also encompasses tasks to compare different programming strategies in relational databases, as well as to analyze the benefits of physical data structures and to index the processing of queries and transactions in a relational DBMS.
- Details
- Category: Discipline
- Alonso R. et al. (2015). Gramática básica del estudiante de español. Niveles A1-B1. Madrid: Difusión. Blanco, A. et al (2021). Turismo 1: Curso de español para profesionales . SGEL. Dicionário on line da Real Academia Española de la Lengua www.rae.es Ministerio de Educación y Formación Profesional, https://www.educacionyfp.gob.es/portugal/publicaciones-materiales.html Palomino, Maria Ángeles (2015). Correo Comercial. Técnicas y usos. Madrid: Edelsa Nuevo Prisma? Fusión A1/A2 (2014). Equipo Nuevo Prisma, Ed. Edinumen. Prada, Marisa, Mercé, Pilar (2018). Entorno laboral. Madrid: Edelsa. Prada, Marisa, Mercé, Pilar (2016). Entorno turístico. Madrid: Edelsa.
- Tourism and Air Transport
- 6608
- 11432
- Spanish
- ISLA Santarém6608-11432
- 1
- 5
- 0
- 25
- Não
- Português
- The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning. Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Reading and writing activities, accompanied by the development and improvement of phonetics and knowledge of grammatical structures, using gamification and project/problem-based learning. Critical analysis of case studies related to the Hispanic language and culture. 3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to hospitality and catering. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving specific problems and group dynamics.
- Mandatory
- The objectives of the curricular unit are: O1. To promote the knowledge of the Spanish language, as regards the concept, expressions and specific terminology related to the tourism area. O2. To develop the Spanish language hillsides, oral and written, O3. Establish the connection between the skills developed and the seizure and transfer of knowledge, focusing specifically on pathways themed travel. At the end of the course, students should be able to: C1. Assimilate, understand and apply concepts, expressions and specific terminology related to the area of tourism and leisure in Spanish, ensuring effective communication; C2. Master the Spanish language both orally and in writing, enabling students to communicate efficiently in both forms.
- 1. Phonetic and graphemic content 1.1 Vowel and consonant system 1.2 Sentence intonation 1.3 Elementary spelling rules 2. Grammatical content 2.1 Noun and adjective morphology, determiners and the pronominal system 2.2 Conjugation of essential verbs 3. Thematic content 3.1. Personal and professional presentation Vocabulary for interactions, bookings and general information on tourist activities (telephone, email, in accommodation, restaurants, travel agencies, airport and means of transport). 3.2 Terminology related to travel documents and administrative procedures 3.3 Useful expressions for dealing with common situations in tourism and leisure 4. Cultural content 4.1 Autonomous Communities and Spanish-speaking countries 4.2 Linguistic diversity (official languages) 4.3 Geographical and cultural heritage: traditions, uses and customs 4.4 Typical Spanish cuisine
Descrição
Data limite
Ponderação
Teste de avaliação
19-12-2025
50%
Portfolio
10%
Apresentação oral
09-01-2026
40%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- ´.
