- Details
- Category: Discipline
- Borje, R. P. (2021). Merchandising. ESIC Editorial. Gitomer, J. (2023). A Bíblia das Vendas, O método clássico de vendas que funciona no mundo. Alma dos Livros. Herrera, J. E. P. (2022). Merchandising, La Seducción En El Punto De Venta. ECOE EDICIONES Matuzawa, C. L. (2024). Estratégias Projetuais Em Retail Design Store & Visual Merchandising, Conceitos E Técnicas. Editora Blucher. Morgan, T. (2022). Visual Merchandising Fourth Edition, Window Displays, In-Store Experience. QUERCUS.
- Commercial Management
- 1937
- 15876
- Promotions and Merchandising
- ISLA Santarém1937-15876
- 3
- 6
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- O1. Present concepts and theories related to promotions and merchandising. O2. Identify promotional tools in the context of the consumer and retail market. O3. Identify the components of a promotional and merchandising plan. O4. Distinguish promotion and merchandising activities from other aspects of market communication. O5. Discuss the most appropriate strategies in the context of promotions and merchandising. O6. Apply the theory related to merchandising and promotions in retail stores. O7. Use promotional tools when analyzing the consumer and retail market. O8. Produce a promotional and merchandising plan coordinated with other marketing activities.
- 1. General concepts: Promotion; Merchandising. Advertising. Point of sale. 2. Fundamentals of Sales Promotion: Visual communication. POS and consumer behavior. 3. Sales Promotion Channels and Techniques: Manufacturer promotions. Distributor promotions. Consumer-oriented sales promotion. Types of promotions and profitability. 4. Merchandising techniques: Objectives. Types of merchandising. Layout and animation of the space. 5. Point of sale materials and store operation. 6. Planning sales promotions and merchandising.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
A!- TP (Trabalho de Pesquisa) - 50%
A2 - T (Teste) – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final (A):
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- The course presents concepts, theories, and tools for promotions and merchandising, distinguishing them from other forms of marketing communication and focusing on the context of consumption and retail. Students learn to apply this knowledge in-store and to develop a promotional and merchandising plan that is coordinated with other marketing activities.
- Details
- Category: Discipline
- Heizer, J., Render, B., & Munson, C. (2020). Operations management: Sustainability and supply chain management (13th ed.). Harlow, England: Pearson. Lisboa, J. & Gomes, C., (2019), Gestão de Operações, Vida Económica. Pinto, J. (2025) Gestão de Operações na Indústria e nos Serviços, Lidel Editores. Slack, N., Brandon Jones, A., & Burgess, N. (2022). Operations management (10th ed.). Harlow, England: Pearson.
- Human Resources Management
- 1211
- 13039
- Production and Operations Management
- ISLA Santarém1211-13039
- 2
- 6
- 0
- 25
- Não
- Português
- Face-to-face: 1. Expository method: the defined program content is explored. In addition, the demonstrative method is used to present concrete examples of how the content can be applied. 2. Practice based on case study learning methodology aimed at finding solutions to problems identified by students or proposed by the teacher. Independent: 3. Guided research proposed by the teacher aimed at consolidating the topics under study and providing input for the practical work developed by students.
- Mandatory
- Objectives: O1. To understand the importance of production management in the context of business management; O2. Understand the tools and techniques used in production and operations management; O3. Develop the ability to evaluate in order to promote the interaction of production management with other subsystems within the organization. Skills and Competences: C1. Analyze the operating systems, types, nature and physical arrangement of quality; C2. Apply demand forecasting and stock management methods for independent and dependent demand.
- 1. Introduction to production and operations management 1.1. Overview 1.2. Productivity and competitiveness 2. Product design and process selection 2.1. Product design and process selection in production and services 2.2. Queuing theory 2.3. Quality control systems 3. Project planning and control 3.1 Definition of project management 3.2 The Critical Path Method (CPM) 3.3. PERT simulation 4. Inventory management 4.1 Definition of inventory 4.2 Inventory system for independent demand 4.3. Inventory system for dependent demand – Material requirements planning (MRP and MRP 2) 5. Production management systems 6. Simulation and optimization of processes with AI.
A avaliação curricular será concretizada através de teste intermédio (40%) e trabalho (60%).
A avaliação final será concretizada através de um exame final (100%), a realizar numa época de avaliação.- Semestral
- The course covers the principles and tools of production and operations management, highlighting their importance in business management, the analysis of production systems, and the application of demand forecasting and inventory management methods.
- Details
- Category: Discipline
- Business Management
- 2772
- 13985
- Integrated Systems
- ISLA Santarém2772-13985
- 1
- 5
- 1391
- 25
- Não
- Português
- Optional
- Semestral
- Details
- Category: Discipline
- Krishnamurthy, P. & Pahlavan, K. (2009). Networking Fundamentals. John Wiley and Sons Ltd. Véstias, Mário (2005). Redes Cisco para Profissionais. FCA, Editora de Informática. Boavida, F., Bernardes M., Vapi, P.(2008). Administração de Redes Informáticas. FCA, Editora de Informática. Magalhães, A., Gouveia, J. (2013). Redes de Computadores – Curso Completo. FCA, Editora de Informática.
- Computer Networks and Systems
- 1992
- 15496
- Networks and Data Communication III
- ISLA Santarém1992-15496
- 2
- 6
- 0
- 25
- Não
- Português
- In person: Academic activities will be developed according to the problem/project-based learning methodology (Project Based Learning) complemented by the Flipped Classroom methodology.To achieve the objectives, a network laboratory (Cisco) and network simulator software (Packet Tracer) will be made available to students. Autonomous: Students will have permanent access to content available on the institution's collaborative and learning platforms (Moodle, ISLA X Academy and ISLA Cisco Academy) and to materials supporting the proposed methodologies.
- Mandatory
- The objectives of the discipline are: Assess the need for the network structure. Plan/design the layout of a local network. Identify the passive/active equipment required for a local network. Identify network infrastructure needs in an organization. Crimp and test straight and crossover RJ45 cables. Install cables and equipment in racks. Install active wired and wireless network equipment. Configure active wired and wireless network equipment.
- 1. Structured network planning - Choice of topology - Network structuring (voice and data integration) - Location of racks and network access points - Choice of cable trays - Telecommunications infrastructure in buildings 2. Cable Types - Twisted pair: UTP/FTP/STP - Optical fiber - Certification of copper pair and fiber optic harnesses 3. Identification of active network equipment - Data network concentrators: hubs, switches - Routers (interconnection between different data networks) -Bridges - Access points for wireless networks - Firewalls - VoIP gateways 4. Installation of structured network cabling 5. Installation of sockets 6. Installation and configuration of active network equipment - Data network concentrators: hubs, switches - Routers (interconnection between different data networks) -Bridges - Access points to wireless networks - Firewalls - VoIP gateways
A avaliação será concretizada através da realização de atividades previstas nas várias fases intermédias do projeto que serão objeto de definição numa grelha específica (ponderação de 30%) e do resultado final (ponderação de 70%).
A avaliação final será concretizada através de exame (100%).
Descrição
Data limite
Ponderação
Avaliações (Intermédias e componente teórica)
27-11-2025
30%
Resultado Final (Projeto)
08-01-2026
70%
Avaliação Final
100%
- Semestral
- Provide knowledge that allows the student to evaluate the needs of a network structure and carry out the respective planning. Identify active and passive network equipment and equipment to be included in a network infrastructure. Install and configure network equipment.
- Details
- Category: Discipline
- - Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Produtos e Competitividade do turismo na lusofonia - Vol II, Lisboa: Escolar Editora. - Silva, J. (2017). O Planeamento de Produtos turísticos. In Silva & Umbelino (Eds), Planeamento e Desenvolvimento turístico, pp.197-218. Lidel, Lisboa. - Turismo de Portugal, IP. (2017). Estratégia Turismo 2027. Lisboa: Turismo de Portugal. - World Tourism Organization [UNWTO] (2011). Handbook on tourism product development. Madrid: UNWTO. - World Tourism Organization [UNWTO] (2018). A Practical Guide to Tourism Destination Management. Madrid: UNWTO.
- Tourism and Air Transport
- 6608
- 16449
- Tourism Markets and Products
- ISLA Santarém6608-16449
- 1
- 5
- 0
- 25
- Não
- Português
- The teaching approach adopted is based on the active method: Presencial: 1. theoretical-practical teaching: 2. Laboratory practice: Technical visits that provide a direct and immersive experience, allowing students to observe, interact and learn from professionals and environments in the tourism sector; Field research on tourism markets and products; Critical analysis of case studies related to tourism markets and products and debate in the classroom; Development of innovative tourism products that solve problems and gaps in the tourism market. 3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to the identification and development of tourism products, applying theoretical concepts and developing practical skills. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
- Mandatory
- O1. To understand the concept and types of tourist destination and their importance in the tourism industry; O2. Define and explain the concept of a tourism product, including its key components and characteristics; O3. Identify the strategic tourism products in Portugal and discuss their contribution to tourism in the country; O4. Define the concept of the tourist market and its essential elements and assess current trends and challenges in tourist markets; O5. Develop strategies to create authentic and memorable experiences.
- 1. introduction 1.1 Concept of tourist destination 1.2 Types of tourist destinations 1.3 Competitiveness of tourist destinations 2. The tourist product 2.1 Concept, components and characteristics 2.2 From tourist resource to tourist product 2.3 The life cycle of the tourism product 2.4 Strategic tourism products in Portugal 2.5. The new profile of the tourist consumer and the emergence of new tourism products 3. The tourist market 3.1 Concept and elements of the tourist market 3.2 Criteria for segmenting the tourist market: socio-demographic, geographical and product type 3.3 Types of tourist market 3.4 Trends and challenges in tourism markets 4. Tourism product development strategy 4.1. Analysing trends and opportunities in tourism 4.2. Assessing the competitive environment 4.3 Identifying market niches and segmentation 4.4 Creating authentic and memorable experiences 4.5 Testing and evaluating pilot products 4.6 Marketing and commercialisation strategies
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste escrito 16/12/2025 30% Trabalho 1 28/10/2025 20% Trablho 2 (relatório + defesa) 06/01/2026 35% (20%+15%) Trabalho em aula 15% Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
