Communication and Management Skills

Category: Discipline
  • Barringer, B. R. e Ireland, R. D. (2018), Entrepreneurship – Successfully Launching New Ventures; Pearson International Edition. D.M. Fraleigh, D.M. & J.S. Tuman, J.S. (2020) Speak Up! An illustrated Guide to Public Speaking,Bedford/St. Martin's Reis, F. (2018). Manual de Gestão das Organizações. Teoria e Prática, Edições Silabo. Robbins, S., Coulter, M. (2020). Management, 15th Ed., Pearson.
  • Computer Engineering
  • 7030
  • 26509
  • Communication and Management Skills
  • ISLA Santarém7030-26509
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • Synchronous distance learning: 1. Expository method to introduce concepts and structure combined reasoning as the interrogative method for consolidating learning, in the theoretical aspect of each chapter. Face to face: 2. Demonstrative method for the practical exemplification of content and active methods, using Active Pedagogical Methodologies strategies such as Case Study/problem. Autonomous: 3. Consolidation of the content taught in class through research for additional information on the different topics covered and development of additional work proposed by the teacher. Students submit supplementary work on the Moodle platform. The teacher gives feedback (Tutorial Guidance – OT) on the results obtained by the student in solving the case studies and solving the proposed supplementary work, in person in a classroom context or remotely in asynchronous mode via the Moodle platform.
  • Mandatory
  • O1. To present the most relevant communication and presentation techniques. O2. To introduce the theories of business management and organisation. O3. Introduce the concepts of innovation and entrepreneurship. Competences: C1. Efficiently use the multiple components and techniques that influence good oral or written communication. C2. Master the fundamental concepts and theories of management applicable to the day-to-day running of organisations. C3. Explore and experience the development and creation of new solutions and market opportunities using the appropriate tools.
  • 1. Communication and Presentation Techniques: The notions of communication and technical communication. Written communication techniques. IT slide construction tools. Automatic tools: numbering; citations and bibliography. Ethics in the use of computer resources for different forms of written communication. Artificial intelligence applied to communication processes. 2. Introduction to Management: The evolution of management. Organization and process. The structures of organizations. Coordination and control. Business functions. 3. Innovation: Innovation management. Innovation concepts. Innovation and professional opportunities. Innovation and intellectual property. 4. Entrepreneurship: Introduction to entrepreneurship. Leadership and team management. The process of creating businesses/companies. Business planning and evaluation.

  • casos práticos: 60%

    aula invertida: 20%

    full paper: 20%

    Nota: São obrigatórios os 3 elementos de avaliação
  • Semestral
  • The course unit Communication and Management Skills aims to provide students with essential tools for both their academic path and professional career, fostering the development of transversal skills that combine effective communication, management fundamentals, innovation, and entrepreneurship. The course emphasizes a practical and applied approach, encouraging students to master oral and written communication techniques, understand the foundations of organizational management, and explore innovative solutions for real market challenges. Throughout the semester, students will engage in activities that integrate theory and practice, strengthening their ability to work in teams, lead projects, and create sustainable business opportunities.

Integration in Human Resources

Category: Discipline
  • Anderson, D. (2011). Organization development: The process of leading organizational change. New York: Sage. Carvalho, J. e outros (2006) Novo Paradigma de gestão de Recursos Humanos para o século XXI, Lisboa, Universidade Lusíada. Ferreira, A. I., & Martinez, L.F. (2008). Manual de Diagnóstico e Mudança Organizacional. Lisboa: RH Editor Lopes, A. Martins, A. E. (2012) Capital Intelectual e Gestão Estratégica de Recursos Humanos, Editora RH.
  • Human Resources Management
  • 1211
  • 14748
  • Integration in Human Resources
  • ISLA Santarém1211-14748
  • 3
  • 6
  • 0
  • 25
  • Não
  • Português
  • In-person: M1. Theoretical/practical classes: presentation of concepts and discussion of program content. These exercises will be formative in nature and will deepen understanding of the proposed topics. M2. Practical application: through case studies aimed at consolidating/reviewing knowledge. Independent: M3. Guided research proposed by the teacher. The teacher provides feedback on the results of the proposed exercises (Tutorial Guidance – TG) in person in the classroom or through the Moodle teaching/learning support platform. In addition, students can interact with the virtual tutor Philix.ai integrated into the Moodle LMS platform.
  • Mandatory
  • O1. To convey an integrated theoretical and practical view of the application of the main subjects of Human Resources management.  O2. To integrate the various activities and areas of human resources management, expressed in the practical component of case studies, creating a portfolio in the area. C1. At the end of the course, students should have decision-making and implementation skills in relation to different human resources management models, which provide an environment that approximates business and organizational reality.
  • 1. Socialization 2. Organizational dysfunctions 3. Organizational structure and design 3.1 Organizational design - rules and procedures 3.2 Types of structure 3.3 Other emerging structures 4. Human resources strategic management 4.1 Business strategy and organizational strategy 4.2 Articulation of human resources and business 4.3 Strategic planning of human resource management 4.4 Organizational strategy 4.5 Strategic profiles 4.6 Models of strategic planning 4.7 Factors that affect strategic planning 5. Management change 5.1 Types of change 5.2 Causes and sources of change 5.3 Resistance to change 5.4 The role of change agent 5.5 Stages of change 6. Promotion of integrated activity

  • A avaliação formativa é realizada ao longo da lecionação dos diferentes conteúdos da unidade curricular. Este tipo de avaliação concretiza-se através de testes escritos, debates e análise de estudos de casos, individualmente e em grupo. A avaliação curricular consiste na realização de um estudo de caso (50%) e de um teste escrito (50%). 
    A avaliação final é realizada através de exame (100%).
  • Semestral
  • The course provides an integrated and applied view of human resources management, linking its main areas through case studies and portfolios, developing decision-making and implementation skills aligned with business and organizational reality.  

Leadership, Negotiation, and Conflict Management

Category: Discipline
  • Human Resources Management
  • 1193
  • 27851
  • Leadership, Negotiation, and Conflict Management
  • ISLA Santarém1193-27851
  • 1
  • 6
  • 0
  • 25
  • Não
  • Português
  • Semestral

Digital Platforms and Social Networks

Category: Discipline
  • Bolter, Jay David, (2001), Writing Space, Computers, Hypertext and the remediation of Print, Lawrence Erlbaum Associates, Publishers, 2ª edição. Brink, T., Gergle D., Wood S.D., (2001) Usability for the Web: Designing Web Sites that Work, Morgan Kaufmann. Garrett, J. J. (2003), The Elements of User Experience, User Centered Design for the Web, New Riders, Aiga. Garrand, T., (2001), Writing Multimedia and the Web, Focal Press, 2ª edição. Krug, S. (2000) Don't Make Me Think! A Common Sense Approach to Web Usability, Lenk & Krzysztof, K. e P. (2001), Mapping Web Sites, RotoVision. Lopuck, L. ,. (1996). Designing Multimedia, Peachpit Press, Berkeley.
  • Digital Marketing and Electronic Commerce
  • 6013
  • 13310
  • Digital Platforms and Social Networks
  • ISLA Santarém6013-13310
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • Innovative methodologies supporting the teaching-learning process emphasize active approaches, such as Case Studies and Project-Based Learning. These techniques place students at the center of the educational process, encouraging direct interaction with the study material and fostering a deeper understanding through practical experience. By applying theoretical knowledge to real or simulated situations, students develop critical and analytical skills, enhancing their problem-solving capabilities and teamwork abilities. This type of active learning is crucial for preparing students for future professional challenges, making them more adaptable and effective in their fields of work.
  • Mandatory
  • The objectives of the course unit are: To characterize social networks and their significance for marketing functions. To identify digital platforms associated with social networks. To develop knowledge about various digital platforms and their characteristics. To utilize tools that enable communication on major social networks.
  • The Web as a Communication Tool Theory of Digital Networks with Communication Platforms Web 2.0 From Communication Platforms to Social Networks The Facebook Phenomenon Web 3.0

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    07-05-2026

    30%

    Projecto/Trabalho

    18-06-2026

    50%

    Actividades realizadas durante o perído lectivo

     

    20%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • The course unit "Digital Platforms and Social Networks," part of the TESP program in Digital Marketing and E-commerce, delves into the mechanisms and structures of digital platforms that define the new frontiers of communication and marketing. Covering established social networks to emerging tools, this discipline equips students with in-depth knowledge to manage and optimize digital presence, creating effective communication strategies. The domains of intervention include characterizing social networks, analyzing digital platforms, developing digital strategies, and critically reflecting on technological evolutions. The inclusion of this unit in the study program is essential, given the central role of the digital area in current commercial and communicational dynamics, preparing students to face market challenges and shaping them into competent and adaptable professionals.

Strategic Management

Category: Discipline
  • António, N. (2015) Estratégia Organizacional – do Posicionamento ao Movimento, Edições Sílabo. Rodrigues J. (2012) Estratégia Organizacional do negócio à ética. Escolar Editora. Thompson, Strickland and Gamble. (2013). Crafting and Executing Strategy - The Quest for Competitive advantage, McGraw-Hill. Grant, R (2012). Contemporary Strategy Analysis, Blackwell
  • Tourism and Air Transport
  • 6608
  • 1005
  • Strategic Management
  • ISLA Santarém6608-1005
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • Active Methodology - Project Base Learning
  • Mandatory
  • Present and develop concepts, methodologies, and tools for effective participation in the strategic management process. Provide information on the different situations of strategic analysis, including analysis of the environment, industry, and stakeholders. Analyze issues and practices related to the implementation of chosen strategies. Develop skills that enable the analysis of business and corporate strategies and the design of global strategies and their respective strategy control and performance management.
  • 1. Concepts and strategy formulation 2. Analysis of the organization 3. Definition and choice of strategies 3.1 Business strategy: low-cost strategy 3.2 Business strategy: generic differentiation strategy 3.3 Company strategy: diversification 4. Strategy implementation 5. Organizational governance: 5.1 Anglo-American model 5.2 German-Japanese model 5.3 Organizational ethics 5.4 Corporate responsibility 6. Globalization of companies 7. Strategic control 8. Performance management

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação
    Trabalhos em contexto de aula (6) Durante o semestre 20%

    Momento de Avaliação I (Trabalho em Grupo)

    06-11-2025

    30%

    Momento de Avaliação Final (Trabalho em Grupo) + Projeto final Escrito

    15-01-2026

    50%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • #
  1. Computer Architecture
  2. Quality Management
  3. Research Methodologies and Techniques
  4. Marketing Communication

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