- Details
- Category: Discipline
- Computer Engineering
- 7030
- 22352
- Interfaces and Usability
- ISLA Santarém7030-22352
- 2
- 4
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 3432
- Organizational Management
- ISLA Santarém1215-3432
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Human Resources Management
- 1193
- 13071
- Human Resources Strategic Management Seminar II
- ISLA Santarém1193-13071
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Cardoso, G. (2006). Os Media na Sociedade em Rede. Lisboa: Fundação Calouste Gulbenkian. Carrera, F. (2012). Marketing Digital na Versão 2.0 O que não pode ignorar. 2ª Edição. Lisboa: Edições Sílabo. Gulbenkian. Dias, P. (2014). Viver na Sociedade Digital. Parede: Princípia. McLuhan, M. (2008). Compreender os Meios de Comunicação: Extensões do Homem. Lisboa: Rian, D. and Jones, C. (2009) Understanding Digital Marketing. London: Kogan Page. Tapscott, D. (2008). Grown Up Digital: How the Net Generation is changing our world. EUA: McGraw Hill. Chaffey, D., & Smith, P. R. (2013). Emarketing excellence: Planning and optimising your digital marketing (4 ed.). Oxon: Routledge. Chaffey, Dave & EllisChadwick, Fiona, "Digital Marketing: Strategy, Implementation and Practice", Pearsons, 5ª Edição, Adolpho Conrado (2012), Os 8 Ps do Marketing Digital O guia estratégico de marketing digital, Texto Gestão.
- Digital Marketing and Electronic Commerce
- 6013
- 14507
- Digital Marketing
- ISLA Santarém6013-14507
- 2
- 5
- 0
- 25
- Não
- Português
- Students will use active methodologies such as PBL - Project Based Learning - to consolidate theoretical knowledge during the final assessment, as well as practical cases in class.
- Mandatory
- The objectives of the course are: - Design, plan and implement communication and market strategies through multiplatforms. - Promote products or services using electronic distribution channels to reach consumers in a personalized, fast and efficient way, at the lowest possible cost. - Evaluate the impacts and effects of adopting the new economy, commercial transactions from virtual environments such as B2C, B2B and B2A. - Identify the tools of e-marketing and e-commerce. - Develop and execute marketing and communication planning for an online market strategy. - Design, coordinate and monitor the impact of digital marketing campaigns. - Managing brand identity, positioning and the main market segmentation criteria in a digital environment. - Creating content for the digital environment in line with consumer needs. - Planning a study of the company's products and/or services.
- 1. Principles of Digital Marketing. 2. Website and online presence analysis. 3. Internet and distribution channels. Business to business - B2B. Business to consumer - B2C. 4. The role of the website in digital marketing. Information technology and customer relations. 5. Technology at the service of marketing and communication. Studying the behavior of the new digital consumer. Social media marketing. 6. Advertising as a digital marketing tool. 7. Email marketing. 8. E-commerce. 9. Customer relationship management (CRM). 10. Presentation and analysis of websites and e-commerce platforms. 11. Search marketing analysis: SEM and SEO. 12. Digital Marketing Plan.
Os alunos serão avaliados à Unidade Curricular por via de um projeto em regime PBL em conjunto com outras UCs, bem como através de um momento de avaliação teórica (frequência) e ainda participação e exercicio práticos realizados em aula (20%).
Para aprovação à UC é necessário que o aluno realize obrigatóriamente a frequência e o projeto.
Descrição
Data limite
Ponderação
Avaliação teórica (frequência)
17-12-2024
20%
Projeto
14-01-2025
60%
Assiduidade e participação nas atividades propostas em aula
A realização do projeto será em conjunto com outras UCs sendo dado aos alunos apoio na realização do mesmo em sala de aula. Neste será avaliado a aplicação dos conteúdos teóricos, artes visuais de complemento ao trabalho, estrutura e redação do trabalho (Normas APA - formatação de texto - e Referências Bibliografias).
- Semestral
- The Digital Marketing module will cover the strategic use of digital technologies and strategies to promote brands, products and services. Therefore, students will be able to develop effective campaigns in the digital environment through Social Networks, Search Engines, E-mail marketing, among others.
- Details
- Category: Discipline
- - Cunha, L. (2013). Economia e Política do Turismo. 3ª Edição. Lisboa: Lidel - Cunha, L., Abrantes, A. (2019). Introdução ao Turismo. 6ª Edição. Lisboa: Lidel. - Fletcher, J., Fyall, A.; Gilbert, D., Wanhill, S. (2018). Tourism – principles and practice. (6th ed.). London, England: Perason. - Page, S. P., & Connell, J. (2020). Tourism A Modern Synthesis (5th ed.). Andover, UK: Routledge - Sharpley, R., & Stone, P. R. (2018). Tourism and Development: Concepts and Issues. Channel View Publications.
- Tourism Management
- 2198
- 520
- Introduction to Tourism
- ISLA Santarém2198-520
- 1
- 5
- 0
- 25
- Não
- Português
- Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Technical visits to tourist destinations to observe and understand the tourist industry in situ; Field research in tourist destinations; Critical analysis of case studies related to the tourist phenomenon and classroom debates. 3. Simulated practice: The practical sessions will focus on Project and Problem-Based Learning (PBL), where real scenarios will be discussed and students will be encouraged to propose solutions and projects in groups, applying the fundamental concepts exposed and developing practical skills, Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
- Mandatory
- O1. Understand and define the fundamental concepts associated with tourism, analyse the historical evolution of tourism and identify the multidisciplinary nature of tourism; O2. Know the forms, characteristics and factors of tourist demand, and understand the motivations and profile of the new tourist consumer; O3. Understand the concept of tourist offer and explore the tourist activities and businesses that combine to create a complete tourist experience; O4. Identify the importance of statistical sources and indicators to evaluate the tourism market and understand trends and patterns in the tourism sector. O5. Identify and analyse the impacts of tourism and discuss the concept of sustainable tourism.
- 1. The conceptualization of tourism 1.1. Fundamental concepts associated with tourism 1.2. The historical evolution of tourism 1.3. Classifications and types of tourism 2. Tourism demand 2.1. Definition and forms of tourism demand 2.2. Characteristics and determining factors 2.3. Motivations associated with tourism demand 2.4. Tourism consumption and the profile of the new tourism consumer 3. Tourism supply 3.1. Definition, characteristics, and components 3.2. Tourism activities (businesses) 4. Tourism information sources 4.1. Statistical sources 4.2. Indicators of tourism demand and supply 4.3. Statistical evaluation measures 5. The impacts of tourism 5.1. Economic, socio-cultural, and environmental impacts 5.2. Tourism and sustainability
Descrição
Data limite
Ponderação
Teste de Avaliação 19-01-2026 50% Trabalho Individual e Apresentação Oral 10-11-2025 20% Participação em Sala de Aula (Exercícios) Ao longo do Semestre 20% Aula Aberta Outubro 10% * A redação e apresentação deve seguir as normas de elaboração dos trabalhos acadêmicos do ISLA Santarém.
- Semestral
- The course Introduction to Tourism aims to provide a solid understanding of the fundamental concepts of the tourism sector, focusing on the structure and functioning of the hospitality industry at both national and international levels. Tourism, as a multifaceted activity, involves destination management, product development, and services related to leisure and hospitality. Within the TESP study program, this course is essential in preparing students with the theoretical and practical foundations needed for future interventions, such as internships and projects. The knowledge gained in this unit will enable students to analyze the tourism market and understand the relationship between supply, demand, and key stakeholders in the sector. The course also promotes the development of practical skills, such as problem-solving and teamwork, by applying Project-Based Learning (PBL) methodology.
