- Details
- Category: Discipline
- Computer Engineering
- 7030
- 194
- Statistics
- ISLA Santarém7030-194
- 2
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 1792
- Databases
- ISLA Santarém1215-1792
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Human Resources Management
- 1193
- 15747
- Applied Project
- ISLA Santarém1193-15747
- 2
- 54
- 1387
- 25
- Sim
- Português
- Optional
- Anual
- Details
- Category: Discipline
- Clow, Kenneth, Karen E. James (2011). Essentials Of Marketing Research Putting Research Into Practice, Sage Publications Inc. Mcgivern, Yvonne (2013). The Practice Of Market Research. Pearson Education Limited. Pessoa Lopes, J. L. (2011).Fundamental dos Estudos de Mercado. Edições Sílabo. Vicente, Paula (2012). Estudos de Mercado e de Opinião. Edições Sílabo. Frade, R. & Vieira, J. (2024). Plano Comercial de Vendas. Conceção, organização e gestão. Edições Sílabo. Lisboa.
- Digital Marketing and Electronic Commerce
- 6013
- 5029
- Market Studies
- ISLA Santarém6013-5029
- 2
- 5
- 0
- 25
- Não
- Português
- - Flipped Class - PBL – Problem Based Learning
- Mandatory
- The objectives of the curricular unit are: - Present concepts related to market research. - Characterize the design of a market study. - Present the techniques inherent to market research as an instrument for collecting, processing and presenting information. - Use specific software to support market research. - Identify the main aspects of a final market study report.
- 1. Information and decision 2. Data sources – the SIM 3. Market studies – types and processes 4. The design of the market study 5. Implementation of the market study 6. Sampling 7. Sample size 8. Definition of methods: questionnaire and interview 9. Data collection 10. Supporting software 11. Data analysis and interpretation 12. Preparation and reporting 13. Market research applications
Descrição
Data limite
Ponderação
Teste de avaliação
7-01-2026
50%
1º Trabalho
29-10-2025
20%
2º Trabalho
10-12-2025
30%
- Semestral
- Discipline in the area of ¿¿marketing, fundamental in understanding the markets where companies operate
- Details
- Category: Discipline
- Dubicka, Iwona and O’Keeffe, Margaret (2013). English for International Tourism (Pre-Intermediate). Pearson Elt. Jones, Leo (2005). Welcome, English for the Travel and Tourism Industry. Cambridge: Cambridge University Press. Walker, Robin and Harding, Keith (2009). Oxford English for Careers: Tourism 2. Oxford: Oxford University Press. Stott, Trish e REVELL, Rod. (2004). Highly Recommended. Oxford: Oxford University Press. Swan, Michael & Walter C. (2007). How English Works: A Grammar Practice Book (With Answers), Oxford University Press.
- Tourism Management
- 2198
- 3133
- English Language II
- ISLA Santarém2198-3133
- 1
- 5
- 0
- 25
- Não
- Português
- In presence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); gamification; solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- O1. To promote and improve the learning of IL, especially with regard to concepts, expressions and specific terminology, related to the area of Tourism and Hospitality O2. To develop and deepen knowledge of English in both oral and written aspects, improving grammatical structures essential to understanding and linguistic fluency O3. To establish the connection between the skills developed and the apprehension and transmission of knowledge, specifically focused on the thematic path of the course C1. To develop proficient communication in English, using the most appropriate expressions for the specific context of the scientific area of the course C2. To develop autonomy in communication, promoting oral and written expression, as well as mastery of grammatical rules and vocabulary C3. To know and practice vocabulary and technical terms related to your area of work, developing specific communication skills for the socio-professional context in which learners work
- 1. History of tourism 2. Types and niches of tourism 3. Vocabulary related to airport and tourist accommodation; services associated with booking, car rental and touristic information 4. Grammar: Relative pronouns, modal verbs and passive voice
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
50%
Portfolio
Ao longo do semestre
15%
Apresentação oral
35%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Nothing to declare.
