- Details
- Category: Discipline
- Computer Engineering
- 7030
- 25645
- Internet of Things
- ISLA Santarém7030-25645
- 2
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 898
- Programming Languages II
- ISLA Santarém1215-898
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Human Resources Management
- 1193
- 7968
- Internship and Report
- ISLA Santarém1193-7968
- 2
- 54
- 1387
- 25
- Sim
- Português
- Optional
- Anual
- Details
- Category: Discipline
- Cunha, M. P., Rego, A., Cunha, R. C. & Cabral-Cardoso, C. (2007). Manual de Comportamento Organizacional e Gestão. Editora RH. Ferreira, J.M., Neves, J. e Caetano, A. (2011). Manual de psicossociologia das organizações. Lisboa: Escolar Editora. Robbins, S. (2009). Fundamentos do Comportamento Organizacional. Pearson Editor. Robbins, S. (2010). Comportamento Organizacional. Pearson Editor
- Industrial Organization and Management
- 1994
- 8889
- Human Behaviour in Organizations
- ISLA Santarém1994-8889
- 1
- 5
- 0
- 25
- Não
- Português
- Flipped classroom + PBL.
- Mandatory
- .
- .
Descrição
Data limite
Ponderação
Desenvolvimento e apresentação de sessão letiva.
*
50%
Exercícios em aula (resolução de problemas com base na matéria lecionada)
*
50%
*a avaliação é contínua e decorre ao longo do semestre.
- Semestral
- .
- Details
- Category: Discipline
- Ferreira, Bruno et. al (2012). Fundamentos de Marketing, Edições Sílabo. Kotler, P., & Keller, K. (2011). Marketing Management (14th Ed). NY: Prentice Hall Upper Saddle River Lindon, Dennis (2011). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Zeithaml, V. , & Bitner, M. (2003). Marketing de Serviços: a Empresa com Foco no Cliente (2ª Ed). Porto Alegre: Bookman
- Tourism Management
- 2198
- 11664
- Marketing Principles
- ISLA Santarém2198-11664
- 1
- 4
- 0
- 25
- Não
- Português
- The teaching methodology will be based on active methods such as PBL (Project-Based Learning), Gamification, and the Flipped Classroom. Use of expository methodology to assess theoretical knowledge of concepts taught in the Course Unit.
- Mandatory
- The ojectives of the course unit are: -Identify and explain the role of marketing in management and market development. -Identify, assess, and analyze the main environmental forces and market agents. -Identify essential sources and tools for market analysis. -Distinguish between the consumer market and the business market. -Develop market segmentation, differentiation, and positioning activities. -Identify and develop marketing mix variables like product, pricing, distribution, and communication policies. -Recognize the specificities of marketing applied to services, the public sector, and non-profit organizations. -Recognize and apply the strategic marketing process and its main phases and components.
- 1. Marketing Framework Fundamental concepts, evolution, technologies, and function organization. 2. Description of the Global Market and Marketing Environment Marketing environment. Market. Competition analysis. Consumer and business markets. 3. Marketing Information System Market research: concepts, methodology, data collection tools, and types. 4. Market Segmentation and Offer Positioning General segmentation process. B2C and B2B segmentation criteria. Differentiation and positioning. 5. The Marketing Mix Product. Price. Distribution. Communication mix. 6. Services, Public, and Non-Profit Marketing Services marketing. Public sector marketing. Non-profit organization marketing. 7. Strategic Marketing Planning Business policy and situation analysis. Marketing strategy planning.
A Unidade Curricular tem como elementos de avaliação os seguintes, devendo ser obrigatório a realização da frequência e trabalho para aprovação à UC:
Descrição
Data
Ponderação
Frequência
disponível no Moodle
40%
Trabalho Final*
disponível no Moodle 30%
Atividades em Aula**
30%
* Pretende-se que o grupo de trabalho entregue o trabalho 1 dia antes da data da apresentação, que está disponível no Moodle. Além disso, é necessário todos os elementos estarem presentes e defenderem oralmente o trabalho realizado.
** As atividades em aula são obrigatoriamente realizadas em contexto de sala de aula, podendo até ser necessário a apresentação oral. Estas atividades são apenas solicitadas e realizadas pelos alunos presentes em sala.
- Semestral
- The Curricular Unit Principles of Marketing is part of the Digitak Marketing area, addressing the fundamentals of marketing, from market analysis to the implementation of strategies. Its scope includes market segmentation, marketing mix, and strategic planning. As an essential component of the study cycle, this course equips students with the knowledge and skills to understand and apply key marketing concepts, preparing them for real-world challenges in the business and commercial sectors.
