- Details
- Category: Discipline
- Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2021). Global Marketing - Strategy, Practice, and Cases (3ª ed.). Routledge. Cateora, P. R., Gilly, M. C., & Graham, J. L. (2013). International Marketing (15th ed.). New York: McGraw-Hill/Irwin. Kotabe, M., & Helsen, K. (2016). Global Marketing Management (7th ed.). New Jersey: Wiley. Silva, S., Meneses, R. & Pinho, J. (2019). Marketing Internacional-Negócios à Escala Global. Coimbra
- International Business Management
- 6554
- 24130
- Marketing for International Business
- ISLA Santarém6554-24130
- 1
- 5
- 0
- 25
- Não
- Português
- Teaching and learning are grounded in active methodologies that connect theory to decision-making in international markets. Project-Based Learning structures the semester around an authentic deliverable, e.g., an international marketing plan for a Portuguese SME entering Spain, requiring market selection, entry-mode choice, and coherent adaptation of the marketing mix (Product, Price, Place, Promotion). Problem-Based Learning starts from concrete barriers-exchange-rate exposure, regulatory constraints, cultural distance-and compels evidence-based research, option appraisal, and justified recommendations. The Flipped Classroom shifts exposition to guided pre-class study and reserves contact time for simulations, peer critique, and decision control. Case-based work consolidates environmental analysis and develops rigorous argumentation supported by data.
- Mandatory
- Analyse the drivers that lead organisations to initiate international activity and the potential barriers to the internationalisation process. Identify and apply methods for analysing the international environment. Recognise and justify procedures for international market selection, as well as alternative forms of presence in foreign markets. Design and develop internationalisation strategies and appropriate market presence options for concrete business situations. Develop marketing strategies and policies for international markets by operationalising the key variables of the international marketing mix in an international context.
- Internationalisation and Globalisation Internationalisation Strategies and International Marketing Foreign Market Selection Choice of Market Entry Modes Control of International Marketing Decisions International Marketing Plan 6.1 International Marketing Mix
Descrição
Data limite
Ponderação
Actividades em Sala de Aula
Ao longo do semestre em datas a definir
20%
Frequência
05/05/2026
30%
Trabalho de Grupo - Apresentação e Submissão
09/06/2026
50%
- Semestral
- Marketing for International Business is positioned at the intersection of international marketing and the management of internationalisation processes. It examines why organisations expand abroad, the barriers they face, and the analytical approaches used to assess the international environment, thereby supporting evidence-based foreign market selection. Students develop the capability to evaluate entry modes and forms of presence, design control mechanisms for international marketing decisions, and prepare an international marketing plan. Particular emphasis is placed on operationalising the international marketing mix-Product, Price, Distribution, and Communication-in line with competitive conditions and cultural, legal, and logistical constraints. Within the programme, the course is essential for enabling students to plan, justify, and implement internationalisation strategies in concrete business situations.
- Details
- Category: Discipline
- Costa, Carlos B. & Alves, Gabriel C, (2021). Contabilidade Financeira, 10ª edição, Rei dos Livros. Lourenço, Isabel Costa; Morais, Ana Isabel; & Lopes, Ana Isabel (2020). Fundamentos de Contabilidade Financeira Teoria e Casos. Edições Silabo. Menezes, Carlos A. (2023). SNC - Sistema de Normalização Contabilística.Editora Almedina. Rodrigues, João (2024). Sistema de Normalização Contabilística Explicado, 9ª edição, Porto Editora, Legislação nacional sobre Normas Contabilísticas e de Relato Financeiro. Legislação comunitária e internacional sobre Normas Internacionais de Contabilidade.
- Business Processes and Operations Management
- 1860
- 14745
- Accounting Fundamentals
- ISLA Santarém1860-14745
- 1
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical-practical classes focused on problem/case solving in small groups, with plenary discussion and summary by the teacher (active methodologies). 2. Regular use of short written formative tests (on paper or online) with immediate feedback. Independent: 3. Consolidation of the content taught in class through additional research on the different topics and content covered and the development of complementary work.
- Mandatory
- O1. Frame accounting as a source of information for business management and for the economic agents with whom they interact in their activity, taking into account the evolution of the conceptual structure. O2. Introduce the main concepts, facts, and accounting charts. O3. Enable students to record transactions with a view to producing and analyzing financial statements in accordance with applicable regulations. At the end of the course, students should be able to: C1. Frame accounting thinking: theoretical framework and evolution to the current conceptual structure; C2. Distinguish the main accounting concepts, facts, and charts; C3. Correctly record transactions related to the company's activity(ies), taking into account compliance with tax and administrative obligations; C4. Interpret the main financial statements.
- 1. Introduction 2. Other concepts 3. Planning and accounting organization (documentary circuit); 4. The Accounting Standards System 4.1. Evolution accounting; 4.2. Covered Entities; 4.3. Financial information and respective statements; 4.4. Bases for presentation of financial statements; 4.5. Models of financial statements; 4.6. Conceptual structure. 5. Account movements: 5.1. Recognition; 5.2. Movement rules; 5.3. Account codes 5.4. Taxation in accounting; 5.5. The balance sheet. 6. Works year-end: 6.1. Tabulation of results 6.2. Taxes on income; 6.3. Elaboration of financial statements
A avaliação curricular será concretizada através 2 testes escritos, com componentes teórica e prática, valendo 40% da nota final (1 momento de avaliação) e outro teste 60% (2º momento de Avaliação).
A avaliação final compreende a realização de um exame escrito (100%).
- Semestral
- The course frames accounting as a source of information for management and economic agents, presents the main concepts, facts, and accounting charts, and trains students to record transactions and produce and interpret financial statements in accordance with applicable regulations.
- Details
- Category: Discipline
- Data and Technology Management in Health
- 7055
- 26694
- Health Data Analysis II
- ISLA Santarém7055-26694
- 3
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Marketing
- 7153
- 15860
- Relational Marketing
- ISLA Santarém7153-15860
- 2
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Câmara, Pedro et al., (2010). Novo Humanator - Recursos humanos e Sucesso Empresarial, Editora Dom Quixote. Código dos Regimes Contributivos do Sistema Providencial de Segurança Social. Gomes, J. et al. (2010). Manual de Gestão de Pessoas e do Capital Humano, Lisboa, Edições Sílabo. Seixo, José Manuel (2009). Gestão Administrativa Recursos Humanos - 7.ª Edição Atualizada. Edições Lidel.
- Administrative Management of Human Resources
- 2185
- 16018
- Human Resources Administrative Techniques
- ISLA Santarém2185-16018
- 1
- 5
- 0
- 25
- Não
- Português
- .
- Mandatory
- .
- .
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação 1
-
30%
Teste de avaliação 2
-
30%
Exercícios em aula
40%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
