- Details
- Category: Discipline
- Computer Engineering
- 7030
- 11195
- Web Programming
- ISLA Santarém7030-11195
- 2
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 7341
- Software Engineering
- ISLA Santarém1215-7341
- 2
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Project Management (M) (ISLA-SANTARÉM)
- 7160
- 27506
- Information Systems for Project Management
- ISLA Santarém7160-27506
- 1
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Aires, L. M. (2013). Conceitos de Matemática – Fundamentos para as ciências da vida. Lisboa: Edições Sílabo. Luis, G. & Ribeiro, C. S. (1995). Álgebra Linear. Lisboa: McGraw-Hill de Portugal. Tan, S. T. (2010). Applied Mathematics: for the managerial, life, and social sciences (5th Ed). Brooks/Cole.
- Industrial Organization and Management
- 1994
- 4944
- Quantitative Methods
- ISLA Santarém1994-4944
- 1
- 6
- 0
- 25
- Não
- Português
- The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning. Face-to-face: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Completion of worksheets to analyse and interpret the results obtained; Critical analysis of case studies related to the subject area of the course. 3. Simulated practice: Scenarios and situations that allow students to explore real-world situations related to the subject area of the course, applying the fundamental maths concepts exposed and developing critical thinking. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
- Mandatory
- The objectives of the curricular unit are: - Develop the reasoning capacity of students; - Providing the basics of quantitative methods, usually applied in the fields of economics and management; - Provide students with knowledge regarding the selection of methods and processes that are best suited to solve a particular problem; - Use correctly the language of mathematics in the development of calculation techniques that build or deepen knowledge essential to the continuance of studies in the following years. At the end of the curricular unit the student should be able to: - Master the fundamental concepts related to infinitesimal analysis. - Identify the different types of equations, inequalities and real functions of a real variable. - Predict and characterize the functions to be used in practical application. - Apply the techniques of calculation in different situations
- 1. Elementary applied mathematics 1.1 Reviews on arithmetic operations 1.2 Reviews on relative integers, decimals and fractions 1.3 Reviews on ratio, proportion and percentage 1.4 Equations 2. Mathematics applied to management, administration and finance 2.1. Polynomial functions 2.2. Exponential function 2.3. Logarithmic function 2.4. Instantaneous rate of change and average rate of change of a function 2.5. Financial models 3. Statistics 3.1 Frequency tables and graphical representation of data 3.2 Location and dispersion measures 3.3 Simple linear regression and correlation 3.4 Odds
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste 1
05-11-2025
50%
Teste 2
21-01-2026
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Applied Quantitative Methods Curricular Unit aims to provide students with knowledge and tools that help in the area of study.
- Details
- Category: Discipline
- Anderson, Chris. A Cauda Longa (2006). Do marketing de massa para o marketing de nichos, Campus. Ascenção, Carlos (2010). Google Marketing. Edições Sílabo. Battelle, John (2005). A Busca: Como o Google e Seus Competidores Reinventaram os Negócios e Estão Transformando Nossas Vidas, Campus Monteiro, Ricardo Vaz (2010). Google Adwords - a Arte da Guerra: Guia para gestão de AdWords.
- Tourism Management
- 2198
- 15753
- Digital Marketing and Tourism Innovation
- ISLA Santarém2198-15753
- 2
- 3
- 0
- 25
- Não
- Português
- #
- Mandatory
- The objectives of the curricular Unit are: - To present the fundamental concepts and practices of marketing using digital platforms. - To develop a marketing plan associated with a tourism company, understanding all the variables and tools available that must be known and used to optimize the presence in the digital space to contribute to the business development and customer service.
- 1. Introduction to Marketing on digital platforms - What distinguishes traditional marketing from marketing in the digital space - From product design to after-sales service - The 8 P's approach 2 E-commerce and E-Business 3. Search marketing and the tools provided by the Google search engine 4. Developing a strategy for the Web 4.1 The distribution chain associated with the hotel industry 4.2 Promotion, price, distribution and the product provided by digital platforms 4.3 Affiliate programs and cyber-intermediation in the hotel industry 5. Tools available to Web marketing 5.1. To be present (Websites, blogs, affiliates, social networks) 5.2. To manage and improve presence (SEM, SEO). 5.3. To manage reputation 5.4. To improve service (Georeferencing, Portals, Intranets and extranets) 5.5. To communicate better - Avatar marketing - Rich media ads - RSS marketing - Mobile marketing - Online game marketing - Online Coupons - Podcasting 6 - Tourism Innovation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
26-01-2026
45%
Trabalho Prático
15-12-2025
40%
Atividades a realizar em Aula
15%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- #
