- Details
- Category: Discipline
- Aaker, D. A, Kumar, V., Leone, R., & Day, G. S. (2012). Marketing Research (11th Edition), Hoboken, NJ: John Wiley & Sons, Inc. Lopes, J. L. P. (2011). Fundamental dos Estudos de Mercado – Teoria e Prática (2.ª Edição). Edições Sílabo. Malhotra, Naresh K. (2019), Pesquisa de Marketing: Uma Orientação Aplicada: 7.ª ed., Porto Alegre: Bookman Editora. Maroco, J. (2020). Análise estatística: com utilização do SPSS. 2.ª Ed. Lisboa, Sílabo.
- International Business Management
- 6554
- 24132
- Statistical Techniques and Market Research
- ISLA Santarém6554-24132
- 2
- 5
- 0
- 25
- Não
- Português
- Active learning methodologies employing the most recent tools for market data collection and analysis. SPSS, Google forms, Microsoft forms, Power BI.
- Mandatory
- To highlight the importance of market research for management decision-making. To identify the various stages of the market research process and distinguish the main research designs. To collect, evaluate, and analyse secondary data from different sources, and apply some qualitative research methods. To apply the rules of questionnaire design and determine the mode of administration according to the specific circumstances of the study in question. To identify the different stages of the sampling process and the various sampling techniques. To apply statistical data analysis techniques using dedicated software. To understand the key aspects to be considered in the preparation and presentation of market research reports
- 1. Introduction to Market Research 2. Problem Definition and Research Approach 3. Research Designs 4. Exploratory Research 5. Descriptive Research 6. Causal Research 7. Measurement and Scales 8. Questionnaire Design 9. Sampling 10. Fieldwork 11. Data Processing and Analysis 12. Report Preparation and Presentation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
19-01-2026
30%
Portfolio
15-12-2025
40%
Assiduidade e participação nas atividades da aula
30%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- A discipline in the field of marketing, fundamental for understanding the markets in which companies operate, and as support for decision-making.
- Details
- Category: Discipline
- Antunes, M. & Rodrigues (2018). Introdução à Cibersegurança. FCA Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press.
- Business Processes and Operations Management
- 1860
- 12963
- General Principles of Computing
- ISLA Santarém1860-12963
- 1
- 5
- 0
- 25
- Não
- Português
- Face-to-face: 1. Expository method: Brief presentation of the defined program content. In addition, the demonstrative method is used to present concrete examples of the application of the content. 2. Laboratory practice: based on the Problem-Based Learning (PBL) methodology, aiming to find solutions to problems identified by students or proposed by the teacher. Independent: 3. Guided research proposed by the teacher, aiming to consolidate the topics under study and providing input for the practical work developed by students.
- Mandatory
- O1. Enable the acquisition of computer knowledge (hardware and software) from a manager and user perspective; O2. Provide the fundamental knowledge and skills necessary for the correct use of computer technologies in the context of personal and professional activities; O3. Provide the possibility of using productivity and storage platforms and cloud computing; O4. Provide the acquisition of knowledge and skills on cybersecurity. At the end of the course, students should be able to: C1. Select the most appropriate computer applications for each situation and use them efficiently and productively; C2. Develop and insert content into collaborative computing and learning platforms; C3. Master the fundamental concepts of cybersecurity by incorporating behaviors, standards, and techniques that are essential for data and information protection into their personal and professional activities.
- 1. Operating Systems (Windows and Linux) 2. Principles of computer operation 3. Productivity and storage platform (Google Drive) 4. Graphic presentation tool (PowerPoint) 5. Word processor (Word) 6. Reference manager (Mendeley/Zotero) 7. Spreadsheet (Excel) 8. Cybersecurity fundamentals (Cisco Academy) 9. Generative AI, automation, productivity tools, and cybersecurity associated with the use of AI.
A avaliação em regime curricular é composta pela realização de um exercício de avaliação direcionado para a componente teórica da unidade curricular e por três exercícios práticos desenvolvidos no período de aulas, sendo pelo menos dois deles realizados individualmente. Cada um dos elementos de avaliação tem a seguinte ponderação: exercício teórico 30%, exercícios práticos 70%.
A avaliação em regime final é orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- In this course, students develop skills in computer science (hardware, software, productivity, and cloud computing) and cybersecurity, learning how to use technologies efficiently and safely in their personal and professional activities, with appropriate selection of applications and adoption of good data protection practices.
- Details
- Category: Discipline
- Data and Technology Management in Health
- 7055
- 1402
- Option III
- ISLA Santarém7055-1402
- 3
- 5
- 1258
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Marketing
- 7153
- 11321
- Brand Management
- ISLA Santarém7153-11321
- 3
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Justo, A. (2012) Introdução ao Estudo do Direito, Coimbra Editora, 3ª Edição, Coimbra, 2006 Menezes Leitão, L. (2013). Direito das Obrigações, Vol. I, Almedina, Coimbra Leitão, L. (2012). Direito do Trabalho, 3.ª Edição, Coimbra, Almedina. Quintas, P. & Quintas, H. (2012). Manual de Direito do Trabalho e do Processo do Trabalho, Coimbra, Almedina.
- Administrative Management of Human Resources
- 2185
- 16023
- Notions of Company and Labour Law
- ISLA Santarém2185-16023
- 1
- 4
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposure of concepts and discussion of syllabus. 2. Case Studies: Resolution of case studies on the themes. Autonomous: 3. Consolidation of the content taught in class through research for additional information on the different topics covered and development of additional work.
- Mandatory
- The objectives of the discipline are: 1 - To make known the bases of the Theory of Law. 2 - Understand the fundamental aspects, such as the legal relationship, the interpretation and application of laws. 3 - Present the aspects of law specific to contractual relationships 4 - Understand the main legal matters, especially the fundamental aspects, such as the legal relationship and contract law. 4 - Provide knowledge within the scope of the formation and development of labor rules, with special emphasis on the scope and notion of labor law, its specific sources and evolution, as well as the contours of an employment contract, its elements, object, formation, vicissitudes, modalities, termination and practical effects and its related procedures.
- 1. Introduction to Law 1.1 Elements of the concept of Law 1.2 Sources of Law and validity of norms 1.3 Interpretation and integration of the law 1.4 Application of the law in time and space 1.5 Characterization of the legal relationship and its context 2. The law of obligations 2.1 Sources of obligations: the contract 2.2 Obligational contracts 2.3 Elements of the contract 2.4 Contractual clauses 3. Introduction to labor law - labor codification 3.1 Concept and scope of application of labor law 3.2 Specific sources of labor law and their practical implications 3.3 Private employment relationships: the essentiality of the employment contract and its implications for the parties 3.4 Rights and duties of the parties 3.5 Functional and geographic mobility 3.6 Holidays, holidays and absences: their context and consequences for the parties. 3.7 The vicissitudes of the employment relationship 3.8 The methods of terminating the employment contract: practical consequences, effects and specific procedures.
A Avaliação Curricular será concretizada através da realização de 1 teste escrito (60% de ponderação) e de um trabalho de grupo (40% de ponderação), sendo obrigatórios ambos os momentos avaliativos.
A Avaliação Final consiste na realização de um exame escrito (100% de ponderação).
1º Teste de avaliação - 60%
2º Trabalho de Grupo - 40%
- Semestral
- Introduction to the study and understanding of the guiding legal principles in society and their relevance in terms of applicability, with an impact on companies and human resources.
