Traineeship I

Category: Discipline
  • Joel Schneider, W., Elizabeth O. Lichtenberger, Nancy Mather, and Nadeen L. Kaufman. 2018. Essentials of Assessment Report Writing. John Wiley & Sons. Silva Felix, John Hebert da. 2018. Como Escrever Bem: Projeto de Pesquisa e Artigo Científico. Appris Editora e Livraria Eireli - ME.
  • Data and Technology Management in Health
  • 7055
  • 6624
  • Traineeship I
  • ISLA Santarém7055-6624
  • 1
  • 5
  • 1255
  • 25
  • Sim
  • Português
  • 1. The first phase of the course will cover content related to scientific research in order to prepare students for the written reports required during the internship. 2. The internship supervision methodology will be the responsibility of the supervisor, but, as a general rule, it will consist of meetings at a frequency appropriate to the work/student in question. 3. In addition, the supervisor may require the student to submit a series of interim reports as a further means of monitoring compliance with all the stages and tasks required during the internship. At the end, the student must write a final report on the work carried out.
  • Optional
  • The aim of this course is to give students their first contact with the methods and techniques of scientific research applied to data collection processes in a health context. Students will develop skills in observing, researching, documenting and critically analysing the procedures and practices they experience. Learning objectives: O1. To familiarise students with research methods and techniques and their application to the contexts and scientific areas of the study cycle. O2. Develop active observation skills and detailed documentation of health data collection processes. O3. Prepare written reports following the methods and techniques of scientific writing. O4. Improve their ability to critically analyse health data collection practices and techniques.  
  • 1. Introduction to scientific research in health. 2. Scientific research methods in health. 3. Use of tools for managing bibliographical references. 4. Principles of academic integrity, codes of ethics and plagiarism. 5. Health data collection processes. 6. Documentation of health data management procedures and practices. 7. Use of specific tools for documenting and recording health data. 8. report writing, following the methods and techniques of scientific writing.  

  • Avaliação Curricular (contínua e presencial):
    Esta modalidade de avaliação é constituída por:
    AVAL 1. Participação ativa na realização das atividades propostas no estágio. AVAL 2. Redação do relatório final de estágio.
    A classificação final é calculada através da fórmula Classificação Final = 0.4*A1+0.6*A2. O estudante é aprovado se obtiver classificação igual ou superior a 9.5 valores em 20.
    Avaliação Final (A) (presencial) (em qualquer época de avaliação): O estudante apresenta o relatório final de estágio (A=100%) e é aprovado se obtiver uma classificação igual ou superior a 9.5 valores em 20.
     

     
  • Semestral
  •    

Marketing Communication

Category: Discipline
  • Marketing
  • 7153
  • 15488
  • Marketing Communication
  • ISLA Santarém7153-15488
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • Semestral

Digital Marketing and E-commerce

Category: Discipline
  • Chaffey, D. (2024). Digital Business and E-Commerce Management: Strategy, Implementation and Practice, 6th Edition. UK: Pearson Education Limited. Ellis-Chadwick, F., & Chaffey, D. (2022). Digital Marketing (8th ed.). Pearson Education Limited. Kaufman, I., Horton, C., & Soltanifar, M. (2023). Digital Marketing: Integrating Strategy, Sustainability, and Purpose (2nd ed.). Routledge. Wu, Michael (2024). Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth. Lighthouse Media & Publications Inc.
  • Web Systems and Technology Engineering
  • 6159
  • 22495
  • Digital Marketing and E-commerce
  • ISLA Santarém6159-22495
  • 1
  • 6
  • 884
  • 25
  • Não
  • Português
  • 1. Lecture methodology, presentation of theoretical content. 2. Laboratory practice. Development and practical application.
  • Optional
  • It is intended that the student is able to criticize and be self-critical; generate new ideas (creativity); develop research processes, process and analyze information from a variety of sources; develop team work; and use information and communication technologies Students must acquire knowledge to master the technical language related to the Internet and Web applications; identify the Internet and the World Wide Web as a means of doing business, as well as communicating with consumers and organizations; identify the consumer's profile on the Internet, as well as their behavior; they must be people with strong analytical, organizational and leadership skills; being able to design and execute global digital marketing strategies; develop different communication strategies that can be used; evaluate the importance of the quality of websites for business
  • The Internet: functioning, evolution, and growth; the Portuguese reality; the Internet as a means. The World Wide Web: characteristics of communication on the Web; tools and applications; new access devices: smartphones and tablets. E-business: Typologies and Business Models. E-commerce: critical success factors; barriers and benefits. Consumer profile and behavior on the Internet. Communication strategies on the Web. Marketing Intelligence And Research. Development of Digital Products. Marketing and Digital Strategy. Content Marketing. Search Engine Marketing. E-business project. Inbound Marketing. Mobile Marketing. Social Media Marketing Security systems and legal aspects

  • Avaliação contínua:

    • 1 Trabalho individual (50%)
    • 1 Trabalho de grupo (50%)

    Avaliação final:

    Todos os estudantes que não tenham concluído com sucesso a avaliação continua podem realizar um exame final teórico-prático (100%) na época de avaliação definida pela instituição.

  • Semestral
  • At the end of this UC students should have skills in terms of the main aspects involved in electronic commerce and the Internet according to three complementary perspectives: technology, economics and legislation.

Information Systems Project Management

Category: Discipline
  • Feio, Rui Alberto Lopes (2008). Gestão de Projectos com Microsoft Project 2007. Lisboa: FCA. Miguel, António (2009). Gestão de Projectos de Software. FCA, Editora de Informática Miguel, António (2009), Gestão Moderna de Projetos. FCA, Editora de Informática. PMI (2013), PMBOK - Conjunto de Conhecimentos em Gerenciamento de Projetos. Project Management Institute.
  • Information Systems Technology and Programming
  • 2045
  • 11132
  • Information Systems Project Management
  • ISLA Santarém2045-11132
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • The learning methodology will be based on problem/project-based learning (Project Based Learning), integrating theoretical and practical concepts within the classroom context. Assessment under the curricular regime consists of a written exam focused on the theoretical-practical component of the course unit and a group project. Each assessment component is weighted as follows: group project – 40%; written exam – 60%. Final assessment follows the same objectives and is based on an exam (100%) covering both the theoretical and practical components of the course unit.  
  • Mandatory
  • The objectives of the course are:     O1:Recognize the importance of project management.     O2:Acquire theoretical and practical knowledge of project management techniques.     O3:Identify the phases of a project.     O4:Characterize good practices in project management.     O5:Describe the most important aspects of each phase of project management.     O6:Use the appropriate methodologies to design a project.     O7:Create valid project design documentation.     O8:Use project management software.
  • C1. Introduction to project management     What is a project?     Phases of a project     Project life cycle     Project success factors C2. Standardization of project management C3. Project planning     The WBS - Work Breakdown Structure     Project quality     Risk management     Project communication     Procurement C4. Building a project     Characterization of the information system     Methodologies to use     Support tools     Project construction phases     Project identification and evaluation C5. Detailed project definition and planning C6. Project execution and closure C7. Post-installation support     Drawing up a project document     Document structure     Document preparation phases  

  • Descrição

    Data limite

    Ponderação

    Prova escrita

    25-11-2025

    60%

    Trabalho de grupo

    09-12-2025

    40%

    - - - -

    - - - -

    - - - -

     

     
  • Semestral
  • This course unit is designed to equip students with the essential skills to effectively manage projects in a business context. It covers crucial performance domains such as scope, planning, costs, and risks, along with the development of interpersonal and leadership skills. The goal is to prepare students to create sustainable value in organizations and meet the demands of the job market.

Biostatistics

Category: Discipline
  • Data and Technology Management in Health
  • 7055
  • 2193
  • Biostatistics
  • ISLA Santarém7055-2193
  • 2
  • 6
  • 0
  • 25
  • Não
  • Português
  • Semestral
  1. People Management in Organizations
  2. Distributed Systems
  3. Integration of Information Systems
  4. Electronic Health Records

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