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Strategic Management, Governance and Innovation

Details
Category: Discipline
  • Não
  • This subject aims to provide students with skills in the area of ¿¿strategic management, governance and innovation in an organizational context.
  • Semestral
  •  

    Descrição

    Data limite

    Ponderação

    Trabalho de Pesquisa e Desenvolvimento em Grupo

    A definir

    50%

    Apresentação Oral e Defesa

    A definir

    40%

    Participação e assiduidade nas atividades letivas

    Ao longo do Semestre

    10%

  • 1. Concepts and strategy formulation 2. Organization analysis 3. Definition and choice of strategies 4. Strategic positioning 5. Analysis of the external environment 5.1 Analysis of the internal environment 5.2 Analysis of the attractiveness of the sector 6. Concepts of innovation and creativity 6.1 Types of innovation and their applicability 6.2 Innovative business strategies 6.3 Methodologies for implementing innovative strategies 7. Concept of governance 7.1 Organizational Ethics 7.2 Companies' Responsibility
  •   The objectives of the curricular unit are: - Present and develop concepts, methodologies and instruments for effective participation in the strategic management process; - Understand the different situations of strategic analysis, including the analysis of the environment, industry and stakeholders; - Use rational approaches to identify and choose alternatives including key skills and strategy based on scale and non-scale; - Analyze issues and practices related to the implementation of the chosen strategies; - Understand the concept of innovation and its importance in a business context; - Relate the different types of innovation with the creation of business positioning strategies; - Understand the concept of governance and its impact on business sustainability.
  • Mandatory
  • The themes will be presented in each session in an expository way, so that, after being exposed, a space for discussion can be opened with students. In addition, the active method will also be used, carrying out various practical activities, such as application exercises in a business context and  construction,analysis and discussion of case studies. Continuous assessment will be carried out through group research and development work (50%) and respective oral presentation and defense (40%). Participation and attendance in teaching activities (10%). Exam Period / Written Test (100%).The evaluation is carried out in accordance with the General Evaluation Regulations of IP Luso. Furthermore, the use of appropriate methodologies for distance learning, such as Problem-Based Learning (PBL), which encourages the resolution of real problems, is assumed to be effective.
  • Português
  • Strategic Management: From Theory to Practice. Routledge – Taylor & Francis Group. Maçães, M. A. R. (2014). Manual de Gestão Moderna. Teoria e Prática. Lisboa: Actual Editora. Teixeira, S. (2020) Gestão Estratégica. Escolar Editora.
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  • 5
  • 1
  • IPLUSO7082-26839
  • Strategic Management, Governance and Innovation
  • 26839
  • 7082
  • Enterprise Management and Digital Business

Organizational and Enterprise Communication

Details
Category: Discipline
  • Não
  • The curricular unit of Organizational and Business Communication is integrated into the cycle of studies in Enterprise Management and Digital Business, and focuses on the analysis and management of internal and external communicational processes of organizations. Works in the fields of strategic, institutional and digital communication, contributing to organizational alignment, reputation management and the relationship with stakeholders. Its relevance stems from the growing importance of communication in the competitiveness, digital transformation and sustainability of organizations.
  • Semestral
  • Participação nas aulas presenciais e síncronas a distância (10%)
    Exercício escrito individual (50%)
    Trabalho de grupo com apresentação oral (40%)

  • 1. Organizational communication applied to organizational management and digital business 2. Communication strategies 3. Organizational communication tools and channels 4. Practical applications, case studies and projects
  • Align learning objectives with practical and interactive teaching methods, ensuring that students not only acquire the necessary theoretical knowledge, but also develop the necessary skills and essential critical thinking in the area of organizational and business communication, in an increasingly business environment competitive and digital.
  • Mandatory
  • The Organizational and Business Communication curricular unit adopts teaching and learning methodologies that emphasize the active involvement of the student and the practical application of knowledge, using interactive and dynamic online platforms, in addition to the synchronous and asynchronous model via Zoom, MS Teams and Moodle. Theoretical concepts are applied independently, through teaching resources provided before classes by the teacher. This allows teachers and students to have space during in-person sessions for in-depth debates, collaborative work and practical activities, such as crisis management simulations and the use of role-playing techniques, which strengthen students' communication skills. Technology also plays a fundamental role in this approach, providing dynamism and independence in learning the skill.
  • Português
  • Conrad, C. (2012). Strategic Organizational Communication: In A Global Economy. 7th, Wiley-Blackwell. Cornelissen, J. P. (2017). Corporate Communication: A Guide to Theory and Practice. 5th, SAGE Publications Ltd. Miller, K.; Barbour, J. (2014). Organizational Communication: Approaches and Processes. 7th, Cengage Learning. Consulta a bases de pesquisa científica: Proquest – http: proquest.umi.com/login B-ON – www.b-on.pt
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  • 4
  • 1
  • IPLUSO7082-26836
  • Organizational and Enterprise Communication
  • 26836
  • 7082
  • Enterprise Management and Digital Business

Digital Competences

Details
Category: Discipline
  • Não
  • The Digital Skills Curricular Unit is designed to develop professional profiles capable of ensuring transversal business knowledge through the inclusion of digital skills. The management, use, and even the development of some information systems is one of the skills offered by this course. The analysis, processing, and production of knowledge through business data entered into systems developed by the student is another skill to be taught by this curricular unit.
  • Semestral
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    07-01-2026

    40%

    Trabalho de grupo

    14-01-2026

    30%

    Trabalhos praticos

    02-01-2026

    30%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     

  • 1. Introduction to information systems (IS) 2. Business strategic planning and management 3. Management of information systems and respective strategic planning 4. Data science to support decision-making in business management 5. Business Intelligence and other business analytics tools
  • This unit aims to provide students with the skills to: OA1 – Understanding the reasons why companies need to align with information systems (IS) and their business models OA2 – Identify the role of IS in a business strategy that aims to be sustainable. OA3 – Structure the competitive advantages of IS in the business market OA4 – Develop an IS strategic plan, through its own methodologies OA5 – Familiarize and equip students with skills regarding the importance of Business Intelligence and the use of data science methodologies, such as business analytics instruments and decision-making support in the business world
  • Mandatory
  • The sessions will be theoretical and practical and always accompanied by predominantly practical sessions, where the fundamental concepts will be presented, using, whenever possible, real-world cases where the concepts, theories and models become more evident. The aim is to encourage discussion as a way of clarifying the issues raised by the more complex concepts, through theoretical tests and practical work, with the latter supported by real-world cases developed by the students in groups, followed by debate. The following teaching methods (ME) will be used: ME1: Expository method; ME2: Interrogative method; ME3: Critical analysis and debate of practical cases. In addition, it is assumed that methodologies appropriate for distance learning will be used, such as Problem-Based Learning (PBL), which encourages the resolution of real problems, is effective, among others.
  • Português
  • • Slides e apontamentos fornecidos pelo docente no decorrer das aulas • Gerow, J. E., Thatcher, J. B., & Grover, V. (2015), Six types of IT-business strategic alignment: an investigation of the constructs and their measurement. European Journal of Information Systems; Basingstoke, 24(5), 465-491 • High, P. A. (2014), Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation (1st ed), S. Francisco, CA: Jossey-Bass. • Peppard, J., & Ward, J. (2016), The Strategic Management of Information Systems: Building a Digital Strategy (4th ed) Chichester, W. Sussex: Wiley . Robson, W. (1996), Strategic Management and Information Systems: An Integrated Approach, (2nd ed), FT Management • Power, D.J., &Heavin, C. (2017) Decision Support, Analytics, and Business Intelligence, Third Edition, Business Expert Press ~ • Stephenson, D. (2018) Big Data Demystified. How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive A
  • 4
  • 0
  • 4
  • 1
  • IPLUSO7082-23618
  • Digital Competences
  • 23618
  • 7082
  • Enterprise Management and Digital Business

Dissertation/Final Project Support Seminar

Details
Category: Discipline
  • Não
  • The course provides continuous support for the development of dissertations, promoting skills in artistic research, documentation, ethics, and critical analysis.
  • Semestral
  • Esta UC segue um método de avaliação contínuo e presencial.

    Ponderação da avaliação:

    Assiduidade, participação e pontualidade: 20%

    Relatório final: 80%

    O relatório final será avaliado por um júri composto pelos três docentes da unidade curricular. A avaliação será baseada em critérios previamente estabelecidos e terá em conta a qualidade académica e artística do trabalho apresentado.

    De acordo com o Regulamento de Avaliação da IES, é mandatório que os estudantes cumpram com um requisito de presença mínima nas aulas para aprovação na unidade curricular. A falta de cumprimento desta exigência resultará na necessidade de prestação de exame.

    Exame de Recurso:

    O exame de recurso será dividido em duas partes: um exame prático que contará 50% e a apresentação do Relatório Final, que também terá um peso de 50%.

    This UC follows a method of continuous and in-person evaluation.

    Assessment Weighting:

    Attendance, Participation, and Punctuality: 20%

    Final Report: 80%

    The final report will be evaluated by a jury composed of the three instructors of the curricular unit. The assessment will be based on preestablished criteria and will take into account both the academic and artistic quality of the work presented.

    In accordance with the Assessment Regulations of the Higher Education Institution, it is mandatory for students to meet a minimum attendance requirement for passing the course unit. Failure to comply with this requirement will necessitate taking an examination.

    Resit Exam: The resit exam will be divided into two parts: a practical exam accounting for 50% and the presentation of the Final Report, which will also carry a weight of 50%.

  • Module 1: Investigation in Art 1.1. Artistic Investigation and Practice as Research 1.2. Theoretical Investigation 1.3. Intersection of Theoretical and Artistic Investigation 1.4. Specific Tools for Investigation in Art 1.5. Conceptualization and Translation of Artistic Investigation Module 2: Documentation and Presentation of Artistic Projects 2.1. Photographic and Videographic Record of Artworks and Artistic Processes 2.2. Archiving and Organization 2.3. Descriptive Memory and Captioning 2.4. Portfolio 2.5. The Role of Narrative in Artistic Documentation (Case Studies) Module 3: Ethics in Artistic Practice and Research 3.1. Copyright and Intellectual Property 3.2. Ethics in Art Research 3.3. Consent and Representation 3.4. Making References in an Ethical and Academic Manner 3.5. Cultural and Contextual Considerations
  •   .Acquire a continuous support environment for the development of Dissertations or Projects; . Acquire an understanding of research methodologies in art, both theoretical and practical; . Grasp the role of "Practice as Research" within the artistic context; . Develop skills for adequately documenting both the artistic process and its outcomes; . Learn to construct a descriptive account and a cohesive, impactful portfolio; . Gain deep comprehension of ethical considerations in artistic practice and research; . Understand and apply principles of copyright and intellectual property; . Develop a critical approach to evaluate relevant literature and artistic works, integrating such analysis into one's own research;                                                  . Enhance the capability to organize research and artistic materials, plan project execution, and manage time effectively; . Refine oral and written communication skills for presenting ideas and results in a clear and persuasive manner.
  • Mandatory
  • The teaching methodology of this course is based on three distinct methodological pillars, each contributing uniquely to the student's comprehensive development.  The first pillar is theoretical exposition. Each module is supported by theoretical lectures, supplemented with audiovisual, bibliographic, and other teaching materials prepared in advance by the instructors. The second pillar is tutorial guidance. In this context, faculty members work closely with students to establish research parameters and outline the final project. In addition to providing targeted supervision, instructors also encourage students to engage with relevant academic events, such as calls for papers and conferences, where their research could be presented or published.  The third methodological pillar is the integration of guest specialists. These contributors add an additional layer of learning by offering external and up-to-date perspectives and theoretical frameworks.
  • Português
  •   . Bury, S. (1995). Artists' books: the book as a work of art, 1963-1995. Scholar Press. . Sousa, G. (1988). Metodologia da Investigação, Redação e Apresentação de Trabalhos Científicos. Livraria Civilização. . Frada, J. J. C. (2005). Novo Guia Prático para a Pesquisa, Elaboração e Apresentação de Trabalhos Científicos e Organização de Currículos. Sete Caminhos. . Garner, S. (2008). Writing on Drawing: Essays on Drawing Practice and Research. Intellect. . Molina, J. J. G. (1999). Estrategias Del Dibujo en el Arte Contemporáneo. Cátedra. . Molina, J.J. G. (2005). Los Nombres del Dibujo. Cátedra. . Rose, G. (2022). Visual methodologies: An introduction to researching with visual materials. Visual methodologies, 1-100. . Shaw, I. (2008). Ethics and the practice of qualitative research. Qualitative social work, 7(4), 400-414. . Sousa, G. V. e (1988). Metodologia da Investigação, Redação e Apresentação de Trabalhos Científicos. Livraria Civilização Editora.
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  • 0
  • 5
  • 2
  • IPLUSO6947-3-26035
  • Dissertation/Final Project Support Seminar
  • 26035
  • 6947
  • Drawing

Final Project Work

Details
Category: Discipline
  • Não
  • The course guides the development of a theoretical or theoretical-practical dissertation or project, promoting autonomous research and regular supervision by the advisor(s).
  • Semestral
  •  

    A avaliação incidirá sobre o objeto final da dissertação ou projeto, e a sua discussão será realizada em ato público perante um júri, conforme estabelecido na lei.

    Parâmetros de avaliação:

    Dissertação teórica:

    . Componente escrita: 55%

    . Apresentação audiovisual: 15%

    . Ato da defesa pública: 30%

    Trabalho de Projeto:

    . Componente escrita: 40%

    . Projeto artístico desenvolvido durante o mestrado e Exposição: 30%

    . Ato da defesa pública: 30%

     

     

     

    The evaluation will focus on the final object of the dissertation or project, and its discussion will take place in a public act before a jury, as established by law.

    Evaluation Parameters:

    Theoretical Dissertation:

    . Written component: 55%

    . Audiovisual presentation: 15%

    . Public defense act: 30%

    Final Project Work:

    . Written component: 40%

    . Artistic project developed during the master's and Exhibition: 30%

    . Public defense act: 30%"

  • The syllabus content is adaptable, aiming to provide the necessary support for the research to be conducted by the student. The general framework includes: . Definition of the theme, objectives, and methodology, subject to approval by the master's scientific committee; . Establishment of a timeline and working methodology; . Literature review, laboratory or field work, as applicable; . Initial implementation of the plan, including data collection and/or artistic creation, as applicable; . Review of progress with the advisor and adjustments to the plan as necessary; . Continuation of the research work or artistic project, with a focus on the development of the written component; . Presentation of the work in its concluding phase for feedback from external or internal reviewers; . Completion of the thesis or project, and submission of the written component for approval by the scientific committee; . Preparation and execution of the final presentation and discussion in public examinations.
  • Development of research or a project in the student's area of specialization, leading to the preparation of a Dissertation or Project, with initial continuous support obtained through the 'Dissertation/Final Project Work Support Seminar'. The model is chosen by the student and can be theoretical or theoretical-practical. The work developed in the CU is based on regular dialogue with the supervisor(s), who guide the students through the research and/or artistic creation process. The competencies to be developed are according to the chosen approach: . For the theoretical track: the capacity to conduct autonomous research, apply methodologies specific to art, and communicate the findings in a clear and effective manner. . For the theory-practice track: the aptitude for creating an artistic project that reflects a strong dimension of authorship, in addition to the capacity to conduct research and communicate both the process and the outcomes in a clear and effective manner.
  • Optional
  • The teaching and learning methodologies for this course unit are predominantly centered on tutorial guidance and feedback received in the sessions of the 'Dissertation/Final Project Work Support Seminar'.Under the supervision of one or two expert advisors in the field, the master's student must develop an independent research project on a topic within their area of specialization.This model involves periodic sessions between the advisor and the student.In these sessions, the parameters of the research are outlined, and a work plan tailored to the nature of each project is established.This plan may encompass various aspects, defined by the advisor based on the specificity of each project.The tutorial follow-up work provides support for the phased completion of the final stages of the project or dissertation, and the preparation of the final document.The assessment focuses on the final object of the dissertation or project, and its discussion is conducted in a public act before a jury
  • Português
  • . Bui, Y. N. (2013). How to write a master's thesis. Sage Publications. . Eco, U. (1995). Como se Faz uma Tese em Ciências Humanas. (6ª ed). Editorial Presença. . Garner, S. (2008). Writing on drawing: Essays on drawing practice and research. Intellect. . Graustein, J. S. (2014). How to write an exceptional thesis or dissertation: A step-by-step guide from proposal to successful defense. Atlantic Publishing Company. . Pereira, A., e Poupa, C. (2012). Como Escrever uma Tese, Monografia ou Livro Científico Usando o Word. (5ª ed.) Silabo. . Rose, G. (2022). Visual methodologies: An introduction to researching with visual materials. Visual methodologies, 1-100. . Turabian, K. L. (2018). A manual for writers of research papers, theses, and dissertations: Chicago style for students and researchers. University of Chicago Press. Específica: A definir por cada orientador em função da Dissertação ou Trabalho de Projeto do estudante.
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  • 1185
  • 55
  • 2
  • IPLUSO6947-1-26030
  • Final Project Work
  • 26030
  • 6947
  • Drawing
  1. Final Project Work
  2. Dissertation/Final Project Support Seminar
  3. Business Models, Sales and Digital Marketing
  4. Competitive Intelligence

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