Transmedia Narratives

Category: Discipline
  • Arnaut, R. (2015). Guia Audiovisual Volume 9: Transmídia. Objetiva. Arnaut, R., e Terra, R. (2015). Guia Bíblia Transmídia. Objetiva. Bernardo, N. (2015, 20 de novembro). How to Build an Exciting and Convincing Transmedia Storyworld. Nuno Bernardo. https://nunobernardo.com/build-exciting-convincing-transmedia-storyworld Bertetti, P. (2014). Toward a Typology of Transmedia Characters. International Journal of Communication, 8, 2344–2361. https://ijoc.org/index.php/ijoc/article/view/2597 Campbell, J. (2004). The Hero with a Thousand Faces. Princeton University Press. Jenkins, H. (2006). Convergence culture: Where old and new media collide. University Press. Mateu-mestre, Marcos (2010). Framed Ink: Drawing and Composition for Visual Storytellers. Design Studio Press. Mckee, R. (1997). Story: Substance, Structure, Style, and the principles of Screenwriting. Methuen. Pratten, R. (2015). Getting Started in Transmedia Storytelling: A Practical Guide for Beginners, (2ª Ed).
  • Visual Artes and Digital Media
  • 7066
  • 26054
  • Transmedia Narratives
  • IPLUSO7066-26054
  • 1
  • 5
  • 1262
  • 4
  • Não
  • Português
  • The teaching-learning process adopts a theoretical-practical approach. Practical examples and real case studies are used to illustrate and contextualize theoretical concepts, thereby facilitating their understanding and application. Direct engagement with current technologies is a key element, providing students with the necessary practical exposure to develop technical skills that are later applicable in a professional context. Work and research methodologies are taught and progressively implemented throughout the semester. Techniques such as brainstorming, bibliographic research, and critical analysis are incorporated to stimulate independent thinking and problem-solving. Critical analysis plays a pivotal role, being integrated into classroom discussions; it fosters a constructive feedback environment, allowing for ongoing reflection and adjustments in the learning process.
  • Optional
  • The objectives of this CU are: Acquire technical and artistic knowledge and skills in the production of transmedia franchises focusing on worldbuilding, the development of appealing intellectual properties and their dissemination. Develop specific skills to create stories, characters, maps, and promotional materials for a transmedia intellectual property. Analyze, interpret, and decode transmedia narratives through their components. The exercises proposed in the evaluation allow to continuously stimulate the ability to produce textual and graphic content, as well as the acquisition of skills in the interpretation and exploratory creation of concepts. The approach to the syllabus through the development of exercises allows the continuous mobilization of knowledge and technical skills and facilitates the acquisition of vocabulary and methodological skills leading to an easier integration in the labor market.
  • 1. WORLDBUILDING Creation of an expanded fictional world suitable for transmediation . Historical and conceptual notions of worldbuilding and transmedia storytelling; . Basic notions of narrative structures and narrative genres; . Fill in a worldbuilding template; . Production of map. 2. TRANSMEDIA NARRATIVE Creating the foundations of a story within the fictional world . Genres of transmedia storytelling (intracompositional, intercompositional, hybrid); . Conception, creation and description of characters (physical, psychological and social description, character sheet and turnaround); . Production of a logline (protagonist, objective, obstacle). 3. TRANSMEDIATION PROJECT Creation of the structure for the implementation and dissemination of a transmedia franchise . Conception of the appropriate structure for the transmediation of the developed expanded fictional world; . Description of the transmedia dissemination plan for the fictional world.

  • This course follows a method of continuous and in-person assessment. Assessment Weighting:
    15% Worldbuilding (template completion)
    15% Design and production of a map of the developed world 15% Description of characters and logline
    15% Production of a character sheet with turnaround
    15% Design of a visual scheme (infographic) or plan (report) for the transmediation of the fictional world and SWOT analysis of the project
    15% Design of a visual scheme (infographic) or plan (report) for the transmedia dissemination of the fictional world and production of a poster in the main narrative
    10% Continuous assessment: punctuality, participation, and attendance


    In accordance with the Assessment Regulations of the Higher Education Institution, it is mandatory for students to meet a minimum attendance requirement for passing the course unit. Failure to comply with this requirement will necessitate taking an examination.
    Resit Exam: The resit exam will be divided into two parts: a practical exam accounting for 50% and the presentation of all work carried out over the semester, which will also weigh 50%.
  • Semestral
  • Curricular Unit dedicated to the creation of transmedia narratives and universes, developing skills in worldbuilding, intellectual property and production of visual and textual content.

English Language I

Category: Discipline
  • Bibliografia principal / Main bibliography (APA): Emmerson, P. Business Vocabulary Builder - The words and phrases you need to succeed. Macmillan. ISBN 9780230716841 Ibbotson, M., & Stephens, B. Business Start-up. Student's Book. Cambridge Professional English. ISBN 0521534658 Mascull, B. Business Vocabulary in Use. Cambridge University Press. ISBN 0521606217  
  • Hotel and Restaurant Management
  • 3572
  • 2316
  • English Language I
  • IPLUSO3572-2316
  • 1
  • 5
  • 0
  • 4
  • Não
  • Português
  • A model of practical in-class activity, with exercises, debates, group work, role-play simulations, and projects. Students review grammar and vocabulary content, applying it in real and simulated hospitality-sector situations. Individual and group work allows the four skill areas to be practised.
  • Mandatory
  • Students will be able to: Communicate effectively in English in professional, commercial, and hospitality contexts Apply specific vocabulary of business, hospitality, restaurants, and tourism Understand and produce professional emails, messages, and texts Interact with customers and guests: reservations, check-in/out, requests and complaints Describe services, facilities, dishes, and menus in English Discuss sector topics and analyse real company case studies Present ideas and projects orally with fluency and accuracy
  • 1. Business communication (foundations) Organisational structure, positions and responsibilities Written communication: email, message, letter Oral communication: telephone, customer service and argumentation 2. Sales and customer relationships Introduction to sales (Sales 101) Customer loyalty and the 3 R's (Retention, Related Sales, Referrals) The sales growth framework and customer experience (CX) 3. Hospitality and departments The hospitality industry and the structure of a hotel Front office: reservations, check-in/out and guest communication Food & Beverage and restaurant service 4. Experience and marketing in hospitality Customer experience, satisfaction and online reviews Hotel marketing, tourism and destination promotion Complaint handling and problem-solving 5. Consolidation and project Review of grammar and sector vocabulary Assessment preparation and delivery Final project: designing a hotel/restaurant

  • Instrumentos e ponderação / Instruments and weighting:

    Descrição / Description

    Data limite / Deadline

    Ponderação / Weight

    Reading Comprehension - assessment

    [a preencher]

    25%

    Listening Activity + Writing (Argumentative text)

    [a preencher]

    25%

    Oral participation / continuous assessment

    Contínua / Ongoing

    25%

    Project - Group presentation (Create your own hotel/restaurant)

    [a preencher]

    25%

     

     

     
  • Semestral
  • The English Language I curricular unit aims to develop communicative competence in English applied to professional contexts, with particular focus on the hospitality, restaurant, and tourism sectors. Based on the principle that communication is the core of foreign-language learning, the unit integrates the four skills - listening, reading, speaking, and writing - around topics from the business world and the hospitality sector. The content prioritises practical application to everyday professional situations, enabling students to communicate clearly and confidently when serving customers and guests in international environments.

General Pathology

Category: Discipline
  • Veterinary Nursing
  • 6170
  • 19278
  • General Pathology
  • IPLUSO6170-19278
  • 1
  • 5
  • 0
  • 4
  • Não
  • Português
  • Semestral

Business Models, Sales and Digital Marketing

Category: Discipline
  • Enterprise Management and Digital Business
  • 7082
  • 26840
  • Business Models, Sales and Digital Marketing
  • IPLUSO7082-26840
  • 1
  • 4
  • 0
  • 4
  • Não
  • Português
  • Semestral

Dissertation Project Seminar

Category: Discipline
  • . Bury, S. (1995). Artists' books: the book as a work of art, 1963-1995. Scholar Press. . Sousa, G. (1988). Metodologia da Investigação, Redação e Apresentação de Trabalhos Científicos. Livraria Civilização. . Frada, J. J. C. (2005). Novo Guia Prático para a Pesquisa, Elaboração e Apresentação de Trabalhos Científicos e Organização de Currículos. Sete Caminhos. . Garner, S. (2008). Writing on Drawing: Essays on Drawing Practice and Research. Intellect. . Molina, J. J. G. (1999). Estrategias Del Dibujo en el Arte Contemporáneo. Cátedra. . Molina, J.J. G. (2005). Los Nombres del Dibujo. Cátedra. . Rose, G. (2022). Visual methodologies: An introduction to researching with visual materials. Visual methodologies, 1-100. . Shaw, I. (2008). Ethics and the practice of qualitative research. Qualitative social work, 7(4), 400-414. . Sousa, G. V. e (1988). Metodologia da Investigação, Redação e Apresentação de Trabalhos Científicos. Livraria Civilização Editora.
  • Visual Artes and Digital Media
  • 7066
  • 26401
  • Dissertation Project Seminar
  • IPLUSO7066-26401
  • 2
  • 30
  • 0
  • 4
  • Não
  • Português
  • The teaching methodology of this curricular unit is based on three distinct methodological pillars, each contributing in a unique way to the student's comprehensive training. The first pillar is theoretical exposition. Each module is supported by theoretical classes, supported by audiovisual, bibliographic and other support materials prepared in advance by the teaching staff. The second pillar is tutorial guidance. In this context, teachers and supervisors work closely with students to establish research parameters and outline the final project, namely with the structuring of a well-structured me-dissertation document that must be developed in the 2nd semester. The third methodological pillar is the integration of invited experts.
  • Mandatory
  • . Acquire an understanding of research methodologies in art, both theoretical and practical; . Grasp the role of "Practice as Research" within the artistic context; . Develop skills for adequately documenting both the artistic process and its outcomes; . Learn to construct a descriptive account and a cohesive, impactful portfolio; . Gain deep comprehension of ethical considerations in artistic practice and research; . Understand and apply principles of copyright and intellectual property; . Develop a critical approach to evaluate relevant literature and artistic works, integrating such analysis into one's own research; . Enhance the capability to organize research and artistic materials, plan project execution, and manage time effectively; . Refine oral and written communication skills for presenting ideas and results in a clear and persuasive manner.
  • Module 1: Investigation in Art 1.1. Artistic Investigation and Practice as Research 1.2. Theoretical Investigation 1.3. Intersection of Theoretical and Artistic Investigation 1.4. Specific Tools for Investigation in Art 1.5. Conceptualization and Translation of Artistic Investigation Module 2: Documentation and Presentation of Artistic Projects 2.1. Photographic and Videographic Record of Artworks and Artistic Processes 2.2. Archiving and Organization 2.3. Descriptive Memory and Captioning 2.4. Portfolio 2.5. The Role of Narrative in Artistic Documentation (Case Studies) 2.6. Meta-dissertation Module 3: Ethics in Artistic Practice and Research 3.1. Copyright and Intellectual Property 3.2. Ethics in Art Research 3.3. Consent and Representation 3.4. Making References in an Ethical and Academic Manner 3.5. Cultural and Contextual Considerations

  • Esta UC segue um método de avaliação contínuo e presencial. Ponderação da avaliação:
    Assiduidade, participação e pontualidade: 20% Meta-dissertação: 80%
    A meta-dissertação é avaliada por um júri composto pelos três docentes da unidade curricular. A avaliação sé baseada em critérios previamente estabelecidos e tem em conta a qualidade académica e artística do trabalho apresentado.
    De acordo com o Regulamento de Avaliação da IES, é obrigatório que os estudantes cumpram com um requisito de presença mínima nas aulas para aprovação na unidade curricular. A falta de cumprimento desta exigência resultará na necessidade de prestação de exame.
    Exame de Recurso:
    O exame de recurso é constituído pela apresentação do documento meta-dissertativo e de uma apresentação oral onde o estudante expõe a sua investigação realizada até ao momento.
  • Semestral
  • Curricular unit dedicated to research in art.
  1. Introduction to Management
  2. Nutrition and Animal Feeding
  3. Competitive Intelligence
  4. Dissertation / Artistic Project Work

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