- Details
- Category: Discipline
- Araújo, F. (2012). Introdução à Economia, Almedina Neves, J. (2011). Introdução à Economia. Verbo Editora. Cipolla, Carlo M. (1995) Introdução ao Estudo da História Económica, Lisboa Ed. 70. Torres, J. V. (2003), Introdução à História Económica e Social da Europa, Lisboa, Almedina. Recursos Didáticos:
- SME Management
- 6011
- 21565
- Principles of Economics
- ISLA Santarém6011-21565
- 1
- 5
- 0
- 25
- Não
- Português
- Theoretical-practical teaching methodology in continuous assessment through practical cases solved in groups. The active teaching methodology of the inverted classroom will be used.
- Mandatory
- The objectives of the course are O1.To understand the importance of Economics in the context of world historical evolution. O2. to know the main vectors of the problems related to research into economic and social history. O3 Know the fundamental concepts of economics; Explain how these concepts can be applied to a range of economic problems.
- 1. The Contemporary Economy: from the First World War to the Present Day - The World Economy between the Two Wars - The Countries with Directed Economic Planning - The Countries with a So-called Developed Economy - The Precursor Countries to European Economic Unification 2. Introduction and general concepts of economics - What is economics? - Economics as a social science. - The importance of economics and the economy in society. 3. Utility theory - Needs, goods and utility. - Marginal utility and total utility. - Consumer surplus. 4. Supply and demand - The development of the demand curve. -. The development of the supply curve. 5. elasticities 6. costs and income
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
50%
Trabalho
30%
Aula invertida
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The main aim of this course is to provide an overview of how the economy works, both nationally and internationally, and in the interests of a business organisation. By the end of the course, students should have acquired the appropriate knowledge and language to enable them to understand and discuss the main problems of the economy and economic policy.
- Details
- Category: Discipline
- American Psychological Association (2019). Manual de Publicação da APA (7.ª Edição). Artmed Clark, T., Foster, L., Sloan, L., & Bryman, A. (2021). Bryman’s social research methods. Oxford University Press. Creswell, John (2021). Projeto de pesquisa. Método qualitativo Quantitativo e Misto, Bookman. Foroudi, P. & Dennis, C. (2024). Researching and Analysing Business, Research Methods in Practice. Routledge. Gonçalves, S., Marques, C. G., Gonçalves, P. (2021). Manual de Investigação Qualitativa, Conceção, análise e aplicações. Pactor. Schindler, P. (2021). Business Research Methods. McGraw Hill.
- Commercial Management
- 1937
- 7093
- Research Methods
- ISLA Santarém1937-7093
- 1
- 4
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- Objectives: O1. Characterize a research O2. Describe different types of research O3. Identify the different techniques of gathering information O4. Analyze the variables to be considered in research as well as its rolls. O5. Make a collection of data to guarantee the validity of empirical results O6. Evaluate the steps and procedures of a research O7. Design an investigation project by defining and clarifying the problem to be investigate Skills and Competencies: C1. Evaluate different methods and techniques of research in social sciences. C2. Articulate the theories and techniques in data collection and data processing, expressing a critical sense in the selection of appropriate contributions. C3. Develop and implement research tools in the social issues
- 1. Research in the social sciences 1.1 Scientific knowledge and other forms of knowledge 1.2 Scientific research 1.3. The means of scientific research 1.4 Research process 1.5 The process of scientific knowledge production 1.6 The practice of science 2. Research in the social sciences 2.1 Types 2.2 Models 2.3 Perspectives 2.4 Types of research in social sciences 3. Research methodology in social sciences 3.1 Methodology in the study of behavior 3.2 Stages of the research process 4. Ethical considerations in research 5 Qualitative and quantitative research practices 5.1 Observation techniques 5.2 Interview surveys 5.3 Questionnaire surveys 5.4 Sampling techniques 6. Use of AI: support for problem formulation, literature review, ethics, and academic integrity. 7. Research methodology, research report, writing, and presentation of scientific papers.
A avaliação contínua será concretizada através dos seguintes elementos:
- Trabalho teórico-prático de Investigação 1 (20%)
- Trabalho teórico-prático de Investigação 2 (40%)
- Trabalho teórico-prático de Investigação 3 (40%)
Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).
- Semestral
- .The course characterizes and describes types of research, identifies information gathering techniques, analyzes variables and stages of the research process, and structures a research project, enabling students to evaluate methods and techniques in social sciences, articulate theory and practice in data collection and processing, and develop research tools appropriate to social issues.
- Details
- Category: Discipline
- Cardella, Benedito (2008). Segurança no Trabalho e Prevenção de Acidentes – uma abordagem holística, Atlas, São Paulo. Le Coze, J.-C. (Ed.). (2019). Safety culture and major accidents: Lessons from theory and practice. Boca Raton, FL: CRC Press. McKinnon, R. C. (2018). A practical guide to effective workplace accident investigation. Boca Raton, FL: CRC Press. Moreira, Arlindo (2010). Segurança e Saúde no Trabalho em Ambiente de Escritório, Lídel, Lisboa. Pinto, Abel (2009). Manual de Segurança: Construção, Conservação e Restauro de Edifícios, Edições Silabo, Lisboa.
- Engineering Work Safety
- 1210
- 9497
- Safety at Work II
- ISLA Santarém1210-9497
- 3
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Case study-based learning. Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- O1. To describe the various economic activities, whose differences are reflected in different security and health of work; O2. Characterize the sectors most at risk, identify specific risk factors, and prevention; O3. Define and implement the means of security planning. At the end of the curricular unit students should be able to: C1. Apply techniques and methodologies for assessing potential risks, C2. Decide on the most appropriate solutions to solve specific situations; C3. Motivate workers to adopt safe behavior in the exercise of professional activity.
- 1. Risky activities 1.1 Specific characteristics of the sector 1.2 High-risk activities 1.3 Occupational safety planning 1.4 Prevention and protection 2. Industrial activity and occupational safety 3. Construction activity 4. Agricultural activity 5. Water supply, drainage, and sanitation activity 6. Service activity. 7. Use of AI in case studies for accident analysis, root cause identification, and generation of recommendations for improvement.
A avaliação curricular e/ou a avaliação final consiste na elaboração de um trabalho prático (40%) e uma frequência (60%). Todos os momentos de avaliação são de carácter teórico e prático.
- Semestral
- The course analyzes and explores different economic activities and high-risk sectors, identifying risk factors and preventive measures, and developing skills for planning safety, assessing risks, choosing appropriate solutions, and promoting safe behavior among workers.
- Details
- Category: Discipline
- - Abranja, N., Alcântara, A., Braga, C., Marques, A., & Nunes, R. (2018). Gestão de Agências de Viagens e Turismo. Lisboa: Lidel. Holloway, J., (2012). The Business of Tourism, Pearson Education Limited, Harlow, England. Rodrigues, J. et al. (2013). The geography of transport systems. Oxon: Routledge. Travelport, (2019). Manual do Docente Galileo Reservas, Tarifas e Emissões. Travelport. Reis, P., & Lavaredas, A. (2024). Gestão de Itinerários Turísticos. (cap.1 pp 3-43) Lidel.
- Tourism Management (ISLA Santarém)
- 2340
- 15752
- Tourist Operations and Reservation Systems
- ISLA Santarém2340-15752
- 3
- 7
- 0
- 25
- Não
- Português
- Face-to-face: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Visits to Travel and Tourism Agencies to observe the dynamics of the sector in situ; Field research; Critical analysis of case studies related to tourism operations and booking systems, using classroom debates. 3. Simulated practice: Simulation using specific software for distributing and selling services; Seminar; Scenarios and activities that allow students to explore real situations related to travel organisation, applying concepts and practical skills. Promotion of collaborative and interdisciplinary learning between the ‘Tourist Itineraries’ and ‘OTSR’ courses. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing supplementary work, solving concrete problems and group dynamics.
- Mandatory
- Objectives: O1. Analyze the concept and role of tourist intermediation. O2. Investigate the origin and evolution of travel and tourism agencies (AVT); O3. Define the concept and components of organized trips and describe the process of building these trips, analyzing emerging trends in this sector; O4. Understand how technology is applied to tourism operations and reservation systems, analyzing the functioning of global distribution systems (GDS). Skills and competencies: C1. Critically analyze concepts, trends, processes and legal requirements, promoting an in-depth understanding of the dynamics of the travel organization sector; C2. Evaluate the technological tools used in tourist operations and reservation systems, considering efficiency, security and adaptation to changes in demand and expectations of the tourist market; C3. Proficiently use specific software for AVT management.
- 1.1 Concept and role of tourism intermediation 1.2 Evolution and trends: tourism disintermediation 1.3 Agents in tourism intermediation 1.4 Tourist distribution: typologies 2. Travel and Tourism Agencies 2.1. Origin and evolution 2.2 Concept and functions of Travel and Tourism Agencies 2.3 Types of Travel and Tourism Agencies 2.4 Activities of Travel and Tourism Agencies: own and ancillary 3. Package tours as a type of tourist itinerary 3.1 Concept and components of package travel 3.2 The process of building package tours 3.3 Procedures and legal requirements when organising a package holiday 3.4 Trends in the package travel sector 4. Technology applied to tourism operations and booking systems 4.1 Online booking platforms: concept and types 4.2 Global Distribution Systems (GDS) 4.3. Other types of tools
Avaliação curricular (contínua):
A avaliação da unidade curricular, em regime de avaliação contínua, é composta por:
- Frequência escrita: 40% da nota final;
- Trabalho teórico-prático com apresentação: 40% da nota final;
- Atividades práticas em sala de aula relacionadas com a utilização do GDS Galileo: 20% da nota final.
Todos os estudantes que, neste regime de avaliação, obtenham média inferior a 9,50 valores serão automaticamente avaliados em avaliação final.
Os trabalhadores estudantes devem contactar a docente para esclarecimento de dúvidas relativas aos trabalhos de caractér obrigatório.
Avaliação final:
A avaliação final será realizada através de exame teórico-prático (100%), integrando tanto a componente teórica como a componente prática da unidade curricular.
Épocas de recurso e especial:
Nos casos de recurso ou época especial, a avaliação será igualmente concretizada através de exame teórico-prático (100%), abrangendo as componentes teórica e prática da unidade curricular.
Exemplo:
Descrição
Data limite
Ponderação
Frequência
18-11-2025
40%
Trabalho teórico-prático
16-12-2025
40%
Tarefas de aula
a decorrer durante as aulas
20%
- Semestral
- .
- Details
- Category: Discipline
- Caetano, Joaquim & Rasquilha, Luís (2007). Gestão e Planeamento da comunicação. Quimera. Castro, João Pinto (2007), Comunicação de marketing, Lisboa: Edições Sílabo. Ogden, James R., (2002). Comunicação integrada de marketing: modelo prático para um plano criativo e inovador, São Paulo: Prentice Hall. Ries, Al, Ries, Laura, (2005), A origem das marcas: as leis de Darwin aplicadas à inovação de produtos e à sobrevivência do seu negócio. Casa das Letras, Editorial Notícias
- Commercial and Sales Management
- 1991
- 15488
- Marketing Communication
- ISLA Santarém1991-15488
- 2
- 5
- 0
- 25
- Não
- Português
- Student-centred teaching methodologies geared towards active learning will be prioritised. Project work will enable students to consolidate their knowledge, but also to develop cross-cutting skills such as time management, autonomy, critical thinking and teamwork. The aim is also to link theory and practice through teacher-guided research, with the teacher acting as a facilitator in transforming information into the students' own knowledge. A variety of methodologies will be used: the expository-dialogue method for presentation and critical reflection; the demonstrative method, with analysis of real cases; and the interrogative method, which encourages research and the selection of new approaches. In addition, innovative methodologies will be applied, such as flipped classrooms, problem-based and project-based learning, cooperative/collaborative learning and gamification, promoting motivation, participation and responsibility in the learning process.
- Mandatory
- - Frame communication and its management within organisations. - Present the evolution of communication types and characteristics. - Acquire notions of institutional and consumer branding. - Understand the fundamentals of the marketing communication plan. - Present the marketing communication mix. - Define the objectives of marketing communication. - Present advertising communication strategies. - Acquire knowledge about communication strategies and associated media.
- 1. Communication management in organisations - Evolution, types and characteristics 2. The brand and its value - Concept, types and architectures - The institutional brand and the consumer brand 3. Marketing communication 4. Communication mix 5. Marketing communication management process 6. Communication objectives 7. Positioning 8. Message strategy and advertising creation 9. Media strategy
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
13-11-2025
40%
Trabalho de projeto e defesa "Plano Estratégico e Operacional de Comunicação" de uma marca à escolha
18-12-2025 (PL) | 08.01.2026 (D)
60%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Marketing Communication Course Unit, part of the Marketing and Communication scientific area, is essential for understanding the importance of promoting and adding value to products and services in a competitive market. Communication is a very important part of Marketing and is, above all, the discipline whose purpose is to create messages directed to all those who have an interest in the organisation: current and potential consumers, influencers, internal audiences, the media and other relevant stakeholders. Its areas of intervention cover strategic and operational communication planning, brand management and enhancement, the definition of objectives and messages, the selection of communication tools and media, and the evaluation of effectiveness. Not having a well-planned communication strategy, with action plans and teams prepared to think them through and implement them, is, nowadays, a high risk for the sustainability of organisations.
