- Details
- Category: Discipline
- Adolhpo, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital. Lisboa: Texto Editora. Chleba, Márcio (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negócio. Rio de Janeiro: Livreiro Virtual. Gabriel, Martha (2012). Marketing na Era Digital. São Paulo: Novatec. Laudon, K.C. & Traver, C. (2014). (10th ed.). E-Commerce 2014. Pearson
- SME Management
- 6011
- 21576
- Business on the Web
- ISLA Santarém6011-21576
- 2
- 5
- 0
- 25
- Não
- Português
- During classes, active methodologies will be used to make them more dynamic, with the aim of consolidating the knowledge acquired. Some of the methodologies are: gamification; PBL (Project Based Learning); flipped classroom; and case studies.
- Mandatory
- The objectives of the course are: - Identify and describe the different business models on the Internet, selecting the most appropriate one for specific situations. - Create an Internet business based on existing platforms. - Describe and apply the main concepts and aspects associated with online marketing. - Apply website optimization techniques and use website effectiveness analysis tools.
- 1. E-commerce 1.1 Business models 1.2 E-commerce platforms 1.3 Security, privacy, and ethics 2. Web marketing and advertising: strategies and technologies. 2.1 Email marketing 2.2 Social marketing, viral marketing, online advertising 2.3 Web performance and web analytics 3. Content creation 3.1 Information hierarchy and organization 3.2 Content styles for different channels
Os alunos serão avaliados à Unidade Curricular através de 3 elementos de avaliação:
- Projeto/trabalho
- Frequência
- Participação e casos práticos em aula (10%)
Para aprovação à UC é necessário que o aluno realize obrigatóriamente a frequência e o trabalho de avaliação. A participação e casos práticos em sala de aula é uma avaliação que ocorre de forma contínua.
Descrição
Data limite
Ponderação
Momento de avaliação teórica (frequência)
-
40%
Projeto/trabalho
-
50%
No projeto/trabalho será disponibilizado aos alunos, via Moodle, um enunciado com os critérios de avaliação. Ainda assim, consideram-se alguns dos seguintes paramêtros:
-
Clareza, organização e redação do trabalho escrito
-
Adaptação das Normas APA e o template do ISLA Santarém – Instituto Politécnico
-
Criatividade e sensibilidade estética
-
Raciocino lógico e estratégico
-
Apresentação e defesa oral
- Semestral
- The Web Business UC will explore the commercial transitions made via the Internet. The aim is to enable students to communication and implement online stores
- Details
- Category: Discipline
- Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: quantitative and qualitative approaches. Cambridge University Press. Ha, M. T. (2022). Data collection using online questionnaires in marketing (Vol. 2022). SAGE Publications, Limited. Homburg, C., Klarmann, M., Vomberg, A. (2022). Handbook of Market Research. Springer. Marshall, A. (2024). Marketing Research A Managerial Approach. SAGE Publications Ltd. Nunkoo, R., Teeroovengadum, V., & Ringle, C. M. (Eds.). (2021). Handbook of research methods for marketing management. Edward Elgar Publishing.
- Commercial Management
- 1937
- 5029
- Market Studies
- ISLA Santarém1937-5029
- 2
- 7
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning 3. Flipped classroom Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Present the concepts related to market studies; O2. Characterize the design of a market study; O3. Present the techniques inherent in market research as a tool for collecting, processing and presentation of information; O4. Using specific software to support the realization of market research O5. Identify the key aspects of a final market study. At the end of the curricular unit students should be able to: C1. Prepare reports on market studies integrating key concepts; C2. Use market research as a tool to support the process of decision making in organizations.
- 1. The information and the decision 2. The sources of data - YES 3. Market Studies - types and processes 4. The design of the market study 5. The implementation of market research 6. Sampling 7. The sample size 8. Definition of methods: questionnaires and interviews 9. The data collection 10. Software support 11. Analysis and interpretation of data 12. Preparation and reporting 13. Applications market research.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- Trabalho - 50%
- Teste – 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- The unit presents the concepts and design of market research, as well as techniques for collecting, processing, and presenting information, including the use of supporting software, enabling students to prepare market research reports and use them to support organizational decision-making.
- Details
- Category: Discipline
- King, D., & Lawley, S. (2022). Organizational Behaviour (4th ed.). Oxford University Press. Locke, E. A., & Pearce, C. L. (Eds.). (2023). Handbook of Principles of Organizational Behavior: Indispensable Knowledge for Evidence-Based Management (3rd ed.). Wiley. Pina e Cunha, M., Rego, A., Campos e Cunha, R., Cabral Cardoso, C., & Neves, P. (2015). Manual de Comportamento Organizacional e Gestão. Lisboa: RH Editora. Robbins, S. P., & Judge, T. A. (2022). Organizational Behavior (19th ed.). Pearson.
- Human Resources Management
- 1211
- 6587
- Organisational Behaviour
- ISLA Santarém1211-6587
- 1
- 7
- 0
- 25
- Não
- Português
- Face-to-face: 1. Interrogative methodology for critical reflection and consolidation of knowledge in interaction with the teacher. 2. Active methodologies in the classroom, through group work, case studies, and design thinking moments geared toward the practical application of content. 3. Use of gamification. Independent work: 4. Individual consolidation through guided reading, problem solving, and in-depth study of the content covered in the in-person sessions.
- Mandatory
- O1. Understand human behavior in work and organizational contexts, recognizing its impact on the functioning and development of organizations. O2. Apply the knowledge acquired to promote a better fit between the individual, their work, and the organizational context, contributing to effectiveness and well-being at work.
- 1. Introduction to organizational behavior 1.1. The conception of human nature and organizational behavior. 1.2. Characterization and usefulness. 2. Levels of analysis and intervention in organizational behavior 2.1. Individual level: the individual's work / organization 2.1.1 Individual Differences 2.1.2 Motivation 2.1.3 Satisfaction 2.1.4 Stress 2.2. Group level: the individual interacting with other individuals 2.2.1 Group behavior and team management 2.2.2 Communication, leadership and conflict management 2.3. Organizational level 2.3.1 Organizational culture 2.3.2 Structure and design work 2.3.3 Organizational change
A avaliação curricular será realizada através de: teste individual, cuja ponderação será 60% na nota final do semestre; trabalho cuja avaliação terá uma ponderação de 40% na nota final do semestre.
Em época de exame final/recurso/especial, será realizado um exame, o qual valerá 100% da nota final.- Semestral
- This course focuses on human behavior in the workplace, analyzing how attitudes, perceptions, and interpersonal relationships influence organizational functioning, and promoting the alignment of individuals, work, and organizations to enhance effectiveness and well-being at work.
- Details
- Category: Discipline
- Business Management
- 2772
- 13069
- Human Resources Development Policies
- ISLA Santarém2772-13069
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Dicionário Editora da Língua Portuguesa (2014). Porto Editora Amorim, C., Sousa, C. (2013). Gramática da Língua Portuguesa. Areal Editores Lopes, Maria do Céu (2011). Gramática da Língua Portuguesa. Plátano Editora Azeredo, Maria Olga (2016). Gramática Prática de Português. Raiz Editora
- Computer Networks and Systems
- 1992
- 4399
- Portuguese Language
- ISLA Santarém1992-4399
- 1
- 4
- 0
- 25
- Não
- Português
- In Attendence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- The objectives of the curricular unit are: -Promote the development of oral and written skills, in terms of comprehension, expression and production in Portuguese (LP). -Apply previously acquired linguistic knowledge. Continuing the study of PL with a view to improvement, adapting it to the modern, professional and personal needs of the trainees. Critically analyze different types of statements -Acquire planning and preparation techniques for different textual typologies. Produce oral and written statements, adapting them to different communicative situations. -Acquire methods and techniques for searching, recording and processing information.
- 1. Language and communication - Language and language - Use of language as a social activity - Verbal activity as a form of action - Communicative competence - Principles that guide verbal communication: the principle of cooperation and conversational maxims - The said and the implicit - Use of language and situational context 2. Oral communication - Particularities of orality - Oral communication processes - Exposure - Interview - Meeting 3. Written communication - Treatment of problems with punctuation, accentuation, spelling and the rules of text processing - Production writing - The structure of the sentence - Period - Paragraph 4. Written communication processes - Academic text vs. non-academic text - Utilitarian text of an administrative nature: notice, letter, report, minutes, curriculum vitae.
No âmbito da avaliação, os alunos serão avaliados na componente oral (40%). Será selecionado um tema e apresentarão o trabalho individualmente à turma, acompanhado de um suporte digital apenas com imagens ou com recurso a palavras, pontualmente.
O outro elemento de avaliação é uma Frequência (60%) que aborda toda a matéria lecionada em aula.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho: Apresentação Oral
40%
Frequência
60%
(...)
Ao longo do 1º semestre, serão colocadas no Moodle Fichas Informativas e Fichas de Trabalho de auxílio ao trabalho autónomo dos alunos.
Através desta plataforma, os alunos poderão colocar e esclarecer dúvidas com a docente.
- Semestral
- Nothing on this particular item.
