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Innovation and Internationalization

Details
Category: Discipline
  • Alves, Jorge et. al (2011) Inovação, Manual de Boas Práticas, InovaDomus.. Dantas, J. e Moreira, A. C. (2011). O Processo de Inovação; Lidel – Edições Técnicas. Freire, A., (1999). A Internacionalização das Empresas Portuguesas, Edições Verbo. Sarkar, S. (2009). Empreendedorismo e Inovação (2ª edição); Lisboa: Escolar Editora.
  • SME Management
  • 6011
  • 21577
  • Innovation and Internationalization
  • ISLA Santarém6011-21577
  • 2
  • 4
  • 0
  • 25
  • Não
  • Português
  • Case Study Analysis Gamification
  • Mandatory
  • The objectives of the curricular unit are: Raise students' awareness of innovation topics. Characterize the most relevant aspects of innovation management. Evaluate and interpret innovation processes. Develop and formulate strategies to enhance the innovative performance of organizations. Participate in the preparation of applications for the protection of industrial and intellectual property of innovations developed in the organization. Provide knowledge about the functioning of international markets. Identify the different forms of entry into foreign markets. Identify, analyze, and understand cultural behavior models that influence each market in an international context. Discuss the policies for implementing internationalization.
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    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    -

     

    40%

    Exercícios em aula (estudos de caso ou outros)

    -

    60%

    -   -

     

     

  • Semestral
  • The UC of Innovation and Internationalization of PMEs is of great importance for the development of strategic and operational skills in today's globalized world. It aims to provide an approach to the innovation and internationalization (I&I) processes necessary for the competitiveness and sustainable growth of PMEs. Scope: Field of Action: To equip students with theoretical knowledge and practical cases on (I&I). Area of Operation: Study of international markets and business innovation, including the development of new products and services, with a focus on strategies for entering foreign markets. Intervention Domains: Business Strategy International Marketing Management Legal and Institutional Issues In an increasingly globalized world, the ability to innovate and internationalize is necessary for the growth and survival of PMEs. At UC, we seek to provide the necessary skills to implement and position SMEs in the external market.

Marketing International Commerce

Details
Category: Discipline
  • Cateora, P., Graham, J., Gilly, M., Money, B., & Cateora, G. (2024). International Marketing (19th ed.). New York: McGraw-Hill Higher Education. Doodle, I., Lowe, R. & Kenyton, A. (2022) International Marketing Strategy: Analysis, Development and Implementation (9th ed.). Gillespie, K & Swan, S. (2022). Global Marketing. Routledge. Hampshire: Cengage Learning EMEA. Hollensen, S. (2021). Global Marketing (8th ed.). Harlow: Pearson
  • Commercial Management
  • 1937
  • 15866
  • Marketing International Commerce
  • ISLA Santarém1937-15866
  • 2
  • 7
  • 0
  • 25
  • Não
  • Português
  • In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
  • Mandatory
  • The objectives of the curricular unit are: O1. Identify the explanatory theories of international trade; O2. To publicize the functioning of international markets; O3. Provide students with knowledge related to the mechanisms associated with trading internationally; O4. Identify, analyze, understand patterns of behavior with cultural influences in each market in he international context; O5. Discuss the implementation policies of internationalization; O6. Identify the aspects related to marketing decisions in an international context. At the end of the curricular unit students should be able to: C1. Interpret and act before the various habits and business practices in each market in the international context; C2. Intervening at the level of internationalization of companies and design policies to promote internationalization. C3. Analyze and implement international marketing strategies.
  • 1. Introduction to international trade 2. Theories of international trade: 3. Indicators of International Trade 4. The international financial system 5: Strategies for internationalization of business 6. Internationalization strategies and international marketing; 7. Global consumption and local consumers: consumer behavior cross-cultural 8. Standardization, certification and approval of products in international trade 9. The control of international marketing decisions 10. The international marketing plan
  • Avaliação curricular (contínua):
    A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
    Fórmula de cálculo:
    - Trabalho de Pesquisa - 50%
    - Teste – 50%
    Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
    Avaliação final:
    Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
     

  • Semestral
  • The course covers international trade theories, market functioning, and international negotiation, analyzing cultural behaviors, internationalization policies, and international marketing, enabling students to engage in negotiations, intervene in the internationalization of companies, and implement marketing strategies in an international context.  

People Management in Organizations

Details
Category: Discipline
  • Caetano, A. (2008), Avaliação de Desempenho - Metáforas, Conceitos e Práticas, RH Editora. Câmara, Pedro et al., (2010). Novo Humanator - Recursos humanos e Sucesso Empresarial, Editora Dom Quixote. Rego, A., Cunha, M. P., Gomes, J. F. S., Cabral Cardoso, C. et al. (2018). Manual de Gestão de Pessoas e do Capital Humano. Lisboa: Edições Sílabo. Vários Autores (2019). Gestão de Recursos Humanos – Métodos e Práticas. Lisboa: Edições Sílabo.
  • Human Resources Management
  • 1211
  • 13045
  • People Management in Organizations
  • ISLA Santarém1211-13045
  • 1
  • 7
  • 0
  • 25
  • Não
  • Português
  • In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts, using the active Flipped Classroom methodology; 2. PBL Problem-Based Learning; Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
  • Mandatory
  • Objectives: O1. The main objective of this curricular unit is to understand the key processes and techniques of human resources, which provides for future companies, on the one hand an overview of what the human capital of organizations must be and on the other ensuring the same companies a theoretical and practical knowledge and technical-scientific management of people as individuals, constituting itself as an introductory course to the various themes of human resource management. O2. It is intended that students acquire essential knowledge to have an integrated and dynamic vision of people management and technical assistance in this area. Aptitudes and competences: C1. Identify the context of the human resources function within the global enterprise. C2. Compare the processes and techniques relating to strategic management of human resources. C3. List the main processes and techniques of managing people.
  • 1. The context of the human resource function within the organization's overall 1.1 The organization and function of human resources 1.2 The Organizational culture and human resource management 1.3 The historical evolution of human resource management 1.4 The human resources function 2. Major processes and techniques of human resource management 3. Planning the needs of human resources 4. Processes and techniques of people management 4.1 Description and analysis functions 4.2 Recruitment and selection of people 4.3 Reception, integration and socialization of employee 4.4 Assessment of competence 4.5 Planning careers 4.6 Performance management and management tools 4.7. Wage policy and evaluation of human resour
  • Avaliação curricular (contínua):
    A avaliação curricular é composta pela realização de trabalhos, em que são aplicados os principais conteúdos programáticos.
    Fórmula de cálculo:
    - Apresentação em Aula - 50%
    - Trabalhos - 50%
    Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
    Avaliação final:
    Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.

  • Semestral
  • The course provides an integrated and dynamic view of human resource management, enabling students to understand the main processes and techniques of people management, identify the context of the HR function in the company, compare strategic human resource management approaches, and relate people management processes and techniques to a practical and technical-scientific theoretical framework.

Information Systems for Management

Details
Category: Discipline
  • Business Management
  • 2772
  • 13037
  • Information Systems for Management
  • ISLA Santarém2772-13037
  • 1
  • 6
  • 0
  • 25
  • Não
  • Português
  • Semestral

Computer Hardware

Details
Category: Discipline
  • Branco, A. (2011). Manutenção, Instalação e Reparação de Computadores. FCA, Editora de Informática. Delgado, José & Ribeiro, Carlos (2011). Arquitetura de Computadores. FCA, Editora de Informática. John Hennessey, John L. Hennessy, David Goldberg (2011). Computer Architecture: A Quantitative Approach, Morgan Kaufman. Null, Linda (2010). Princípios Básicos de Arquitetura e Organização de Computadores, Bookman.
  • Computer Networks and Systems
  • 1992
  • 15493
  • Computer Hardware
  • ISLA Santarém1992-15493
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • .
  • Mandatory
  • .
  • .
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    dd-mm-yyyy

    50%

    Portfolio

    dd-mm-yyyy

    50%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     

  • Semestral
  • .
  1. Management Control for SMEs
  2. Relational Marketing
  3. Research Methods in Social Sciences
  4. Knowledge and Innovation Management

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