Management Control for SMEs

Category: Discipline
  • Caiado, A., 2015. Contabilidade Analítica e de Gestão. 4.ª Ed. Áreas Editora. Coelho, M. (2012). Contabilidade Analítica e de Gestão, Edições Almedina. Pereira, Carlos Caiano e Franco, Victor Seabra (2001), Contabilidade Analítica, Edição Rei dos Livros. Reis, Henrique & Rodrigues, Jorge (2014). Controlo de Gestão, Ao encontro da eficiência (2ª Edição). Escolar Editora.
  • SME Management
  • 6011
  • 21573
  • Management Control for SMEs
  • ISLA Santarém6011-21573
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • The methodologies are action-oriented through the resolution of business case studies.
  • Mandatory
  • The objectives of the course are: - Identify the different types of costs and their behavior in an organization; - Monitor and evaluate budgetary execution of financial resources managed by SMEs -Apply more efficient management methods given the current requirements Articulate the application of various budget management control instruments - Use the organization's performance assessment tools.
  • Syllabus: 1. General notions of control and cost accounting 2. Calculation of product costs 3. Cost centers 4. Financial maps of cost accounting 5. Budget management and control concepts 6. Budget system 7. Budget control and flexible budget 8. Strategic, operational and financial control - balanced scorecard

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição Diurno

    Data limite

    Ponderação

    Trabalho individual em aula

    26/11/2025

    20%

    Trabalho de Grupo com Apresentação

    14/01/2026

    30%

    Frequência

    28/01/2026

    50%
    Descrição Pós-Laboral Data Limite Ponderação
    Trabalho individual em aula 24/11/2025 20%
    Trabalho de Grupo com Apresentação 12/01/2026 30%
    Frequência 19/01/2026 50%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • -

Relational Marketing

Category: Discipline
  • Chakravorti, S. (2023). Customer Relationship Management. SAE. Mackie, K. (2025). B2B Marketing Fundamentals, Drive Impact Across Brand, Reputation, Relationships and Revenue. KoganPage Prior, D., Buttle, F. & Maklan S. (2024). Customer Relationship Management: Concepts and Technologies, Routledge Seebacher, UG (2021). B2B Marketing, A Guidebook for the Classroom to the Boardroom. Springer.
  • Commercial Management
  • 1937
  • 15860
  • Relational Marketing
  • ISLA Santarém1937-15860
  • 2
  • 6
  • 0
  • 25
  • Não
  • Português
  • In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
  • Mandatory
  • O1. To provide the knowledge and analysis methodologies necessary for customer management and loyalty. O2. View relationship marketing strategically, tactically and operationally. O3. Distinguish the various types of implications of relationship marketing in organizations. O4. Analyze the current context of customer relationships and their impact on companies. O5. Relate different types of relationship marketing to different contexts of application. O6. Implement relational strategies using information systems and technologies. O7. Optimize marketing strategies through Customer Relationship Management (CRM). O8. Use the most appropriate methodologies for implementing and controlling relationship marketing practices.
  • 1. From transactional marketing to relationship marketing: Conceptual and empirical foundations of relationship marketing; Strategic, tactical and operational implications. 2. The different schools of relationship marketing. 3. Context in which relationship marketing is applied. 4. Relationship marketing metrics. 5. Customer Relationship Management (CRM): One-to-one marketing and the IDIC methodology. Building a relationship with customers. Customer classification and evaluation - main models. Legal aspects of building customer databases. The different CRM modules. CRM information systems. 6. Industrial marketing - B2B marketing: Industrial purchasing process. Buying behavior in B2B markets. Factors influencing organizational buying behaviour. The role of technology in B2B.6.4 Legal Aspects of building databases for clients 6.5 The different modules CRM

  • Avaliação curricular (contínua):
    A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
    Fórmula de cálculo:
    - Trabalho de Pesquisa - 50%
    - Teste – 50%
    Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
    Avaliação final:
    Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
  • Semestral
  • A unidade curricular fornece conhecimentos e metodologias para a gestão e fidelização de clientes, perspetivando o marketing relacional de forma estratégica, tática e operacional, analisando o seu contexto e impacto nas organizações, e capacitando para implementar e otimizar estratégias relacionais com recurso a CRM e a sistemas e tecnologias de informação.

Research Methods in Social Sciences

Category: Discipline
  • American Psychological Association (2019). Manual de Publicação da APA (7.ª Edição). Artmed Clark, T., Foster, L., Sloan, L., & Bryman, A. (2021). Bryman’s social research methods. Oxford University Press. Creswell, John (2021). Projeto de pesquisa. Método qualitativo Quantitativo e Misto, Bookman. Foroudi, P. & Dennis, C. (2024). Researching and Analysing Business, Research Methods in Practice. Routledge. Gonçalves, S., Marques, C. G., Gonçalves, P. (2021). Manual de Investigação Qualitativa, Conceção, análise e aplicações. Pactor. Schindler, P. (2021). Business Research Methods. McGraw Hill.
  • Human Resources Management
  • 1211
  • 9485
  • Research Methods in Social Sciences
  • ISLA Santarém1211-9485
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • Face-to-face: 1. Brief introduction to concepts followed by guiding questions to check immediate understanding. 2.  Laboratory/classroom sessions with step-by-step tasks: formulating problems and hypotheses, constructing interview guides and questionnaires, defining sampling strategies, etc. 3. Project-based experiential learning. Work in small groups to design a mini project. 4. Seminars in which students, in groups, present the methodological section of a scientific article. Independent: 5. Guided readings on research paradigms and strategies, viewing tutorials, and completing small applied exercises.
  • Mandatory
  • Objectives: O1. Characterize a research O2. Describe different types of research O3. Identify the different techniques of gathering information O4. Analyze the variables to be considered in research as well as its rolls. O5. Make a collection of data to guarantee the validity of empirical results O6. Evaluate the steps and procedures of a research O7. Design an investigation project by defining and clarifying the problem to be investigate Skills and Competencies: C1. Evaluate different methods and techniques of research in social sciences. C2. Articulate the theories and techniques in data collection and data processing, expressing a critical sense in the selection of appropriate contributions. C3. Develop and implement research tools in the social issues C4. Being able to undertake a serious and rigorous scientific research
  • 1.1 Scientific knowledge and other forms of knowledge 1.2 Scientific research 1.3 Means of scientific research 1.4 Research process 1.5 The process of scientific knowledge production 1.6 The practice of science 2. Research in social sciences 2.1 Types 2.2 Models 2.3 Perspectives 2.4 Types of research in social sciences 3. Research methodology in social sciences 3.1 Methodology in the study of behavior 3.2 Stages of the research process 4. Ethical considerations in research 5 Qualitative and quantitative research practices 5.1 Observation techniques 5.2 Interview surveys 5.3 Questionnaire surveys 5.4 Sampling techniques 6. Use of AI: support for problem formulation, literature review, ethics, and academic integrity. 7. Research methodology, research report, writing, and presentation of scientific papers.

  • A avaliação contínua será concretizada através dos seguintes elementos:

    • Trabalho teórico-prático de Investigação 1 (20%) 
    • Trabalho teórico-prático de Investigação 2 (40%) 
    • Trabalho teórico-prático de Investigação 3 (40%) 

    Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%). 
     
  • Semestral
  • The course characterizes and describes types of research, identifies information gathering techniques, analyzes variables and stages of the research process, and structures a research project, enabling students to evaluate methods and techniques in social sciences, articulate theory and practice in data collection and processing, and develop research tools appropriate to social issues.

Knowledge and Innovation Management

Category: Discipline
  • Business Management
  • 2772
  • 27876
  • Knowledge and Innovation Management
  • ISLA Santarém2772-27876
  • 1
  • 6
  • 0
  • 25
  • Não
  • Português
  • Semestral

Database I

Category: Discipline
  • Hoffer, Jeffrey A. et. al (2013). Modern Systems Analysis & Design, 2nd Edition, Addison-Wesley Longman. Lopes, Filomena, Morais, Paula e Carvalho, Armando (2009). Desenvolvimento de Sistemas de Informação, FCA – Editora de Informática. Pereira, J.L. (2001). Tecnologia de Bases de Dados, FCA - Editora de Informática. Carriço, José António e Carriço, António  João (2004). Desenho de Bases de Dados e Linguagem SQL, Edições Chambel, Lda,
  • Computer Networks and Systems
  • 1992
  • 15497
  • Database I
  • ISLA Santarém1992-15497
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • Classes are taught using (1) active methodologies, mainly project-based learning for project development and (2) problem-based learning to enable students to autonomously seek solutions to problems they encounter.
  • Mandatory
  • The objectives of the course are:  Recognize the need for/functionality of databases.  Acquire vocabulary related to databases.  To know concepts relating to database structures.  Know database management systems.  Identify the models used in database management (relational, hierarchical, network).  Know data modeling techniques and their basic concepts.  Apply data modeling techniques to solve specific problems at DB level.
  • 1. The need for databases  2. Databases  - Data model concepts  - Database architecture  - Files and databases  3. Database management systems  4. Models used in database management (relational, hierarchical, network)  5. Relational model of databases  - Relational model structure  - Database integrity and consistency  6. The ER (entity-relationship) model for graphical representation of databases  - Entities  - Attributes  - Relationships  - Candidate keys. Primary keys. External keys  7. Normalization  - Representation in non-normalized form  - Type of notation  - Codd normalization phases: 1st, 2nd and 3rd form of normalization  - "Denormalize" to achieve better performance - Information integrity  8. Relational databases  - Table concept (rows representing records and columns representing fields)  - Index concept. Simple and compound indexing keys.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Frequência*

    dd-mm-yyyy

    49%

    Trabalho*

    dd-mm-yyyy

    26%

    Portfólio*

    dd-mm-yyyy

    25%

    Exame*

     

    100%

    Nota: * individual. As datas para a avaliação do projeto e frequências são disponibilizados no moodle

     
  • Semestral
  • .
  1. Management IT Applications
  2. Contract Law
  3. Accounting Fundamentals
  4. Research Methodologies in Management

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