- Details
- Category: Discipline
- Benedetto, A. Crawford C. (2015). New Product Managment, McGraw-Hill Education, Europe. Carvalho, José M. Crespo - coordenação (2010). Logística e Gestão da Cadeia de Abastecimento, Edições Sílabo. James B. Dilworth (2015). Operations Management: Providing Value in Goods and Services, McGraw-Hill. Pinto, J. (2010) Gestão de Operações na Indústria e nos Serviços, Lidel Editores. Suzaki, K. (2010), Gestão de Operações Lean, Metodologias Kaizen para a melhoria contínua. Editor Leanop Press.
- SME Management
- 6011
- 8209
- Operations Management
- ISLA Santarém6011-8209
- 2
- 5
- 0
- 25
- Não
- Português
- Active methodology - Project Based Learning
- Mandatory
- The objectives of the course are: - To define the fundamental concepts related to operations. - To explain the role and positioning of operations in organizations. - To recognize the operational differences between industrial and service companies. - To recognize, analyze and discuss alternative solutions regarding planning methods and techniques. - To analyze the different ways of evaluating the efficiency of the operations function. - To apply Lean and Just-In-Time methodologies. - To evaluate capabilities and identify critical resources.
- 1. Introduction to Operations Management 2. Operations Strategy and Competitiveness 3. Product and Service Design and Process Selection and Layout 4. Capacity Planning 5. Work Design, Organization and Measurement 6. Location Planning and Analysis 7. MRP and ERP 8. Materials Management 9. Just in Time and Lean Operations ¿10. Supply Chain Management
Descrição dos instrumentos de avaliação
Descrição
Data limite
Ponderação
Trabalhos em aula Durante o semestre 20% Momento de Avaliação I (Trabalho em Grupo)
dd-mm-yyyy
30%
Momento de Avaliação Final (Trabalho em Grupo)
dd-mm-yyyy
50%
(...)
As datas serão disponibilizadas no Moodle. Cadeira com regência.
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Operations Management discipline prepares students to plan, control and optimize operations in organizations. It focuses on topics such as supply chain management, production optimization and operations planning, applying techniques such as Lean philosophy and systems (JIT/Kanban) among others. With Project-Based Learning (PBL), UC combines theory and practice, allowing students to solve real problems and apply the knowledge acquired. This unit is essential for anyone who wants to work in the areas of logistics, production and industrial management, contributing to the efficiency and competitiveness of companies.
- Details
- Category: Discipline
- Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing (8th ed.). Pearson. Gouveia, M. (2022). Marketing Digital - O guia completo. Ideias de Ler. Kingsnorth, Simon (2022). Digital Marketing Strategy - An Integrated Approach to Online Marketing. KOGAN PAGE LTD Wu, Michael (2024). Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth (Social Media, SEO, Facebook Ads, CRO, Email Marketing, and more). Lighthouse Media & Publications Inc
- Commercial Management
- 1937
- 15868
- E-Marketing and Electronic Commerce
- ISLA Santarém1937-15868
- 3
- 7
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Presenting the historical evolution of e-commerce; O2. Know the current context of e-commerce and e-marketing; O3. Presenting models e-commerce; O4. Discuss the consequences for companies that want to participate in this new channel for customer relationships and in particular with regard to the mobile business; O5. Provide students with the knowledge to develop a business plan to implement the e-commerce; At the end of the course students should be able to: C1. Demonstrate skills for the development of an e-marketing strategy; C2. Develop a business plan for the implementation of e-commerce.
- 1. E-commerce – characterization, historical evolution, and current situation 2. E-business – organizational impact, the network economy 3. E-business models in the context of Web 2.0 4. E-business reengineering of business processes – back-office automation 5. The e-business business plan 6. Mobile business – characterization, main applications, mobility 7. E-marketing – the new paradigm 8. E-marketing strategies – tools and applications 9. Email marketing – main characteristics, strategies, and implementation 10. Social media marketing – current importance and main tools 11. Automated campaigns, chatbots, recommendation engines, content optimization with AI.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de dois trabalhos de grupo, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- T (Trabalho 1) – 40%
- T (Trabalho 2) – 60%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
- The course covers the historical evolution and current context of e-commerce and e-marketing, presents e-commerce models, and discusses their implications for companies, enabling students to develop e-marketing strategies and draw up a business plan for the implementation of e-commerce.
- Details
- Category: Discipline
- Gomes, J., Cunha, M.P., Rego, A., Cunha, R.C., Cardoso, C.C., Marques, C.A. (2010). “Manual de Gestão de Pessoas e do Capital Humano”. Lisboa Edições Sílabo. Caetano, A (2008). Avaliação de desempenho: O essencial que avaliadores e avaliados precisam de saber. Lisboa: Livros Horizonte. Câmara, P. ; Guerra, P. & Rodrigues, J. (2010). Novo Humanator. Lisboa D. Quixote. Ferreira, A., Martinez, L., Nunes, F.,Duarte, H. (2015) Gestão de Recursos Humanos para Gestores, Editora RH
- Human Resources Management
- 1211
- 13034
- Assessment Methods for Human Resources
- ISLA Santarém1211-13034
- 2
- 6
- 0
- 25
- Não
- Português
- In-person: 1. Theoretical/practical classes: presentation of concepts, discussion, and application of program content in various contexts. 2. Project-Based Learning (PBL + Gamification Independent: 3. Consolidation of content taught in class through additional research on the different topics and content covered and development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Equip students with knowledge about the various methods and techniques used in the areas of human resources; O2. Provide knowledge theoretical / conceptual on the themes of work and functions analysis; O3. Provide students with the knowledge needed to analyze the human resources indicators, in order to make an effective assessment of the social balance, as well as enhance the familiarity of organizational practices in functions analysis. At the end of the semester students should be able to: C1. Identify, in each situation, the evaluation criteria, i.e., the dimensions and indicators used to measure the attributes, skills, behaviors and outcomes, whether individual, group and / or organization; C2. Apply some technical functions analysis and operationalize a skills map; C3. Enclose some indicators that promote a good functions analysis.
- 1. Identification of different techniques 2. Job Description and analysis 2.1. Job description 2.2. Function specifications 2.3. Functions categories 2.4. Functions analysis 2.5. Evaluation and classification functions 2.6. Competency mapping 2.7. Implementation and operationalization 3. Development of various methods 3.1. Evaluation of individuals to organizational contexts 4. Analysis of social balance 4.1 Source indicators of human resources
A avaliação contínua será realizada através de realização de projeto (100%);
Os estudantes que não obtiverem aprovação, ou não se tenham submetido, à avaliação contínua, são sujeitos à avaliação final concretizada através de exame (100%).
- Semestral
- This course covers human resources methods and techniques, focusing on job design, job analysis, and HR indicators, preparing students to assess social balance and implement competency maps appropriate to organizational practices.
- Details
- Category: Discipline
- Business Management
- 2772
- 17675
- Accounting and Auditing
- ISLA Santarém2772-17675
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Guerreiro, Pedro (2002) Pascal – Técnicas de Programação. FCA, Editora de Informática. Garrot, J. & Lopes, I (2009). Algoritmos e Estruturas de Dados. Edições Universitárias Lusófonas. Feofiloff, Paulo (2008). Algoritmos em C. Editora Campus. Guerreiro, Pedro (2006). Elementos de Programação com C. Coleção Informática, Europa América.
- Computer Networks and Systems
- 1992
- 13147
- Programming I
- ISLA Santarém1992-13147
- 1
- 5
- 0
- 25
- Não
- Português
- Teaching methodologies are based on expository, demonstrative, interrogative, and active methods, in order to promote guided discussion, experimentation, and the resolution of theoretical and practical exercises in the classroom context. Sessions take place in computer labs equipped with all the necessary resources for students to attend classes. Throughout the course, active methodologies such as Problem-Based Learning, Project-Based Learning, and Flipped Classroom will be integrated when appropriate to the progress of the class and the context of the students, with an emphasis on guided problem solving, applied practical work, and the use of face-to-face time for clarification, validation of solutions, and formative feedback.
- Mandatory
Em época normal, a avaliação curricular é composta pela realização de um portfólio de trabalhos realizados em aula, com o peso de 30%, complementa-se a avaliação com uma prova escrita sobre os conhecimentos adquiridos, com um peso de 40% e junta-se um trabalho de grupo com o peso de 30%.
Na época normal, a frequência e o trabalho de grupo são elementos de avaliação obrigatórios. O portfólio e a frequência são realizados presencialmente, a apresentação e defesa do trabalho de grupo decorrem igualmente em sessão presencial. Em caso de não comparência, os alunos terão 0 valores nas respetivas avaliações. O trabalho de grupo é desenvolvido fora da sala de aula, podendo ser dedicado tempo de aula, de forma pontual, à orientação e esclarecimento de dúvidas.
Na época final, de recurso e especial, a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%), integrando a componente teórica e a componente prática da unidade curricular.
- Semestral
