CIEL Camada de Integração Ensino Lusófona
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Tourism Markets and Products

Details
Category: Discipline
  • - Costa, C., Brandão, F., Costa, R. & Breda, Z. (eds.) (2014). Produtos e Competitividade do turismo na lusofonia - Vol II, Lisboa: Escolar Editora. - Silva, J. (2017). O Planeamento de Produtos turísticos. In Silva & Umbelino (Eds), Planeamento e Desenvolvimento turístico, pp.197-218. Lidel, Lisboa. - Turismo de Portugal, IP. (2017). Estratégia Turismo 2027. Lisboa: Turismo de Portugal. - World Tourism Organization [UNWTO] (2011). Handbook on tourism product development. Madrid: UNWTO. - World Tourism Organization [UNWTO] (2018). A Practical Guide to Tourism Destination Management. Madrid: UNWTO.
  • Tourism and Air Transport
  • 6608
  • 16449
  • Tourism Markets and Products
  • ISLA Santarém6608-16449
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • The teaching approach adopted is based on the active method: Presencial: 1. theoretical-practical teaching: 2. Laboratory practice: Technical visits that provide a direct and immersive experience, allowing students to observe, interact and learn from professionals and environments in the tourism sector; Field research on tourism markets and products; Critical analysis of case studies related to tourism markets and products and debate in the classroom; Development of innovative tourism products that solve problems and gaps in the tourism market. 3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to the identification and development of tourism products, applying theoretical concepts and developing practical skills. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
  • Mandatory
  • O1. To understand the concept and types of tourist destination and their importance in the tourism industry; O2. Define and explain the concept of a tourism product, including its key components and characteristics; O3. Identify the strategic tourism products in Portugal and discuss their contribution to tourism in the country; O4. Define the concept of the tourist market and its essential elements and assess current trends and challenges in tourist markets; O5. Develop strategies to create authentic and memorable experiences.
  • 1. introduction 1.1 Concept of tourist destination 1.2 Types of tourist destinations 1.3 Competitiveness of tourist destinations   2.             The tourist product 2.1 Concept, components and characteristics 2.2 From tourist resource to tourist product 2.3 The life cycle of the tourism product 2.4 Strategic tourism products in Portugal 2.5.          The new profile of the tourist consumer and the emergence of new tourism products   3.             The tourist market 3.1 Concept and elements of the tourist market 3.2 Criteria for segmenting the tourist market: socio-demographic, geographical and product type 3.3 Types of tourist market 3.4 Trends and challenges in tourism markets   4. Tourism product development strategy 4.1. Analysing trends and opportunities in tourism 4.2. Assessing the competitive environment 4.3 Identifying market niches and segmentation 4.4 Creating authentic and memorable experiences 4.5 Testing and evaluating pilot products 4.6 Marketing and commercialisation strategies
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste escrito 16/12/2025 30%
    Trabalho 1 28/10/2025 20%
    Trablho 2 (relatório + defesa) 06/01/2026 35% (20%+15%)
    Trabalho em aula   15%
         

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

  • Semestral
  • .

Option I

Details
Category: Discipline
  • Commercial Management
  • 1937
  • 1400
  • Option I
  • ISLA Santarém1937-1400
  • 3
  • 4
  • 614
  • 25
  • Não
  • Português
  • Semestral

Training Design and Management

Details
Category: Discipline
  • Blanchard, P. N., & Thacker, J. W. (2019). Effective Training: Systems, Strategies, and Practices (6th ed.). Pearson. Cardim, J. (2012) Gestão da Formação nas Organizações. A formação na prática e na estratégia das organizações. Lidel. Miller, K., & Wood, R. (2023). Managing Training and Development (9th ed.). Oxford University Press Southern Africa. Noe, R. A. (2020). Employee training and development (8th ed.). New York, NY: McGraw Hill Education. Picado, Luís & Lopes, Albino (2010). Conceção e Gestão da Formação Profissional Contínua, Edições Pedago.  
  • Human Resources Management
  • 1211
  • 3440
  • Training Design and Management
  • ISLA Santarém1211-3440
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • In-person: 1. Theoretical-practical classes with brief presentations followed by individual exercises, analysis of mini-cases, and short formative tests. 2. Case study-based learning. 3. Practical sessions with simulations and role plays that reproduce authentic situations related to the course unit, directly preparing students for the assessment simulation. Independent work: 4. Guided independent study (readings, worksheets, quizzes) for conceptual consolidation and individual application skills.
  • Mandatory
  • O1. The main objective of the course is to provide students with opportunities for discussion and reflection on the role of training as a strategic tool in the development of human resources in organizations. By the end of the course, students should be able to: C1. Design, implement, and evaluate training interventions; C2. Apply methodologies and techniques for identifying training needs; C3. Implement training plans and define training objectives; C4. Plan and mobilize the resources necessary to carry out training; C5. Characterize the various pedagogical methods and techniques, describing their main advantages, limitations, and contexts of use; C6. Monitor the progress of the training process and make adjustments; C7. Evaluate the quality and effectiveness of training at various levels, using various methods, techniques, and tools.
  • 1. Professional training and organizations 1.1 Framework for the training process in organizations 1.2 Training as a strategic management tool 1.3 Legislation 2. Professional training – basic concepts 2.1 Purposes and objectives 2.2 Modalities 2.3 Terminology 3. Operational management of training 3.1 Diagnosis of training needs  3.2 Planning and design of training 3.3 Implementation of training programs 3.4 Evaluation of training results – timing, levels, and respective evaluation tools. 4.The trainer and the context in which training takes place 4.1.Theories and processes of learning in adult education 4.2.Best practices in the use of teaching methodologies and techniques 4.3Communication and group facilitation in adult education 4.4Techniques for using training equipment. 5.Training in a non-face-to-face context and the new roles of the trainer 5.1The e-trainer and the e-moderator 5.2Basic principles of e-moderation and the e-trainer
  • A avaliação curricular será concretizada do seguinte modo: 
    - Trabalho de grupo (100%)

    Em época de exame recurso/especial, será realizado um exame, o qual valerá 100% da nota final.

  • Semestral
  • The unit promotes reflection on training as a strategic tool for human resource development, enabling students to identify training needs, design, implement, and evaluate training plans, select appropriate teaching methods, and monitor and evaluate the quality and effectiveness of training activities.

Leadership, Negotiation, and Conflict Management

Details
Category: Discipline
  • Business Management
  • 2772
  • 27851
  • Leadership, Negotiation, and Conflict Management
  • ISLA Santarém2772-27851
  • 1
  • 5
  • 1391
  • 25
  • Não
  • Português
  • Optional
  • Semestral

Programming II

Details
Category: Discipline
  • Feofiloff, Paulo (2008). Algoritmos em C, Editora Campus. Guerreiro, Pedro (2006). Elementos de Programação com C. Coleção Informática, Europa América. Hejlsberg, Andres et al.(2010). The C Programming Language. : Pearson Education. Sampaio, Isabel e Sampaio, Alberto (2008). Fundamental da Programação em C. FCA-Editora Informática, LIDEL.
  • Computer Networks and Systems
  • 1992
  • 13151
  • Programming II
  • ISLA Santarém1992-13151
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  •    
  • Mandatory
  •    
  •    
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

     

    Descrição

    Data limite

    Ponderação

    Portfolio (trabalhos realizados em aula)

    dd-mm-yyyy

    30%

    Frequência

    dd-mm-yyyy

    40%

    Trabalho de Grupo

    dd-mm-yyyy

    30%

     

    Em época normal, a avaliação curricular é composta pela realização de um portfólio de trabalhos realizados em aula, com o peso de 30%; complementa-se a avaliação com uma prova escrita sobre os conhecimentos adquiridos, com um peso de 40%; junta-se um trabalho de grupo com o peso de 30%.

    Na época normal, a frequência e o trabalho de grupo são obrigatórios, sendo que a não realização de qualquer um destes elementos implica a reprovação automática do aluno. O portfólio e a frequência são realizados em sala de aula, em caso de não comparência, os alunos terão zero valores nessas avaliações. O trabalho de grupo é desenvolvido fora da sala de aula, mas a apresentação e defesa são obrigatoriamente presenciais.

    Nas épocas de recurso e especial, a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%), integrando a componente teórica e a componente prática da unidade curricular.

     

  • Semestral
  •   
  1. English Language II
  2. Quality Management
  3. Design Project in Human Resources
  4. Data Processing and Analysis

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