- Details
- Category: Discipline
- Adolpho, Conrado. Os 8 Ps do Marketing Digital - O guia estratégico de marketing digital, Texto Gestão, 2012 Cardoso, G. (2006). Os Media na Sociedade em Rede. Lisboa: Fundação Calouste Gulbenkian. Carrera, F. (2012). Marketing Digital na Versão 2.0 - O que não pode ignorar. 2ª Edição. Lisboa: Edições Sílabo. Castells, M. (2002). A Era da Informação: Economia, Sociedade e Cultura, Vol. 1: A Sociedade em Rede, Lisboa: Fundação Calouste Gulbenkian. Chaffey, D., & Smith, P. R. (2013). Emarketing excellence: Planning and optimising your digital marketing (4 ed.). Oxon: Routledge. Chaffey, Dave & Ellis-Chadwick, Fiona, "Digital Marketing: Strategy, Implementation and Practice", Pearsons, 5ª Edição, 2012 Dias, P. (2014). Viver na Sociedade Digital. Parede: Princípia. Dionisio, Pedro, Canhoto, Rogerio et al, "B-Mercator - Blended Marketing", Lisboa, Editora D. Quixote, 2009 Marques, Vasco;Marketing Digital 360, Actual Editora, 2015. ISBN: 9789896940683
- Marketing Management
- 6375
- 14507
- Digital Marketing
- IPLUSO6375-14507
- 1
- 6
- 0
- 4
- Não
- Português
- Teaching-learning methodologies with business cases and multimedia.
- Mandatory
- To provide students with learning about all aspects of Digital Marketing, in order to enhance the use of new digital technologies available in marketing; To design, plan and implement communication and market strategies through multi-platforms. Promote products or services through the use of electronic distribution channels to reach consumers in a personalized, fast and efficient way, with the lowest possible cost; Identify the tools of emarketing and ecommerce; Apply the information and communication management tools, creating an interactive relationship, focused on consumer needs; Develop and execute the marketing and communication planning of an online market strategy; Develop, coordinate and monitor the impact of digital marketing campaigns;
- Theoretical classes: Presentation and discussion of concepts and theories within the following topics: Principles of Digital Marketing Technology at the service of Marketing and Communication Digital Platform Marketing The Digital Consumer Marketing in Social Media Digital Marketing Metrics Digital Marketing Plan Theoretical-practical classes: 1. Practical application of the theoretical knowledge acquired in Marketing in its different stages. 2. Preparation of practical work in class.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de Avaliação Global
a definir
90%
Assiduidade, pontualidade e empenho
----------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Digital Marketing. To enable students, in a working context, to apply Digital Marketing techniques in the creation and development of products or services in companies. Understand the conceptual framework of Digital Marketing and its importance. Analyze the importance of Digital Marketing for companies in the current global context. Prepare students for an understanding of Digital Marketing channels and to develop successful marketing campaigns using the numerous online and mobile platforms.
- Details
- Category: Discipline
- Murteira, B., Ribeiro, C.S., Silva, J.A., Pimenta, C. (2015). Introdução à Estatística, Escolar Editora. Newbold, P., Carlson, W.L., Thorne, B.M. (2012). Statistics for Business and Economics, Prentice-Hall, 8ª Edição. (ISBN: 978-0132745659) Robert Duboff (2022)). Market Research Matters: Tools and Techniques for Aligning Your Business.John Wiley & Sons Inc in Market Research Matters: Tools and Techniques for Aligning Your Business (Custom Edition) (z-lib.is)
- Marketing Management
- 6375
- 23515
- Statistics Applied to Market Studies
- IPLUSO6375-23515
- 1
- 6
- 0
- 4
- Não
- Português
- Model of practical activity in class, with plenty of exercises.
- Mandatory
- The subject of Market Studies aims to make known the main types of market studies, their strengths and limitations. Presentation of the process of carrying out a market study to the students allowing them to obtain know-how that will allow them to:: - A- Understand different theoretical statistical models, identify them and apply them in practical cases. B- Construct confidence intervals for the parameters of normal distributions C- Perform parametric hypothesis tests D- Develop non-parametric hypothesis tests (fitness tests and independence tests) E- Build and analyze market studies with quality
- 1. INTRODUCTION TO THE CONCEPT OF MARKET STUDIES 2. DEFINITION OF THE PROBLEM AND RESEARCH NEEDS 3. DATA COLLECTION Secondary data collection Collection and analysis of qualitative data Quantitative data collection Sampling and samples collection instruments 4. QUANTITATIVE DATA ANALYSIS Data encoding in SPSS Frequency distribution and crosstabulation Statistical significance and confidence interval hypothesis test What are they for and when to use them: . Analysis of variance and covariance . Correlation and regression . factorial analysis 5. Finall Report
Descrição Data limite Ponderação Teste de avaliação Maio 26 65% Relatório Final 1 a 23 Junho 2026 25% Participação e trabalho em aula 10% - Semestral
- The purpose of this course is to introduce probability distribuition models and the basic principles of Inferential Statistics. Students should understand the usefulness and wide application of these methodologies to various contexts, particularly in their subject areas. It is intended that students develop their thinking skills, helping them to address and solve real practical problems in their area of study or in other contexts.
- Details
- Category: Discipline
- Cintra, Lindley & Cunha, Celso. Nova Gramática do Português Contemporâneo. 12.ª edição. Lisboa: Livraria Sá da Costa, 1996. Duarte, Inês. Língua Portuguesa, Instrumentos de Análise. Universidade Aberta, 2000. Faria, Isabel Hub et al. Introdução à Linguística Geral e Portuguesa. 2.ª edição. Lisboa: Caminho, 2005. Lopes, Óscar & Saraiva, A. J. História da Literatura Portuguesa. 17.ª edição. Porto: Porto Editora, 1996. Raposo, Eduardo Paiva & al. Gramática do Português. Lisboa: Fundação Calouste Gulbenkian, 2013. Nascimento, M. Fernanda Bacelar do, Marques, Lúcia Garcia & Cruz, Luísa Segura. Português Fundamental. Vocabulário e Gramática. Vol. I. Lisboa: INIC/CLUL, 1984.
- Administrative Management of Human Resources
- 3562
- 18455
- Portuguese
- IPLUSO3562-18455
- 1
- 4
- 0
- 4
- Não
- Português
- The use of technology is considered as innovative methodology to support the teaching-learning process.
- Mandatory
- The CU aims to produce the following learning outcomes: Knowledge of linguistic and non-linguistic strategies used explicitly and implicitly to achieve different communicational goals Ability to reflect critically on the texts produced by others and by the students themselves, considering their respective communicational objectives Ability to produce texts in diversified contexts and with diversified goals, autonomously, ensuring they are correct in spelling and grammar, as well as possess internal cohesion and coherence Ability to articulate arguments in a coherent and structured
- Language as a communication tool. Recap of aspects of the language with relevance to the projects to be undertaken From the sentence to the paragraph: strategies to develop an idea and write a paragraph Elements of textuality: pragmatic and linguistic The writing of academic texts Some types of academic texts: critical review, report, abstract, monography, dissertation, thesis Aspects to consider when writing academic texts: planning, information gathering (sources), structure, revision Pre-textual, textual and post-textual elements Referencing sources (APA and Portuguese Norm) The issue of plagiarism The writing of texts from the business/professional area Some types of business/professional texts Aspects to consider when writing business/professional texts: planning, information gathering, structure, revision Reading and analysis of texts from a number of authors and in diversified registers
Descrição
Data limite
Ponderação
Testes escritos
30/10/2025
18/12/2025
08/01/2026
25%
25%
25%
Apresentação oral
15/01/2026
25%
Assiduidade e participação - Poderá valorizar a nota em mais um valor. - Semestral
- The Curricular Unit aims to: Stimulate the deliberate use of the resources of Portuguese Foster discourse competencies with a view to achieving a greater degree of intent in communication Apply writing techniques with a view to more effective communication Develop students' ability to analyse texts critically Encourage the production of various types of texts, considering correction of writing (spelling and grammar) as well as the requirements of the type of text in question.
- Details
- Category: Discipline
- Dicionário Priberam da Língua Portuguesa. Disponível: https://www.priberam.com/ Manuais e cadernos de atividades de nível secundário. Neves, Marco (2019): Gramática para todos. Lisboa: Guerra e Paz. Vocabulário Ortográfico Comum da Língua Portuguesa. Disponível: https://www.volp-acl.pt/
- Cybersecurity
- 6130
- 4399
- Portuguese Language
- IPLUSO6130-4399
- 1
- 4
- 0
- 4
- Não
- Português
- Active and practical methods will be privileged: language exercises in digital format, presentations, debates, among others. The dynamics with a playful content will be the basis of the strategies to be applied.
- Mandatory
- 1. Promote the development of oral and written skills, in their aspects of comprehension, expression and production in Portuguese Language (PL); 2. Apply previously acquired linguistic knowledge; 3. To continue the study of PL with a view to improvement, adapting it to modern, professional and personal needs; 4. Critically analyze different types of statements; - Acquire planning and preparation techniques of various textual typologies; - Produce oral and written statements, adapting them to different communicative situations; - Acquire methods and techniques for searching, recording and processing information.
- 1. Language and communication. 1.1 Language and language 1.2. Use of language as a social activity: verbal and non-verbal communication. 1.3 Communicative competence. 1.4 Principles that guide communication: the principle of cooperation and conversational maxims. 1.5 The said and the implied. 1.6 Language use and situational context. 1.7 Functioning of the language: appearance and modality. 2. Oral communication. 2.1 Particularities of orality. 2.2 Oral presentations. 2.3 The debate. 2.4 Discussion of topics (expansion of vocabulary and oral recording). 2.5 Functioning of the language: illocutionary acts. 3. Written communication. 3.1 Literary text vs. literary text Non-literary text. 3.2 Reading/interpreting texts. 3.3 Dealing with punctuation, accentuation, spelling and word processing rules. 3.4 Language functioning: syntax. 4. Written communication processes. 4.1 Plan and produce different types of text. 4.2 Writing of: 4.2.1 Email; 4.2.2 Report; 4.2.3 Curriculum vitae.
- 3 momentos formais:
Primeiro momento (novembro): 25%;
Segundo momento (Interrupção do Natal): 20%;
Terceiro momento (final do semestre): 25%;
- Avaliação informal com apelo ao registo de autoavaliação:
- Pequenos trabalhos/momentos de debate: 15% ;
- Participação, pontualidade, assiduidade e empenho: 15%;
- Semestral
- This curricular unit is part of the field of study of Social Sciences and aims to broaden linguistic knowledge, as well as the development of oral and written communication skills.
- Details
- Category: Discipline
- FERREL, O. e HARTLIN, M. (2011). Marketing Strategy, Fifth Edition. South-Western: Cengage Learning KOTLER, P. e ARMSTRONG, G. (2017). Principles of Marketing, 17th edition. Prentice Hall Europe. LINDON, D.; LENDREVIE, J.; LÉVI, J.; DIONÍSIO, P. & RODRIGUES,V. (2015) Mercator da Língua Portuguesa: Teoria e prática do Marketing (16a Edição). Lisboa: Publicações Dom Quixote. MAÇÃES, M. (2019). Marketing Estratégico. Lisboa: Conjuntura Actual Editora MCDONALD, M., & WILSON, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.
- Marketing Management
- 6375
- 1945
- Strategic Marketing
- IPLUSO6375-1945
- 1
- 6
- 0
- 4
- Não
- Português
- Teaching-learning methodologies with business cases and multimedia.
- Mandatory
- At the end of the course unit the student should be able to: - Understand the concepts related to business strategy; - Recognize and fit strategic marketing in the organization's strategy and policy; - Define the operating business, the vision, the mission, the objectives, and the organizational strategies; - Identify and apply the different phases of the analysis, formulation and strategic implementation process; - Describe and apply the strategic marketing process and its main phases; - Construct, structure and implement marketing plans; - Framing the conceptual framework of decision making in Marketing.
- 1. Strategic marketing planning - Strategy concept - Strategy levels - Corporate strategies and competitive strategies 2. Strategic analysis - Macroenvironment Analysis - Microenvironment Analysis - Analysis of the internal environment 3. Strategic formulation - Market analysis (B2B and B2C) - Definition and elaboration of objectives - Market segmentation and positioning 4. Strategic marketing plan - Definition and structure - Mission and Vision - Marketing mix strategies - Maneuver, actions and contingency plans 5.Implementation and control of the marketing strategy 6. Evaluation of the marketing strategy
Indicado no ponto 17.
- Semestral
- Strategic marketing as a unit course aims to deal with an understanding of the development and implementation process of a marketing strategy and how this process can be managed by an organization so that it can maintain superior performance in the market.
