- Details
- Category: Discipline
- Serra, J. P. (2007). Manual de Teoria da Comunicação. Livros Labcom. https://www.labcom.ubi.pt/antigo_labcom/book/51 Sousa, P. (2006). Elementos de Teoria e Pesquisa da Comunicação e dos Media. http://bocc.ufp.pt/pag/sousa-jorge-pedro-elementos-teoria-pequisa-comunicacao-media.pdf Hall, S., Chritcher, C., Jefferson, T., Clarke, J., & Roberts, B. (1999). A produção social das notícias: o mugging nos média. In N. Traquina (Ed.), Jornalismo: questões, teorias e “estórias”, 2.ed., (pp. 224–262). Vega. Wolf, M. (2006). Teorias da Comunicação. Editorial Presença.
- Digital Communication
- 6808
- 10464
- Communication Theory
- ISLA Gaia6808-10464
- 1
- 6
- 0
- 27
- Não
- Português
- To make the teaching and learning process dynamic and engaging, the course unit “Communication Theory” employs a range of techniques and strategies linked to innovative teaching methods. Active student participation is fostered through interactive challenges, games, collaborative construction of practical examples, and the use of digital resources.
- Mandatory
- - Identify theoretical currents and concepts within communication sciences as a scientific field; - Develop the ability to associate key concepts with contemporary professional and ethical dilemmas; - Understand and discuss concepts in relation to the socio-historical contexts in which they were developed; - Analyse the possibilities and limitations of the theoretical currents studied through analysis, discussion, and examples; - Express oneself orally in a clear and cohesive manner, establishing constructive and respectful dialogues.
- Module 1: Introduction to Communication Theories - General framework of communication sciences as a scientific field - Empirical objects in communication sciences - Communication models and their socio-historical contexts Module 2: Theoretical Currents and Schools - Theories of effects: convergences and divergences with the contemporary field - Critical perspective: The Frankfurt School - Cultural studies and the Birmingham School Module 3: Communication Theories and Contemporary Challenges - Digital environment and convergence - Representations and stereotypes in the context of algorithmisation - Journalism as a social construction
Tendo em conta os módulos propostos, as metodologias inovadoras de ensino utilizadas e as diferentes atividades propostas, a UC "Teoria da Comunicação" permitirá aos estudantes adquirir conhecimentos fundamentais para seu o desenvolvimento profissional.
A avaliação proposta busca analisar habilidades analíticas e reflexivas no âmbito da Teoria da Comunicação por meio da escrita e da apresentação oral de trabalho. Espera-se que os estudantes sejam capazes de associar conceitos a questões práticas contemporâneas da comunicação digital.Descrição
Data limite
Ponderação
Apresentação oral de trabalho
04-11-2025 e/ou 11-11-2025
50%
Teste
02-12-2025
50%
- Semestral
- The course unit “Communication Theory” aims to present and contextualize theoretical concepts related to communication and the media. It also seeks to introduce communication as a scientific field in articulation with professional practices. The course is structured to stimulate critical and contemporary debate around the concepts addressed, aligned with the challenges posed to digital communication. This unit plays a fundamental role in preparing students to become professionals who are aware of the theoretical frameworks underpinning communication and capable of applying them to the professional challenges of everyday life. It is also a relevant course unit for students who wish to pursue advanced studies, particularly at the master’s and doctoral levels.
- Details
- Category: Discipline
- Brown, Tim (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Atlas Books. Melo, A. Abelheira, R. (2015). Design Thinking & Thinking Design: Metodologia, ferramentas e uma reflexão . Novatec Editora.
- Digital Marketing and Electronic Commerce
- 2628
- 17471
- Design Thinking
- ISLA Gaia2628-17471
- 1
- 6
- 0
- 27
- Não
- Português
- In the Design Thinking course unit, innovative methodologies are used to support the teaching-learning process, such as Case Studies, Collaborative Work, and Problem-Based Learning (PBL). These approaches promote active student participation, encouraging them to apply theoretical knowledge to practical scenarios. Case Studies present students with real or simulated situations, challenging them to develop creative solutions. Collaborative Work strengthens team spirit, essential for success in business projects, while PBL stimulates critical thinking and independent problem-solving. Additionally, the use of digital tools like Figma allows students to quickly test and improve prototypes, ensuring iterative and practical learning.
- Mandatory
- The objectives of the course unit are: To equip students with a new way of thinking and approaching problems/challenges creatively and innovatively, turning them into genuine opportunities. To provide exposure to tools that explore the creative process and create value throughout the entire chain of delivering a specific service or product, or even in the creation of a business model.
- Introduction to Design Thinking. Integration with various academic disciplines. Key fundamentals. Double Diamond. Design Challenge. Presentation of the challenge. Creation and identification of work groups. Research and Exploration. Planning the exploratory phase. Fieldwork for research and building empathy. Gaining insights and defining the Point of View. Mappings. Persona Map. Customer Journey Mapping. Stakeholder Map. Visualization of Ideas. Application of brainstorming tools. Validation of key ideas for problem-solving. Service Scenario Mapping. Rapid Prototyping. Selection of prototypes to be tested (products and/or services). Creation of prototypes using manual techniques and limited materials. Presentation and Pitch of prototypes from the various work groups.
Descrição
Data limite
Ponderação
Frequência
18-06-2026
45%
Projecto Design Thinking
11-06-2026
45%
Assiduidade e participação nas aulas
-------------
10%
- Semestral
- The Design Thinking course aims to equip students with a creative approach to solving problems and turning challenges into opportunities. Its scope involves developing innovative and sustainable solutions, applicable to the business sector and product and service development. The course focuses on design methodologies to identify user needs, using techniques such as Empathy Mapping and Customer Journey. Key areas include prototyping and validating ideas with real users. This course is essential in the study program as it prepares students for the job market, providing them with practical skills to solve complex problems and create innovative solutions.
- Details
- Category: Discipline
- Silveira, A. (2025). Material de Apoio à Unidade Curricular de Segurança do Trabalho e Gestão da Emergência do Mestrado em Gestão do Risco Profissional. Instituto Politécnico de Gestão e Tecnologia. ROXO, Manuel. (2011). Direito da Segurança e Saúde do Trabalho: Da prescrição do seguro à definição do desempenho. Coimbra. Livraria Almedina. PARENT THIRION, Agnés; MACIÁS Henrique; HURLEY, John; VERMEYLEN, Greet (2007).Fourth European Working Conditions Survey. Luxembourg: Office for Official Publications of the European Communities. Observatório Europeu de Riscos (2009). Perspectivas 1. Novos Riscos Emergentes para a Segurança e Saúde no Trabalho. Luxemburgo: EU-OSHA. SILVEIRA, Alberto (2011). Segurança Rodoviária Ocupacional: Um Novo Desafio Na Prevenção do Risco Profissional. Coimbra: Almedina. ETSC (2012) - Preventing Road Accidents and Injuries for the Safety of Employee.
- Management of Safety and Health at Work
- 2344
- 16484
- Safety at Work and Emergency Management
- ISLA Gaia2344-16484
- 1
- 6
- 0
- 27
- Não
- Português
- 1. Teaching methodology : Lectures and practices (based on the exposure of practical cases) for the first part of the contents. Presentation and discussion papers on emerging issues to be made by masters in groups or individually (active method, participatory). 2. Assessment Method : 1 final test with a minimum grade of 7.5 values and a weighting of 30% in the final grade. 1 Individual research work with bibliographic review with a minimum grade of 12 values and a weighting of 70% in the final grade. Period exam with a minimum grade of 9.5.
- Mandatory
- knowledge: Understand and controlling the concepts of Safety Management and Prevention, associating this goal, the knowledge about the characterization, analysis and risk assessment in various areas of prevention of occupational risk and emergency management. skills: Ability to structure a professional risk prevention strategy. Operationalize the Integrated Safety within the worker-machine interface by applying normative technical requirements in the design and manufacture of machinery and equipment. Describe and apply the requirements of the general principles and prevention of occupational hazard in emergency operations. Describe and operationalize the control procedures of work accidents risks on the road, through the prevention models currently practiced in Occupational Road Safety.
- Contents 1. Analysis and risk assessment; its centrality in the prevention of occupational risks. 2. Integrated Safety, which stands for Integrated Prevention. 3. Challenges in the prevention of newly emerging risks. 4. Occupational Road Safety.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
02/2026
30%
Trabalho individual
02/2026
70%
Transitam automáticamente para avaliação final por exame os estudantes que obtenham na avaliação distribuída:
Uma nota inferior a 7,5 valores no teste escrito;
Uma nota inferior a 12 valores no trabalho individual.- Semestral
- This UC explores, in an organized way, some of the main universes of prevention of professional risks in the field of ST and Emergency Management, from the analysis and assessment of risks to the emergence of the prevention of new risks, given the new realities of the evolution of work processes. In the first phase, new knowledge about risk analysis and assessment will be addressed, as fundamental prevention tools, exploring new knowledge paths and the development of new risk assessment methodologies. In a second phase, specific aspects related to integrated security will be developed, highlighting the importance of the European "New Approach" policy. The third phase provides study materials related to the emergence of new risks. The objectives related to the development of capacities in terms of understanding and solving problems at the OHS level, serve as a basis for consolidating the themes to be explored.
- Details
- Category: Discipline
- Código Civil Código das Sociedades Comerciais
- Applied Business Management for Micro and Small Enterprises
- 6675
- 24792
- The process of setting up a company
- ISLA Gaia6675-24792
- 1
- 1
- 0
- 27
- Não
- Português
- The presentation of the subject matter is always carried out with reference to practical and real issues, particularly company's contracts.
- Mandatory
- Allow distinguishing the main types of commercial companies and their practical relevance in the business field.
- 1. Concept of contract 2. Concept of company's contract 3. Stages of the process of establishing a commercial company: the trade name, the company's contract, the registration of the company's contract. 4. The main types of commercial companies 5. Limited liability and unlimited liability
Elaboração de trabaho individual escrito, o qual será avaliado de 0 a 20 valores.
O trabalho deve ser entregue até ao dia 31 de janeiro de 2026.
- Anual
- This course aims to provide students with basic skills in the field of Business Law, particularly regarding the process of establishing commercial companies.
- Details
- Category: Discipline
- Bilhim, J.A.F. (2007). (4ª ed.). Gestão Estratégica de Recursos Humanos. Lisboa: Instituto Superior de Ciências Sociais e Políticas. Câmara, P. B.; Guerra, P. B. & Rodrigues, J. V. (2013). Novo Humanator: Recursos Humanos e Sucesso Empresarial. (6ª ed.). Lisboa: Edições D. Quixote. Cunha, M. P., Rego, Cunha, R. C., Cardoso, C., Marques, C. A. & Gomes, J. F. S. (2012). Manual de Gestão de Pessoas e do Capital Humano. (2ª ed.). Lisboa: Edições Sílabo. Norma portuguesa NP 4427: 2018 - "Sistemas de Gestão de Pessoas - Requisitos", publicada em 2018. Peretti, Jean-Marie (2001). Recursos Humanos . (3ª ed.), Lisboa: Edições Sílabo.
- Administrative Management of Human Resources
- 1999
- 13051
- Quality in Human Resources
- ISLA Gaia1999-13051
- 2
- 3
- 0
- 27
- Não
- Português
- Active learning methodologies are used, integrating new digital technologies
- Mandatory
- Course Objectives Provide the future manager of the latest theoretical approaches knowledge and quality practical applications in human resource management Frame a quality human resources management as a specific area in the organization and as a management philosophy Skills to be Developed Differentiated knowledge of the language and way of thinking existing in the field of human resources management Presenting new tools and new applications for human resource management Acquire essential knowledge for an integrated and dynamic vision of people management Intervene technically in this field
- Management of People-Centered Development and Implementation of Quality Programs 1. Processes for Quality Process definition of values and expectations Meetings with staff of the Directorate (Type of meeting schedule, officers, participants, schedule, results ...) Type of internal communications (Formal: Ascending, Descending, Transverse, Horizontal, Informal, Tácita, Networks, Communication Channels, etc.). Process evaluation and improvement of efficiency 2. Quality of Life Analysis of Organizational Climate Increasing the satisfaction and employee health Career Plan Survey and Diagnosis of Training and Development Needs 3. Defining New Processes Rule 4427: 2018 - Systems People Management 4. Standardization of Procedures Documented Procedures Control of Records 5. Implementation Procedures Control of documents Control of records 6. Monitoring and Control Procedures Audits
Descrição
Data limite
Ponderação
Trabalho Prático
- Análise Interpretativa da Norma Portuguesa 4427:2018
a definir
40%
Participação nas Atividades de Sala de Aula
10%
Teste de Avaliação Individual
(Nota mínima: 8 valores)
a definir
50%
- Semestral
- This subject intent to conceptualizing the quality process in human resources, focused on the implementation and development of quality programs. Promotes the domain of theoretical, ethical and technical foundations to act in situations inherent in the quality of processes, quality of life, standardization procedures, monitoring and control in a correct and responsible manner.
